Emerging

Gābl Media
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From aspirational plans on a napkin sketch to a full fledged studio, Emerging will illuminate your path to entrepreneurial success in architecture. Join Jeffrey, Lexi, and Chris as they share the unfiltered story and firsthand account of starting their own architecture firm. Topics include business structure, finance, branding, and more, offering insights and cautionary tales for aspiring firm founders.

Season 1

  1. EPISODE 1

    Origins: Our Start to Architecture Firm Ownership

    In this episode of "Emerging," a Gābl Media podcast, join host Jeffrey Lee and his partners, Lexi White and Chris Taurasi, as they share their remarkable journey of starting a new architecture firm. Unfiltered and honest, this podcast explores the trials and triumphs of entrepreneurship in the architectural world. From business models and financial planning to branding, marketing, legal considerations, and more, you'll gain invaluable insights from their experiences. Discover how their collective story began during graduate school and the pivotal moments that led them to where they are today. If you're an aspiring architect or designer considering starting your own firm, this podcast offers a roadmap and cautionary tales to guide you. If you want to find out more about Level Studio Architecture, visit lvl.studio. If you enjoy Emerging, you might enjoy similar content at Gābl Media. Mentioned in this episode: EntreArchitect

    35 min

  2. EPISODE 2

    Architectural Business Models: From Academia to Practice

    Join host Jeffrey Lee, along with Lexi White and Chris Taurasi in this insightful episode of "Emerging." Listen in as they explore their business model, from their academic origins to their application in the industry. Uncover the fundamental questions every architect must answer to succeed. Jeffrey, Lexi, and Chris explore specialization and focus to distinguish their architectural practice, and highlight the challenges and opportunities their chosen model may bring. If you want to find out more about Level Studio Architecture, visit lvl.studio. If you enjoy Emerging, you might enjoy similar content at Gābl Media. Mentioned in this episode: EntreArchitect

    22 min

  3. EPISODE 3

    Legal Foundation of an Architecture Firm: Selecting the Ideal Business Structure

    Starting an architecture firm involves crucial decisions, and in this episode of "Emerging," host Jeffrey Lee and his partners, Lexi White and Chris Taurasi, tackle one of the most pivotal steps: selecting the right legal structure. They emphasize the importance of understanding your specific situation, considering factors like day-to-day operations, partnership agreements, and licensing. Different business structures, from sole proprietorships to corporations, are explored, each with its unique advantages and complexities. To make the right choice for your unique circumstances, it is important to consult with a business attorney and an accountant. Join them as they navigate the intricacies of their unique situation and provide valuable insights into selecting an appropriate structure. If you want to find out more about Level Studio Architecture, visit lvl.studio. If you enjoy Emerging, you might enjoy similar content at Gābl Media. Mentioned in this episode: EntreArchitect

    24 min

  4. EPISODE 4

    Architectural Branding: Name, Logo, and Identity

    In this episode of "Emerging," a Gābl Media podcast, Jeff, Lexi, and Chris discuss the essential topic of branding for their new architecture firm. Discover why having a strong brand identity is crucial in setting your business apart from the competition. The episode focuses on the journey to create a unique brand that communicates the company's vision, values, and customer experience. Listen in on their process of selecting the perfect name and designing a logo that represents the firm's essence. Learn from the challenges and insights gained along the way, and explore the importance of a brand in establishing trust and recognition. If you want to find out more about Level Studio Architecture, visit lvl.studio. If you enjoy Emerging, you might enjoy similar content at Gābl Media. Mentioned in this episode: EntreArchitect

    42 min

  5. EPISODE 5

    Risk Management for Architects: Navigating Liability in Architectural Entrepreneurship

