Embracing Erosion

Devon O'Rourke
  • 5,0 (1)
  • MARKETING
  • TOUTES LES 2 SEMAINES

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

  1. 22 SEPT.

    Ryan Walker: Boeing Digital Marketing Leader on GTM Transformation, Lessons from Reddit & TikTok, and What PMMs Need to Unlearn

    On this episode of Embracing Erosion, Devon sits down with Ryan Walker. Ryan is a global marketing, product, and growth executive with over 15 years of experience scaling iconic B2B and B2C platforms—from Meta and TikTok to Reddit and now Boeing. In their conversation, they discussed aligning teams at scale, preparing for IPOs, navigating regulatory pressure, why alignment, velocity and transparent are key to transformation, and what PMMs need to unlearn to lead in the next decade. Enjoy the conversation!

    31 min

  2. 25 AOÛT

    Suyog Deshpande: Webless Co-Founder & CEO on Building an LLM-Native Web, Lessons from Enterprise Tech, and the Future of Agentic Discovery

    On this episode of Embracing Erosion, Devon sits down with Suyog Deshpande, the Co-Founder and CEO of Webless. Before starting this company, Suyog spent years at some of the most respected names in enterprise tech - Amplitude, Salesforce, and Samsara - helping shape products and go-to-market strategies at scale as a product marketing leader. In their conversation, they explored what an LLM-native web might actually look like in practice—how companies should think about becoming “LLM-ready,” what metrics will matter in a world beyond pageviews and clicks, and how safety and trust need to be built into agent-driven experiences. Suyog also shared lessons from his time in “big tech” that inform how he’s approaching this transformation, and we talked about the roadblocks and signals that will determine whether this shift takes hold. Enjoy the conversation!

    33 min

  3. 11 AOÛT

    Rebecca Shaddix: PMM Leader & Time Billionaires Host on Reclaiming Time, Scaling Teams & Messaging in High-Trust Markets

    On this episode of Embracing Erosion, Devon sits down with Rebecca Shaddix. Rebecca is a seasoned product marketing leader with experience at companies like Garner Health, 15Five, and GoGuardian. They discuss reclaiming time, leading through scale, and how funding models shape go-to-market. Rebecca also shared lessons from high-trust industries, nonprofit leadership, and what to do when you feel off-track - despite doing everything “right". Enjoy the conversation!

    47 min

  4. 28 JUILL.

    Liza Adams: CMO & AI Advisor on Future Org Charts & Responsible AI in Marketing

    On this episode of Embracing Erosion, Devon sits down with marketing executive and AI advisor, Liza Adams. Liza has held senior marketing leadership roles at major companies like Smartsheet, Juniper Networks, and Pure Storage, and now helps organizations accelerate growth through applied AI strategies at GrowthPath Partners. They discuss all things AI including, what marketing leaders are missing today, the future of the org chart, what tomorrows roles might look like, tactical tips on how to elevate your role using AI., and much more. Enjoy the conversation!

    49 min

  5. 14 JUILL.

    Erica Yamamoto: Head of Marketing at Outschool on Marketplace Businesses & Rethinking Traditional Schooling

    On this episode of Embracing Erosion, Devon sits down with Erica Yamamoto, Head of Marketing at Outschool. They discuss the challenges of building and marketing two-sided marketplaces, constructing teams through scale and uncertainty, and how her team is starting to use generative AI. Erica also reflects on the shifting landscape of education, how families are rethinking traditional schooling, why that makes Outschool’s mission more relevant than ever, and much more. Enjoy the conversation!

    35 min

  6. 30 JUIN

    Jeff Hardison: CRO at CaseMark & Former VP of Calendly on Building Hybrid GTM Models & Scaling Companies

    On this episode of Embracing Erosion, Devon sits down with Jeff Hardison, CRO of CaseMark and former VP of Product Marketing at Calendly. They discuss the complexities behind operating a hybrid go-to-market motion, the positioning and messaging LinkedIn industrial complex, the nuances of product marketing and leadership in startups vs enterprise organizations, and they even touch on GTM engineering. Enjoy the conversation!

    42 min

  7. 16 JUIN

    Rahim Kaba: VP Analyst at Gartner on the Current & Future State of PMM

    On this episode of Embracing Erosion, Devon sits down with Rahim Kaba, the VP Analyst at Gartner, focused on the product marketing discipline. Together, they dive deep into the current high priority areas for product marketing organizations, common mistakes that are being made, how the function differs from early stage to enterprise, the emergence of Centers of Excellence, and the future outlook of the discipline. Enjoy the conversation!

    39 min

  8. 2 JUIN

    Karen Budell: CMO of Totango on the Importance of Brand & How to Integrate Companies

    On this episode of Embracing Erosion, Devon sits down with Karen Budell, CMO of Totango, an enterprise leader in customer success software. Karen was also named one of Pavilion’s “50 CMOs to Watch.” Together, they dive deep into two critical topics: how to build a brand that scales, and what it really takes to integrate companies during mergers or acquisitions—culturally, operationally, and strategically. The episode wraps with sharp advice for product marketing leaders aspiring to move into the CMO seat. Enjoy the conversation!

    34 min
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À propos

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

Informations

  • Créateur
    Devon O'Rourke
  • Années d’activité
    2022 - 2025
  • Épisodes
    64
  • Classement
    Tout public
  • Copyright
    © Devon O'Rourke
  • Site Web de l’émission
    Embracing Erosion

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