The CEO's Edge

Jenna O'Keefe

The CEO's Edge is the unapologetic podcast that connects you to the woman you were destined to be. Hosted by Jenna O'Keefe the UK's leading Confidence and Breathwork Coach. This is perfect for anyone who feels blocked by self-doubt, imposter syndrome and self-sabotage and these episodes will guide you to take your power back. Connect with Jenna through her website www.jennaokeefe.co or on instagram @jennaokeefe.co.

  1. JAN 27

    The Identity Tax You're Paying (And Don't Even Know It)

    In this episode, Jenna breaks down the hidden identity tax most entrepreneurs are unknowingly paying — and how staying in the wrong environment is silently capping your income, confidence, and expansion. She shares the real reason changing your environment accelerates growth faster than strategy, the power of becoming the smallest fish in the room, and the three identity shifts that took her from 8–10K months to locking in 101K in 24 days. If you’ve been feeling flat, stuck, or like you’re circling the same level — this episode is your wake-up call. What You'll Learn: 💡What the “identity tax” is and how it’s quietly draining your revenue 💡Why environment upgrades create faster growth than tactics 💡The power of intentionally becoming the smallest fish in the room 💡What an identity activator is and how to create one immediately 💡The three identity shifts that doubled Jenna’s income 💡Why investing in your environment is non-negotiable for expansion 💡How luxury retreats function as accelerators, not vacations Key Takeaways: 👉 Staying in environments that reinforce your old identity costs you money, clients, and opportunities. 👉 Growth accelerates when you place yourself in rooms that stretch you — not where you’re the expert. 👉 Identity activators are bold decisions that draw a line between who you were and who you’re becoming. 👉 Keeping prices low isn’t generosity — it’s avoidance of claiming authority. 👉 The question isn’t “Can I afford this?” — it’s “What is staying here costing me?” 👉 The woman who waits stays stuck. The woman who moves collapses timelines. Episode Timestamps: [0:00] Walking home in the rain & booking Dubai [1:30] The identity tax explained [4:00] Why being the biggest fish keeps you stuck [7:30] What an identity activator is [9:30] The three identity shifts that changed everything [12:00] Why upgrading your environment costs money (and why that’s good) [13:30] The CEO’s Edge retreat as an identity activator [16:00] What’s your “Dubai”? Resources Mentioned: ✨ The Expansion Retreat: 4 days in Crete, Greece to become the version of you your next level requires ✨ 20th – 23rd May 2026 Join the Retreat Waitlist here: https://jennaokeefe.co/the-expansion-retreat 🔗 Follow on Instagram 🔗 Explore Jenna's Website 🔗 Leave a review on Apple 🔗 Rate on Spotify Don’t forget to subscribe 🚀 Share This Episode: Know someone who's been posting trial reels with no results? Send them this episode - it might completely change how they think about their content.

    24 min

  2. JAN 19

    The Real Reason Your Trial Reels Aren't Converting (It's Not What You Think)

    In this episode, Jenna reveals the critical distinction most creators miss that's tanking their trial reels: the difference between top-of-funnel and bottom-of-funnel content. She breaks down the three biggest mistakes killing your reach and shares why curiosity and tension - not storytelling or showing off - are the keys to going viral with a cold audience. What You'll Learn: 💡Why trial reels require completely different content than your regular posts 💡The three mistakes killing your trial reel reach (including one that surprises most creators) 💡Why storytelling doesn't work 95% of the time for cold audiences 💡The real metric that determines whether your reel goes viral 💡What "human truths" are and why they're the secret to millions of views Key Takeaways: 👉 Trial reels go to a cold audience who doesn't know you or care about your story. Your job is to create curiosity and tension - not educate or sell. 👉 The three mistakes killing your reach: giving away the reveal in your hook, using storytelling, and making it about you instead of them. 👉 Watch time is everything. Your goal is 14 seconds - which means getting them to watch your 7-second reel twice. 👉 Tap into human truths - isolation, friendship, status, fear of missing your own life - to make people feel seen. 👉 Top-of-funnel and bottom-of-funnel content have completely different jobs. Stop confusing them. Episode Timestamps:  [0:00] Introduction: Why some reels get 200 views and others get 2 million [2:00] The big distinction: top-of-funnel vs bottom-of-funnel content [4:30] The three biggest mistakes killing your trial reels [8:00] What actually works: tapping into human truths [10:00] The watch time secret no one talks about [11:30] The bottom line + what to do next [12:30] How to get the complete strategy inside More Views Than Vogue Resources Mentioned:  🎓 More Views Than Vogue - Jenna's complete trial reels strategy for £97 Inside you'll learn: The difference between B-roll that gets 100 views and 10 million viewsExactly what audio to select to go viralHow to know if a reel is working and how to scale itHow to write hooks that get millions of viewsJenna's best performing reels and why they worked👉 Learn more about MVTV 🔗 Follow on Instagram 🔗 Explore Jenna's Website 🔗 Leave a review on Apple 🔗 Rate on Spotify Don’t forget to subscribe 🚀 Share This Episode: Know someone who's been posting trial reels with no results? Send them this episode - it might completely change how they think about their content.

