Creative Business Mindset™

Joké Durojaiye
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Welcome to the Creative Business Mindset podcast, where we bridge the gap between creativity and business intelligence, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life. I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place. Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real. We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout. Powered by Creative Business Network™ Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.

  1. 3D AGO

    Episode 46 You Might Be Blocking Your Next Big Opportunity Without Realizing It | Business Therapy™

    In today’s episode, we’re unpacking something that quietly blocks more opportunities than we realize: the habit of making assumptions and taking things personally in business. It sounds simple on the surface, but underneath it is a deeper pattern that keeps showing up in different forms and costing you growth, visibility and money. This conversation is all about learning how to separate the math from the drama. Because more often than not, what feels like a threat is actually an opportunity in disguise and we shut it down before we even give it a chance. Through real-life examples, I break down how our instinct to protect ourselves can lead us to misread situations, assume the worst and miss out on wins that were already within reach. We talk about why this isn’t a flaw, it’s wiring and how to interrupt that pattern so you can start seeing clearly again. Here’s what we covered:  ✅ Why making assumptions and taking things personally are symptoms, not the root problem ✅ How “someone else winning means I’m losing” keeps you stuck in scarcity ✅ The difference between reacting emotionally vs. evaluating the actual math ✅ Real examples of missed opportunities hiding in plain sight ✅ Why your brain is wired for protection (and how that backfires in business) ✅ The question that can shift your perspective instantly: “Who benefits if this works?” ✅ How niche thinking can limit your ability to see bigger opportunities ✅ Why your existing network is more valuable than constantly chasing new leads ✅ The real cost of cold leads vs. nurturing people already in your world ✅ How to tell if you’re responding to facts or a story you made up ✅ Why recognizing opportunity is a skill you have to practice We also talk about how business doesn’t need you to constantly start over or chase something new. Most of the time, what you need is already in your hands, your network, your past clients, your existing visibility. But if you’re stuck in drama, you won’t see it. This episode is your reminder to pause before reacting, to question your assumptions and to actually look at what’s in front of you. Because when you slow down and check the math, you might realize you’re closer to a win than you thought. If opportunities have been feeling scarce lately, this is your invitation to challenge that. The math might be working in your favor… you just have to be willing to see it. 💼 Explore Business Therapy™If you’re ready to build a business that operates from clarity instead of fear, this is where we do that work. Inside Business Therapy™, we help creative women separate the math from the drama and build businesses that grow through better decisions, stronger systems, and clear leadership. Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    12 min

  2. APR 3

    Episode 45 Why Your Niche Is Not Enough to Make Real Money | Business Therapy™

    In today’s episode of Creative Business Mindset™, I’m talking about niche and why your niche is not enough to make real money. You’ve heard it before: the riches are in the niches. And yes, that’s true. But what’s often missing from that conversation is how you actually get there. I start with this idea: doing multiple things doesn’t mean you lack focus. More often, it means you’re still gathering data. You’re testing, learning and paying attention to what people are actually responding to, because you can’t confidently define something you haven’t experienced in real time. I share what this looked like in my own business - saying yes to everything in the beginning. Not because it was part of some polished strategy, but because I needed to learn and I needed to make money. And in that process, patterns started to show. Certain services were requested more often, brought in more money and felt more aligned. That phase can feel messy, but it’s also where your niche starts to reveal itself. Here’s what I break down in this episode: ✅ Why your niche is discovered through action, not overthinking✅ How to use what’s selling (and what’s not) as real data✅ The difference between the “drama” in your head and the actual math in your business✅ Why relying on one offer can limit you long-term✅ How to recognize when your niche is starting to click✅ Why your niche is the beginning, not the end, of your growth At some point, things start to become clear. People keep coming to you for the same thing and you’re getting paid consistently for it. That’s your signal. If things feel a little all over the place right now, you’re not behind. You’re in the phase that actually creates clarity. And if you take one thing from this episode, let it be this: you don’t need to rush your niche. Let your work show you. 💼 Explore Business Therapy™If you’re ready to build a business that operates from clarity instead of fear, this is where we do that work. Inside Business Therapy™, we help creative women separate the math from the drama and build businesses that grow through better decisions, stronger systems and clear leadership. Learn more at www.jokedurojaiye.me📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    12 min

