7 episodes

Community Powered Marketing Podcast is dedicated to empowering marketers to unlock the potential of their audience and elevate engagement, advocacy, and loyalty through online brand communities.

At a time of seismic change, community is the single most important tool to drive customer acquisition, retention, and sales. Companies that understand how to leverage their power are uniquely positioned to disrupt their industry and dominate their market.

Each episode will help you discover how to cultivate your community, mobilize your brand evangelists, and build a game-changing relationship with your most valuable consumers. Your audience is waiting.

To learn more: https://www.vesta-go.com/

Curious about how your brand stacks up at engaging your audience? We've done 10+ years' worth of data-crunching so you don't have to.

To see how you rank against some of the best at engagement, advocacy, and insights and to learn more about how the team at Vesta can unlock the power of your audience through community, go to www.vesta-go.com/engagementindex to get your Audience Engagement Index.

Community Powered Marketing Sue Frech

    • Business
    • 5.0 • 1 Rating

Community Powered Marketing Podcast is dedicated to empowering marketers to unlock the potential of their audience and elevate engagement, advocacy, and loyalty through online brand communities.

At a time of seismic change, community is the single most important tool to drive customer acquisition, retention, and sales. Companies that understand how to leverage their power are uniquely positioned to disrupt their industry and dominate their market.

Each episode will help you discover how to cultivate your community, mobilize your brand evangelists, and build a game-changing relationship with your most valuable consumers. Your audience is waiting.

To learn more: https://www.vesta-go.com/

Curious about how your brand stacks up at engaging your audience? We've done 10+ years' worth of data-crunching so you don't have to.

To see how you rank against some of the best at engagement, advocacy, and insights and to learn more about how the team at Vesta can unlock the power of your audience through community, go to www.vesta-go.com/engagementindex to get your Audience Engagement Index.

    6 | You Are Gaining Audience Insights Wrong ft. Christoph Knudsen

    6 | You Are Gaining Audience Insights Wrong ft. Christoph Knudsen

    How do you go about gaining audience insights for your business?
    Traditionally, when brands want to gain insights from their audience about new products, messaging, etc., they would have to hire an outside marketing firm to conduct a research project to gain those insights. While this is certainly effective, it's time-consuming and inefficient, particularly if marketers wish to gain those insights on a continuous basis.
    In today's episode of Community Powered Marketing, Sue chats with Cristoph Knudsen, VP of Insights for Vesta. During this fascinating discussion, Christoph provides some insight into the challenges faced by businesses looking to gain audience insights using traditional market research companies.


    You'll learn why one-off research projects are ineffective for businesses looking for real-time insights to help them make better decisions. You'll discover why it's so difficult to keep consumers on research panels engaged over time.


    Sue and Christoph discuss the benefits of online communities and how they can help your business engage with consumers and gain powerful insights based on their feedback.


    They also provide some examples of businesses that use the Vesta online community to build their audience, personalize their messaging and define the unique attributes of their brand.


    Join Sue and Christoph as they explore the power of leveraging your online community to build your business and make better decisions based on the insights you gain from the process.


    Enjoy!




    What You’ll Learn in this Show:
    Why hiring a marketing research firm to gain audience insights is both time-consuming and inefficient for many businesses.
    The benefits of Vesta's online community software and how it can address the key pain points faced by businesses.
    Examples of best-in-class businesses that are using the Vesta online community to generate powerful insights in real-time and define the unique attributes of their brand.
    Three things you can do right now to leverage your community and generate insights.
    And so much more...


    Resources:
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 31 min
    5 | Warning Signs That Your Loyalty Program Is Lazy ft. Cathy Courtney

    5 | Warning Signs That Your Loyalty Program Is Lazy ft. Cathy Courtney

    $323 billion. That's how much brands spend per year on customer loyalty programs - programs that may be literally wasting data (and money.)
    Loyalty programs are a popular way of attracting new customers and engaging existing ones, and they seem to work - the average consumer belongs to about 15 loyalty programs. However, a great many of these programs suffer from poor performance and missed opportunities for the investments that are put into them.


    In today's episode of Community Powered Marketing, Sue and Cathy discuss the challenges faced by brands and how they can optimize their loyalty programs to become engines of customer engagement.


    You'll discover why focusing on community building can enhance your loyalty program far beyond the standard "discount = purchase" model.


