Ep2: How a $20M ARR product was built (then failed) with Stacey Feero, Director of Product @AgencyAnalytics

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Sometimes you can play all your cards right, and the product will still fail.

We kick off 2025 with a New Years episode of the Product Discovery Show. In this episode, Stacey Feero, Director of Product at AgencyAnalytics, talks about a 0-to-1 product she built for Canada’s largest retailer.

Stacey walks through how she identified the cause behind the product not taking off (spoiler alert: user insights), how she iterated on it, how it got to $20M ARR, and how it still got shut down. She shares valuable lessons throughout that journey on managing stakeholder expectations and matching the product to user mental models.

Chapters:

00:00 Introduction to Product Leadership

06:05 Transitioning into Product Management

13:03 Challenges in User Experience and Market Fit

19:59 Adapting to User Needs and Market Changes

25:48 Strategic Marketing and Product Positioning

31:39 Navigating Product Development Timelines

36:53 The Importance of Timing in Product Success

44:25 Transforming User Mindsets for Product Success

50:00 Lessons from Product Launch Failures

56:46 The Role of Curiosity in Product Management

Where to find Stacey:

* LinkedIn

* No Fear Product Leadership - Coaching

* Stacey’s Substack newsletter

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jingjingtan.com