Daring to Succeed

Julianna Yau Yorgan

Candid conversations with leaders and entrepreneurs. Reflections on experience, leadership, and professional life.

  1. Jul 20

    Redefining Success: Why the Goals That Once Drove You Stop Feeling Like Enough

    What does success actually mean—and why does it keep changing? In this episode, I'm joined by Gabrielle Ferguson, a career coach whose work centres on identity-led leadership—helping senior leaders understand who they are beyond their job title. Together we look at how the definition of success evolves over a career: from the status, titles, and milestones many of us chase in our 20s and 30s, to the fulfilment and contentment that come to matter more as we grow. In this conversation, we talk about: - why our definition of success is meant to change as we grow, and why that shift can feel so jarring, - how much of what we call success is really just what we think we "should" want, and - what becomes possible when you stop chasing a version of success that was handed to you. If you've ever hit the goals you set and quietly wondered why they no longer feel like enough, this is a conversation worth sitting with. Connect with Gabrielle: Website – https://www.gabrielleferguson.com/contact LinkedIn – https://www.linkedin.com/in/gabriellefergusoncoach/ Connect with Julianna: LinkedIn – https://www.linkedin.com/in/juliannayauyorgan Join my newsletter – https://www.daringtosucceed.com/newsletter

    Redefining Success: Why the Goals That Once Drove You Stop Feeling Like Enough

  2. Jul 6

    Building a VA Business from the Inside Out with Hannah Goodman

    Most advice about building a VA business tells you what to do. It rarely tells you whether it applies to your business specifically. In Part 2 of our mini-series, Hannah Goodman walks through the VA side of the partnership — how to figure out your services, find your niche, and land those first clients without reinventing the wheel. Drawing on her experience as both a successful VA and mentor, Hannah shares practical advice to help aspiring virtual assistants avoid common mistakes and create a flexible business that fits their lifestyle. In this conversation between two business-owners who've learned these lessons firsthand, we talk about: why your best niche is probably hiding in your professional history,why niching down gets you more clients, not fewer, andhow to find your first client without starting from scratch. VA Resources Free VA Service List: https://www.stan.store/HannahGoodman/p/va-service-list eBook Your VA Business, Your Dream Life: https://www.stan.store/HannahGoodman/p/your-va-business-your-dream-life-tsqf1xar Connect with Hannah Website: https://www.assistifi-va.co.uk/ LinkedIn: https://linkedin.com/in/hannah-goodman Instagram: https://www.instagram.com/assistifi Facebook: https://www.facebook.com/Assistifi/ Connect with Julianna Newsletter: https://www.daringtosucceed.com/newsletter LinkedIn: https://www.linkedin.com/in/juliannayauyorgan If you're on the founder side, head back to Part 1 — that's where we covered how to find a VA, what to delegate, and how to start without over-committing.

    Building a VA Business from the Inside Out with Hannah Goodman

  3. Jun 17

    Why the Reasoning Matters More Than the Decision

    We recently looked at why action sometimes feels hard, even when the decision is clear (S03E11). But does it matter what the reason behind the decision is, if the decision itself doesn’t change? In this episode, we look at the question from two perspectives. First, from the perspective of personal decisions on pivotal times in our careers. Then, what happens when we anchor the same decision to different reasons at the leadership level—and the potential fallout from both scenarios. Connect with Julianna: LinkedInNewsletter

  4. Jun 1

    Delegating Before You're Ready with Hannah Goodman

    Leaders and business-owners alike are always encouraged to focus on higher value work and delegating “the rest”. But how do you actual go about it and who do you trust with your business-critical tasks? In this episode, I unpack the how, who and when of delegating to a VA with Hannah Goodman, a professional EA who now mentors aspiring VAs on how to launch and grow their own VA business. In this true conversation between two business-owners seeing both sides of working with a VA, we talk about: the benefits of starting to work with a VA before you’re at capacity, where to find your perfect VA who understands your business, and how to get started with them without over-committing before you’re sure they’re “the one”. And if you’re looking to start your own VA business, stay tuned for Part 2 of our mini-series next month, where Hannah will walk you through exactly how to get started!   Connect with Hannah Goodman: Website - https://www.assistifi-va.co.uk/ LinkedIn - https://linkedin.com/in/hannah-goodmanFacebook - https://www.facebook.com/Assistifi/Connect with Julianna: Quarterly Newsletter: https://daringtosucceed.com/business-newsletter/LinkedIn: https://www.linkedin.com/in/juliannayauyorgan

