Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network
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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
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Are We In a Post-Search World?
AI is slowly taking over as the search engine of choice for more and more professionals.
Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told.
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
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Did the Content Creator Bubble Burst?
Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator?
I think she's right and it is. But maybe there are things we can do now so we don't fall into the failure trap.
Read Lexi's LinkedIn post here.
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
How to Create a Multi-Million Dollar Business from Your Book
A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core.
In this episode, Joe covers:
Finding your sweet spot Tuning into your content tilt Building your base Growing your audience Creating and then diversifying revenue Exit or go big Use code JP100 to save $100 off Content Entrepreneur Expo (CEX).
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
David Bowie and Getting Uncomfortable with Content
An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful.
See David Bowie Discuss This
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
Why Billy Joel Started Writing Again
How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing?
It happens to all of us.
But what he did to start loving the process again will surprise you...and it's something that all content creators and writers need to be doing.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today. -
Creators Are Failing Because 9 in 10 Make This Mistake
I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success.
Unfortunately, most content creators won't make this change, and that is why they will fail.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today.
Customer Reviews
Must listen podcast for Creators and content marketers
Great content!
Always appreciate the takeaways from this podcast to help me be a more successful content marketer.
Best Spent 5 Minutes
Everyone has 5minutes they can spend doing something that will frame their week and I spend mine listening to Content Inc. Joe Pulizzi condenses decades of experience into a Monday morning business coaching session for content creators. If you are new to content creation (like me) or been doing it for a while Joe brings you calorie dense food for thought every Monday - it has helped me define and focus my content creation entrepreneurship Thanks Joe for this weekly amuse bouche - my business has improved because of it.
Bite-sized wisdom
I love these little nibbles of advice! Easy to listen to and always good reminders or nudges about best practices for content creators.