Creating the Data Privacy Management Category with DataGrail’s Daniel Barber

In today's episode of Behind the Category, we speak with Daniel Barber, CEO and Co-Founder of DataGrail, a data privacy management company that's raised more than $84 Million in funding.

Topics Discussed:

• Daniel’s international background, and why he chooses to live in San Francisco
• How DataGrail aims to give control back to businesses, so they can provide the data transparency and control their customers want
• Challenges: creating a new product category, educating one’s market, and aligning the company around the same narrative
• Whether analyst firms have an important role in the creation of a new category
• The future of data privacy