How do I? with Matt Putra

Matt Putra

🎙️ How Do I? — The Podcast for Ambitious Founders Ready to Scale Smarter Welcome to How Do I?, the podcast that tackles the real, raw, and sometimes messy questions founders face on the path to sustainable growth. Hosted by Matt Putra, seasoned Fractional CFO and strategic advisor to 8- and 9-figure brands, this show delivers hard-earned wisdom without the fluff. Each episode dives into a big question like: How do I scale without breaking my systems? How do I fix cash flow and still invest in growth? How do I align my leadership team to actually hit our goals? Whether you're building a CPG empire, scaling a service firm, or just trying to make payroll and progress, this podcast brings frameworks, real talk, and occasional guests who've been in the trenches. 👊 Straight answers. 📈 Strategic insight. 💥 No generic BS. Subscribe and join us every week as we break down the questions that keep high-growth entrepreneurs up at night—and give you tools to break through.

  1. 2025-11-20

    How Do I… Turn Company Culture into a Growth Engine? w/ Emily Yueh

    How Do I… Turn Company Culture into a Growth Engine? w/ Emily YuehSubtitleFrom outsider to industry leader: how authentic leadership and organizational “health” drive performance. Episode OverviewIn this episode of How Do I?, Matt Putra sits down with Emily Yueh, President at Sneex and former COO of David Yurman, where she led a 25% growth turnaround and international expansion. Drawing on 15 years as a McKinsey partner, Emily shares a rare, practical framework for transforming culture from a vague buzzword into a measurable business advantage. She breaks down how to identify when culture is capping growth, how to fix it, and how to scale teams globally without losing alignment or performance. If you’re a founder or executive looking to drive healthy, sustainable growth—this one’s for you. Emily ExplainsHow to move from an outsider to an insider in leadershipWhy culture and organizational “health” directly impact performanceThe difference between compliance and true alignmentHow to measure cultural health beyond employee satisfactionWhat makes international expansion succeed or failWhy the best culture champions are always your top performers Timestamps00:00 – Matt’s intro and why this conversation matters 01:30 – Emily’s journey from China to leading global brands 05:10 – How education and curiosity shaped her career path 10:40 – Lessons from 15 years at McKinsey 18:00 – Feeling like an outsider at the top 20:30 – Culture as a silent cap on growth 22:00 – How to diagnose “organizational health” 26:00 – Data-driven ways to assess team health 29:30 – Why satisfaction ≠ performance 31:00 – Designing the right interventions for culture change 34:00 – How to connect culture and profit 36:00 – Structuring teams for global expansion 38:30 – The balance between global consistency and local flexibility 41:00 – Corporate vs local decision-making 42:00 – Final reflections and how to reach Emily Follow Emily Yueh Website: sneex.com LinkedIn: linkedin.com/in/emilyyueh About Emily’s companySneex is a leading luxury brand known for its commitment to craftsmanship, innovation, and global growth. Under Emily Yueh’s leadership, the company focuses on building high-performing, resilient cultures that scale internationally without losing their creative edge. What Emily shared: Focus on organizational health as a measurable driver of performanceLink culture initiatives directly to business outcomesChampion growth through authentic leadership and alignment About How Do I?The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately. Host: Matt Putra, Founder & CEO of Eightx Our SponsorsEightx helps eCommerce, CPG, and SaaS companies scale profitably with expert CFO services and financial architecture. Founded by Matt Putra, Eightx specializes in cash flow optimization, financial planning, and strategic growth guidance for businesses between $5–80MM in annual revenue or venture-backed companies. Their team of experienced CFOs provides the knowledge and proven strategies that make scaling, growing, and lasting effortless. Services include: • Fractional CFO and financial leadership • Cash flow

