drtrinaread's Podcast

Trina Read

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SEXUALITY

2018-03-08

BOS Podcast--Helping Relationships Thrive With Sex Technology

Dr. Holly Richmond, Founder of The Next Sex project, discusses in this Business Of Sex Podcast how leading edge technology and sex will create a better sexual and relationship experience for the average person. What Dr. Holly Talks About * Why Dr. Holly founded Next Sex and is writing her upcoming book, Next Sex: Mating, Relating and Masturbating in the New Age of Technology. * The impact she believes sex tech will have on relationships and cultural mores. * How does this will impact both those companies who are making sex tech products and retailers who sell them. Dr. Holly Richmond Holly Richmond combines 23 years of media experience with a Ph.D. in somatic psychology and expertise in sex therapy. She maintains a private practice in Los Angeles, CA and Portland, OR where she works with individuals and couples on the integration of sexual and somatic health. DrHollyRichmond.com SexAndTheSoma.com Next-Sex.com

25 min
2018-03-08

BOS Podcast--How Adult Businesses Can Find Financing

Finally the market is opening up and starting to see an opportunity to finance the Adult Industry. Entrepreneurs like Jason Maskell are willing to put in the time, energy and money to create his crowdfunding platform AdultXFunding as well as cull Investors. In this Business Of Sex podcast, Jason discusses his journey on making this happen. What Jason Talked About * Why Jason created AdultXFunding. * What he means by "Crowd Funding For Grownups" * His experiences good, bad or otherwise with getting investors interested in the sex industry. * He is currently in his second round of equity investments. He tells us about this experience, and more importantly, what he has learned going through this process. * Jason's three best tips for small to mid-sized adult companies or retailers looking for crowd funding and/ or investors. About Jason Maskell Workaholic entrepreneur and founder of the Crowdfunding platform for the global adult entertainment industry AdultXFunding.c

29 min
2018-02-16

The Success Of SportSheets With CEO Tom Stewart

New sex tech or sex toy companies need to listen and take lessons from those companies that have managed to successfully stay in business for over 25 years. In this Business Of Sex podcast, Tom Stewart, CEO and Founder of Sportsheets International shares his wisdom, incite and very funny stories about his company's journey. What Tom Stewart Talks About (1) Why he is able to draw big crowds at his trade show booth. (2) When and how he came up with the idea for Sportsheets. (3) Some of his bigger challenges over the years getting Sportsheets to mainstream consumers. (4) Tom discusses how he got his marketing and branding right. (5) Tom's three best tips for new companies who want to get their product noticed.

49 min
2017-11-23

Getting Your Adult Product Into A Mainstream Retail Store

Outside of adult retail and online stores, there are not many mainstream retail stores who will stock sex toys. Luckily LELO's Shannae Nitti tells us in this BOS podcast how she is opening the doors with her big picture thinking. Shannae walks me through what "Modern Trade" looks like for an adult product and how listeners can apply this to their own businesses. What Shannae Talked About * How Shannae became the Business Development Manager for LELO Canada * Shannae explains what modern trade is and how LELO is making its mark in mainstream retail. * She gives a few examples of what LELO did right to get into retail stores. * Shannae also gives us a few 'valuable lessons' LELO has learned in this process. * Her three best tips for companies to getting their product into mainstream retail stores.

29 min
2017-11-23

4 Steps to Getting Media Attention For Your Adult Product From We-Vibe

Find out how to maximize your media exposure from Denny Alexander, Marketing Communications Manager for We-Vibe and Standard Innovation. Denny goes through the four step process to help small to mid-sized adult products and retailers get great PR coverage who have a small marketing budget. What Denny Talked About How Denny became the Marketing Communication Manager for We-Vibe and Standard Innovation Denny maps out his four step PR plan for small to mid-sized adult product and retail businesses. Denny gives his three best tips for companies to get the word out. About Denny Alexander Denny Alexander is the Marketing Communications Manager for We-Vibe and Standard Innovation, where he is responsible for corporate communications, public relations, social media, and content. He has been with We-Vibe for 5 years, during which time the brand has captured a number of PR awards, including the PRWeek award for best technology campaign last year. Denny has nearly 20 years of marketing and PR experience and started his career in the film, television and entertainment industry.

38 min
2017-10-19

BOS Podcast--Creating A Successful Brand On A Shoe-String Budget

Cathy Chapman, President of Lune North America joins the Business Of Sex podcast to talk about how Lunette managed to expand and grow their business to be in 40 countries on a limited marketing budget. What We Talked About (1) Cathy talks about how Lunette got it's start. (2) How Lunette's marketing strategy changed as the company grew? (3) What have been some of Lunette's biggest challenge about getting the word about the taboo topic of menstruation? (4) Cathy's top three tips to other companies about marketing to women?

24 min
2017-10-19

BOS Podcast--What to Look For In A Sex Tech Spokesperson

Dr. Carlen Costa is a Sexologist who has partnered with many adult products as their spokesperson. In this BOS podcast she discusses why it's important for a product to find the right-fit spokesperson; as well as ideas on how to make it an excellent working relationship. What We Talked About (1) A "typical" day in the life of a Sexologist. (2) The many ways Dr. Carlen has worked with adult products and retailers. (3) Dr. Carlen gives a few examples of adult products doing a great job working with her as a spokesperson. (4) Why adult products understanding their demographic and what they want out of the Spokesperson relationship. (5) Dr. Carlen's three best tips for adult products who want to work with a spokesperson.

25 min
2017-10-19

BOS Podcast--Marketing Brand Strategy with Stephanie Keating of We-Vibe

Stephanie Keating, Marketing Brand Manager for We-Vibe discusses how We-vibe has positioned and differentiated itself as the world's leading couple vibrator. In this podcast we discuss: (1) As a brand manager for a multi-national company, what does a typical day look like for Stephanie. (2) When a customer is looking at all their adult product options either in a retail brick-and-mortar store or online, how does the We-Vibe marketing team go about differentiating the We-vibe line of products from their competitors. (3) Stephanie gives a few examples of what We-vibe has done to create effective brand strategy. (4) What Is the process for rolling out new products so they are seen as distinct but still under the We-vibe umbrella. (5) Stephanie gives her three best pieces of advice to those companies who want to effectively brand their product (but don't necessarily have the We-Vibe marketing dollars).

25 min

Creator

Trina Read
Years Active

2008 - 2018
Episodes

25
Rating

Explicit
Copyright

© Copyright 2025 Trina Read
Show Website

drtrinaread's Podcast