Ctrl Alt Ask

Raptive
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  • ENTREPRENEURIAT
  • TOUTES LES 2 SEMAINES

The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business. Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into thriving, profitable brands. Do you have a question? Record yourself on video or audio, or write it up and email it to ctrlaltask@raptive.com. Anonymous questions are welcome!

Épisodes

  1. 2025-12-17

    How do I keep creating when I’m burnt out?

    At the end of 2025, so many creators are telling us they’re feeling burnt out. And this phenomenon is more than tiredness or overwhelm: it’s a state of fight or flight, and it could be the thing zapping our creativity. So how do we get out of that state and tap back into our love of making content? This week, our creator guest, food and lifestyle entrepreneur Laura Fuentes poses this question, and she confesses that creating has been feeling the same old, same old.  Josh Zimmerman, The Creator Coach, joins as our burnout expert to help Laura (and all of us) get our spark back. Together, he and Steph discuss why creators are especially susceptible to burnout and offer actionable advice on how to reconnect with our flow state. Creator resources: Meet Josh Zimmerman, The Creator Coach

    31 min

  2. 2025-12-03

    LIVE: How do I stand out? Brand-building secrets from the Hollywood playbook

    In a crowded digital landscape, how do you get your brand to stand out? In our first-ever live episode, host Stephanie Woodin gets the lowdown from Emily Robinson, a top entertainment publicist who has launched countless TV shows, products and global brands. Together, they translate lessons from Hollywood publicity to the world of web creators. Get Emily’s Hollywood insider tips on brand strategy from goal setting to execution, and learn how content creators, influencers, and entrepreneurs can build stronger, more memorable brands online. Free creator resources:How do I stand out? Brand-building strategy for creators

    25 min

  3. 2025-11-19

    Should creators fight back against AI crawlers?

    AI crawlers are coming for your content: Should you block them, or let them in? In this episode of Ctrl Alt Ask, Raptive’s Chief Growth Officer, Marc McCollum, breaks down what every creator needs to know about AI scraping your site. Our guest this week, Nate Hake, founder of Travel Lemming, shares why he’s already blocking AI bots, and why he thinks creators must unite to demand fair compensation from AI companies. From copyright lawsuits and licensing deals to the truth about traffic loss, this episode is a must-listen for all creators who publish online. Free creator resources: Why we still recommend blocking AI crawlersCloudflare prioritizes creators and publishers with new AI crawler controlsWhen it comes to AI negotiations, publishers are stronger togetherWhy ‘Do not scrape’ policies matter more than you thinkProtecting your content from unauthorized useResources for Raptive members: How to manually block common AI crawlersHow to block common AI crawlers with the Raptive Ads WordPress pluginKeep “good bots” unblocked to maximize ad revenue

    26 min

  4. 2025-11-05

    Am I too niche to attract advertisers?

    As a creator, your niche is your superpower for finding and retaining an audience. But is honing a super-specific category leaving advertising dollars on the table? This week, Jess Coppom of Make & Do Crew, wonders if she should expand her crochet content to attract advertisers.  To give Jess the best advice, we pulled in MaryRay Lombardo, Raptive’s SVP of Advertising Partnerships. She explains why advertisers are drawn to creator sites, and what they’re looking for. She brings the latest research to help creators find ways to attract more ad dollars without alienating their devoted audiences.  Free creator resources: Raptive & Nielsen 2024 case study on brand effectiveness in the creator ecosystemRaptive Intelligence: Smarter ad targeting for better campaignsMeet Katie Swanson, Manager, Email Identity Performance Resources for Raptive members: What is programmatic advertising?9 ways to improve user experience

    22 min

  5. 2025-10-22

    How do I win on YouTube?