    43 min
  2. 2025-10-28

    How Do I Build a Prospecting System That Scales? w/ Gabe Lullo

    How Do I Build a Prospecting System That Scales? w/ Gabe Lullo Episode SubtitleTurning cold calls into warm conversations: Gabe Lullo’s blueprint for scalable prospecting success. Episode OverviewIn this episode of How Do I?, host Matt Putra, Founder & CEO of Eightx, sits down with Gabe Lullo, CEO of Alō, the world’s largest cold-calling firm. Gabe has built and scaled SDR teams for major brands like ZoomInfo, Peloton, and Microsoft, delivering over 11 million cold calls per year. He shares his proven frameworks for building prospecting systems that actually scale — including how to find the right audience, structure SDR compensation, and make cold calling effective in a digital-first world. If you’ve ever wondered how to grow your outbound sales without burning cash or patience, this episode is your playbook. Gabe ExplainsHow to identify and understand your ideal buyer before building your systemWhy cold calling still works — and how to make it scaleThe tech stack, data, and KPIs you need for predictable outbound successHow to recruit, train, and motivate world-class SDR teamsWhy “prospecting is not a light switch” — and how long to give it before pivotingHow to blend LinkedIn thought leadership with multi-touch outreach for real results Timestamps00:00 – Matt introduces Gabe and Alō 02:10 – How Gabe got into sales at age 13 04:00 – The evolution of prospecting in 2025 and beyond 05:40 – Why LinkedIn is still the best B2B platform 07:00 – Cold calling vs. email: what really works 09:25 – How Gabe’s team makes 11 million cold calls a year 11:45 – Knowing your numbers and KPIs for fundraising and scaling 13:55 – How to incentivize SDRs and structure compensation 16:10 – The 3-stage hiring process for elite SDRs 18:30 – Why asynchronous video interviews reveal top performers 20:00 – The “bag of popcorn” analogy for consistent prospecting 22:30 – How long it really takes to see results 25:00 – When cold calling makes sense — and when it doesn’t 28:00 – Understanding ROI and ACV before scaling outbound 30:20 – Building multi-channel campaigns (calls, LinkedIn, email) 31:30 – Humanizing your outreach and standing out online 33:00 – Gabe’s offer for startups and how to connect with him Follow GabeFollow Gabe Lullo Website: www.aloai.com LinkedIn: linkedin.com/in/gabelullo About AlōAlō is the world’s leading sales development and cold-calling agency, managing over 150 SDRs worldwide and generating millions of qualified leads for B2B companies. The firm provides end-to-end prospecting services — from data sourcing and messaging to full SDR enablement and management. What they offer: Fractional and fully managed SDR teamsCold-calling and multi-channel outbound systemsIntent data and KPI-driven analyticsRecruiting, onboarding, and SDR training frameworks Alō helps both startups and enterprise brands build scalable, high-performing outbound teams without the overhead of hiring in-house. About How Do I?The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately. Host: Matt Putra, Founder & CEO ofa...

    34 min
  3. 2025-10-02

    How Do I Create a Supplement That Solves Men's Aging Joints Without Looking Like a Beauty Product w/ Lennart Winqvist

