91 episodes

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights direct to consumer dot co.

DTC Podcast Pilothouse

    • Marketing
    • 4.9 • 13 Ratings

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights direct to consumer dot co.

    Brunt Takes on the $30B Workwear Market

    Brunt Takes on the $30B Workwear Market

    On this episode of DTC Podcast we check in with Eric Girouard, founder of Brunt Workwear, a DTC brand catering to an often-overlooked demographic:  tradesmen👷.  



    Listen to the pod for:  

    📦  Brunt's origin story and product development journey 

    📦  A pre-launch roadmap that you can steal  

    📦  Why micro-influencers with a niche audience are the way to go  

    📦  A friendly reminder to always let research and data guide your decision making  



    Plus we've thrown in Good Will Hunting and Home Improvement references for good measure. Can I get an "Aeeuuhhhhh"!? 🔨 😉

    • 46 min
    All Killer No Filler: Is Your Brand Ready for DTC Convergence?

    All Killer No Filler: Is Your Brand Ready for DTC Convergence?

    We’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results from any agency they work with. Join us as we chat with Pilothouse Co-founder Kyle Hitchcox, Head of Partnerships Dan Norcia, and first-time AKNF guest Onboarding Manager Megan Williams. 


    Listen to the pod for:

    📦 Trends our team is seeing in the current DTC surge and how legacy brands are responding to the digital challenge

    📦 The biggest mistake brands are making with their success metrics

    📦 Our predictions for the future of DTC

    📦 The necessity of risk and change in partnerships

    📦 How Pilothouse finds alignment with the DTC brands we work with

    📦 The challenges facing different brackets of DTC brands



    Are you craving a hot take about the potential for a Musk vs. Bezos space war? Well, this is the pod for you. 🚀

    • 38 min
    Building a Bold Brand with Ugly's CEO Hugh Thomas

    Building a Bold Brand with Ugly's CEO Hugh Thomas

    Today on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog ➡️. https://www.directtoconsumer.co/content   

    Listen to the pod for:   


    📦 How Ugly built its brand - and why it's fundamental to the business  

    📦 Why their no b.s. strategy pays off  

    📦 Ugly's commitment to creating an accessible product (and what that means)

    📦 Why customer outreach is fundamental to their business model 

    • 42 min
    AKNF Update: Pilothouse Sr. Media Buyer Raven Dixon Takes Over DTC+!!

    AKNF Update: Pilothouse Sr. Media Buyer Raven Dixon Takes Over DTC+!!

    Drumroll please 🥁🥁🥁 Please welcome Pilothouse Sr. Media Buyer Raven Dixon as the new head of DTC+!

    Raven has been a superstar guest on previous episodes of AKNF, and we're so excited to have her expertise and energy on our team. She's joined on today's pod by Pilothouse Sr. Media Buyer Jacob Geary.

    Listen to the pod for Jacob and Raven's media buyer origin stories, Jacob's strategy for growing DTC+, and Raven's exciting plans for building the DTC+ community. 🚀

    • 14 min
    How Rumpl Blankets Achieves 3-4x ROAS Across Multiple Channels

    How Rumpl Blankets Achieves 3-4x ROAS Across Multiple Channels

    Grab a hot cup of cocoa and cozy up, cause this week's poddy features Wylie Robinson, CEO and founder of Rumpl Blankets, and his head of eCommerce, Shane Roach. Shane and Wylie sat down to talk about how Rumpl turned high-performance materials into usable works of art that have been exploding the historically stagnant blanket space.



    Listen to the pod for:
    📦 Why you should look to your life for product inspiration 

    📦 Advice for expanding one step at a time 

    📦 How Rumpl manages its analytics 

    📦 Finding balance in your SMS strategy 

    📦 Harnessing events as a marketing strategy 



    AND how Rumpl achieves 3-4x ROAS across multiple channels - enjoy! 🚀

    • 47 min
    🚀 All Killer No Filler: Make Email Segmentation Great Again

    🚀 All Killer No Filler: Make Email Segmentation Great Again

    This week’s All Killer No Filler features Pilothouse’s Email CEO Julien Normand and ace email coordinator Graham Battie, diving deep into the world of email segmentation.

    Listen to the entire pod for:

    🚀 The #1 thing DTC brands get wrong with email segmentation

    🚀 The three most important types of email segmentation

    🚀 What is a sunset flow, and how can you use one?

    🚀 Campaign segmentation for your VIP customers

    🚀 Launching new products with SMS campaigns

    🚀 Utilizing predicted next purchase date



    Make sure you listen for the team’s mark-down marketing epiphany! 😆

    • 31 min

Customer Reviews

4.9 out of 5
13 Ratings

13 Ratings

Aaaaaaselect all ,

Must have subscription

The DTC Podcast has been a game changer for my business. The best insights, the best tips and the most important questions.

Osophe ,

Great value

Great content, great value

StuStretch ,

All Killer - No Filter! They mean it!

This podcast hits the nail for DTC marketers who are in the thick of it or just getting started - there is a resounding sense of professionalism paired with realistic expectations and concise delivery. Yes sir! Subscribed!

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