    You'll learn the importance of targeting your discounts, offers and promotions to the right audience.


    You'll discover why "siloing" your survey and insight data doesn't work, and why sharing it across your company is key to driving personalization and brand connection.


    You'll also learn why incorporating non-transactional rewards like referrals and advocacy into your loyalty program can turn your program members into an army of consumer advocates for your brand.


    Join Sue and Cathy as they provide real-world examples of loyalty programs that leverage their data and create powerful and personalized customer service experiences that reward their customers in ways beyond basic discounts.


    Enjoy!




    What You’ll Learn in this Show:
    Four methods for enhancing your loyalty program through community marketing.
    How you can ensure your discounts, offers and promotions are being delivered to the right audience - an audience that will become an army of consumer advocates.
    Why connecting your survey and insight data across your company is key to driving personalization and brand connection.
    Why you need to incorporate non-transactional rewards like referrals and advocacy into your loyalty program.
    And so much more...


    Resources:
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 21 min
    4 | The Truth Behind Empathy-Driven Brand Storytelling ft: Sarah Panus

    4 | The Truth Behind Empathy-Driven Brand Storytelling ft: Sarah Panus

    Is your brand storytelling empathy-driven?
    There's been a growing sense of distrust among audiences toward the media. On the other hand, the trust level toward brands has been increasing.
    In this episode of "Community Powered Marketing," Sue is joined by Sarah Panus, Brand Storytelling Strategist, CEO and founder of Kindred Speaks and the host of her very own podcast, "Marketing with Empathy." Sarah spent 20 years on the corporate/agency side of things, running content marketing, brand storytelling, etc. for a number of very large brands. Most recently, she spent 12 years leading the content marketing team at Sleep Number, a billion dollar retailer and manufacturer of beds and bedding accessories.


    Through their discussion, you'll learn what empathy-driven brand storytelling is and why it's becoming a key tool for marketers.


    You'll discover why more and more people are feeling unheard and misunderstood, and how brands can utilize data and insights to provide content that can better serve their audiences.


    You'll learn how marketers and brands can accurately measure the effectiveness their storytelling efforts and use that data to improve.


    You'll also discover why and audience that feels heard and understood will be more willing to engage and even advocate for your brand.


    Join Sue and Sarah as they explore the fascinating world of empathy-driven brand storytelling and how it can help your business make more meaningful connections with your audience.


    Enjoy!




    What You’ll Learn in this Show:
    The concept of empathy-driven brand storytelling, and why it's more important than ever for brands to connect with their audiences in a meaningful way.
    Why the pandemic has created a surge in the number of people who feel disconnected and misunderstood - a perfect opportunity for brands to better understand and serve their audiences.
    How marketers can accurately measure the effectiveness and ROI of their empathy-driven storytelling.
    How, when your audience feels heard and understood, engagement, retention, repeat actions and referrals increase across the board.
    And so much more...


    Resources:
    https://www.kindredspeak.com/podcast (Sarah's Podcast - "Marketing With Empathy")
    https://www.kindredspeak.com (Sarah's Website)
    https://www.linkedin.com/in/spanus/ (Sarah's LinkedIn)
    http://www.instagram.com/teampanus (Sarah's Instagram)
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 44 min
    3 | What It Takes To Develop A Winning Brand ft: Anne Candido

    3 | What It Takes To Develop A Winning Brand ft: Anne Candido

    Each one of your customers is a human being, and as such, they tend to make decisions based more on emotion than logic.
    In fact, it's estimated that 90% of decisions are based on emotion, with the remaining 10% coming from the practical and logical side. Despite this, many brands continue to focus on that 10% in their marketing efforts, which often limits the impact they can have on their audiences.


    In today's episode of Community Powered Marketing, Sue chats with Anne Candido, fellow podcaster and founder of Go for 2, a Brand "Love" Building consultancy to discuss "brand" and how it can be used to create a more human-focused business.


    You'll learn why "branding" is, in reality, a business philosophy that leads to growth and why it's a vital concept for businesses to embrace.


    You'll learn why so many brands fail to consider the 90% of decisions that are fueled by emotion.


    You'll discover the value of using testing and learning to gauge reactions, make changes, and develop an ROI that you can reasonably predict and then scale.


    You'll also learn how large brands are looking to the entrepreneurial world to make much-needed shifts in their culture.


