Do the Work

Reuben & Terri Driedger

Welcome to Do the Work.  The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice. Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier. He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way. If you’re ready to stop consuming and start building, this podcast is your playbook.

  1. 10 HRS AGO

    Pricing Confidence, Call-Out Culture, and Doing Business Like a Real CEO

    In this episode of Do The Work, we’re diving into two of the most important skills every coach must develop to scale: pricing confidently and leading with standards and not comfort.  We start by breaking down why so many new entrepreneurs undercharge, how to build a “ladder of belief” as you raise your prices, and the real pricing ranges we see health professionals charging inside our programs. We talk market research, confidence reps, and why cheap offers don’t actually make selling easier.  Then we shift into something most founders avoid: call-out culture. Terri shares how learning to call your team higher.. early, clearly, and consistently is one of the hardest but most necessary parts of building a sustainable company. We unpack why avoiding hard conversations damages culture long-term, and how great leaders hold the standard at 1%, not when it’s already broken.  Finally, we answer listener questions on raising prices without losing clients, personal habits that create business success, what we won’t do for money anymore, and what “working smarter” actually looks like in practice.  In this episode, we cover: • Why most coaches undercharge at the beginning • Realistic pricing ranges for health coaching offers • How to raise prices with confidence (without losing leads) • The “ladder of belief” framework for pricing growth • What call-out culture actually means in leadership • Why avoiding hard conversations hurts your business • The habits that separate entrepreneurs from hobbyists • What we refuse to do anymore, even if it makes money • The difference between good work vs. high-leverage work Free Resource Want help dialing in your pricing and positioning? DM Terri on Instagram with “PRICING” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    26 min

  2. FEB 2

    What’s Working on Instagram, Profit Margins That Protect You, and Scaling Without Chaos

    In this episode of Do The Work, we’re breaking down what’s actually working right now in online business from Instagram content trends, to the behind-the-scenes financial realities that determine whether your company survives long-term.  We start with the content plays we’re seeing perform best on Instagram in this season: simple B-roll with clear text, swipe-worthy carousels, story engagement shifts, and the 80/20 balance of building trust vs. selling. We also share a free resource with content prompts that have booked real sales calls for our clients.  Then Terri pulls back the curtain on one of the most important (and least talked about) topics for coaches scaling past $10K–$20K months: profit margins. We explain why a 30% margin is the goal, how businesses get bloated as they grow, and why pruning is sometimes required to protect the long-term health of the company.  Finally, we dive into listener questions on why consistent posting doesn’t guarantee leads, why sales calls stall, how to stop tying pricing to self-worth, what systems reduce stress, and what founders should actually delegate as they scale.  In this episode, we cover: • What content is trending on Instagram right now • How to make B-roll and carousels convert (without being wordy) • The 80/20 rule of trust-building vs. selling • Why a 30% profit margin protects your business • What to trim when your company gets bloated • Why posting alone doesn’t create leads (conversations do) • How to stop hearing “I need to think about it” on sales calls • Pricing based on value, not self-worth • Systems and delegation that reduce stress as you scale Free Resource Want 5 proven content prompts that have booked calls for our clients? DM us on Instagram with “CONTENT PROMPTS” and we’ll send them over. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    32 min

  3. JAN 26

    The Scholarship Play, Core Four Focus, and Why “Easy Money” Is a Lie

    In this episode of Do The Work, we’re calling out one of the biggest lies in the online business space, the idea that you can build a real, sustainable business without doing real work.  We start by breaking down the scholarship play, when it works, when it doesn’t, and how our clients are using it ethically to generate significant revenue from existing audiences and past leads (not new followers). We walk through exactly who should use it, how to structure it, and why it works so well when done right.  Then Terri goes behind the scenes on a framework we’re rolling out internally: Core Four. We talk about why growing companies stall when they focus on “good” tasks instead of the right ones, how prioritization issues show up at every level of business, and why most entrepreneurs lose momentum by majoring in the minors.  We also answer listener questions around pricing fears, niching down, handling objections on sales calls, choosing between 1:1 vs group vs courses, and why it often looks like everyone else has it more together than you do.  In this episode, we cover: • What the scholarship play is and when to use it • How clients are generating $20K–$40K months from existing leads • Why ethical marketing actually converts better long-term • What Core Four is and how it protects growth • How focusing on the wrong priorities can shrink your business • When (and how) to raise your prices • Why niching down still matters (with nuance) • How to handle objections without freezing • Why business growth is never truly “easy” Free Resource Want to know if a scholarship play would work in your business? DM Reuben on Instagram and ask about it. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    29 min

