Gigenomics

Gigenomics - The Well

Welcome to Gigenomics, the podcast that's all about the future of work. By 2027, it's estimated that more knowledge-based, skilled labor positions in North America will be occupied by giggers. That in any given office, freelancers, fractional contractors, and consultants will outnumber full-time employees. If you're feeling inspired by anything you hear and want to connect further, just drop us a line at gigenomics@gotothewell.ca. If you want to take your freelance career to the next level fill out a form at gotothewell.ca/gigenomics.

Episodes

  1. 2023-08-09

    Episode 6 | Free agents and freelancers; scaling up and down with gig professionals ft. Paul Matthews

    Welcome to Gigenomics, the podcast that explores the exciting future of work.  In this episode, our host Katie sits down with Sammy from The Well and Paul Matthews. Paul is the Associate Creative Director for the Commercial Division at MLSE (Maple Leaf Sports & Entertainment Partnership).  Paul actively recruits, manages and works with a high number of freelancers and specialists month-over-month, producing over 60 partner briefs every year. Paul discusses how freelancers and specialists have become an integral part of how they scale their business.  Key Themes of the episode include: Freelancers as a human capital strategy The importance of chemistry when working with freelancers Scaling up and down using freelancers How you can win using specialists and freelancers  Work session: how to successfully onboard freelancers and much more! Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting. Connect with Paul here: https://www.linkedin.com/in/paul-matthews-87853b6/ Connect with us on LinkedIn:  Sammy Davis https://linkedin.com/in/davissammy Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134  If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics

    56 min
  2. 2023-06-28

    Episode 5 | How to be your clients “go-to”, build strategic partnerships, and raise your prices ft. Ryan Stogran

    Welcome to Gigenomics, the podcast that explores the exciting future of work.  In this episode, our host Katie sits down with Celina from The Well and Ryan Stogran. Ryan leads a team of talented individuals who collaborate to build exceptional digital experiences, with a focus in Shopify. Ryan is a specialist on The Well’s roster, and excels at building last client relationships.  Key Themes of the episode include: The journey of elevating your freelance career and turning it into an agency Strategic partnerships vs. hiring employees Mindset shift tips and tricks for success  What it looks like to work with the Well, attracting leads and maintaining those clients  The importance of staying true to your core values  Being good at one specific thing versus a variety of things Why he chose Shopify as his niche  and much more! Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting. Connect with Ryan here: https://gotothewell.ca/project-specialists/ryans1  Connect with us on LinkedIn:  Sammy Davis https://linkedin.com/in/davissammy Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134  If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca  If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics

    50 min
  3. 2023-06-14

    Episode 4 | From Full Time to Freelance - What it Takes to Be and Hire a Successful Freelancer ft. Bryce Kirk

    Welcome to Gigenomics, the podcast that explores the exciting future of work.  In this episode, our host Katie sits down with Celina from The Well and Bryce Kirk, a Senior level Web Designer and Developer. Bryce has worked as a freelancer for over 7 years, with an impressive roster of clients such as Subway, McDonalds, Duolingo, and the University of British Columbia. Bryce is a specialist on The Well’s roster, and lives by his motto “solid design and good clean code are always the best approach.”  Key Themes of the episode include: - The importance of a Freelancer’s location when it comes to understanding your business needs, voice and audience - The Well’s unique and perfected vetting process for onboarding the right Freelancer’s  - Setting freelancers up for success to work with a variety of clients - From full time employment to freelance - being adequately compensated for your speed and expertise - Confidence and honesty in freelancing, communicating what you can and can’t do for a client - The importance of your online presence and portfolio, and coming off as a Specialist versus a Generalist and much more! Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting. Connect with Bryce here: https://gotothewell.ca/project-specialists/brycek1 Connect with us on LinkedIn:  Sammy Davis https://linkedin.com/in/davissammy Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134  If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca  If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomicsLooking to produce a podcast of your own? Visit http://CreatorClubStudios.com.

    48 min
  4. 2023-05-17

    Episode 2 | The World of Copywriting and How AI is Changing the Game ft. Justine Cooke

    Welcome to Gigenomics, the podcast that explores the exciting future of work.  In this episode, our host Katie sits down with Celina from The Well and Justine Cook, a freelance copywriter, to discuss copywriting and how AI is changing the game. They dive deep into the opportunities and challenges that have and will continue to come with integrating AI into copywriting. Key Themes of the episode include: - Will AI replace the human element? - Different companies in the same industry using ChatGPT and having the same content - How much can AI platforms really capacitate? - AI and storytelling- is it possible? - Using AI to your advantage at work and much more! Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting. Connect with Justine here: https://gotothewell.ca/project-specialists/justinec1 Connect with us on LinkedIn:  Sammy Davis https://linkedin.com/in/davissammy Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134  If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca  If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics Looking to produce a podcast of your own? Visit http://CreatorClubStudios.com.

    43 min

About

Welcome to Gigenomics, the podcast that's all about the future of work. By 2027, it's estimated that more knowledge-based, skilled labor positions in North America will be occupied by giggers. That in any given office, freelancers, fractional contractors, and consultants will outnumber full-time employees. If you're feeling inspired by anything you hear and want to connect further, just drop us a line at gigenomics@gotothewell.ca. If you want to take your freelance career to the next level fill out a form at gotothewell.ca/gigenomics.