13 episodes

Community Powered Marketing Podcast is dedicated to empowering marketers to unlock the potential of their audience and elevate engagement, advocacy, and loyalty through online brand communities.

At a time of seismic change, community is the single most important tool to drive customer acquisition, retention, and sales. Companies that understand how to leverage their power are uniquely positioned to disrupt their industry and dominate their market.

Each episode will help you discover how to cultivate your community, mobilize your brand evangelists, and build a game-changing relationship with your most valuable consumers. Your audience is waiting.

To learn more: https://www.vesta-go.com/

Curious about how your brand stacks up at engaging your audience? We've done 10+ years' worth of data-crunching so you don't have to.

To see how you rank against some of the best at engagement, advocacy, and insights and to learn more about how the team at Vesta can unlock the power of your audience through community, go to www.vesta-go.com/engagementindex to get your Audience Engagement Index.

Community Powered Marketing Sue Frech

    • Business
    • 5.0 • 1 Rating

Community Powered Marketing Podcast is dedicated to empowering marketers to unlock the potential of their audience and elevate engagement, advocacy, and loyalty through online brand communities.

At a time of seismic change, community is the single most important tool to drive customer acquisition, retention, and sales. Companies that understand how to leverage their power are uniquely positioned to disrupt their industry and dominate their market.

Each episode will help you discover how to cultivate your community, mobilize your brand evangelists, and build a game-changing relationship with your most valuable consumers. Your audience is waiting.

To learn more: https://www.vesta-go.com/

Curious about how your brand stacks up at engaging your audience? We've done 10+ years' worth of data-crunching so you don't have to.

To see how you rank against some of the best at engagement, advocacy, and insights and to learn more about how the team at Vesta can unlock the power of your audience through community, go to www.vesta-go.com/engagementindex to get your Audience Engagement Index.

    12 | Resolutions for 2022 - Elevating Your Marketing Through Community ft. the Vesta Team

    12 | Resolutions for 2022 - Elevating Your Marketing Through Community ft. the Vesta Team

    It can be sad to see a podcast season draw to a close. But when you focus on translating a season of learnings and insights into bite-sized, actionable steps to drive impact in the year ahead, it can become something to eagerly anticipate.
    For the finale of season one, host Sue Frech brought together members of her Vesta team to dish on the highlights of the season. With over 30 years of collective community marketing experience, Cathy Courtney, Vice President of Marketing, Mary Gilbert, Director, Business Development, and Jordan Ben, Brand and Marketing Strategist, identified key takeaways and shared how to translate all of the https://podcasts.apple.com/ca/podcast/community-powered-marketing/id1587367494 (Community Powered Marketing podcast) inspiration into impactful next steps.


    You’ll hear which episodes and guests challenged the panel members to think differently and what they took away from them.


    You’ll learn some of the ways community marketing is helping marketers face emerging challenges and actionable tips that you can use in 2022.


    You’ll discover some of the brands whose initiatives and ideas are inspiring the panel as we move into the new year, including Drunk Elephant, Yumi, Little Spoon, Liquid IV, and Olly.


    And you’ll be inspired to craft 2022 brand resolutions to harness the power of advocacy, insights, and engagement through community marketing.


    Join Sue and her team as they discuss the lessons, inspirations, and insights they've taken from this season.


    Enjoy!


    What You’ll Learn in this Show:
    Which podcast episodes of the season spoke to each of the panel members, and the “aha” moments they took away from them.
    Unique community marketing insights from the panel and actionable tips that you can use in 2022.
    The marketing resolutions this season’s guests have inspired for our panelists.
    The industries and brands that our panelists think are primed to benefit from community marketing.
    And so much more...



    Resources:
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 33 min
    11 | Why Growth Shop Believes You Need a Community Now ft. Mark Patchett

    11 | Why Growth Shop Believes You Need a Community Now ft. Mark Patchett

    Today's guest could be called a guru of growth. Over the past decade, he has focused on building lean growth teams to rapidly scale businesses, working obsessively to crack the blueprint of successful fast-growth companies.
    Along the way, he’s driven over $1 Billion in revenue, worked at over 250 companies, from hyper-growth startups to global brands, spent thousands of hours studying everything from UX to market research, built training programs, and so much more. So naturally, when he launched his own business, it was christened the https://growth.shop (Growth Shop.)


    In today's episode of https://podcasts.apple.com/ca/podcast/community-powered-marketing/id1587367494 (Community Powered Marketing,) Sue chats with Mark Patchett, founder of Growth Shop, an innovative growth marketing advisory and startup accelerator that works primarily with D2C e-commerce brands to help them create exponential and sustainable growth. They also devise, launch, scale and manage an ever-growing brand portfolio of their own, expanding it by 70x in 2020.