  4. JAN 19

    DM Conversations That Convert, Real Goal Tracking, and Why Strategy Beats Mindset

    In this episode of Do The Work, we’re breaking down one of the most polarizing topics in online business.. DM conversations and why most coaches are either avoiding them altogether or doing them in a way that kills conversions.  We talk through what’s actually working right now when it comes to conversations: warm vs. cold DMs, why leadership matters more than scripts, how humor builds trust, and the simple framework we use to move someone from follower → conversation → call without ending up in the friend zone.  Then Terri goes behind the scenes on goal visibility, why annual and quarterly plans fail when they’re not embedded into daily actions, how we keep goals everywhere inside our business, and why being “busy” is often the fastest way to miss your targets.  We also answer listener questions around working less vs. working better, mindset vs. strategy when income plateaus, and whether imposter syndrome is actually a signal that you’re missing skills  not confidence.  In this episode, we cover: • How to lead DM conversations without being salesy • Why scripts alone don’t work anymore • The 10–15 message rule for qualifying or disqualifying leads • How humor increases trust and conversions • Why goals need to be visible daily — not yearly • The danger of chasing “work less, make more” advice • Why strategy solves problems mindset work can’t • How to reframe imposter syndrome into a growth signal Free Resource Want our DM conversation framework? DM us on Instagram and we’ll send it to you. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    29 min

  5. JAN 12

    Hiring a Setter, Onboarding Like a Leader, and Pushing Through Hard Seasons

    In this episode of Do The Work, we’re diving into one of the biggest shifts health pros experience once they hit $15K–$20K+ months.. hiring real help and learning how to scale beyond just yourself.  We start by talking about setters; what they are, when you should hire one, how affordable options can work (including international hires), and why trying to outsource DMs too early almost always backfires. We break down what we’re seeing work for clients right now and the power of leverage when you have a proven system.  Then Terri pulls back the curtain on how we onboard team members today vs. years ago, the mistakes we made, what we’d never do again, and how structured 30/60/90-day onboarding, playbooks, SOPs, and training systems protect your time, your team, and your results.  Finally, we answer listener questions on content vs. conversations, why “feel good” sales calls don’t always close, the key numbers every coach should track, whether you can hit $20K months without ads, and we share deeply personal stories about the toughest seasons we’ve ever walked through in business and life and what it really looks like to come back from them.  In this episode, you’ll learn: • When it’s the right time to hire a setter • How to avoid the “hire → fire → blame → repeat” cycle • What great onboarding actually looks like • Why SOPs + training protect your business long-term • The numbers every coach should track weekly • Why some “great” sales calls still don’t convert • Proof that you can come back from insanely hard seasons Free Resource Join our free Skool community with multiple trainings for health pros (including conversations, content, and scaling): 👉 https://www.skool.com/get-coaching-clients-online/about?ref=fc48110baeb14cf087943fb6f02d74de About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    23 min

