After listening to this podcast I was very quickly reminded of the ratio between the conscious and subconscious mind (conscious 3-5% - subconscious 95- 98%) I learned how a vast majority of our beliefs, fears, blocks and patterns are run through the subconscious mind. As a result, it is fair to say that the deep work needed to create lasting shifts to set ourselves up for success personally and professionally require a commitment to do the dark often scary work within to allow all that needs to be addressed before moving forward with a new lens and new beliefs, patterns and habits. An excellent podcast with Zander Fryer & Maddy Applin