Values-First Marketing

Megan Kachigan
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.

  1. 4 HRS AGO

    Book Out Clients Months Ahead with Jess Freeman

    She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team. I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she revealed about her marketing strategy that most service providers are missing: Organic marketing isn't about finding the one "right" channel. Instead, it's about understanding which methods actually work for your business, and then doubling down on organic marketing strategies that compound over time. In this episode, we dive into: ✓ Where her clients actually come from (and why it's different than you'd expect)  ✓ How SEO became her form of self-care marketing (you will love this!) ✓ Why being found on ChatGPT is becoming more important (and NOW is the time to capitalize on it!)  ✓ What Threads is best for as a business owner  ✓ The blogging rhythm that actually works without burnout  ✓ Why you should NOT use AI for keyword research (and what to do instead) Let's dig into what’s actually working. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/organic-marketing-strategy-jess-freeman CONNECT WITH OUR GUEST: Join us at the Ordinary Business Summit on April 1-2, 2026. Jess and I will be speaking on a roundtable discussion about creating community as a business owner. FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    35 min

  2. MAR 17

    Conversion Copywriting Isn’t Enough Anymore (Here’s What Works)

    For years, conversion copywriting has been treated as the gold standard in marketing. If the landing page converts, the copy is working…right? But what if conversion isn’t actually the most important metric anymore? In this episode, I’m sharing why the copywriting is no long only about getting the sale. It also needs to speak to the right clients who stay. Because if someone buys once and disappears, something in the marketing experience was misaligned. Values-First Marketing shifts the focus from quick conversions to long-term relationships. And messaging that reflects your values clearly helps the right people recognize themselves in your work. When that alignment exists, marketing becomes easier, trust builds faster, and clients stay longer. What You Can Expect In This Episode: Why conversion rates don’t tell the full story about your marketingHow Values-First Marketing filters the right clients before the saleThe concept of trust velocity and why it matters now (no one is talking about this!)The difference between fear-based urgency and inherent urgency (and why it matters for your bottom line).Why copywriting isn’t actually about convincing people. If your clients are giving you a headache, this episode will help you rethink what your messaging so that it brings in your best-fit clients that you love to serve! ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/conversion-copywriting-retention-strategy FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    23 min

  3. MAR 10

    How to Promote Your Podcast to Get More Clients with Amanda Bennett

    When people ask how to promote your podcast, they’re usually asking the wrong question: How do I grow my downloads? It’s easy to feel pressure while watching big name podcasters climbing charts, chasing downloads, and keeping up with social media trends. …But is that actually the best way to promote your podcast?   If your podcast is part of a service-based business, those vanity metrics aren’t always the most important measure of success. In this episode, I’m joined by podcast marketing strategist Amanda Bennett, who helps mom podcasters connect with the right listeners, partners, and clients. We talk about how relationship-based marketing, SEO, and simple systems can help your podcast become a true marketing asset…without requiring hours of your time every week. If you’ve ever wondered how to promote your podcast in a way that actually leads to clients, partnerships, and long-term visibility, this conversation will give you a fresh perspective. In this episode, we talk about: Why chasing podcast downloads can distract you from the metrics that actually grow your businessWhat Amanda recommends doing if you only have 30 minutes a week to promote your podcastThe surprising reason relationship marketing grows podcasts faster than algorithmsHow podcast SEO helps the right listeners discover your show The difference between growing a podcast audience and building a podcast that supports your businessA simple way to turn your podcast into a funnel that leads listeners into clients.Why “unscalable” marketing actions often create the biggest results for podcastersWhere AI can help podcasters save time (and where it can hurt your credibility)If you want to grow your podcast while being surrounded by other moms who *get it *, get your tickets to the April 2026 Podcasting Moms Conference in Nashville! ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/promote-your-podcast-to-get-more-clients-amanda-bennett FREE RESOURCE: Copy not converting? Let’s change that in just 5 minutes a day. CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    39 min

  4. MAR 3

    Copywriting Case Study: Website Moved Them From Stalled to Scalable

    When founders say they “just need a website,” that’s almost never the real issue. In this episode, I walk you through a real copywriting case study of a Family Birth & Education Center whose website stalled for over a year…until strategic messaging leadership moved it from incomplete to scalable in under 30 days. We talk about: • Why DIY copy stalls • How to delegate without losing your voice • The real reason founders become marketing bottlenecks • What strategic website copywriting actually looks like • How to build a website that reduces manual communication ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriting-case-study-website-stalled-to-scalable  FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    25 min