  6. JAN 5

    Boosting, Repurposing, and What Really Scales Your Coaching Business

    In this episode of Do The Work, we’re breaking down two of the biggest drivers of growth we’re seeing right now: Instagram boosting that actually converts and how to dramatically increase content output without doubling your workload.  We start with what’s trending, why boosting is working insanely well for health pros right now, why most people do it wrong, and how our clients are turning $5–$10/day into highly targeted followers who actually become clients. We discuss follower cost ranges, realistic ROI, and common mistakes to avoid.  Then Terri pulls back the curtain on our own content strategy and how we tripled organic output without burning out. We talk repurposing, leveraging short rants, turning content into multiple assets, reposting intelligently, and using systems + team so you’re not doing everything yourself.  Finally, we tackle listener questions, including what really changed at $20K months, when to raise prices vs. fix your offer, whether “posting more” actually stops being helpful, and how to think strategically about scaling beyond 1:1.  In this episode, you’ll learn: • Why boosting works and what most coaches get wrong • Realistic follower growth + ad spend expectations • How to repurpose content the smart way (not the exhausting way) • Why your audience doesn’t see nearly as much as you think • What actually changes when you hit $20K months • When to raise prices vs. when to improve your offer • Why “more content” still matters  and when strategy matters more Free Resource Join our free Skool community + access multiple trainings (including boosting strategy): 👉 https://www.skool.com/get-coaching-clients-online/about?ref=fc48110baeb14cf087943fb6f02d74de About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    23 min

  7. 2025-12-22

    Pre-Renewals, Real Planning, and Why Being Busy Isn’t Scaling

    In this episode of Do The Work, we’re breaking down what’s currently working for health pros who are scaling and where most coaches are unknowingly slowing themselves down.  We start by unpacking pre-renewals, what they are, why most coaches don’t use them, and how getting paid sooner can dramatically improve your cash flow, marketing momentum, and long-term growth.  Then we pull back the curtain on our own business and walk through how we approach real annual planning, not vision boards, not “pick a sexy number,” but data-driven planning that ties yearly goals all the way down to daily actions.  We also answer listener questions around audience selection, converting high-paying clients, confidence at higher levels, and the difference between scaling and simply working more.  In this episode, we cover: • What pre-renewals are and why they accelerate growth • How getting cash sooner allows you to scale faster • Why results or enjoyment can drive renewals • How to plan a year using real data (not vibes) • Leading vs. lagging indicators in your business • Why being busy doesn’t mean you’re growing • The real difference between scaling and burnout Free Resource Want help planning properly and building real momentum? DM us on Instagram with “2026 PLANNING” and we’ll send you the workshop details. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    25 min

  8. 2025-12-15

    How Specialists Scale Faster

    Today, we’re breaking down what’s actually working for online health pros right now and why generalists continue to stall out while specialists scale.  Inside this episode, we break apart why being broad slows down your growth, lowers your pricing power, and makes every strategy harder than it needs to be. We also walk through real behind-the-scenes examples from our business, systems, delegation, hiring, and how to actually remove yourself from being the bottleneck.  In this episode, you'll learn: • Why specialists get paid significantly more than generalists • How niching down improves marketing ROI instantly • What to look for when selecting your specialty • Why switching niches constantly sabotages growth • The “hit by a bus” test for your systems • How to stop hiring/firing cycles and create repeatable execution Free Resource Curious what happens when someone specializes and applies real systems? Watch Neela's case study: new nutritionist → $12K/month: 👉 https://youtu.be/P3drURwdb0I?si=QdivcHn_11nEBAPh About Us Coaches Creating Impact helps health pros scale to $10K–$20K+ months using proven frameworks for content, systems, and lead generation. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    23 min

  9. 2025-12-08

    Welcome to Do The Work: Our Story & What to Expect

    Welcome to the very first episode of Do The Work! Today we’re sharing our story! Terri’s path, Reuben’s path, how CCI started, and why this podcast exists. If you’re a health pro who’s ready to grow your business without the fluff, the hacks, or the overthinking… this is where it starts. In this episode, we cover: • How we both got into coaching • What we wish we knew earlier • Why “Do The Work” matters now more than ever • What you can expect from upcoming episodes Free Case Study Curious to hear from one of our clients?  Meet Neela, a nutritionist who hit $12k months as a brand-new online coach!  Watch her interview here: https://go.coachescreatingimpact.com/cci-nutritionist-case-study-621993 About Us Coaches Creating Impact helps health professionals grow to $10K–$20K+ months using simple, proven strategies for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    17 min
See All (47)

Ratings & Reviews

5
out of 5
5 Ratings

About

Welcome to Do the Work.  The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice. Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier. He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way. If you’re ready to stop consuming and start building, this podcast is your playbook.

Information

  • Creator
    Reuben & Terri Driedger
  • Years Active
    2018 - 2026
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © 2026 Do the Work
  • Show Website
    Do the Work