42 episodes

Welcome to a podcast about podcasts! Join Casey Cheshire as he interviews podcast hosts and industry experts to uncover the ingredients for successful interview podcasts- how to best prepare, interview, and promote your show.

Creating The Greatest Show Ringmaster

    • Business

Welcome to a podcast about podcasts! Join Casey Cheshire as he interviews podcast hosts and industry experts to uncover the ingredients for successful interview podcasts- how to best prepare, interview, and promote your show.

    Relationality Improves Your Podcast - Paul Zelizer - Creating The Greatest Show - Episode #41

    Relationality Improves Your Podcast - Paul Zelizer - Creating The Greatest Show - Episode #41

    Brilliant minds don’t always make for a great podcast. Good discussion and empathetic guests appeal to an audience better than improperly conveyed information. Learn how to improve from someone with a graduate-level education in counseling psychology, years of experience and training in the counseling profession, and experience pivoting his knowledge to apply to his podcast. Listen in to hear from social entrepreneur and founder of Awarepreneurs, Paul Zelizer. 

    In today’s episode, you will learn how to discover the right guests, nurture the right connections, and find the balance between overly coached conversations and tangential discussions. You will also hear how to engage your audience using empathy and overall, create the greatest podcast.

    Takeaways:

    Find the right guests and prepare them to have extraordinary dialogues. Take the time for a prep call to build rapport with the guest, tell them about your audience, and explain the type of dialogue you want to have, whether it’s precise, loose, or a mix of the two.
    You can have two brilliant people on a podcast with a poor relationship or two average people with a great relationship. The latter is superior. Build a rapport with your guest, even if you only have five or ten minutes to talk before hitting record.
    Find a way to describe your audience to your podcast guest, so they can adapt their information and conversation to appeal to them. Be able to explain what the audience cares about, what they want to learn, and why they listen to your show. 
    Build relationships with PR and podcast booking agencies, these agencies get paid by their clients to get them on shows that have their niche audiences. It may take time, but the effort pays off in the form of referrals for the ideal guests. 
    Find the balance between overly stiff conversation and unstructured tangential speaking. If the guest turns into a college lecturer, the listener may tune out, but the same outcome can happen if the guest breaks into too many side discussions with no relation. 
    If your guest starts to speak as though they have been overly coached, don't be afraid to interrupt them to improve the interactivity of the conversation. Generally, podcast listeners prefer a "good combination of relationality" rather than a TED Talk style speech. 
    Podcasting allows the host and the guests to be invited into the space between listeners' ears. It is the most intimate form of mass communication so you need to make it relational, you need to incorporate real-life context into the conversation.

    Quote of the Show:
    “Emotional intelligence is more predictive to your success in business than your technical skills” - Paul Zelizer
    Shoutouts:
    The Nurse Keith Show with Keith Carlson https://nursekeith.com/the-nurse-keith-show/ 
    Links:

    LinkedIn: https://www.linkedin.com/in/paulzelizer/ 
    Twitter: https://twitter.com/PaulZelizer 
    Company website: https://www.paulzelizer.com/ 
    Company website: https://www.awarepreneurs.com/ 

    Ways to Tune In:

    Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
    Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900

    Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s

    Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
    YouTube: https://youtu.be/Pn5UbAkRnGs


    Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

    • 52 min
    Your Podcast’s Point of View - Jeremy Shere - Creating The Greatest Show - Episode # 041

    Your Podcast’s Point of View - Jeremy Shere - Creating The Greatest Show - Episode # 041

    Our next guest is an entrepreneur, writer, creator, and marketer that has been podcasting since 2017. Jeremy Shere hosts both The B2B Content Show and The Pod Shop and is the Founder & CEO of Connversa. Jeremy shares why your show needs a strong point of view to stick out, the case for having a podcast prep call, and how to guide a podcast conversation. 