    What does YouTube really want? For years, it was long-form content, where more minutes meant more revenue. But after the TikTok takeover, YouTube abruptly pivoted to short-form, which is great for getting creators more eyeballs, but not as great for ad dollars.  This week’s creator, Aimee Page of the Crazy Craft Lady, has had success on YouTube with long-form content. But should she suddenly start creating short-form content to keep up with this trend? How should creators meet the algorithm at this moment? And, most of all: where do they find the time? Fresh off Made on YouTube 2025, we’re joined by Linda Petta, who delivers the hottest updates about what YouTube is doing to help creators out. Linda shares the best strategies she’s learned from years of helping creators achieve the biggest ROI from their efforts.  Free creator resources: The next 20: Powering the future of entertainment together at Made on YouTubeResources for Raptive members: Turn your video views into sales with YouTube Shopping

    28 min

  6. 2025-10-08

    How do I get my traffic back?

    Where did all my clicks go? This is a common question we’ve been hearing over the last few years as traffic has plummeted for creators across the board. Our creator this week, Organically Addison, has noticed that Google is ranking Quora or Reddit forums above her gluten-free recipes. Is that where her traffic went?  Tom Critchlow, Raptive’s EVP of Audience Growth, joins Stephanie to explain  what happened. As it turns out, it’s a bit more complicated than just favoring community forums. But there’s good news: Tom has a bunch of simple, tactical SEO tricks you can apply today to help improve your traffic. Free creator resources: What Google’s June 2025 core update means for creatorsAnalyzing the impact of Google’s helpful content updatesWhat Google’s new AI Overviews means for Raptive creators and publishersOur take on the future of search: SEO, GEO, and beyondResources for Raptive members: Strengthen your site by reviewing low-performing contentRecipe roundups outperform single recipes: here’s how to make yours stand outOptimize your above-the-fold content to boost credibility and clicksUnlocking the power of Google DiscoverHow using one date improves SEO and click-through ratesA smarter SEO framework for updating recipes the right wayAbout page vs. author page: why both matter for brand and creator credibilityThe ultimate guide to refreshing content to boost rankings and drive trafficThe ultimate guide to content production for audience and traffic growth

    33 min

  7. 2025-09-24

    Should I break up with Google?

    The relationship between Google and creators has hit a rough patch. What was a match made in heaven–Google provided the platform, and creators provided the quality content searchers were looking for–has soured. With the rollout of AI Overviews and AI mode, creators are feeling left in the lurch, losing clicks and struggling to see a future with Google. The team behind the Inspired Taste website shares their story and asks: Is it time to break up with Google? Stephanie brings in expert Paul Bannister, Raptive’s Chief Strategy Officer, to counsel the pair and share his wisdom on how creators can look at this moment in their relationship with Google and build a stronger future in the face of AI.  Free creator resources: What Google’s June 2025 core update means for creators What the DOJ’s ruling on Google means for creators and publishers How creator-led retreats help build a stronger brand Resources for Raptive members: How to improve content quality, according to Google’s latest Search Quality Rater Guidelines 5 high-impact email plays that drive growth About page vs. author page: why both matter for brand and creator credibility  Auto-DM tools: 7 expert tips for driving social traffic and email sign-ups

    26 min

  8. 2025-09-17

    Introducing Ctrl Alt Ask: The creator advice show

    The advice show for web creators who are going through it. Each week, host Stephanie Woodin and an expert guest take calls from creators who are up against today’s challenges: AI updates, diversifying revenue streams, rebranding, or struggling with burnout – and we bring you actionable, data driven advice.  If you want to leave a question or an idea for a future episode, get in touch at ctrlaltask@raptive.com.

    1 min

Bande-annonce

À propos

The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business. Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into thriving, profitable brands. Do you have a question? Record yourself on video or audio, or write it up and email it to ctrlaltask@raptive.com. Anonymous questions are welcome!

Informations

  • Créateur
    Raptive
  • Années d’activité
    2 k
  • Épisodes
    8
  • Classement
    Tout public
  • Copyright
    © 2025 Raptive

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