    Episode OverviewLennart Winqvist, CEO and founder of Arctic Collagen, shares the two-year, half-million-dollar journey of creating a premium liquid marine collagen supplement specifically designed for men's aging joints. Drawing from his entrepreneurial background as founder of Socuza Corporation, Lennart explains how he transformed personal frustration with existing collagen products into a gender-agnostic solution that delivers 8,000mg of marine collagen in convenient, portable sachets. Joined by co-founders Jazan and Rayhan Winqvist, the team breaks down everything from product formulation and bioavailability science to packaging design and strategic market positioning for health-conscious male consumers. Lennart Explains◽️ Why gender-agnostic packaging design is critical for men's supplement adoption and market success ◽️ How liquid marine collagen achieves up to 95% absorption versus 40% for powder supplements ◽️ The scientific rationale behind 8,000mg dosing combined with hyaluronic acid and vitamin C ◽️ Why wild-caught Norwegian cod scales produce superior collagen compared to bovine or Asian sources ◽️ The real timeline and investment required: two years and $500K from concept to market launch ◽️ How to navigate early retail opportunities like QVC and Target without destroying your emerging brand Timestamps00:00 Intro 02:22 The collagen journey begins 04:40 Creating supplements without scientific background 07:00 Solving men's joint pain perception problem 09:25 Recovery improvements at 39 versus 60 11:47 73-year-old tennis player's transformation story 13:59 Marine collagen versus bovine explained 16:24 The 8,000mg dosing research process 18:48 Bioavailability: liquid versus powder absorption rates 21:13 Cold processing preserves collagen efficacy 23:14 Finding the right food scientists 25:43 The real cost: half million dollars 27:54 The two-page flyer strategy 30:03 Building a multigenerational team advantage 32:27 Turning down QVC and Target deals 34:54 Social media and influencer challenges Follow LennartFollow Lennart Winqvist Website: arcticcollagen.com LinkedIn: [Not provided in transcript] About Arctic CollagenArctic Collagen is a premium liquid marine collagen supplement launched in 2024, specifically formulated to address joint pain and recovery while maintaining gender-agnostic appeal. The product delivers 8,000mg of hydrolyzed marine collagen sourced from wild-caught Norwegian cod scales, enhanced with hyaluronic acid and vitamin C for optimal absorption. Each convenient sachet provides a honey-like texture that can be consumed directly or mixed into beverages and food. Key Features: Up to 95% bioavailability through cold-process liquidizationSustainably sourced from pristine Arctic watersManufactured to EU standards in Norway, final production in Long Island, NYAvailable in strawberry and lemon flavors14-day supply boxes with subscription options (20% discount + free nationwide shipping) Where to Purchase: Direct: arcticcollagen.comAmazon (recently launched)OneLavi.com (health platform)a href="https://medpaidmarket.com/" rel="noopener...

    37 min
  4. 2025-09-25

    How Do I Adapt My Culture to Support Neurodiverse Employees? w/ Shawn Johnston

    Episode OverviewShawn Johnston, founder and CEO of a 14-year-old agency, shares his personal journey of being diagnosed with ADHD and autism later in life and how it transformed his approach to building workplace culture. After discovering his own neurodivergence while supporting his son's diagnosis, Shawn rebuilt his entire company around neurodiversity-friendly practices. Now leading a team that's approximately one-third neurodiverse, he reveals the specific accommodations, communication strategies, and cultural shifts that not only support neurodivergent employees but create stronger, more productive teams for everyone. Shawn Explains• What neurodiversity actually is and the common misconceptions that harm inclusive hiring • How masking behaviors exhaust neurodivergent employees and why authenticity drives performance • The five key workplace accommodations that transform neurodivergent employee success • Why documentation and clear communication systems benefit all team members • How workplace trauma affects neurodivergent individuals and what leaders can do about it • The business advantages of building sensory-safe environments and flexible work structures Timestamps00:00 Introduction to neurodiversity in workplace culture 02:07 Shawn's personal journey with late diagnosis 04:25 What neurodiversity actually means and includes 06:45 How neurodivergent brains process information differently 09:06 Understanding masking behaviors in professional settings 11:15 Common workplace challenges for neurodivergent employees 13:36 The hidden trauma of workplace misunderstanding 16:03 Debunking autism spectrum misconceptions 18:29 The "spiky profile" of neurodivergent strengths 20:49 Why "high functioning" labels are harmful 23:05 Masking behaviors and their emotional toll 25:29 Sensory overwhelm in traditional office environments 27:48 The connection between neurodiversity and PTSD 30:04 Addressing the "superpower" narrative around ADHD 32:20 Essential workplace accommodations for success 34:41 Creating effective documentation systems 36:58 Building sensory-safe work environments 39:13 Communication strategies that work for everyone 44:03 Front-loading information to reduce anxiety 46:27 What neurodiverse employees really want 48:51 Common mistakes to avoid with neurodivergent staff 51:10 Building naturally inclusive company culture 53:31 Organic growth of neurodiverse teams 55:54 Final advice for creating inclusive workplaces 58:13 Shawn's current projects and contact information Follow ShawnFollow Shawn Johnston: Website: refoundry.io LinkedIn: linkedin.com/in/shawn-johnston-w Email: shawn@refoundry.io About Shawn's CompanyShawn runs a 14-year-old agency and is the founder of Refoundry, a low-code, seamless site builder for WordPress that helps agencies deliver digital projects faster and more efficiently. Refoundry is currently doing a pre-seed raise and showing strong early traction in the market. • Specializes in systems and process optimization for agencies • Built around neurodiversity-friendly practices from the ground up • Approximately one-third of the team is neurodivergent • Focus on clear documentation, flexible scheduling, and sensory accommodations • Proven track record of creating inclusive cultures that drive business growth For more information about Refoundry's SaaS platform, visit refoundry.io About How Do I?The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately. Host: Matt Putra, Founder & CEO of