    Join Sue and Anne as they explore the power of "brand" as a noun rather than a verb, and why businesses must learn how to shift from a transactional mindset to a relational one.


    Enjoy!


    What You’ll Learn in this Show:
    Why your brand needs to be "the roots of your business tree" - the foundation that will help you differentiate in a crowded marketplace.
    Why so many businesses focus on the 10% of decisions that are fueled by practicality, rather than the 90% that are fueled by emotion.
    The power of the testing and learning process, and why can help brands avoid the trap of endless debating "what could work?" hypotheticals.
    How large brands are learning to take a page from the entrepreneurial world to make shifts in their culture and find new ways to deliver the right message, at the right time through the right channel.
    And so much more...


    Resources:
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 47 min
    2 | Clio Snacks Achieving The Marketer’s Dream ft: Rachel Moore

    2 | Clio Snacks Achieving The Marketer’s Dream ft: Rachel Moore

    It's every marketer's dream: To create a product that people don't just enjoy, but are passionate about. Such is the case with Clio Snacks, a range of Greek yogurt products dipped in chocolate that provides decent nutrition.
    In today's episode of Community Powered Marketing, Sue chats with Rachel Moore, Vice President of Marketing for Clio Snacks, who brings some insights into the Clio brand, and how they've empowered their community.
    You'll discover the origins of Clio Snacks, including their founder's story and the passionate love their customers have shown right from the beginning.


    You'll learn about the Clio Cravings Club, an ambassador program designed to make members feel as if they are a vital part of the brand's journey, aiding in areas such as innovation and receiving sneak peeks at new products.


    You'll discover why embracing and engaging with your early adopter audience is so vital to creating a powerful and passionate community.


    You'll also learn how you can leverage your engaged and passionate community to drive innovation within your brand.


    Join Sue and Rachel as they explore the extraordinary story of Clio snacks, and offer some insights that can be implemented into your brand.


    Enjoy!


    What You’ll Learn in this Show:
    Background on the Clio brand's beginnings, their founder's story and the tremendous passion and brand loyalty that's it has enjoyed.
    The origins of the Clio Cravings Club, an ambassador program designed to make members feel as if they are part of the brand, not just consumers.
    The importance of embracing and engaging with your early adopter audience, what Clio calls their "VIPs."
    How to leverage your engaged and passionate community to drive innovation within your brand.
    And so much more...


    Resources:
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 36 min
    1 | Grubhub’s “Brand Loyalists” Strategy Breakdown ft: Amanda Allbee

    1 | Grubhub’s “Brand Loyalists” Strategy Breakdown ft: Amanda Allbee

    What is the purpose of an advocate community, and how does it differ from a social platform or an affiliate program?
    One of the biggest challenges faced by brands who are building communities is the trap of creating a place where people come, grab a perk for joining, and then disappear. In addition, many brands suffer from a lack of cross-functionality, leading to lost insights and lower engagement.
    In today's episode of Community Powered Marketing, Sue sits down with Amanda Allbee of Grubhub to discuss the initiatives they've implemented to address these very issues and create a thriving and engaged community among Grubhub's diners.


    You'll learn what went into Grubhub's decision to build an advocate community that went beyond a simple social platform.


    You'll discover how they've been able to create a powerful collaborative and cross-functional environment that combines the expertise of multiple teams and technologies.


    You'll find out why nurturing deeper relationships with your customers and acting on their feedback has become table stakes when it comes to audience engagement and community building.


    You'll also learn how the community you create with your customers can help support forward-thinking initiatives that benefit others in meaningful ways.


    Join Sue and Amanda as they discuss the power of an engaged and responsive community and how it can help your brand grow.


    Enjoy!


    What You’ll Learn in this Show:
    Why Grubhub chose to build an advocate community and the factors that went into making that decision.
    How they've been able to create a collaborative and cross-functional environment where multiple teams and technologies come together to create a better experience for their diners.
    Why Grubhub believes that listening to their community and taking the feedback they receive seriously is absolutely essential for building brand love.
    How communities can help support exciting and forward-thinking initiatives, not just be a tool for rewarding members with perks.
    And so much more...


    Resources:
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 26 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Franci06 ,

Yes!!! Brand advocacy FTW

I love Sue and her teams stance on creating communities and what it takes to build brand loyalists. Already binged Listened to the first 2 episodes. Can’t wait for more!

Top Podcasts In Business

You Might Also Like