    You’ll discover how Mark and the Growth Shop team developed their "secret sauce," identifying the mechanics of successful and speedy growth that can be replicated time and time again for brands.


    You'll hear about the "unfair advantage" Mark and his team offer to their clients, leveraging the power of technology and community.


    You’ll learn why he believes the community is the outcome of really “getting it” and building a brand that resonates beyond the utility of the product or service you’re selling.


    You’ll explore how brands that gained during the pandemic can understand what comes next and work to retain loyalty.


    Join Sue and Mark as they discuss the way community-building will be a key factor in brand development now and into the future.


    Enjoy!


    What You’ll Learn in this Show:
    Why Mark is passionate about Ukraine and the opportunities its employee base offer to fast-growth companies.
    The critical role of Growth Shop’s Head of Happiness as a custodian of values and monitor of culture to make sure the team doesn’t burn out on its rapid rise.
    The value of engagement and why taking a qualitative approach to understanding your consumer journey will reveal deeper and more meaningful learnings.
    The inspiration for “Authentic Authenticity” - his idea for a book title - and the critical importance of ensuring your brand’s “why” is honest.
    And so much more...





    Resources:
    https://growth.shop (Growth Shop)
    https://www.linkedin.com/in/markpatchett/?originalSubdomain=uk (Mark's LinkedIn)
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 38 min
    10 | Skratch Labs’ Strategy for Scaling Your Business Through Community ft: Joy Shure

    10 | Skratch Labs’ Strategy for Scaling Your Business Through Community ft: Joy Shure

    Dr. Allen Lim was working as a sport scientist and coach for a professional cycling team when he decided that the sport drinks available to athletes contained too many artificial ingredients, which reduced performance.
    So he began making his own "secret drink mix” in his kitchen using less sugar, no artificial ingredients, and real fruit.
    His "secret" soon got out and Skratch Labs was born, offering healthier drinks to athletes, firefighters, and active people looking for a better solution.
    In today's episode of Community Powered Marketing, Sue chats with Joy Shure, resident Social Media and Loyalty Program Manager at https://www.skratchlabs.com (Skratch Labs), who heads up the company's social media and loyalty program.
    You'll discover why Skratch Labs eschews traditional Ambassador programs and created an inclusive rewards program that focuses on bettering the lives of its members and their local communities.
    You’ll hear how to foster great conversations and to collect feedback to align your company and products with your consumers.
    You'll learn how Joy has adapted the company's social media presence to only provide content that creates actual value for the audience - a concept she calls, "anti social media."


    You’ll hear about the power of creating one-on-one wows for your community and explore ways to create big and meaningful impact with small budgets.


    Join Sue and Joy as they discuss the benefits of remaining true to your company values and engaging with audiences in a way that goes beyond transactions and product promotion.


    Enjoy!


    What You’ll Learn in this Show:
    A little background on Skratch Labs and its founder, Dr. Allen Lim.
    Why Joy describes herself as a "Joy of all trades" as well as some of the many hats she wears in the company.
    Ways to rethink social media to create a presence that aligns with your company values.
    The technology features and functions on Joy’s community management wish list (spoiler alert: Vesta’s got them)
    And so much more...





    Resources:
    https://www.skratchlabs.com (Skratch Labs)
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 42 min
    9 | How Verizon’s Loyalty Program Elevates its Consumer Experience ft: Lisa Routel

    9 | How Verizon’s Loyalty Program Elevates its Consumer Experience ft: Lisa Routel

    It should come as no surprise that a company focused on communication prioritizes listening and having authentic, almost on-one-one consumer conversations in its loyalty program.
    In today's episode of Community Powered Marketing, Sue chats with Lisa Routel, Marketing Strategy Manager at Verizon, about the award-winning Verizon Up loyalty program and her thoughts on fostering emotional loyalty in a post-pandemic world.


    You'll hear why emotion is a key driver for the most profitable customer behavior, influencing spend, loyalty, and lifetime value.


    Why performance measurement needs more than just a qualitative and quantitative approach - it must also incorporate the human emotion aspect to be truly effective.


    The process of evaluating partnerships, and why a potential partner must be in alignment with your company values while also being relevant to your customers.


    Why Verizon chose to expand its loyalty program into a full platform, becoming more fully integrated across the entire ecosystem, enhancing value and the customer experience.


