Don't Write That Book Mike Michalowicz, AJ Harper

In this episode of Don’t Write That Book, AJ and Mike have a candid conversation about how to decide if your next book is the right one to write, or if it’s something else. AJ admits she has three potential books and is unsure of which to pursue. Mike offers a filtration method the two use in writing their books: What does the reader need next? Listen to their impromptu discussion about the struggle many authors of multiple books face.

In this episode of Don’t Write That Book, AJ and Mike talk about their varied experience in securing translation rights, what pitfalls to avoid and what questions to ask your publisher. They’ll do a deep dive on how financially they are paid out and detail some red flags to ensure you’re dealing in good faith.

In this episode of Don’t Write That Book, Mike and AJ face off in the podcast ring to debate the merits, good or bad, of pre-orders for upcoming books. You’ll also learn steps they’ve both used in the past to jockey for position as a best-seller on launch day. There is a definite winner at the end, but you’ll have to listen to find out who!

In this episode of Don’t Write That Book, AJ and Mike share the method they’ve developed over thousands of interviews to pull great stories from people. You’ll learn how to prepare to maximize your time and even learn a trick from AJ to help with organizing information in the resulting transcriptions.

In this episode of Don’t Write That Book, Mike and AJ go in depth on how authors can use their personal stories to connect with readers. They detail pitfalls to avoid, how to get to the turning points and why dramatic stories for the sake of drama aren’t always effective. Authors will also come away with a better understanding of show versus tell, and why that matters.

In this episode of Don’t Write That Book, AJ and Mike talk through who needs to write a proposal, who doesn’t, and all the crucial details that most traditional publishers require in a proposal. They’ll also talk about what makes a proposal stand out for an acquisitions editor, increasing chances for publication.