  5. FEB 24

    How to Email More Without Annoying Your Audience with Holly Haynes

    Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you’ve ever thought: “If I email more, people will unsubscribe.”“Three emails a week sounds like too much.”“I don’t want to annoy my list.”This episode will challenge some assumptions in the most refreshing way. We’re following up with one of our most downloaded guest episodes ever and we’re going deeper. Last time, Holly Haynes shared how owning her brand voice doubled her revenue. In this episode, we unpack what that actually looks like now — specifically how she’s refined her email marketing strategy (with open rates at 52%), leaned further into segmentation, and committed even more intentionally to building a social media optional business. In This Episode, We Talk About: What’s changed (and what hasn’t) in Holly’s 3–5 email per week rhythmHow to make high-frequency emailing feel personal and still increase open ratesWhat she’s doubling down on (instead of expanding to more platforms)What a “micro-partnership” actually looks like (and why it’s more powerful than chasing more opportunities)The shift from dopamine-driven visibility to data-driven growthWhere her traffic and clients are really coming from (hint: not social media) Resources & Links Mentioned: Listen to Holly’s first episode: How Owning Her Brand Voice Doubled Her RevenueJoin Holly's 3-Day Anti-Social Reset Get Holly’s free Ditch the Social Drama workshop ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-often-should-i-email-my-list-holly-haynes/ FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?” CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ *Note: Some of these may contain affiliate links. If you make a purchase (not required), I may get a small commission. I only recommend people, products, and programs I truly believe in and have seen results from.  Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    35 min

  6. FEB 17

    How Owning Her Brand Voice Doubled Revenue with Holly Haynes [Replay]

    Your brand voice matters more than any algorithm.  Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results. In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous with her behind-the-scenes in this episode.  She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable. In This Episode, We Cover: The social media optional strategy that continues to fuel Holly’s revenue growthHow consistent messaging builds trust (and makes selling easier)The 3-email-per-week structure that nurtures without feeling overwhelming (or annoying)The mindset shift that makes email marketing feel energizing (and why it's better than the immediate gratification of the social media dopamine hit)Simple email formulas that creates consistency and trust.This Episode Is For You If: You feel pressure to constantly post on social mediaYou’re showing up consistently but not seeing conversionsYou ghost your email list until launch timeYou want a repeatable system that fits your lifeYou crave visibility without burnout➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynes Resources & Links Mentioned: Join Holly's 3-Day Anti-Social Reset Get Holly’s free Ditch the Social Drama workshopRelated episodes: The Smart Way to Build Trust Through Email Marketing  https://www.megankachigan.com/smart-way-build-trust-email-marketing How to Use ManyChat to Grow Your Email List  https://www.megankachigan.com/grow-your-email-list-manychat 3 Tips To Create Content Consistently Without Burnout  https://www.megankachigan.com/create-content-consistently-without-burnout*Note: These show notes may contain affiliate links, which means that I may make a small commission if you purchase. I only affiliate for people and progra Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    36 min

  7. 2025-12-09

    What I’d Fix First to Make Your Copywriting Convert (With Examples)

    If you’ve ever wondered, “I know I’m great at what I do… so why does my copy sound off?” — you are like most of my clients. After auditing hundreds of sales pages, websites, and emails, I can tell you this with complete confidence: The first three fixes I make to 90% of the copy I audit are simple… and they make the biggest impact on the conversion rate. This is for the heart-centered coach, strategist, or service provider who’s head is spinning while you’re overthinking everything… Here’s the truth most business owners don’t realize: You could be just one adjustment away from copy that actually connects. Sometimes, it really can be that simple.  You're not new to this. You have a solid offer. You care deeply. But your words aren't pulling their weight. Let’s fix that. In this episode, I’m sharing the 3 fixes I look for first that make the biggest difference for your bottom line. I will unpack each of these so your message finally lands the way you intended. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/conversion-copywriting-fixes-with-examples LINKS MENTIONED: Do the free 5-day challenge: Why Isn’t This Converting?Case Study: Conversion Copywriting That Finally Made Her Offer SellWhat you can expect to get in Copy Clarity Club:Sales Page Example AuditWebsite Example AuditJoin Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business. Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    28 min

  8. 2025-11-25

    5 Email Marketing Tips For Daily List Growth with Tracy Beavers

    Daily list growth is simpler than you think. I’m joined by Tracy Beavers, host of the top-ranked Create Online Business Success podcast, for a refreshingly real conversation on how to grow your list automatically, without ads or endlessly creating new freebies. Tracy shares the habits and mindset shifts that create sustainable list growth for values-driven entrepreneurs…plus some fun, overlooked ways to make your list love hearing from you! Whether your list feels tiny or neglected, this episode will remind you how powerful it can be when you treat every email address like their is a real human behind it (because there is!) Listen to this episode to catch: The mindset shift that makes email marketing actually workHow to get your subscribers to actually reply back to you.The email real estate most entrepreneurs waste (and the easy way to fix it)The content “broken record” moment that signals you’re close to convertingTracy’s favorite no-ad strategies for daily list growthWhy your list-building isn’t working—and what to adjust before you give upAre free lead magnets still worth it in 2026?🎧 Listen now and then join us inside Copy Clarity Club to build the kind of messaging that grows your list every single week—without burnout. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/email-marketing-tips-tracy-beavers CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

    32 min
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About

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.

Information

  • Creator
    Megan Kachigan
  • Years Active
    2024 - 2026
  • Episodes
    77
  • Rating
    Clean
  • Copyright
    © 2026 Values-First Marketing
  • Show Website
    Values-First Marketing

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