    Join Sue and Lisa as they explore the power of leveraging your community to listen to and understand your consumers and make better decisions based on the insights you gain from the process.


    Enjoy!




    What You’ll Learn in this Show:
    The Verizon Up loyalty program and how it attempts to break free from a traditional points-based model to deliver immediate meaningful rewards and experiences to customers.
    How measuring performance requires both a qualitative and quantitative approach, as well as an awareness of human emotions, a key part of the loyalty process.
    The importance of listening to your customers and establishing a feedback loop to gain critical insights.
    Why partnership evaluations must take into account both their alignment with your company values, as well as an understanding of their relevance to your customers.
    And so much more...

    Resources:
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 44 min
    8 | Leading Digital and Consumer First Transformation ft. Suzanne Reimer of Church & Dwight

    8 | Leading Digital and Consumer First Transformation ft. Suzanne Reimer of Church & Dwight

    You're probably familiar with the phrase "they don't know what they don't know." This is very true of many brands' siloed cross-functional teams.
    In this episode of Community Powered Marketing, Sue chats with Suzanne Reimer, in charge of Digital Engagement at Church and Dwight, about her efforts to help brands become digital first and to approach the consumer journey in a more holistic way.
    You'll discover why brands that make use of siloed cross-functional teams miss pieces of the customer journey puzzle through a lack of communication.


    You’ll hear why community is your best ally in understanding the ideas and content that resonate, and in offering insights into building consumer lifetime value.


    You'll discover how Suzanne and her team are elevating understanding around the expectations of marketing programs, rather than just focusing on traditional KPI targets.


    You'll also learn why 100% customer loyalty is a myth, and how focusing on making small adjustments tied to specific customer wants and needs has enormous potential.


    Join Sue and Suzanne as they discuss a more holistic approach to the many touchpoints found along the consumer journey.


    Enjoy!


    What You’ll Learn in this Show:
    Why siloed cross-functional teams often "don't know what they don't know" - they miss pieces of the customer journey puzzle without ever knowing about it.
    The importance of having a first-party digital strategy and why you need to prepare now for a cookie-less world.
    Why clear communication with outside partners is crucial to ensuring more effective partnerships.
    How Suzanne and her team are helping brands refocus their KPIs away from traditional media line items and more toward understanding the expectations of the program as a whole.
    The reasons why 100% customer loyalty is no longer a viable goal, and why the focus must be on paying closer attention to customer's wants and needs.
    And so much more...







    Resources:
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 32 min
    7 | Becoming A Challenger Brand ft. Thyme Sullivan

    7 | Becoming A Challenger Brand ft. Thyme Sullivan

    The feminine care market is a crowded one, with a wide range of products from long-standing brands, brands that have built up years of customer recognition and loyalty.
    However, the growing movement toward organic and eco-friendly products has failed to take root in this space. That is, until TOP the organic project entered the scene.


    In this episode of Community Powered Marketing, Sue chats with Thyme Sullivan, speaker and storyteller, as well as CEO and founder of TOP, The Organic Project, to discuss her company's industry-changing offerings.


    You'll discover why Thyme decided to leave behind a successful but otherwise uninspiring career in the corporate world to become an entrepreneur - and the challenges she's faced along the way.


    You'll learn why TOP avoided the standard "disrupter" model of business, instead becoming a "challenger" brand, offering unique products and speaking to customers in ways no one else had.


    You’ll hear about the importance of surrounding yourself with those who understand your mission and how TOP harnessed the power of their community to generate game-changing energy, passion, and word-of-mouth


    Join Sue and Thyme as they discuss offering eco-friendly, organic products in an otherwise crowded market, finding your place as a female entrepreneur, and why Lady Gaga proved to be a major inspiration.


    Enjoy!




    What You’ll Learn in this Show:
    How Thyme transitioned from a life in the corporate world to that of an entrepreneur, and the significant challenges she met along the way.
    TOP’s path to "challenger" brand, offering options that were otherwise unavailable in the market.
    The struggles female entrepreneurs face in the investment space, and how Thyme was inspired by Lady Gaga.
    How to amplify impact by harnessing the power of your most dedicated advocates.
    And so much more...





    Resources:
    https://toporganicproject.com (Top Organic Project)
    https://www.vesta-go.com (Website)
    https://twitter.com/VestaSolutions (Twitter)
    https://www.linkedin.com/company/vesta-go (LinkedIn)

    • 45 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Franci06 ,

Yes!!! Brand advocacy FTW

I love Sue and her teams stance on creating communities and what it takes to build brand loyalists. Already binged Listened to the first 2 episodes. Can’t wait for more!