    12 min

  3. JAN 13

    Why Trial Reels Feel Like They're Not Working (When They Actually Are)

    In this episode, Jenna gets honest about the messy middle of trial reels - that frustrating phase where you're posting consistently but the results aren't matching the hype. She shares her own experience of almost quitting after week one, the story of a client called Sophie who nearly gave up at week three (and what happened when she didn't), and answers the most common questions flooding her DMs about this strategy. What You'll Learn: Why the first few weeks of trial reels feel so discouraging (and why that's actually normal)The real job of trial reels in the early phase (hint: it's not going viral)What was actually happening behind the scenes when Sophie thought nothing was workingHow to know if your reels are being pushed to non-followersWhether you should delete reels that flop (spoiler: no)Why now is the perfect time to start with trial reelsKey Takeaways: 👉 Trial reels are a testing ground. The first few weeks aren't about going viral — they're about gathering data and giving the algorithm enough information to understand who to push your content to. 👉 The strategy doesn't suddenly start working. It's working the whole time — you just can't see it yet. 👉 When your account is visibly growing, everything changes. That social proof of momentum shifts how people perceive you. 👉 Your "flops" are data. They're telling you what doesn't work for your audience, and that's just as valuable as knowing what does. 👉 The messy middle is where the magic gets built. Every successful trial reel account went through exactly what you're going through. They just didn't quit before the algorithm caught up. Client Results Mentioned: 📈 Sophie: 3 weeks of slow traction → Week 4: 100K profile views, 1,500 new followers in 7 days, sold out her premium package 📈 Whitney: 1,000 → 11,000 followers in two weeks 📈 Alicia: 600 → 11,500 followers 📈 Harriet: 600 → 9,500 followers Jenna's Results: 🔥 50 million views in December 🔥 50,000+ new followers in 5 months Episode Timestamps: [0:00] Introduction — Why I almost quit trial reels after week one [2:30] The uncomfortable truth about early traction  [4:45] Sophie's story — From "this doesn't work for my niche" to 1,500 new followers  [8:00] The most common trial reel questions (answered)  [11:30] You're not behind, you're in the messy middle  [13:00] The bottom line + what's coming next week Resources Mentioned: 📩 Read the full newsletter HERE 🎓 More Views Than Vogue — Jenna's complete trial reels strategy for £97 Inside you'll learn: The difference between b-roll that gets 100 views and 10 million viewsExactly what audio to select to go viralHow to know if a reel is working and how to scale itHow to write hooks that get millions of viewsJenna's best performing reels and why they worked👉 MVTV 🔗 Follow on Instagram 🔗 Explore Jenna's Website 🔗 Leave a review on Apple 🔗 Rate on Spotify Don’t forget to subscribe 🚀 Share This Episode: Know someone who's feeling frustrated with their trial reels? Share this episode with them - it might be exactly what they need to hear to keep going.