    Delegating Before You're Ready with Hannah Goodman

  5. May 5

    Why Inaction Persists Even When the Decision Is Clear

    There is a particular kind of frustration that shows up when you’ve made a decision, the path forward is obvious, and yet nothing moves. This isn’t a capability problem. It isn’t a discipline problem. And it rarely improves with more structure or pressure. Across leadership contexts, what presents as procrastination or indecision often traces back to something more precise: an unexamined assumption, a misaligned expectation, or a perceived risk that hasn’t been fully surfaced. Until that layer is seen clearly, we stall—sometimes quietly, sometimes with a constant feeling of dread. This episode reframes inaction as signal rather than failure or laziness. Through real leadership scenarios, it explores how experienced professionals can appear stuck not because they lack clarity, but because part of the situation remains unresolved at a deeper level. Connect with Julianna: LinkedInNewsletter

  6. Apr 6

    Accountability as the Currency of Trust with Hanna Bauer

    Hanna Bauer introduces a perspective on leadership that reframes accountability as the underlying structure that makes trust possible. Rather than treating it as corrective or punitive, she positions it as a shared system that enables alignment, clarity, and forward movement. The conversation moves beyond accountability as individual discipline and into how it is shaped between people. We explore how unclear expectations and unspoken standards quietly erode trust, and what begins to shift when accountability is treated as something shared rather than enforced. Connect with Hanna: Website: https://www.HEARTnomics.com LinkedIn: https://www.linkedin.com/in/bauerhanna Connect with Julianna: Website: https://www.daringtosucceed.com LinkedIn: https://www.linkedin.com/in/juliannayauyorgan

    Accountability as the Currency of Trust with Hanna Bauer

  7. Mar 16

    Why Capable Leaders Sometimes Stall in Their Job Search

    Capable leaders often assume their next move requires sharper strategy, better positioning, or more visible credentials. But sometimes the real friction sits somewhere far quieter. In moments of career transition—promotion opportunities, pivotal interviews, or long-planned exits—the brain’s threat-detection system can start interpreting normal signals as danger. A pause in an interview. A messy inherited team. A strategic decision that feels emotionally loaded. None of these situations are unusual for senior professionals. Yet when the Protective Brain begins constructing stories around those signals, it can quietly derail clarity, confidence, and forward movement. This episode explores three leadership situations where highly capable professionals appeared “stuck” on the surface, but where the real shift came from recalibrating how their brains interpreted what was happening. Because the path forward is often less about tactics and more about restoring the Executive Brain’s ability to see the situation clearly. Connect with Julianna: Website: https://www.daringtosucceed.com LinkedIn: https://www.linkedin.com/in/juliannayauyorgan

  8. Mar 2

    Decision Making Archetypes in B2B Sales with Margo White

    Forged from a B2B background where she needed to sell complicated ideas in the very first meeting to people she knew nothing about (and with no time to figure it out), Margo White found the only 2 “universes” that matter in the boardroom: Survivors and Inventors. Because the conversation with the person on the other side of the table doesn’t change based on the university they graduated from, the type of car they drive or how many kids they have. Together, we discuss: Moving beyond literal applications of marketing archetypesThe complexity of individual, group and company-level decision making psychologyThe markers of Survivors and Inventors, how to tell which you are, and how to quickly tell which someone else isWhy we need both Survivors and Inventors, with examples from companies like Apple and SamsungThe concept of identity as the driving force of how decisions are made, not what decision is madePractical guidance from both of us on how take this into your next boardroom or leadership conversation. Connect with Margo White: Website: https://prospectingbroker.com Instagram: https://www.instagram.com/prospectingbroker/ Survivors, Inventors free download: https://prospectingbroker.com/survivors-inventors-book/ Connect with Julianna: Website: https://www.daringtosucceed.com LinkedIn: https://www.linkedin.com/in/juliannayauyorgan

    Decision Making Archetypes in B2B Sales with Margo White
See All (89)

Trailer

Ratings & Reviews

5
out of 5
3 Ratings

About

Candid conversations with leaders and entrepreneurs. Reflections on experience, leadership, and professional life.

Information

  • Creator
    Julianna Yau Yorgan
  • Years Active
    2023 - 2026
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © Julianna Yau Yorgan
  • Show Website
    Daring to Succeed