    Takeaways:

    As the host of an interview podcast, you should know that it takes time and lots of practice to learn the “art of the interview”. Consider your own limitations and perspective when beginning each conversation so it can have a natural flow and feel less scripted.
    The best podcasts are able to stick out because they have a strong and distinct point of view on a particular topic or field. That perspective which the show is built around elevates it beyond the sea of podcasts that are simply two people discussing an idea.
    Don’t make appearing on your podcast feel like a chore for your guest by sending them a form to fill out. A prep call between the guest and host is a much more personal way to get prepared before the podcast recording.
    An effective prep call should be friendly and relaxed but also have a pinch of structure. You should discuss the idea you want to start the show with, but don’t go too far into it on the prep, save the good stuff for the recording!
    As the host, your goal on the prep call is to build rapport with your guests and ensure they’re prepared and comfortable with coming on the show. Without scripting the whole show, you can discuss where you and the guest would like the conversation to go.
    Podcast hosts need to listen to both the literal words their guests are saying as well as the flow of the conversation and how it is unfolding. Hosts have to know when a tangent is worth going down and when they need to pull their guests back to the topic at hand.
    It’s OK to disagree with your guest, but make sure you do it respectfully and organically. If you come prepared with “gotcha” questions, the podcast will become contentious and you’ll lose any chance of building a strong relationship with your guest.

    Quote of the Show:
    “ I think every podcast host will admit they used to suck at it and now they've gotten better if they've kept up with it.” - Jeremy Shere
    Connect with Jeremy:

    LinkedIn: https://www.linkedin.com/in/jeremy-shere-7640934/ 
    Connversa website: https://connversa.com/ 
    Connversa Instagram: https://www.instagram.com/connversapodcasting/reels/ 

    The B2B Content Show: https://www.b2bcontentshow.com/ 

    The PodShop: https://www.buzzsprout.com/2028786 

    Shout Outs: 

    Natasha Miller
    Mark Evans

    Ways to Tune In:

    Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
    Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900

    Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s

    Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
    YouTube: https://youtu.be/h42EXRLEnzM

    Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

    • 50 min
    The Podcast Listener Journey - Jennifer Han - Creating The Greatest Show - Episode # 040

    The Podcast Listener Journey - Jennifer Han - Creating The Greatest Show - Episode # 040

    This episode’s guest is an international marketing leader and podcasting visionary. Jennifer Han is the Chief Marketing Officer at Ausha and she previously hosted Culinariste. Jennifer shares insights into how podcast hosts can optimize their podcast for maximum impact and engagement to create successful podcasts that resonate with their audience and build a loyal following. Jennifer also delves into the stages of the podcast Listener Journey model.

    Takeaways:

    Podcast listening apps are the first point of contact with your listeners, and you need to optimize how your podcast appears in-app to get them to press play. This means making sure your cover art stands out and using keywords in your title and description to make it easier for listeners to find your podcast.
    There are four funnel stages in the podcast Listener Journey model: 1. Discovery, 2. Activation, 3. Play, and 4. Love.
    Adding chapters to your podcast can help make the listening experience more dynamic and can be used to enrich the experience for your listeners. By dividing your episode into chapters, you can make it easier for listeners to find the information they're interested in.
    Show listeners who you are by creating short-form content from your podcast for “snacking content” that helps them connect with you. This can include photos, videos, gifs, music, etc. to increase how engaging the podcast clip is.
    Leverage your communities to cross-promote your podcast and build your listenership. This means reaching out to other bloggers, podcasters, and influencers in your niche and asking them to promote your podcast to their audience.
    Optimize every step of the listener journey to get them to love your podcast and become loyal listeners. This means focusing on each stage of the funnel and making sure you're doing everything you can to keep your listeners engaged and interested.

    Quote of the Show:
    “My mantra about podcasting is you have to be obsessed by your listeners.” - Jennifer Han
    Links:

    LinkedIn: https://www.linkedin.com/in/han-jennifer/ 
    Twitter: https://twitter.com/HanJennifer1 
    Company website: https://www.ausha.co/ 
    Listener Journey Model: https://www.ausha.co/resources/listener-journey-three-steps-to-really-make-your-podcast-take-off/ 

    Chapters:

    00:00 - Intro
    01:48 - Obsess Over Your Podcast Listeners
    8:26 - The Listener Journey Model
    12:18 - 1st Stage: Podcast Discoverability
    26:32 - 2nd Stage: Activation
    32:42 - 3rd Stage: Play
    40:55 - 4th Stage: Love
    44:54 - Where to Connect with Jennifer