    13 min

  4. 2025-06-04

    Will AI Take My Job? (Coach, Mentors & Agency Owners)

    Will AI replace you as a coach, mentor, or agency owner? In this raw, unfiltered episode, I’m breaking down exactly what’s coming for the online business space — and why most offers won’t survive the next wave of AI. I’m sharing the 5 areas I’m obsessively focused on to future-proof my business (and what you need to prioritise if you want to stay relevant, in-demand, and paid to breathe). This isn’t about fear — it’s about strategy. Because if you move now, you won’t just survive this shift… you’ll lead it. 👉 Apply now for the Paid to Breathe Mastermind. 🎙️ Your Host: Jenna O'Keefe 🔗 Follow on Instagram 🔗 Explore Jenna's Website 🔗 Leave a review on Apple 🔗 Rate on Spotify Don’t forget to subscribe 🚀

    17 min

  5. 2025-05-28

    A Moment That Altered My Brain Chemistry

    What if showing up like you’re already winning is the exact thing that gets you there? This episode is a full-body reminder of what happens when you stop waiting for the crowd and start performing like it’s already here. An unexpected moment at a festival this weekend (tune in for the tea) sparked this unforgettable lesson about energy, momentum, and the power of showing up fully before anyone’s watching. If you're ready to build your business with this kind of brave, electric energy — come join us inside Paid to Breathe. It’s where the vibe starts.  🎙️ Your Host: Jenna O'Keefe 🔗 Follow on Instagram 🔗 Explore Jenna's Website 🔗 Leave a review on Apple 🔗 Rate on Spotify Don’t forget to subscribe 🚀

    11 min

  6. 2025-05-22

    Claim New 100x Levels of Confidence With This Secret Strategy

    What if the only thing standing between you and your next 5-figure payout is the “good girl” voice in your head?  In this powerful sneak peek from the Paid to Breathe challenge, we dive into what it really takes to stop playing small and start owning the room—even when fear is screaming. Ready to stop whispering your offers from the sidelines and start making £££££ whilst you're waiting in line for coffee? Join the Paid to Breathe challenge now.  🎙️ Your Host: Jenna O'Keefe 🔗 Follow on Instagram 🔗 Explore Jenna's Website 🔗 Leave a review on Apple 🔗 Rate on Spotify Don’t forget to subscribe 🚀

    14 min

  7. 2025-05-16

    Are You Burned Out or Are You Building a Business That's Too Small for Your Power?

    Is burnout really about doing too much — or could it be a sign you've outgrown your business model?  In this episode, we dive deep into the real roots of entrepreneurial burnout and why simply batching content or hiring a VA won’t save you.  If your energy is fried and your clients aren’t thriving, it’s time to rebuild the way you lead  — completely. You weren’t made to hustle — you were made to set the standard. Join my brand new 3 day experience Paid to Breathe and step into your next level. 🎙️ Your Host: Jenna O'Keefe 🔗 Follow on Instagram 🔗 Explore Jenna's Website 🔗 Leave a review on Apple 🔗 Rate on Spotify Don’t forget to subscribe 🚀

    18 min

  8. 2025-05-10

    I Gave $30K To A Stranger & It Changed My Life

    I'm SO excited to be back after our break!  In this episode, find out what happened when I gave $30,000 to a stranger.  Ready for your next huge uplevel? Join my brand new 3 day experience, Paid to Breathe. 🎙️ Your Host: Jenna O'Keefe 🔗 Follow on Instagram 🔗 Explore Jenna's Website 🔗 Leave a review on Apple 🔗 Rate on Spotify Don’t forget to subscribe 🚀

    24 min
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About

The CEO's Edge is the unapologetic podcast that connects you to the woman you were destined to be. Hosted by Jenna O'Keefe the UK's leading Confidence and Breathwork Coach. This is perfect for anyone who feels blocked by self-doubt, imposter syndrome and self-sabotage and these episodes will guide you to take your power back. Connect with Jenna through her website www.jennaokeefe.co or on instagram @jennaokeefe.co.

Information

  • Creator
    Jenna O'Keefe
  • Years Active
    2022 - 2026
  • Episodes
    150
  • Rating
    Explicit
  • Copyright
    © 2026 Confident AF
  • Show Website
    The CEO's Edge

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