Dynamic Disruption Eulerity

Today's episode features Will Fraker, VP of Brand and Performance Marketing for The Good Feet Store. Fraker is a franchise favorite, and we loved hearing about his experience in the industry, including insights into franchisee adoption strategies, fostering a transparent and communicative environment, and more.

We had the privilege of sitting down with Sean Kellenberger, SVP, Head of U.S. Brand, Marketing & Digital Strategy for RBC Wealth Management. Sean shared the importance of connecting with customers on a deeper level, the different avenues of marketing RBC uses for various consumer demographics, how they stay on top of compliance guidelines, and the advantage of partnering with major league sports teams.

Join us as we delve into the fascinating world of customer experience with Mary Ann Donaghy, Chief Marketing & Customer Experience Officer for ZIPS Cleaners. She shares how ZIPS is reimagining the customer journey, how to identify consumer needs and maintain brand loyalty, and valuable insights for marketers of any level.

It was great to welcome David Schwartz, an industry whiz who has worked at industry titans that include Coca-Cola, Amazon, and Allstate, on this episode of Dynamic Disruption. David shared powerful takes on adaptive retail, blending online and offline experiences, data-driven marketing and how to use it to enhance the customer experience, translating online experiences to in-person interactions, and we even discuss the vertical that had a major miss-out on their marketing strategy.

Tom Dowd isn't just the President & CEO of F45 Training — he's also their biggest cheerleader. We sat down with Tom to hear exclusive insights and updates on the brand's ongoing mission, including the news that F45 isn't just about crushing HIIT workouts anymore. They're constantly innovating, and we've got the inside scoop on their latest game-changer: FS8, their brand new yoga and pilates hybrid concept!



We'll dive deep into F45's philosophy, how they use competition to keep things exciting, and most importantly, how they consistently put their members at the forefront.

This episode features New York Times best selling author, world-renowned thought leader and speaker, and former Chief Economist for the Consumer Technology Association, Dr. Shawn DuBravac. We sat down to talk about strategic approaches for brands on harnessing AI to enhance operations, employee and consumer engagement, and more.