    Ways to Tune In:

    Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
    Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900

    Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s

    Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
    YouTube: https://www.youtube.com/watch?v=YDmgvUq6rKs 

    Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

    • 49 min
    Niche Podcasts Get Sponsors - Justin Moore - Creating The Greatest Show - Episode # 039

    Niche Podcasts Get Sponsors - Justin Moore - Creating The Greatest Show - Episode # 039

    Get ready to learn from a Sponsorship Coach and YouTube content creator that has launched hundreds of campaigns with clients like Walmart, Hasbro, Disney, Cheetos, Tabasco, and many more. Justin Moore is the Host of Creator Debates and the Founder of Creator Wizard. Justin shares how to solve boring podcast introductions, why creators need to design shows that re-energize them, and how to negotiate sponsorships for your podcast even without a single listen.

    Takeaways:

    Don’t start your podcast by asking your guests to introduce themselves or tell the audience about themselves. This makes kills the energy and creates boring content, especially when the show starts with the guest giving a canned answer. 
    By skipping the boring intro, you get into the meat of the conversation much faster which helps you deliver on your promise of value to the audience. 
    When designing your podcast, create something that can remain inherently novel, for the audience and yourself. For example, Creator Debates features two guests debating each side of an idea that is moderated by the host, who also picks the topics.
    Before thinking about sponsors for your podcast, determine your show’s unique selling proposition. Think about the unique value you’re bringing to your audience and think about the unique value you can bring to potential partners.
    When negotiating with sponsors, podcasters need to consider the sponsor’s BATNA (Best Alternative To A Negotiated Agreement). For example, if the brand doesn’t choose you, where will they go next? If you're niched down well, there won’t be a long list. 
    When you secure a sponsorship, your role is more than just talking about a brand on your podcast. You are serving the brand to help them accomplish an internal objective.
    You can secure sponsorships even if your show has zero downloads. Instead of pitching brands that you’ll talk about them on your podcast, point to the quality of your podcast and content and pitch that to brands as your portfolio of what you can do for them.

    Quote of the Show:
    “From a listener's perspective, we're always craving novelty.” - Justin Moore
    Justin’s Links:

    LinkedIn: https://www.linkedin.com/in/justinnmoore/ 
    Twitter: https://twitter.com/justinmooretfam 
    Instagram: https://www.instagram.com/creatorwizard/ 
    YouTube: https://www.youtube.com/@CreatorWizard/featured 
    Creator Wizard website: https://www.creatorwizard.com/ 

    Ways to Tune In:

    Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
    Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900

    Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s

    Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
    YouTube: https://youtu.be/GNzp3cu8v6w 
    Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

    • 44 min
    How To Ask Great Questions - Melinda Wittstock - Creating The Greatest Show - Episode # 038

    How To Ask Great Questions - Melinda Wittstock - Creating The Greatest Show - Episode # 038

    Get ready to learn from an award-winning podcaster and serial entrepreneur that is revolutionizing the audio and video experience of podcasts for both creators and consumers. She has been both the host and guest on thousands of podcast episodes. Melinda Wittstock is the Host of Wings of Inspired Business and Founder & CEO of Podopolo. Melinda shares what makes for the best interview podcasts, how to ask great questions, and a glimpse of the future of both podcasting and the way people communicate through social media. 

    Takeaways:

    Be clear on the purpose behind starting your podcast. For example, Melinda launched Wings of Inspired Business to make a difference by creating an ecosystem to highlight and connect with fellow female entrepreneurs.
    The best interviews feel just like conversations where the host asks a question they care about and are genuinely interested in the guest’s answer. It’s a great sign when the host is curious and learning from the guest right alongside the audience.
    If the host is actively listening to their guest, they’re going to ask a great follow-up question. Many times, the best follow-up questions are “tell me more about…”, “how did that make you feel”, or “why did that happen”.
    Podcast hosts should avoid being too performative in the way they ask their questions. Their focus should be bringing out the guest and a great indicator that they’re not doing this is when the questions are longer than the answers.
    Asking open-ended questions like why, what, or how will lead to much better answers than asking yes or no questions, such as, “did you…”. This requires active listening from the host.
    Get obsessed with the topic, not your format. Podcasters should focus on allowing the conversation to unfold naturally not hitting every question on their script. For example, if a guest shares a personal story, don’t just ask them the next scripted question. 
    If a guest is providing extremely scripted answers and seems overly polished, try using some eliciting questions to get beneath the surface. Asking about something you know is incorrect will trigger them to correct you. Asking about their childhood can lead to a more authentic conversation.

