The High Performance Marketing Podcast

Ali Garbero
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  • MARKETING

A show for mid size businesses that want to win against their closest competitors by mastering a clear brand message, owning their unique position in the market, and use an easy to follow content marketing plan that makes them the go-to brand customers trust and buy from.

  1. 110. Why "Great Service" Doesn't Create Customer Loyalty (Here's what Does.)

    2025-04-18

    110. Why "Great Service" Doesn't Create Customer Loyalty (Here's what Does.)

    Think customer satisfaction drives loyalty? Think again. On this episode of The High Performance Marketing Podcast, I'll unpack surprising research (including a 97,000-customer study) that reveals why "delighting customers" isn't the key to keeping them—and what actually is. You'll learn: Why customer service interactions often drive disloyalty, not loyalty The one factor that predicts whether a customer will stay—or bounce Real-world examples of high-friction vs. frictionless experiences Why self-service is more powerful than you think How to turn your site, service, or product into a friction-free experience that earns trust and retention If you're building a business around long-term customers, this episode will serve as a blueprint for making every interaction easier, faster, and loyalty-worthy. Research notes: The Effortless Experience: Conquering the New Battleground for Customer Loyalty Kajabi Free Trial Schedule an intro call Start a project

    14 min
  2. 109. What 100 B2B Websites Got Wrong

    2025-04-11

    109. What 100 B2B Websites Got Wrong

    On this episode of The High Performance Marketing Podcast, I'm talking about your company's digital front door.  It's all about websites. Not just how they look, but how they work—or don’t. Here's what I've learned after reviewing 100 B2B websites - the 5 silent killers tanking conversions.   Fix them, to win more customers. Bonus:  The Five Marketing Assets That Turn Leads Into Customers Click HERE to download.

    17 min
  3. 108. Why Your B2B Marketing Isn’t Working

    2025-04-04

    108. Why Your B2B Marketing Isn’t Working

    If your B2B sales cycle drags on for weeks—or months—I bet you, it’s not your pitch. It’s the way you’re talking about your products and services.  On today’s episode of The High Performance Marketing Podcast, I’ll teach you how to bridge the gap between ‘interested’ and ‘ready to buy prospects’—by using story based marketing to help people quickly understand what you do, the pain points you solve and why they have to absolutely choose to work with you - instead of your competition.

    18 min
  4. 107. Why Most Mission Statements Fail — And How to Create One That Drives Profits

    2025-03-28

    107. Why Most Mission Statements Fail — And How to Create One That Drives Profits

    Are mission statements still relevant—or just corporate wallpaper no one actually looks at? You’ve seen them: vague, buzzword-packed blurbs hiding on an “About” page, doing nothing to inspire action or connection. In this episode of the High Performance Marketing Podcast, we’re breaking down whether mission statements still matter (spoiler: they do—but only if they’re done right). You’ll learn why most fall flat, what makes a mission actually meaningful, and how to write one that rallies your team, resonates with your audience, and sets your brand apart. If your mission doesn’t make people care, it’s time for a rewrite.

    16 min
  5. 106. Stop Confusing, Start Converting: The Clear Messaging Formula

    2025-03-14

    106. Stop Confusing, Start Converting: The Clear Messaging Formula

    If your business was a movie trailer, would people be excited to see the whole thing? Would they lean in, eyes wide, thinking, "Wow, I need to see this!" Or… would they just keep scrolling, forgetting about you before the next scene even plays? See, great trailers don’t confuse you. They don’t waste time. In the first few seconds, you know the hero, the stakes, and exactly why you should care. Your brand message needs to do the same thing. But most businesses? They throw in too much fluff—fancy words, vague statements, and a whole lot of “What does that even mean?” That’s why today, I’m giving you the formula for ways you can write a brand message that grabs attention, keeps people hooked, and—most importantly—gets them to buy. Because if people don’t get what you do, they’re not sticking around to figure it out. ________________________________________________________________________________ Welcome to the High Performance Marketing Podcast—the show for businesses that want to master marketing and become the go-to brand customers trust and buy from. I’m your host, Ali Garbero, founder of Write Brand Marketing and your StoryBrand Certified Marketing Coach.

    13 min
  6. 105. Making Your Business the Obvious Choice: Brand Positioning

    2024-09-13

    105. Making Your Business the Obvious Choice: Brand Positioning

    When your marketing doesn’t make it clear why you’re the best choice, customers aren’t sure why they should choose you over your competitors. The result? Price becomes the only difference, leading to lost sales, less consumer trust, and your strengths getting overlooked. This is where brand positioning comes in. In the simplest way I can think of Brand positioning is the process of defining how your brand, your service, is different from your closest competitors and why it is the best choice for your best-fit customers. On today’s episode of the podcast I’ll walk you through key steps to creating a successful brand positioning strategy to help you stand out and differentiate yourself from your competitors.

    21 min
  7. 104. The Founder’s Guide to Creating Content: Overcoming Fear, Imposter Syndrome, and Building Your Brand

    2024-08-30

    104. The Founder’s Guide to Creating Content: Overcoming Fear, Imposter Syndrome, and Building Your Brand

    If you’re the founder, CEO or leader of a company, you know that creating content is no longer just an option its become a non-negotiable — like a carve out time in your calendar, get it done kinda thing, or you’ll get overlooked. On today’s episode of the podcast, I'm diving in on content for founders—how and why to do it (psst…it’s going to get your customers fired up to work with you for starts.)

    22 min
  8. 103. Why Content Marketing Still Matters

    2024-08-16

    103. Why Content Marketing Still Matters

    I get it—new marketing trends pop up faster than you can say 'shiny object syndrome,' and it’s tempting to chase after every single one of them. But here’s the thing: content marketing is like that one friend who’s always there for you—reliable, trustworthy, and pretty much the best wingman you could ask for. It’s still the secret sauce that builds brand awareness and keeps your customers coming back for more. On this episode of the High Performance Marketing Podcast, I'm diving into why content marketing is still the unsung hero your business needs to succeed.

    19 min
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A show for mid size businesses that want to win against their closest competitors by mastering a clear brand message, owning their unique position in the market, and use an easy to follow content marketing plan that makes them the go-to brand customers trust and buy from.

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