Haunted Attraction Network

Haunted Attractions Network
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We connect the global Haunted Attraction industry through education, news, and events. Subscribe to our podcast for education and interviews with innovators in the Halloween space.

  1. 30 juin

    NEWS: Comcast Splits as Universal Bets Big on Halloween

    Halloween is having a moment, and Universal is here for it. Comcast announced it will split into two companies, with the entertainment half, NBCUniversal, anchored by its growing theme parks division. Since Comcast has made horror a central part of its brand, Halloween is about to become a much more visible story on earnings calls, and a higher bar for HHN and Horror Unleashed to clear. That dovetails with everything else Universal announced this week, from four new HHN Orlando houses to a Resident Evil takeover in Las Vegas. We also look at Michaels betting big on Halloween nostalgia, and what that might say about the consumer. In this issue: - Comcast to Spin Off NBCUniversal Around Universal's Theme Parks - Halloween Horror Nights Orlando Announces Remaining Original Houses - Resident Evil Takeover Soft-Launches at Universal Horror Unleashed Las Vegas - Michaels Bets on Nostalgia With Six 2026 Halloween Décor Collections - House of Horror Haunted Carnival Moves to Tropical Park - IAAPA Expo 2026 Registration Opens, Haunting Grounds Moves to West Building - Run Your Own Dark Ride with "Scream Operator: Haunted House Manager" Game Read the stories here

    19 min

  2. 26 juin

    NEWS: A Haunt Sells Memories, Not Scares

    Two threads land on themes we keep circling back to: who you're selling to and what you're selling is changing. Families are one of the three groups still spending on attractions, and the new Universal Kids Resort is a direct play for that demographic. But, it seems to suffer from the same issue as Universal Horror Unleashed: Universal positioned the product as premium, betting that the IP and brand would justify the price, and early reviews show it struggling to meet guest expectations. The operators who get premium right don't lean solely on IP to do the work. They build a strong core product, evoke emotion, and let everything else extend it. Ultimately, we all sell memories made of emotion, and increasingly, guests want to buy items that extend them. During IAAPA Expo Asia, Hong Kong Disneyland and Ocean Park explained how merchandise fits into that cycle. For haunts, it comes down to one question: what's the moment in your attraction that guests already talk about, photograph, and remember? You're not just selling the scare. You're selling the moment they'll remember, and everything else extends it. In this issue: -Universal Kids Resort Opens For Previews -Stranger Things Returns to Halloween Horror Nights -H.R. Bloodengutz Returns to HHN Orlando with New Original House -Dollywood Hosts Its First Separately-Ticketed After-Hours Halloween Event -The Rocky Horror Picture Show Planned for Sphere in 2027 https://mailchi.mp/hauntedattractionnetwork.com/a-haunt-sells-memories-not-scares

    11 min

  3. 23 juin

    NEWS: What 52,000 Hires Mean For Your Haunt

    Spirit Halloween announced it will hire over 52,000 seasonal associates, the largest hiring event in the company's history. Most Americans don't go to a haunted house, but nearly all of them first encounter Halloween through retail. Retail is the first wave of the season, and it primes guests for everything that comes after, including your attraction. In this issue: -Spirit Halloween to Hire 52,000 Seasonal Associates -2026 Halloween & Costume Association Awards Open for Submissions -Legoland Florida Expands Brick-or-Treat to 18 Days -Knott's Scary Farm: Nightmares Revealed Returns August 18th -Green Tagged's News Catch-Up https://mailchi.mp/hauntedattractionnetwork.com/what-52000-halloween-hires-mean-for-your-haunt

    9 min

  4. 23 juin

    NEWS: Who Is Still Spending on Attractions?

