Join us as we go behind the scenes on what it really takes to bring a new product to market. Too often people focus on the success stories. Our aim is to flip the script. We try to unpack what product teams actually go through when trying to bring new products to market. Brought to you by Headway.io
Every day, we're trying to build products that customers love. And we know just how messy and difficult product work can be. We don't have it all figured out. And we're okay with that. Join us on our journey as we explore the world, of creating new products.
Ryan Hatch, Head of Product Strategy and Innovation at Headway
Rob Kaminski, Product Strategist at Headway
Don't Trust Your Product Survey (ft. Rob Kaminski & Ryan Hatch of Headway)
Learn why new product survey questions can lead you in the wrong direction for your product, and what you should be doing instead for better customer research methods.
Ryan Hatch and Robert Kaminski of the Headway Product Strategy Team discuss the most common questions teams might ask on surveys to figure out what’s next for their product and reasons why they can be misleading.
Revenue or Funding First: Which is Best for Your Startup? (ft. Rob Kaminski & Ryan Hatch of Headway)
This month on Exploring Product, Ryan and Robert discuss the balance between cash in the bank and money needed to validate and grow your business - the ultimate chicken-and-egg problem for founders.
Raising money and finding first customers will look different for every startup. Investors want to know if you're making money, but maybe your product can't be created without investment.
Learn mindsets and approaches to raising money and getting first revenue.
Why Startups Fail: A Look Into Product-Market Fit (ft. Craig Zingerline of Growth University)
Craig Zingerline, Co-Founder and CEO at Growth University joins Ryan and Robert on Exploring Product to break down why some startups fail, why others find success, and the importance of product-market fit.
Craig Zingerline is a 6-time founder who has helped dozens of companies scale their growth. Prior to Growth University, Craig was the Chief Product Officer at Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature.
Product-Led Onboarding: Critical Steps to Turn Users into Lifelong Customers (ft. Ramli John of Product Led)
Ramli John, author of Product-Led Onboarding joins Ryan and Robert on Exploring Product this month. They'll discuss key insights from his new book, as well as break down what most SaaS companies get wrong and tips to set up product onboarding for success.
Ramli is a Toronto-based product growth marketer helping product-led businesses convert more of their free users into lifelong customers. He currently works as Managing Director at ProductLed and is the host of the podcasts: Growth Marketing Today and ProductLed Podcast.
Finding Value Props with Simulated Shopping (ft. Alan Klement)
Learn how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market. In this episode, Ryan and Robert chat with Alan Klement, VP of Products at Gmthub, to unpack how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market.
When to Stop and Think: Decision Making Using Pivot Triggers (ft. Tom Kerwin)
After many years of trying (and failing) to push companies and teams into outcomes-first thinking, Tom Kerwin introduced his new Pivot Triggers model. Listen as Tom unpacks how to use Pivot Triggers to help dodge sunk cost bias and kill bad ideas fast - so you can find what actually works.
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