How AI Is Rewriting Google - and Your Marketing Strategy

In this episode of The Market Pulse, brought to you by SmartTouch® Interactive, host Aaron Fichera welcomes SEO Specialist Eric Shattuck to break down one of the most pressing shifts in digital marketing today: how artificial intelligence is transforming search and redefining Google’s role in real estate discovery.

We’re diving deep into the rise of AI tools like ChatGPT, the evolution of content marketing, and why traditional SEO just won’t cut it anymore. If you're a home builder, developer, or real estate marketer, you’ll learn what these seismic changes mean for your lead generation, visibility, and overall digital strategy.

👉 Learn how to adapt your marketing for AI-driven search

👉 Understand the new role of Google in the homebuyer journey

👉 Discover why SEO for real estate must evolve—now

Whether you're a seasoned real estate professional or just getting started, this episode delivers essential insights to help you stay ahead of the curve in digital marketing, SEO, and AI.

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