Cole Gordon Podcast

Cole Gordon
  • 0.0 (0)
  • Entrepreneurship
  • Updated Weekly

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

  1. 1d ago

    Content vs Paid Ads: Which One Is Better in 2026?

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Debate ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickDebate Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== 0:00 Paid Ads vs Organic: Which 8-Figure Business Is Actually Worth More? 1:58 Spencer's Case: Why Ads Are the More Valuable Business 9:21 Jeremy's Case: Why the Creator Economy Makes Organic King 16:53 Is "Personal Brand" a Scam or the Ultimate Moat? 22:52 Rebuttal: Why Views Don't Equal Cash 27:52 Can You Actually Sell an Organic Business? 32:08 The Hidden Cost of "Free" Organic Traffic 38:56 Is Charisma Born or Built? The Skill Gap Debate 43:37 Which One Actually Scales to $25M Faster? 52:36 Lead Quality Showdown: 25% vs 40% Close Rates 1:06:44 Start Cold or Start Warm? The Hormozi Sequencing Fight 1:15:38 Which Model Gives You the Better Lifestyle? 1:22:29 The Conviction Test: Can You Fake Your Way Through Content? 1:31:36 Does Building a Real Brand Even Require Content? 1:47:20 The Micro-Niche Escape: How to Win When You Can't Beat Hormozi

    1h 50m

  2. Jun 25

    Meet The Genius That Industry Leaders Hire For $100M Launches

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Jason ======================================================================== Want to come to our next in-person event in Scotland and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://bit.ly/8FbrScotlandJason ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.saleskick.com/ Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. Give Jason a follow here: https://www.facebook.com/jason.fladlien.716/

    1h 57m
  3. I Studied 5,000+ Offers. These Are The 8 BEST ($50-100M+)

    Jun 18

    I Studied 5,000+ Offers. These Are The 8 BEST ($50-100M+)

    Want to work 1o1 with me at our next in-person mastermind event? Click here 👇https://bit.ly/8FigureBoardroomDaniel ======================================================================== Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioDaniel ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.saleskick.com/ Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. 00:00 $150M in Sales Lessons 00:27 What Most People Get Wrong 01:28 Why Closers Win More 04:47 Reframing the Real Problem 06:37 The Pre-Pitch Framework 10:18 Selling the Plan First 13:38 Overcoming Fear Objections 18:11 The Most Common Sales Objections 21:07 Handling Price Like a Pro 30:01 Why Buyers Need a Deal 38:44 Best Books for Sales Growth 41:14 Habits of Elite Salespeople 46:26 Sales as a Service 48:46 Final Sales Leadership Lessons

    1h 30m

  4. Jun 15

    $150 Million of Sales Knowledge in 82 Minutes

    Want to scale your business in our 8-figure boardroom mastermind? Click here 👇https://bit.ly/8FigureBoardroomPace Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioPace Sponsored by https://www.saleskick.com/ If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system. Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. Check it out at https://www.saleskick.com/ 00:00 $150M in Sales Lessons 00:27 What Most People Get Wrong 01:28 Why Closers Win More 04:47 Reframing the Real Problem 06:37 The Pre-Pitch Framework 10:18 Selling the Plan First 13:38 Overcoming Fear Objections 18:11 The Most Common Sales Objections 21:07 Handling Price Like a Pro 30:01 Why Buyers Need a Deal 38:44 Best Books for Sales Growth 41:14 Habits of Elite Salespeople 46:26 Sales as a Service 48:46 Final Sales Leadership Lessons

    1h 23m

  5. Jun 12

    I 12X’d My Views on Social Media in 90 Days (Here’s How)

    https://bit.ly/8FigureBoardroomContent Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioContent Sponsored by https://www.saleskick.com/ If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system. Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. Check it out at https://www.saleskick.com/ 00:00 $225K Personal Brand Bet 02:45 Behind Hormozi’s Media Machine 10:52 Why My First Strategy Failed 18:32 The YouTube Guru Trap 29:48 The Podcast Breakthrough 37:18 Building a Multi-Platform Engine 46:25 Packaging vs Valuable Content 54:15 Lessons From Top Performers 1:03:28 Why Views Don’t Equal Money 1:09:54 Future Plans & Monetization 1:17:35 The Road to $250M

    57 min

  6. Jun 9

    We Spent $5M on Business Gurus, So You Don't Have To

    Want to scale your business in our 8-figure boardroom mastermind + come to our next in-person event in Scotland? Click here 👉https://bit.ly/8FigureBoardroomNick Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioNick Sponsored by https://www.saleskick.com/ If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system. Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. Check it out at https://www.saleskick.com/ 00:00 $5M Spent on Courses 00:19 Honorable Mentions & Early Lessons 02:33 Copywriting Masters That Built Empires 09:46 Alex Hormozi’s Free Marketing Course 10:31 The Course That Changed Cole’s Life 18:19 Consulting Accelerator 2.0 Breakdown 22:43 Alex Becker’s Mastermind & The $100M Funnel 26:06 Why STA Made the Top 5 28:02 Traffic & Funnels & Sales Mastery 35:45 Sonora Guitar Accelerator & The Future of Learning 40:33 Alex Hormozi Mentorship & Scaling Lessons 49:29 The Agora Black Book Secrets 56:30 The #1 Most Impactful Investment

    1h 6m

  7. Jun 2

    75 Minutes of Sales Training That'll Explode Your Sales in 2026

    Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom Sponsored by https://www.saleskick.com/ If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system. Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. Check it out at https://www.saleskick.com/ 0:00 Jeremy Miner shares sales advice 2:01 Sales is psychology: beliefs, behaviors & identity 4:56 Tonality: how to challenge without sounding judgmental 7:17 Getting the prospect to take off the mask 13:33 Using identity to drive the sale 22:41 Selling to big egos & creating the gap 32:52 Frameworks over scripts: selling in flow state 35:35 How to actually master tonality 40:01 Body language & getting the camera on 43:33 Objection: "I want to think about it" 52:29 Objection: "I need to talk to my spouse" 57:07 Objection: "I want to check one other company" 1:04:48 Why people stall (survival vs. thriving) 1:06:28 Scaling a business to nine figures

    1h 14m

  8. May 23

    How She Scaled Her Agency Past $10,000,000

    Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio Sponsored by https://www.saleskick.com/ If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system. Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. Check it out at https://www.saleskick.com/ 00:00 How They Built an 8-Figure Agency 00:50 The Origin Story 01:44 The One Change That Doubled Results 05:58 Stacking Authority to Own a Niche 07:48 What They Actually Do for Clients 12:23 Zero to $100K: Working 5 Jobs 17:55 Scaling to $500K a Month 25:47 Staying Lean at 10% Marketing Cost 29:09 Why Home Service Beats Coaches 35:56 Hitting 8 Figures 41:30 The 3M Framework for Better Ads 53:51 Building a Funnel That Converts 1:02:23 Does AI Video Actually Work? 1:12:11 Working Together as a Married Couple

    1h 19m
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About

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

Information

  • Creator
    Cole Gordon
  • Years Active
    2K
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © 2026 Cole Gordon Podcast
  • Show Website
    Cole Gordon Podcast

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