  3. MAR 27

    Episode 44 People Pleasing Is Ruining Your Reputation | Business Therapy™

    In today’s episode of Creative Business Mindset™, I’m talking about capacity and why so many of us are saying “Yes” when we already know we’re full. Not just busy. Full. I start with a question: how many things have you committed to lately that you don’t actually have the time or energy for? The kind where you tell yourself, “I’ll figure it out.” But figuring it out isn’t the same as doing it well. I share a simple visual: an overstuffed suitcase you have to sit on just to close. It looks fine… until it opens and everything spills out. That’s what an overcommitted life feels like to the people depending on you. And this isn’t just about time management. It’s about trust, reputation and how you show up. Here’s what I break down in this episode:✅ Why overbooking is often rooted in scarcity, not ambition✅ The real cost of people-pleasing✅ How saying yes to everything leads to showing up halfway everywhere✅ Why “I’ll figure it out” isn’t a strategy✅ How overcommitment quietly damages your reputation✅ Why capacity is a limit, not a mindset Sometimes saying yes when you don’t have the capacity isn’t kindness, it’s misalignment. Because people are counting on what you promised. And your reputation isn’t built on how much you take on, it’s built on how well you deliver. If you’ve been feeling stretched thin, this episode will shift how you think about capacity, boundaries and what it really means to show up fully. 💼 Explore Business Therapy™If you’re ready to build a business that operates from clarity instead of fear, this is where we do that work. Inside Business Therapy™, we help creative women separate the math from the drama and build businesses that grow through better decisions, stronger systems and clear leadership. Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    10 min

  4. MAR 20

    Episode 43 Networking Is a Social Skill, Not a Strategy | Business Therapy™

    In today’s episode of Creative Business Mindset™, I’m talking about something that so many creative entrepreneurs quietly struggle with but rarely say out loud: why networking feels so exhausting and what you’ve been getting wrong about it. You’ve been in that room before. Maybe you’re that person. I know I was. Walking into a networking event with your elevator pitch rehearsed, business cards ready, scanning the room for the “right” people to talk to. Every conversation feels like a transaction waiting to happen and before you even get halfway through the room, you’re already drained. Here’s the truth: it’s not the room that’s exhausting you. It’s the mindset you walked in with. In this episode, I break down how we’ve been taught to approach networking like a sales event and why that approach is quietly sabotaging your ability to build real relationships, the kind that actually grow your business. Because nobody likes being sold to and yet that’s exactly the energy we walk in with. Instead, I want to offer you a different way to think about networking. Not as a strategy or a performance, but as a social skill, one you already learned long before business was ever part of your life. This is about genuine curiosity, real presence and actually getting to know people beyond what they do. Because the truth is, you don’t earn your place in a room by what you hand people. You earn it by how you make them feel. I share how shifting from a “what can I get?” mindset to a “who can I connect with?” The approach completely changed how I show up in rooms and how it can do the same for you. When you let go of the pressure to perform and focus on being present, conversations become easier, more natural and far more meaningful.Here’s what I break down in this episode:✅ Why networking feels draining when you lead with a sales agenda✅ The difference between transactional energy and real connection✅ Why people can feel your intention before you speak✅ How to approach networking like a social skill, not a performance✅ Why one meaningful conversation is enough✅ Why the goal is the conversation… not the business card Sometimes the shift isn’t doing more.It’s doing it differently. When you walk into a room to connect instead of to sell, everything changes. Conversations feel easier. People lean in. And business becomes a natural byproduct of real relationships. So next time you walk into a room, ask yourself: Am I here to give… or to get?  Because that answer will shape everything. 💼 Explore Business Therapy™If you’re ready to build a business that operates from clarity instead of fear, this is where we do that work. Inside Business Therapy™, we help creative women separate the math from the drama and build businesses that grow through better decisions, stronger systems and clear leadership. Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    12 min

  5. MAR 13

    Episode 42 Abundance Mindset Is A Business Strategy | Business Therapy™

    In today’s episode of Creative Business Mindset™, I’m talking about something that quietly shapes your reputation, referrals and long-term growth as a creative entrepreneur: how you respond when a client asks for something outside your process. In the creative industry, I hear this all the time. The moment something unexpected happens, the response becomes, “Well, according to our contract…” Now listen, I believe in contracts. I believe in boundaries and systems. But when every client interaction starts with the contract instead of the conversation, you stop building relationships and you start building walls. And walls don’t create referrals. They don’t create raving fans. They definitely don’t help you build a business that grows through word-of-mouth marketing. In this episode, I share a real situation from my home staging business. A client needed to reschedule a staging during peak season. According to our contract, they owed 50% because the work had already started. I explained the policy, but then I asked a simple question: Why do you need to reschedule? The real issue wasn’t staging. It was their real estate listing strategy. A neighboring house was about to hit the market and they didn’t want to compete at the same time. So instead of canceling the job, I offered them one extra week before they had to go live on the market at no additional charge. Yes, it meant one week of furniture sitting in the house. But what it created was far more valuable: goodwill, a five-star review, referrals and a client who will tell the story of how we showed up when it mattered. Because abundance mindset in business isn’t a vibe. It’s a decision. The decision to pause before quoting the contract and ask what the real problem actually is. Here’s what I break down in this episode:✅ Why leading every conversation with the contract can hurt your client relationships✅ The difference between protecting your business and operating from scarcity mindset✅ Why the real client problem is rarely what it looks like on the surface✅ The role curiosity plays in building trust and strong client experiences✅ A simple framework to decide when to hold the line and when to offer grace✅ Why reputation and referrals are the real currency in creative businesses✅ How small moments of flexibility can turn into repeat clients and word-of-mouth marketing Sometimes the most profitable decision you make has nothing to do with the invoice. It has everything to do with the relationship. Because every client interaction is a seed. What you plant in that moment, rigidity or humanity, fear or grace is what grows into the reputation your business will carry tomorrow. If you’re a creative entrepreneur, designer, stager or service-based business owner who wants to build a business known for both excellence and client care, this episode will challenge how you think about boundaries, contracts and abundance in business. 💼 Explore Business Therapy™If you’re ready to build a business that operates from clarity instead of fear, this is where we do that work. Inside Business Therapy™, we help creative women separate the math from the drama and build businesses that grow through better decisions, stronger systems and clear leadership. Learn more at jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    17 min