    Starting an architecture firm comes with its share of legal and risk management considerations. In this episode of "Emerging," host Jeffrey Lee, along with partners Lexi White and Chris Taurasi, shares their experiences and challenges in navigating the legal aspects of their business. They discuss the crucial step of registering their business and the unforeseen setbacks that can occur. The episode also explores contract considerations, risk management, and the importance of liability insurance for architects. Special guest Zach Waters, founder of Black Swan Risk Management, provides valuable insights into insurance coverage, liability, and risk considerations for new architecture firms. Whether you're a startup or considering launching your own firm, this episode offers essential advice and guidance to protect your business. Contact Black Swan Risk Management for feedback on your situation and additional insights into risk management for Architects & Engineers. If you want to find out more about Level Studio Architecture, visit lvl.studio. If you enjoy Emerging, you might enjoy similar content at Gābl Media. Mentioned in this episode: EntreArchitect

    34 min

  6. EPISODE 6

    Financial Strategies for New Architecture Firms: Starting Lean and Smart

    Join the Level team as they navigate financial aspects of starting their architecture firm. From managing expenses to exploring essential financial structures, this episode explores the challenges, insights, and the road ahead for a financially healthy company. Special insights from Megan Dahle, Financial Strategist & Virtual CFO, provide clarity for navigating the transition from employee to business owner. Listen in for practical wisdom and a clearer path forward towards a prosperous architectural endeavor. Contact Megan Dahle for feedback on your situation and additional insights that help Architects and Interior Designers become great business owners. Get a jumpstart on understanding the right numbers with Megan's Vital 4 Freebie. If you want to find out more about Level Studio Architecture, visit lvl.studio. If you enjoy Emerging, you might enjoy similar content at Gābl Media. Mentioned in this episode: EntreArchitect

    38 min

  7. EPISODE 7

    Bottom Line: The Art of Winning Architecture Projects

    In this episode of "Emerging," Jeff, Lexi, and Chris take us on a journey into architecture firm revenue. Unveiling the challenges and compromises of starting a business while employed, the episode explores the uphill battle of securing work and building a portfolio to attract clients. The Level team share insights from their experiences submitting a proposal with Emily Blumenfeld, co-founder at Via Partnership, participating in a competition with Nancy Nowacek, artist, designer, and educator, and providing pro bono services for a home remodel project, Lilly Lane. Joined by Bryon McCartney, CEO of Archmark, they also discuss effective website strategies, content creation, and the power of networking. Bryon's valuable guidance and tools offer a roadmap for architecture firms looking to land their first paying project. Contact Bryon at Archmark for feedback on your situation and additional insights to help you find, attract and win better clients and projects! Find Free Architect Marketing Resources from Archmark and register for their Firm Forward Mastermind and Mentoring program. If you want to find out more about Level Studio Architecture, visit lvl.studio. If you enjoy Emerging, you might enjoy similar content at Gābl Media. Mentioned in this episode: EntreArchitect

    58 min

  8. EPISODE 8

    Designing Efficiency: Navigating Tools and SOPs in an Architecture Practice

    Join the Level team as explore ways to increase efficiency. Learn about the crucial role of Standard Operating Procedures (SOPs) to implement various tools and processes, ensuring efficiency, quality, and consistency. Drawing from their own experiences, Jeff, Lexi, and Chris walk you through their thought process of selecting tools and establishing SOPs for a budding architecture firm. From the practicalities of office standards to the love-hate relationship with spreadsheets, discover the lessons learned in navigating the ever-evolving landscape of architectural tools and processes. We would love to hear from you! Have a question or want to share your thoughts about starting a firm with the Level team? You can send us a message or a 30 second audio clip here to be included in our wrap up bonus episode. Share your thoughts about the podcast, your experience starting a firm, or ask us anything! Please send your message by December 8th 2023. If you want to find out more about Level Studio Architecture, visit lvl.studio. If you enjoy Emerging, you might enjoy similar content at Gābl Media. Mentioned in this episode: EntreArchitect