    Our job is to entertain people. How they want to be entertained, though, might be changing. New data from PGAV and Integrated Insight show that the audience for paid attractions is shifting, with visits down about 11% year over year, with the steepest declines among lower-income households, women, and families without kids. This week, we break down who's still spending, what they want, and why Disney's new Oogie Boogie Bash street party might point to where entertainment is heading. In this issue: -Madame Leota's Swinging Wake Comes to Oogie Boogie Bash -Monstropolis Celebrates H.U.M.A.N. Day at Disney's Hollywood Studios -Six Flags Fiesta Texas Announces Werewolf Gorge Launch Coaster -Nightmare Wharf Reveals Attraction Themes -Midsummer Scream Announces Main Stage Theme Park Panels -C.H.A.O.S. Training to Be Held on June 27th - Midwest Haunters Convention Returns June 10th-13th, 2027 https://mailchi.mp/hauntedattractionnetwork.com/whos-still-spending-on-attractions

    13 min

  5. 28 mai

    NEWS: Why haunts Are Becoming Scream Parks

    Haunts and theme parks are facing similar challenges in entertaining guests: the connective tissue between the big moments is what makes the day (or night) work. In this issue: - Sinners Announced for Halloween Horror Nights Orlando and Hollywood - Hersheypark Dark Nights Sets June Audition Dates - Epic Universe Turns One: Takeaways - Disney Faces Class Action Over Disneyland Facial Recognition - Field of Screams Nixa Expands to Branson With New Indoor Haunt - Hotel of Terror Reaches Purchase Agreement with City of Springfield - Monsterpalooza Comes to Pasadena, CA This Weekend - Get Ready for Midwest Haunters Convention, June 6th - 7th Read more: https://mailchi.mp/hauntedattractionnetwork.com/why-haunts-are-becoming-scream-parks

    12 min

  6. 19 mai

    NEWS: Why Haunts Are Weaving Food Into The Story

    Last week I attended IAAPA Honors, and my biggest takeaway was something I saw last year: F&B as narrative. From LA Haunted Hayride's Cider Mill to Scarehouse Windsor's dinner experiences, the expansion of food carts at HHN, and all the haunts with hidden bars, we're seeing more haunts weaving food into the story. Guests are buying experiences from us, and food has to be part of that, not separate from it. Also this week: United Parks posted a rough Q1 while peer parks grew, and the next Sphere is heading to Yas Island.In this issue:F&B as Narrative: What I Saw at IAAPA HonorsUnited Parks' Dismal Q1The Next Sphere Is Going to Yas IslandDerry Halloween to Adopt New Partner-Led ApproachFirst Look at Midwest Haunters Convention Exhibitor ListHaunters Toolbox: Inhuman Resources Hiring Session https://mailchi.mp/hauntedattractionnetwork.com/why-haunts-are-weaving-food-into-the-story

    8 min

  7. 12 mai

    NEWS: What Disney and Six Flags Tell Haunts About Fall

    Both Disney and Six Flags posted strong earnings this week, and while haunts are a few steps removed from the major theme park operators, it tells us something useful: guests are still booking, still spending, and still showing up. The two chains are taking different approaches to the same moment, with Six Flags leaning into value and regional passes while Disney leans into premium. For haunted attractions, the takeaways are the same ones we've been tracking since TransWorld. In this issue:Disney Q2 Revenue Up 7% as D'Amaro Pitches Disney+ as Everything AppSix Flags Q1 Revenue Up 12% as Reilly Doubles Down on Pass StrategyOogie Boogie Bash Returns for 33 Select NightsAEOStudios to Close in June After 30 YearsScareCON 26 Takes Place May 18-20Mars Unveils New Seasonal Treats for Halfway to HalloweenRead More

    9 min

  8. 12 mai

    NEWS: Trends shaping the 2026 Halloween season

    It was a slow news week after the rush of Halfway to Halloween, but a few major trends are emerging that could shape this Halloween season. In this issue: -Dead Man's Party Returns to Six Flags Great Adventure -Six Flags St. Louis Enacts Strict Chaperone Policy -Universal Horror Unleashed Teases New Dinner Series -Nocturne Theatre Debuts The Eaves -Ohio Haunters Convention Takes Place This Weekend -Midwest Haunters Convention Announces Pre-Show Tours -Spooky Swap Meet Announces 2027 Dates Read more here.

    10 min
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À propos

We connect the global Haunted Attraction industry through education, news, and events. Subscribe to our podcast for education and interviews with innovators in the Halloween space.

Informations

  • Créateur
    Haunted Attractions Network
  • Années d’activité
    2015 - 2026
  • Épisodes
    1 k
  • Classement
    Contenu explicite
  • Copyright
    © Copyright Haunted Attractions Network
  • Site Web de l’émission
    Haunted Attraction Network

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