  6. MAR 6

    Episode 41 What If You’re Not Ready for Growth? | Business Therapy™

    In today’s episode, I’m talking about something most entrepreneurs never plan for: who you must become as your business grows. You’ve been praying for growth. More clients. More revenue. More visibility. I want that for you. But let me ask you the real question I asked in this episode:What happens when the growth actually comes and you’re not ready to hold it? This is an honest conversation about what I call “growth without readiness.” Because growth is not automatically a blessing. Sometimes it’s exposure. Sometimes it’s pressure. And sometimes it reveals exactly where you have not developed yet. I share a very real season in my own business when revenue was increasing, projects were stacking, and from the outside everything looked successful. But internally? I felt like I was one dropped ball away from collapse. I was snapping at people. Second-guessing decisions I used to make confidently. Trying to fix the business when the real work was developing myself. In this episode, I talk about the growth strategy nobody puts in the business plan, not marketing, not pricing, not systems but leadership development. Personal capacity. Emotional regulation. The ability to make decisions when nothing feels certain. Because what got you here will not get you there. Here’s what I break down: ✅ Why growth without readiness can feel like a crisis instead of a blessing✅ The difference between trying to fix the business and developing the leader✅ Why I believe your business reflects your level of personal development✅ The “Ferrari and regular gas” analogy and how we underinvest in ourselves✅ How my ego almost blocked the help my business needed✅ Why emotional regulation is a scaling skill✅ Why clients testing boundaries isn’t drama, it’s Tuesday✅ The difference between reacting and responding as a CEO✅ How unresolved patterns get amplified as your business grows✅ Why growth doesn’t dissolve your weaknesses , it projects them I also talk about identity expansion becoming the version of you who belongs at the next level and knowing what you need to hand off completely. Leadership is not a title to me. It’s the capacity to hold steady when things are hard. If your business is growing but you feel overwhelmed, stretched thin, or quietly afraid it could all fall apart, this episode is my reminder to you: the solution isn’t always a rebrand, a new offer or another system. Sometimes the next level requires a new level of you. And that development? I believe it deserves a line item in your budget. If this conversation hits, go back and listen again. There are layers in this one. And if you’re ready to grow into the leader your next level requires, this is exactly the work I do. 💼 Explore Business Therapy™If you’re ready to stop trying to fix your business and start developing the leader running it, this is where we do that work. Inside Business Therapy™, we focus on execution, capacity, and sustainable growth. This is the space where we separate pressure from panic, strategy from ego and help you build the leadership skills your next level actually requires. Because growth without readiness is chaos. Growth with development is momentum. Learn more at jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming not the version of you that started, but the version of you that can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity in real time. If you’re ready to grow into the woman your next level requires, you can Order here.

    16 min

  7. FEB 27

    Episode 40 Your Google Drive Is Full But Your Bank Account Is Empty | Business Therapy"

