Dig In

Dig Insights
  • 5.0 (8)
  • MARKETING
  • UPDATED WEEKLY

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

  1. 134. Dig (In)spiration: Why speed without substance won’t drive growth

    1D AGO · BONUS

    134. Dig (In)spiration: Why speed without substance won’t drive growth

    On this week’s episode, Jess is joined by Paul Gaudette, CEO here at Dig Insights, to unpack the evolving role of the insights function, exploring why insights must move beyond being misframed as a data factory to become a true growth driver, how to balance speed with substance and rigor in an era of overpromised technology, and what it takes to translate “the what” into the “so what” that fuels smarter business decisions.

    14 min
  2. 134. How Quaker proved heritage is a competitive advantage

    MAR 4

    134. How Quaker proved heritage is a competitive advantage

    On this week’s episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker win when they embrace their origins, how insights teams must evolve from data providers to true growth drivers, and why a learning mindset (not faster tools) is the real competitive advantage in today’s AI-fueled landscape.

    33 min
  3. 133. Dig (In)spiration: Why faster insights don't always lead to better decisions

    FEB 25 · BONUS

    133. Dig (In)spiration: Why faster insights don't always lead to better decisions

    On this week’s episode, Jess is joined by Patricia King, EVP Global Client Partner at Dig Insights, to unpack the tension between speed and substance in the age of AI, the difference between fast answers and confident decisions, and why strategic clarity, human judgment, and true partnership are what ultimately turn outputs into meaningful outcomes.

    12 min
  4. 133. How LinkedIn turned brand tracking into a strategic advantage

    FEB 18

    133. How LinkedIn turned brand tracking into a strategic advantage

    On this week’s episode, Jess Gaedeke is joined by Kendra Speed, Founder & Principal at Klarion Group and former Director of Consumer Market Insights and Marketing Strategy at LinkedIn, to unpack how she rebuilt LinkedIn’s brand tracking program to drive real strategic action, what it takes to lead insights through organizational change, and why human curiosity—not just AI—is the key to the future of the insights function.

    41 min
  5. 132. Dig (In)spiration: Why global insights don't work without local context

    FEB 11 · BONUS

    132. Dig (In)spiration: Why global insights don't work without local context

    On this week’s episode, Jess Gaedeke is joined by Marcie Connan, EVP of Delivery Excellence & Client Experience at Dig Insights, to unpack why global insights only work when paired with local context, how scaling without flattening markets leads to better decisions, and what human-centered leadership looks like in complex, global organizations.

    15 min
  6. 132. How Mondelez moved beyond one-off launches to build innovation that lasts

    FEB 4

    132. How Mondelez moved beyond one-off launches to build innovation that lasts

    On this week’s episode, Jess is joined by Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelez, to unpack how starting with real snacking moments helps close the say–do gap, why system-led innovation beats one-off launches, and what it takes to build scalable growth platforms that actually show up on shelf.

    27 min
  7. 131. Dig (In)spiration: How marketing is evolving in an AI world

    JAN 28 · BONUS

    131. Dig (In)spiration: How marketing is evolving in an AI world

    On this week’s episode, Jess is joined by DIG’s VP of Marketing and Brand Strategy Meagan Healey to unpack how AI is reshaping agency discovery and marketing decision-making, why human judgment and trust still matter most, and what it means to be a modern marketer in an AI-accelerated world.

    20 min
  8. 131. How this challenger brand is using AI to accelerate their marketing

    JAN 21

    131. How this challenger brand is using AI to accelerate their marketing

    On this week’s episode, host Jess Gaedeke is joined by Saverio Spontella, (newly appointed!) Chief Commercial Officer, at Land O’Frost, to discuss how marketing leaders can practically embed AI into everyday decision-making, use it to accelerate insight-to-action workflows, and why embracing AI is quickly becoming table stakes for modern marketing and insights teams.

    27 min
See All (164)

Ratings & Reviews

5
out of 5
8 Ratings

About

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

Information

  • Creator
    Dig Insights
  • Years Active
    2021 - 2026
  • Episodes
    164
  • Rating
    Clean
  • Copyright
    © Dig Insights
  • Show Website
    Dig In

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