    25 min

  9. EPISODE 9

    Building Buzz: Architectural Marketing in the Modern Landscape

    In this episode of "Emerging," Jeff, Lexi, and Chris navigate the challenges of marketing a startup firm with a limited budget. They explore efficiency-driven marketing strategies crucial for success. From the basics of establishing an online presence to crafting tailored work samples and feedback from industry experts, this episode provides a comprehensive guide for architects venturing into the realm of marketing. Joined by Nikita Morell, copywriter & messaging strategist for architects, they discuss the challenges architects face in expressing their expertise and attracting desired clients and projects. Nikita provides valuable insights into website optimization, the power of storytelling, understanding ideal clients, the significance of testimonials, and the often overlooked power of newsletters. Contact Nikita Morell for feedback on your situation and additional insights to create copy that sells you and your approach! Access architecture copywriting tips, tricks & templates and check out the Architects WordShop, the ONLY shop dedicated to helping architects with their words! We would love to hear from you! Have a question or want to share your thoughts about starting a firm with the Level team? You can send us a message or a 30 second audio clip here to be included in our wrap up bonus episode. Share your thoughts about the podcast, your experience starting a firm, or ask us anything! Please send your message by December 8th 2023. If you want to find out more about Level Studio Architecture, visit lvl.studio. If you enjoy Emerging, you might enjoy similar content at Gābl Media. Mentioned in this episode: EntreArchitect

    40 min

  10. EPISODE 10

    From Foundations to Future: Charting Paths for Architecture Firm Growth

    In this season finale of "Emerging," the Level team revisit the highs and lows of starting an architecture firm. They reflect on their first year as a firm, evaluate their performance, and discuss the lessons learned during their first annual end-of-year charette (company retreat). The team also shares an insightful conversation with Nader Tehrani, Principal and Founder of NADAAA, a Boston-based architecture and urban design firm dedicated to bridging design disciplines; from landscape to urbanism, architecture to interiors, and industrial design to furniture. Nader highlights the evolution of his career and firm and shares advice for Level and other emerging architecture firms. If you want to find out more about Level Studio Architecture, visit lvl.studio. If you enjoy Emerging, you might enjoy similar content at Gābl Media. Mentioned in this episode: EntreArchitect

    55 min

  11. SEASON 1 TRAILER

    Welcome to Emerging

    Introducing Emerging: A podcast that chronicles the firsthand account of what it is really like to start a new architecture firm. From aspirational plans on a napkin sketch to a full fledged studio, Emerging will illuminate your path to entrepreneurial success in architecture. Join Jeffrey, Lexi, and Chris as they share the unfiltered story of starting their own architecture firm. Topics include business structure, finance, branding, and more, offering insights and cautionary tales for aspiring firm founders. Subscribe now and listen in on October 24th.

    4 min

  12. BONUS

    Reflections: Season One Wrap-up

    In this episode, we welcome back Jeff, Lexi and Chris to revisit season one of "Emerging." We play a game of expectation versus reality, discussing their expectations and the realities they faced in starting a business and creating a podcast. They also share personal and professional updates and milestones after the content covered in season one. If you've enjoyed season one of Emerging, found it valuable, and want to hear more of this series, we'd love to hear from you! Love it? Have notes for improvement? Good or bad, send us your feedback! If you want to find out more about Level Studio Architecture, visit lvl.studio. If you enjoy Emerging, you might enjoy similar content at Gābl Media. Mentioned in this episode: EntreArchitect

    43 min

Trailer

About

From aspirational plans on a napkin sketch to a full fledged studio, Emerging will illuminate your path to entrepreneurial success in architecture. Join Jeffrey, Lexi, and Chris as they share the unfiltered story and firsthand account of starting their own architecture firm. Topics include business structure, finance, branding, and more, offering insights and cautionary tales for aspiring firm founders.

Information

  • Creator
    Gābl Media
  • Episodes
    12
  • Seasons
    1
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Gābl Media
  • Show Website
    Emerging