Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join David Adler, chairman and founder of BizBash, as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.
Look for GatherGeeks in your favorite platforms: iTunes, Pocket Casts, Player FM, and Stitcher, with more on the way. Connect with us on Twitter at @GatherGeeks and join the conversation using the hashtag #gathergeeks.
Cracking the Code on Engagement for Virtual Events and Trade Shows
In this episode, BizBash's David Adler and Claire Hoffman chat with Jim Louderback, the general manager of VidCon, a massive trade show for digital creators. The group discusses how the show shifted to virtual this year, including what worked and what didn't, his favorite tech platforms, why he stretched it into a summerlong event series, and future plans. He also discusses how to engage the next generation of event attendees, the power of influencer marketing, hybrid event strategies and more.
Why Every Event Producer Should Care About Esports
On this episode of GatherGeeks, BizBash's David Adler chats with two event producers and lifelong gamers, Rebecca de Freitas and Danny Hardman. The group discusses the world of Esports from an event perspective, sharing why you should care, how gamified hybrid events are uniquely positioned to reach younger generations, and how brands can use Esports to engage their communities. They also dissect the logistics of planning an Esports tournament, ways gaming can help build brand loyalty, and more.
Real Talk: How to Plan and Budget for Hybrid Events Now
In part three of our podcast series on hybrid events, BizBash's David Adler sits down with GES Events' Jeff Youngs, VP Production and Operations, and Betty Bergeron, Executive Producer. The group dives into the myths and realities of planning and budgeting for hybrid events—and how the process has changed from previous in-person events. They take us step-by-step through their budget-planning process, sharing how they stay organized, the most important places to spend your money, and more.
Creating Killer Content and Design for the Attendee Journey
In part two of our podcast series on hybrid events, BizBash's David Adler chats with GES Events’ John Woo, SVP Creative and Design, and Jeff Youngs, VP Production and Operations. The trio discusses how to effectively craft the attendee journey for hybrid events, from initial marketing strategies to post-event engagement. They also discuss ways to identify and engage your target demographic, how to facilitate effective networking and education, how speakers should be approaching hybrid events, and more.
What Should a Future Hybrid Event Look Like?
In part one of our podcast series on hybrid events, BizBash chairman and founder David Adler is joined by Dan Hilbert, EVP of GES Events Worldwide, and Jen Beindorf, VP Global Strategy for GES Events, for a big-picture conversation on what hybrid events can and should look like in the future. The group discusses best practices for structure, strategy, and execution, diving into how hybrid differs from virtual, how to make it feel like one cohesive event, creating a-ha moments in a digital space, and more.
Exploring Korea From a Business Events Perspective
In this special sponsored episode of GatherGeeks, David Adler teams up with Stephanie Cheung from Marketing Challenges International to explore Korea from a business events perspective. Oscar Nobre of McVeigh Global Meetings and Events and Juri Seo of Korea Tourism Organization discuss everything from contract negotiations to appropriate speaker gifts. Then, representatives from three cities—Goyang, Jeju, and Busan—highlight the culture and customs that international event professionals need to know.