Growth Masterminds Podcas‪t‬ Singular

Facebook automated app ads are smart and useful ads that take elements of creative you supply, mix and match them according to Facebook’s secret alchemy of advertising success, and automate the process of targeting, delivery, customization, and even — if you wish — setting budgets.

There’s one small problem.

You can’t analyze everything you might want to. 

In this brief episode of Growth Masterminds, we chat with Singular product manager Evyatar Ram about how you actually can analyze Facebook AAA ads by country and creative assets simultaneously.

We are down to the short strokes now: Apple’s iOS 14.5 will roar in next week or soon after, changing mobile marketing on iPhone and iPad forever. But is the mobile advertising ecosystem ready? Is there SKAdNetwork-ready ad supply from mobile publishers? And how will MMPs, mobile web customer journeys, and deep links work?

In short: there are still a lot of questions.

I spent some time with Jonathan Chen, who leads Singular’s attribution product and manages integration with top partners, to answer these questions.

Can you fingerprint users in iOS 14? Or, in other words, use probabilistic attribution?

There’s been a ton of questions about this. Some vendors have said yes, and in fact there are some circumstances where fingerprinting is OK. But Apple has said fingerprinting is not OK in cases where people have not granted tracking permission.

So what’s OK, and what’s not?

We’re chatting with Eran Friedman, CTO of Singular, who’s been working with SKAdNetwork for the past six to nine months

What is App Tracking Transparency? When do you need to use it? Can you measure marketing effectiveness without it? How can you ensure you are ATT compliant?

Welcome to Growth Masterminds, with John Koetsier

There are a ton of questions about iOS 14 and Apple’s new IDFA rules, and ATT is at the heart of them. Today we are going to ask Singular CTO Eran Friedman all of them :-)

If you’re a marketer who is wondering how to navigate the new privacy-safe reality in Apple environments, Mixtiles is a good company to look to for insight:

 - Super-fast growth over the past few years

 - Hot D2C (direct to consumer) category

 - Heavily focused on iOS

 - Overwhelmingly multi-channel and multi-platform user journeys

 - Not dependent on IDFA

In this episode of Growth Masterminds, we chat with Mixtiles co-founder Eytan Levit, who shares his insight on mobile marketing now.

Singular CTO Eran Friedman talks about challenges with SKAdNetwork: getting enough supply side data, and ensuring you hit privacy thresholds to get data not just in number of total instals, but also total installs for each of several key parameters ...

In other words ... it’s about much more than getting, or not getting, the IDFA.