    If you’ve been busy, productive, checking boxes, but still not seeing real movement, this episode might hit a little deeper than you expect. In this episode, I had to put myself on the couch for a minute because I realized I was doing the exact thing I coach my clients out of all the time. I was expanding multiple areas of my business at once, the book, the podcast, the certification program. The vision was big, so I brought in contractors to support marketing and strategy. On paper, it all made sense. It looked organized. It felt like leadership. Every week, new documents came in. Brand audits. Content strategies. Marketing plans. The work was thoughtful and well done. But nothing was moving. Nothing was going live. Nothing was being published or launched. We were planning beautifully, but we were not executing. My wake-up call came when I opened a document that was a plan for how we would plan the execution of the strategy. And I remember thinking, this is impressive… but where is the work? That’s when it clicked. I was surrounded by planning but starving for implementation. The hard part is the documents were good, so good that I almost counted them as progress. But planning can look like momentum while the business stays still. A polished Google Drive does not mean your business is growing. Planning is necessary, but it has a shelf life. At some point, the strategy has to turn into execution. So I had to redefine what “done” meant. Not documents completed, but work implemented. Live. Visible. Out in the world. If it is not implemented, it is not done. What we cover in this episode:✓ The difference between planning your business and actually running it✓ How over-planning creates the illusion of momentum✓ Why execution feels more uncomfortable than strategy✓ The trap of hiring planners when you really need implementers✓ What “done” should actually look like✓ How to spot productive procrastination✓ Why outputs build confidence faster than any plan ever will We also talk about why planning feels so good. It keeps everything in possibility. No rejection. No feedback. No data telling you what worked and what did not. You get to stay in theory instead of reality. But you cannot refine what has not been released. You cannot optimize what has not been tested. And your audience cannot respond to a strategy sitting in a folder. They can only respond to what you execute. This episode is really about identity. There is a difference between being someone who has a plan and someone who runs a business. Execution builds evidence. Evidence builds confidence. And confidence changes how you show up. So if you have been busy but nothing is actually moving, this conversation will challenge you in the best way. Where are you planning instead of progressing? And what would happen if you evaluated your business based on outputs instead of effort? Because momentum does not live in documents. It lives in execution. 💼 Explore Business Therapy™If you’re ready to move out of endless planning and into real execution, this is where we do the work. Inside Business Therapy™, we focus on implementation, clarity and measurable momentum. This is the space where we separate the math from the drama, close the gap between strategy and action and help you turn ideas, plans and documents into visible results and revenue. Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is a reflection of what happens when you stop over-preparing and start using your voice in real time. What began as private processing and personal truth became a published message that now supports and challenges women around the world. If you’re ready to stop sitting on your work and start standing in it, you can Order here

    13 min

  8. FEB 20

    Episode 39 The Most Expensive Habit Creative Entrepreneurs Can't Quit

    If you're constantly starting from scratch, you're not building. You're delaying. In this episode, Life Coach and Business Therapist™ Joké Durojaiye reveals how your invisible inventory of experience, systems and lived wisdom is already your most valuable business asset. You don't have a content problem. You don't have an idea problem. You have an invisible inventory problem. Every time you open a blank page when your shelves are already full, you are delaying income, impact, and momentum. And for creative women, this habit is both common and costly. In this episode, I'm naming the addiction so many of us are stuck in: the pull to begin again instead of building from what already exists. This conversation was born from two deeply personal moments. Preparing for a major speaking opportunity and launching my book, Unmute Yourself. Both experiences revealed the same truth. I did not need to create something new. The work was already done. It just needed to be assembled, refined and honored. If you have ever said "I'm not ready yet" or convinced yourself you need to build one more thing before you show up, this episode will shift how you see your experience, your expertise and your body of work. What we cover:✓ The hidden cost of starting from scratch over and over again ✓ Why creative entrepreneurs are wired to over-create ✓ How preparation quietly meets opportunity ✓ The story behind the launch of Unmute Yourself ✓ What your private work is really preparing you for ✓ The Invisible Inventory problem keeping you stuck ✓ Why lived experience is a legitimate credential ✓ How your internal documents and processes become paid assets ✓ The difference between building and assembling ✓ When preparation mode becomes sophisticated procrastination ✓ How to audit your existing knowledge for income potential ✓ Turning your survival solutions into sellable frameworks You'll hear how years of private journaling became the foundation of a published book. How internal SOPs, systems, and training materials became presentation content. And why the work you have been doing quietly, with no audience and no applause, might be the most valuable asset you own. There is no overnight success. There is only the moment when opportunity arrives and finds you prepared by everything you have already built. You are not behind. You are not unqualified. You are not starting from zero. You have already built more than you think. The question is whether you are willing to use it. READY TO GO DEEPER? 📖 Read the book, Unmute YourselfThis book is living proof of what happens when you honor your voice, your lived experience, and your private work. What started as personal reflections became a published message that’s now impacting women globally. Order here 💼 Explore Business Therapy™If you’re ready to turn your invisible inventory into tangible offers, income, and aligned business structure, this is where we do the work. We separate the math from the drama and build from what already exists. Learn more at www.jokedurojaiye.me You don’t need to start over.You need to recognize what you’ve already started. Let’s get into it.

    22 min
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About

Welcome to the Creative Business Mindset podcast, where we bridge the gap between creativity and business intelligence, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life. I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place. Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real. We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout. Powered by Creative Business Network™ Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.

Information

  • Creator
    Joké Durojaiye
  • Years Active
    2024 - 2026
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    ©Joké Durojaiye 2024
  • Show Website
    Creative Business Mindset™

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