    1 hr
  5. 2025-09-16

    How do I get real-time financials for my ecommerce business? w/Rafi Ganz

    Episode OverviewIn this deep-dive episode, Rafi Ganz, UK chartered accountant and Head of Partnerships at Finaloop, reveals how ecommerce businesses can eliminate financial blind spots and gain complete visibility into their operations. After leading global tax at a multi-billion dollar IT security firm and serving as director at PwC, Rafi now helps entrepreneurs transform their accounting from outdated monthly reports to real-time financial intelligence. If you're tired of making business decisions with stale data and want to join the brands seeing 25%+ EBITDA growth year-over-year, this conversation is essential listening. Rafi ExplainsWhy ecommerce accounting is 20x more complex than traditional businesses and how this complexity creates opportunityThe specific integrations and automations that deliver tax-ready financials updated multiple times per dayHow real-time financial visibility helps brands reduce OpEx margins by 5 percentage points on averageThe critical difference between proxy dashboards and actual reconciled financials for decision-makingWhy brands using real-time accounting see 25%+ year-over-year EBITDA improvements consistentlyThe exact setup process to go from sign-up to live financials in under 48 hours Timestamps00:01 – Opening discussion on ecommerce margin vulnerabilities02:02 – Why accountants make unlikely tech innovators04:13 – The failed AI experiments at Big Four firms06:29 – From 80-person finance teams to streamlined solutions08:48 – Why ecommerce accounting breeds unique complexity11:10 – The clearing account nightmare most brands face13:29 – Razor-thin margins demand real-time financial agility15:46 – What "real-time" actually means in practice18:06 – Automated loan document processing demonstration20:13 – Democratizing financial literacy for founders20:55 – Live system demonstration begins23:16 – Three-way reconciliation for payment processors25:41 – Automated transaction spreading and amortization26:39 – KPI dashboard and SKU-level profitability analysis28:59 – Industry benchmarking with real-time data31:21 – Real-time inventory and COGS calculations33:25 – FIFO inventory management and landed costs35:47 – Mission control for financial data gaps38:10 – Five-minute integration setup walkthrough40:22 – Bank and payment processor connections42:42 – Onboarding timeline and balance sheet setup45:11 – Monthly maintenance time requirements47:37 – The discipline effect of daily financial visibility49:59 – Proven results across three-year cohort studies52:18 – TikTok integration and future developments Follow RafiFollow Rafi Ganz Website:finaloop.com Email: rafi.ganz@finaloop.com LinkedIn: linkedin.com/in/rafi-ganz-a23b1a5b About Rafi's CompanyFinaloop revolutionizes ecommerce financial management by combining AI-driven automation with expert accounting teams to deliver real-time, tax-ready financials. Unlike traditional accounting software that requires manual data entry and monthly reconciliation, Finaloop provides native integrations with...

