23 min
Episode 022: Falling CX Scores, TripIt’s Amy Jackson, and Interactive Van Gogh Crack the Customer Code
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- Business
A rockin’ episode about financial services and a live interview from SXSW Interactive…
Financial services may have a few things to improve in their digital experiences
How TripIt’s Amy Jackson listens to customers
Updated Van Gogh exhibit helps patrons feel closer than ever to the artwork
Customer Experience Rates Drop Worldwide
Thanks to the 8th Annual World Insurance Report from CapGemini, we learned how the service experience is declining worldwide. Specifically, the digital and mobile experiences in financial services are simply not keeping up with customer expectations around these channels. Listen in to hear about how the in-person channel is also failing omnichannel expectations.
Discussion begins at 1:44.
Interview with Amy Jackson of TripIt
Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing, TripIt from Concur (interview from the TripIt Lounge at South By Southwest Interactive!)
Amy discusses how listening to customers who use their product on an almost daily basis helps TripIt improve their product using the most important insights.
Amy and Jeannie also hypothesize about what’s next for the travel experience. (It’s all about making it easier for the traveler!)
Find out how the philosophy of “traveler first” also helped develop permission requirements and a new partnership between TripIt and the Auckland airport could lead to more ease for the traveler.
Discussion begins at 5:51.
Customer Hero, Customer Zero
Interactive art exhibit Van Gogh Alive! shows off Vincent van Gogh’s artwork in ways that are new and breaking attendance records!
Discussion begins at 16:25.
People, Places, and Things from the Podcast:
Sponsor:
360Connext– Micromapping is a way to investigate one part of your customer journey (like mobile and digital) to improve your customer’s experience immediately. Find out more and how it can fit into your customer journey.
How to Sponsor
www.crackthecustomercode.com/sponsor
Guest Speaker / People
World Insurance Report
Farmers Insurance commercials
Amy Jackson is the senior director of brand strategy and consumer marketing for Concur's TripIt and ExpenseIt products. Amy is also a frequent traveler and a reward point geek. She’s especially passionate about mobile apps that make life easier, 5-star hotels and local cuisine.TwitterLinkedIn
Save The Bros from Organic Valley
Van Gogh Alive!
Take care of yourself and take care of your customers.
Learn more about your ad choices. Visit megaphone.fm/adchoices
A rockin’ episode about financial services and a live interview from SXSW Interactive…
Financial services may have a few things to improve in their digital experiences
How TripIt’s Amy Jackson listens to customers
Updated Van Gogh exhibit helps patrons feel closer than ever to the artwork
Customer Experience Rates Drop Worldwide
Thanks to the 8th Annual World Insurance Report from CapGemini, we learned how the service experience is declining worldwide. Specifically, the digital and mobile experiences in financial services are simply not keeping up with customer expectations around these channels. Listen in to hear about how the in-person channel is also failing omnichannel expectations.
Discussion begins at 1:44.
Interview with Amy Jackson of TripIt
Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing, TripIt from Concur (interview from the TripIt Lounge at South By Southwest Interactive!)
Amy discusses how listening to customers who use their product on an almost daily basis helps TripIt improve their product using the most important insights.
Amy and Jeannie also hypothesize about what’s next for the travel experience. (It’s all about making it easier for the traveler!)
Find out how the philosophy of “traveler first” also helped develop permission requirements and a new partnership between TripIt and the Auckland airport could lead to more ease for the traveler.
Discussion begins at 5:51.
Customer Hero, Customer Zero
Interactive art exhibit Van Gogh Alive! shows off Vincent van Gogh’s artwork in ways that are new and breaking attendance records!
Discussion begins at 16:25.
People, Places, and Things from the Podcast:
Sponsor:
360Connext– Micromapping is a way to investigate one part of your customer journey (like mobile and digital) to improve your customer’s experience immediately. Find out more and how it can fit into your customer journey.
How to Sponsor
www.crackthecustomercode.com/sponsor
Guest Speaker / People
World Insurance Report
Farmers Insurance commercials
Amy Jackson is the senior director of brand strategy and consumer marketing for Concur's TripIt and ExpenseIt products. Amy is also a frequent traveler and a reward point geek. She’s especially passionate about mobile apps that make life easier, 5-star hotels and local cuisine.TwitterLinkedIn
Save The Bros from Organic Valley
Van Gogh Alive!
Take care of yourself and take care of your customers.
Learn more about your ad choices. Visit megaphone.fm/adchoices
23 min
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