    Quote of the Show:
    “The best interviewers really are great listeners” - Melinda Wittstock
    Links:

    LinkedIn: https://www.linkedin.com/in/melindawittstock/ 
    Twitter: https://twitter.com/MelindaWings 
    Podopolo website: https://podopolo.com/ 
    Download Podopolo on iOS: https://apps.apple.com/app/podopolo-podcast-radio-player/id1557923680 
    Download Podopolo on Android: https://play.google.com/store/apps/details?id=com.podopolo.app&pli=1 
    Personal website: https://melindawittstock.com/ 
    Wings of Inspired Business: https://podopolo.com/podcast/wings-of-inspired-business-227060 
    Instagram: https://www.instagram.com/podopolo/ 

    Ways to Tune In:

    Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
    Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900

    Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s

    Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
    Podopolo: https://podopolo.com/podcast/5748062 
    YouTube: https://youtu.be/SHGhnMe9sHs

    Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

    • 46 min
    Ensuring A Great Guest Experience - Joel Primack - Creating The Greatest Show - Episode # 037

    Ensuring A Great Guest Experience - Joel Primack - Creating The Greatest Show - Episode # 037

    This special guest is a marketer, community leader, and expert in creating and growing communities that can fuel your company’s growth. Joel Primack is the Host of The Community-Led Growth Show, an advisor to Charla, and the former Social & Community Specialist at Lattice. Joel shares how he prepares both himself and his guest before the recording, why releasing your podcast in seasons can help you as a host, and great touch points to re-engage with your guests after recording.

    Takeaways:

    For guests that are recording their first podcast, it’s very natural for them to feel nervous, so make sure to accommodate them as best you can to help them feel more comfortable. 
    Podcast hosts have a duty to invite a diverse group of people to come on their show and share their experiences. To do this, the host needs to be intentional about it all the way through the process, from selecting the guests to pronouncing their names correctly.
    Splitting up your podcast into seasons can be a good way to give yourself time for self-care, especially when hosting the podcast is not part of your full-time job. Capping the number of episodes per season also gives you more time to focus on each guest.
    When inviting high-profile people or companies to guest on your show, don’t be surprised if they ask you to work with their PR team. PR teams can help you prepare by sharing which subjects are taboo. Sometimes they will ask to review the episode before it airs.
    If you ask the same question in every episode and if that question asks for a list of things or multiple aspects, it can be great to have your guest write out bullet points for the topics they want to discuss. 
    As a podcast host, part of the role you play is to be a gatekeeper for your audience. This means that you are responsible for providing your audience with valuable content and filtering out the fluff. 
    A great extra touch point after recording with a guest is to send them a screen recording of you searching their name on a podcast platform and showing them that the content they recorded with you is now actually available everywhere for everyone to hear.

    Quote of the Show:
    “I want to make sure that they're comfortable and confident going into the recording” - Joel Primack
    Links:

    LinkedIn: https://www.linkedin.com/in/joel-primack/

    Lattice website: https://lattice.com 
    Charla website: https://www.charla.cc/ 
    The Community-Led Growth Show on Apple: https://podcasts.apple.com/us/podcast/the-community-led-growth-show/id1613073085 
    The Community-Led Growth Show on Spotify: https://open.spotify.com/show/7eQhR01Fs098yMZ5qXtvjC?si=836c025bb326482e 
    The Community-Led Growth Show on YouTube: https://www.youtube.com/@TheCommunityLedGrowthShow 
    Revenue Era Sign Up: https://docs.google.com/forms/d/e/1FAIpQLSeSEAGP7IfjBTuXcI2ARqJFlOrqOQWpUWXr-VbxuSjISAHwJw/viewform 

    Ways to Tune In:

    Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
    Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900

    Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s

    Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
    YouTube: https://youtu.be/cTwQLdsQm3M 
    Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

    • 51 min

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