Hitting The Mark

Fabian Geyrhalter
  • 5.0 (4)
  • Marketing
  • Updated Bimonthly

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

  1. [untitled]: José Chayet & Dan Lilienthal, Co-Founders

    Jun 19

    [untitled]: José Chayet & Dan Lilienthal, Co-Founders

    Dan Lilienthal and José Chayet co-founded [untitled], a sacred place for work-in-progress music used by hundreds of thousands of artists and producers, including Justin Bieber, Hayley Williams, and Geese. The brand was recently awarded one of Fast Company’s 10 most innovative music companies of 2026.

    51 min
  2. Air: Tyler Strand, Co-Founder, CTO & COO

    May 7

    Air: Tyler Strand, Co-Founder, CTO & COO

    Tyler Strand co-founded the creative operations platform Air, a tech company that could easily be seen as a media agency. Air is empowering Creatives in the age of AI, and the entire brand is built on smart brand marketing. The team is putting out all kinds of crazy campaigns that most Creatives wish their agency would let them run, thereby building a bond and a community that reaches far beyond the product.

    49 min
  3. IZIPIZI: Charles Brun, Co-Founder

    Apr 9

    IZIPIZI: Charles Brun, Co-Founder

    15 years ago, Charles Brun started C-Concept together with two of his best friends. A B2B2C company that made reading glasses, founded by friends who saw a need for stylish readers for their Parisian moms. Fast forward to today, and the name has changed to IZIPIZI, and the company is selling design-forward eyewear for all occasions in thousands of stores around the world.

    48 min
  4. Linden Creek: Alisa Sparks, Founder & CEO

    Jan 29

    Linden Creek: Alisa Sparks, Founder & CEO

    Alisa Sparks quit her government finance job to get into interior design without any formal training. She tested her theory, and the market responded. Today, this bold move sees her at the helm of Linden Creek, a home staging and interior design franchise with over 20 locations nationwide and many more planned.

    49 min
  5. Archer: Eugene Kang, CEO & Founder

    2025-12-04

    Archer: Eugene Kang, CEO & Founder

    Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked down the maker, and eventually bought the business with his aunt. Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company's recent re-brand.

    44 min
  6. HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder

    2025-11-06

    HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder

    Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi.  In this episode, we delve into conscious capitalism, the reduce and regenerate model, and brand growth through community building. Throughout we talk about all things creative and brand, naturally.

    50 min
  7. Frank Darling: Kegan Fisher, CEO & Co-Founder

    2025-10-16

    Frank Darling: Kegan Fisher, CEO & Co-Founder

    Kegan Fisher, together with her husband, co-founded the Frank Darling brand to revolutionize the fine jewelry industry. One fine piece of copy from the brand’s website reads, “The hardest thing on Earth is now a little easier. We’ll be frank, darling. The diamond industry benefits from confused customers.” What began in a Brooklyn apartment has grown into a nationally recognized brand with nine brick-and-mortar locations and consistent triple-digit growth year over year. This episode dives into some of our favorite topics: mastering customer-centric thinking and using empathy as a business strategy. Oh, and the name Frank Darling, of course.

    48 min
  8. LYMA: Lucy Goff, Founder

    2025-09-25

    LYMA: Lucy Goff, Founder

    Lucy Goff is the founder of LYMA, the buzzy London-based brand providing 'the world’s most powerful skin longevity system.’ A LYMA Laser runs you $2,700, and the LYMA Laser Pro sets you back $6,000: a significant investment, and a challenging brand positioning to defend in a highly opaque industry. This episode focuses on how Lucy and her team have created a new niche with significant success from both product and marketing perspectives.

    43 min
See All (131)

Ratings & Reviews

5
out of 5
4 Ratings

About

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

Information

  • Creator
    Fabian Geyrhalter
  • Years Active
    2018 - 2026
  • Episodes
    131
  • Rating
    Clean
  • Copyright
    ©FINIEN, 2018 - 2021
  • Show Website
    Hitting The Mark

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