170 episodes

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

DTC Podcast DTC Newsletter and Podcast

    • Business
    • 4.9 • 14 Ratings

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

    Ep 158: Scale School: Facebook and Instagram Ads [Preview Module One and Two]

    Ep 158: Scale School: Facebook and Instagram Ads [Preview Module One and Two]

    Subscribe to DTC Newsletter - https://dtcnews.link/signup



    On this week's podcast, we're featuring two interviews we conducted with the Pilothouse team. These interviews serve as introductions to the second and third modules of our recently released social ad buying course.



    Grab it now while we've extended our BFCM sale for another week-> learn.directtoconsumer.co/scale-school-cart



    These talks with Cam and Taylor focus on the art of creative and the science of testing it properly.



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    • 23 min
    Bonus: How Klaviyo Became A $10B Email Unicorn + The Benefits of Being Full Stack with Jenna Crane

    Bonus: How Klaviyo Became A $10B Email Unicorn + The Benefits of Being Full Stack with Jenna Crane

    Subscribe to DTC Newsletter - https://dtcnews.link/signup



    Hello and Welcome to the DTC Podcast. This week’s Bonus Episode is a big one, featuring Klaviyo’s Director of Product Marketing, Jenna Crane.



    Klaviyo is the eCommerce industry-leading Email Service provider, valued at close to $10B, and a true unicorn in the DTC Space.



    This podcast answers the HARD questions about Email and SMS Marketing


    What’s it like being a Unicorn?
    Why unifying your Email/SMS/and CDP Stack is a must for any scaling brand
    Plus concrete examples of dynamic customer journeys enabled by Klaviyo full stack
    How to Flip the Funnel with Zero Party Data

    And the biggest scoop of them all….where did the Klaviyo name come from??



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    • 23 min
    Ep 157: How Josh Elizetxe Would Build Snow Oral Care if He Was Starting Today

    Ep 157: How Josh Elizetxe Would Build Snow Oral Care if He Was Starting Today

    Subscribe to DTC Newsletter - https://dtcnews.link/signup



    Hello and Welcome to DTC Podcast, I’m Eric Dyck, today we’re brushing up with DTC Icon, and friend Josh Elizetxe, from Snow Oral Care.



    Josh has been relentlessly growing Snow across all dimensions, expanding his product lines to electric toothbrushes, toothpaste, as well as toothpaste for children, and even dental insurance.



    This brilliant podcast shines with deep insights on


    The tactics Snow’s using to make this Q4 the biggest bundling year ever.
    Try before you buy, and how Snow’s putting their money where their mouth is, literally.
    Whitelisting, dark posting, and how to create an interference pattern rather than one wave.



    Then we go deep on what Josh would do differently if he were building Snow again today….the answer might surprise you...



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    • 1 hr 23 min
    Ep 156: NFT for DTC? How Web3 and Metaverse are the Next 100x with The Lazy Marketer, Chris Rempel

    Ep 156: NFT for DTC? How Web3 and Metaverse are the Next 100x with The Lazy Marketer, Chris Rempel

    Subscribe to DTC Newsletter - https://dtcnews.link/signup



    And now for something a little different. Hello and welcome to the DTC Podcast. Today we're talking about how "the next internet" or Web3 will change the landscape for DTC Brands in the next 5-10 years. 



    This wide-ranging conversation covers the core of crypto, 

    Centralization vs Decentralization, and how Web3 gives consumers, brands, and advertisers more skin in the game. We chat about the best current brand implementations within the metaverse, as well as what you should be thinking about already to take advantage of the next big 100x.



    Chris is a friend and someone who's been a digital marketing for almost 20 years. For his take on the Web3 opportunity, download his whitepaper here: https://thelazymarketer.com/whitepaper-extreme-opportunities-in-the-wild-web3-frontier/



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    Watch this interview on YouTube - https://dtcnews.link/video

    • 50 min
    Bonus: How to unlock your customer data and make more sales with Simon Data and The Farmer's Dog

    Bonus: How to unlock your customer data and make more sales with Simon Data and The Farmer's Dog

    Subscribe to DTC Newsletter - https://dtcnews.link/signup



    Hello and welcome to a DTC Bonus podcast, this week with Adrian Evans, Senior Manager of Retention and customer strategy at The Farmer’s Dog, as well as Simon Data’s Director of Client support, Breanna Stewart.

    Simon Data is a Customer Data Platform that helps DTC brands unlock the power of their customer data and the Farmer’s Dog is one of the world’s fastest-growing pet foods companies that uses Simon as their CDP as well as their ESP.



    This podcast dives deep with specific examples about how knowing more about your customers (and acting on that data) can help you sell more products.


    Why most dog food isn’t even allowed to be considered “food”
    Why The Farmer’s Dog focused on a CDP before choosing an ESP
    How The Farmer’s Dog found its most valuable customer avatars
    Why first-party data is essential in the cookiepocalypse



    Subscribe to DTC Newsletter - https://dtcnews.link/signup
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    Work with Pilothouse - https://dtcnews.link/pilothouse
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    Watch this interview on YouTube - https://dtcnews.link/video

    • 24 min
    Ep 155: Real Talk On The Supply Chain Crunch, Word's Best Checkout Experience, and the Future of NFT

    Ep 155: Real Talk On The Supply Chain Crunch, Word's Best Checkout Experience, and the Future of NFT

    Subscribe to DTC Newsletter - https://dtcnews.link/signup

    Visit mercury.com/partner/dtc-newsletter



    Ian Leslie recently completed over 5 years as CMO for Industry West, an online furniture retailer, and has since moved to the service side, as a senior director of retail operations for Bolt.com



    Today's wide-ranging chat was a little different than normal, more personal and raw. Here are some of the issues we covered.


    Why we’re both in the DTC Space
    Mental Health and DTC Strivers
    Key lessons from 5 Years at the game-changing Furniture Brand Industry West
    The future of fast checkouts
    Baseball cards, NFTs, and Adobe’s big news. 
    DTC Twitters Value (and its drawbacks)
    Real Talk about the coming (and already here) supply chain crunch



    Ian Leslie 



    Subscribe to DTC Newsletter - https://dtcnews.link/signup

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    Watch this interview on YouTube - https://dtcnews.link/video

    • 32 min

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

Aaaaaaselect all ,

Must have subscription

The DTC Podcast has been a game changer for my business. The best insights, the best tips and the most important questions.

Osophe ,

Great value

Great content, great value

StuStretch ,

All Killer - No Filter! They mean it!

This podcast hits the nail for DTC marketers who are in the thick of it or just getting started - there is a resounding sense of professionalism paired with realistic expectations and concise delivery. Yes sir! Subscribed!

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