29 episodes

Healthy Competition teaches you the ins and outs of creating competitive advantages for your company and career. Conversations are rooted in the topics of B2B Competitive Intelligence and Marketing. But we bring in Founders, VCs, and other industry leaders to keep us in check and share what REALLY moves the needle. If you're looking for new ways to one-up your competition, this show is for you.

Healthy Competition: Competitive Intelligence Podcast Andy McCotter-Bicknell

    • Business
    • 5.0 • 1 Rating

Healthy Competition teaches you the ins and outs of creating competitive advantages for your company and career. Conversations are rooted in the topics of B2B Competitive Intelligence and Marketing. But we bring in Founders, VCs, and other industry leaders to keep us in check and share what REALLY moves the needle. If you're looking for new ways to one-up your competition, this show is for you.

    Dave Gerhardt: Drift, Privy, Exit Five, and Beyond

    Dave Gerhardt: Drift, Privy, Exit Five, and Beyond

    Really stoked to get this interview out. If you listen to this podcast, you probably already know who Dave is. But just in case, here's some background. Dave was the 8th employee at Drift, eventually became their VP of Marketing, helped them create the Conversational Marketing category, left to join Privy as the CMO, helped them get acquired by Attentive, and now runs a fantastic community for B2B marketers called Exit Five (of which I'm a member). 

    We talked about category creation, how his competitive messaging differed between Drift and Privy, and we also dove into some other topics that I had never heard him talk about on other podcasts.

    Follow Dave: LinkedIn, Twitter

    Check out Exit Five

    Listen to his new podcast: The Dave Gerhardt Podcast

    Continue the conversation with me: LinkedIn | TikTok | Twitter

    This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to learn how to help your company differentiate and beat competitors.

    • 47 min
    How Salesforce Approaches Competitive Intel w/ Dan Hamilton (VP of CI at Salesforce)

    How Salesforce Approaches Competitive Intel w/ Dan Hamilton (VP of CI at Salesforce)

    Dan Hamilton, VP of Competitive Intelligence at Salesforce, joined a live Q&A with the Healthy Competition community. He's spent 8 years at Salesforce working on CI, and he filled us in on how to progress in your career, the qualities of a good Competitive Intel practitioner, tactical plays he's working on to make his program more efficient, and more.

    Follow Dan: LinkedIn

    Continue the conversation with me: LinkedIn | TikTok | Twitter

    This episode is brought to you by The Competitive Playbook (hey, that's me! 😀)

    The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

    • 42 min
    The SEO Episode: Ranking Competitive Content On Google

    The SEO Episode: Ranking Competitive Content On Google

    In this live session, I was joined by Federico Jorge (Founder of Stack Against) and JJ Haglund (former Adobe and Amplitude) to talk all things relating to SEO and Competitive Intel. We dove into the different types of competitive content that Google ranks, the strategies you should consider, how JJ attributes the majority of his side hustle business to SEO, and Federico's new free resource, the Competitive Keyword Generator. 

    Follow JJ: LinkedIn

    Follow Federico: LinkedIn

    Check out Stack Against: Website

    Check out the Competitive Keyword Generator

    Continue the conversation with me: LinkedIn | TikTok | Twitter

    This episode is brought to you by The Competitive Playbook (hey, that's me! 😀)

    The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

    • 40 min
    Patrick Campbell: Taking Competitive Intel to the Next Level

    Patrick Campbell: Taking Competitive Intel to the Next Level

    Patrick Campbell is the Founder & CEO of ProfitWell (recently acquired for $200M by Paddle), a software that improves your retention and monetization automatically through subscription intelligence. In our conversation, Patrick touches on his background in the NSA and how it inspired him to build profiles on competitors, what his profiles consist of, and how he uses them (including a fun story on how he was able to stop the fundraising of a number of his competitors). Lots of in-depth, scrappy examples of collecting and taking action on competitive intel in this episode. And if you're patient, you'll hear me nervously pitch Patrick at the end on a competitive intel service that I've been noodling on. 

    Follow Patrick: Twitter

    Continue the conversation with me: LinkedIn | TikTok | Twitter

    This episode is brought to you by The Competitive Playbook (hey, that's me! 😀)

    The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

    • 44 min
    Will Aitken: How to Build a Media Company For Your SaaS Business

    Will Aitken: How to Build a Media Company For Your SaaS Business

    Will Aitken is the Head of Sales Content at Sales Feed, the media company arm within Vidyard. I'm in love with Sales Feed's videos, and Will is a hilarious and thoughtful guy. It's clear that his videos are resonating too—Sales Feed has 80k followers on TikTok, significantly more than traditional B2B SaaS companies. He explains how the team got started, the mistakes he's learned from, what Sales Feed's success looks like for Vidyard, and more. We also chat about Will's new community, Social Social, which connects creators and social media managers and allows them to learn from each other.

    Follow Will: LinkedIn, TikTok

    Follow Social Social: Website, LinkedIn, TikTok

    Follow Sales Feed: Website, LinkedIn, TikTok

    Continue the conversation with me: LinkedIn | TikTok | Twitter 

    This episode is brought to you by The Competitive Playbook (hey, that's me! 😀)

    The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

    • 38 min
    Partnering With Sales to Win More Competitive Deals w/ Leaders From Slack, Imperva, Klue, and Grafana Labs

    Partnering With Sales to Win More Competitive Deals w/ Leaders From Slack, Imperva, Klue, and Grafana Labs

    If you want to make an impact on your org, you need to get as close to revenue as possible.

    With that in mind, we're diving deep into how Competitive Intel and Product Marketers can partner with sales to win more competitive deals with:


    Clara Smyth: Senior Product Marketing Manager at Slack
    Pat Wall: Head of Competitive Intelligence at Imperva
    Brandon Bedford: Competitive Enablement Manager at Klue
    Farhan Manjiyani: Product Marketing Manager, Competitive Intelligence at Grafana Labs

    Follow Clara: LinkedIn

    Follow Pat: LinkedIn

    Follow Brandon: LinkedIn

    Follow Farhan: LinkedIn

    Continue the conversation with me: LinkedIn | TikTok | Twitter

    This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook

    The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

    • 43 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Business

Freakonomics Network & Zachary Crockett
Steven Bartlett
Braden Dennis & Simon Belanger
Ed Mylett
Cat & Nat
Hala Taha | YAP Media