    53 min
  6. 2025-09-10

    How Do I Make Money from My Thank You Page? w/ Ankita Verma

    Episode OverviewThis episode features Ankita Verma, CEO and co-founder of Pier39.ai, a revolutionary AI-powered platform that helps eCommerce brands monetize their thank you pages. With her background as Head of Product at Amazon AI and AWS, plus an MBA from Wharton, Ankita reveals exactly how to transform your post-checkout experience from a dead-end into a profit center. She breaks down how brands can earn up to $1 per order while rewarding customers with personalized offers, creating a win-win scenario that drives repeat purchases and customer loyalty. Ankita ExplainsWhy less than 5% of retailers currently monetize their thank you pages effectively - The exact AI-powered system that personalizes offers to maximize customer engagement - How to earn $0.45-$1.00 per order through strategic post-checkout monetization - The 40-20-40 revenue split model that benefits brands, customers, and advertisers - Why 55-60% of customers return within 60 days using this approach - The 5-minute installation process that works with both Shopify and custom platforms Timestamps00:00 Introduction to thank you page monetization 02:18 Ankita's background at Amazon AI and AWS 04:39 Live demo of Pier39.ai widget functionality 07:03 Revenue earning potential per order explanation 09:22 Installation process and Shopify App Store 11:43 Brand safety controls and offer selection 14:10 AI personalization engine and customer targeting 16:34 Advertiser onboarding and Pixel app setup 18:44 Additional placement options beyond thank you pages Follow Ankita Verma: Website: pier39.ai LinkedIn: linkedin.com/in/ankita-pier39ai About Ankita's CompanyPier39.ai revolutionizes post-checkout monetization by turning thank you pages into revenue-generating growth engines. The platform uses AI-powered personalization to display relevant sponsored offers from over 150+ partner brands, helping eCommerce stores earn additional revenue while rewarding customers with valuable discounts. Pier39Pier39.ai Blog The company launched in October 2023 and has already demonstrated significant results, with brands earning up to $100,000 in additional revenue per 100,000 orders. Customers receive an average of $22 in store credit per offer conversion, with 55-60% returning to shop again within 60 days. Top Strategies for Post-Purchase Monetization | Pier39.ai Blog | Pier39.ai Blog Special Offer: Pier39.ai offers a completely free setup process that takes just 5 minutes to implement. The platform operates on a revenue-sharing model where brands keep 40% of advertising revenue, Pier39.ai takes 40%, and 20% is allocated to customer rewards. Pier39.ai About How Do I?The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately. Host: Matt Putra, Founder & CEO of Eightx Our Sponsors**Eightx** helps eCommerce, CPG, and SaaS companies scale profitably with expert CFO services and financial architecture. Founded by Matt Putra,...

    20 min
  7. 2025-07-22

    How do I clean up a shitty cofounder relationship? w/ Ryan Vaughn

    Episode Overview This episode tackles one of the most critical challenges in startup leadership: repairing damaged co-founder relationships. Ryan Vaughn, executive coach and founder of Inside Out Leadership, brings his experience as a 3x serial entrepreneur and coach to over 100 founders worth $10+ billion in equity value. Having navigated co-founder tensions in each of his three companies, Ryan shares his proven "Clearing Conversation Framework" - a simple but challenging 3-step process that eliminates relational debt and restores open communication between business partners. Ryan Explains What relational "cruft" is and why it inevitably builds up between co-founders over timeHow withholding small grievances creates communication debt that destroys business performanceThe "speaking inarguably" technique to present facts without triggering defensivenessWhy taking 100% responsibility is the key to unlocking change and preventing blame cyclesHow to identify your role in creating dysfunction using the "adjunct professor" exerciseThe complete 3-step Clearing Conversation Framework for rebuilding co-founder trust Timestamps 00:53 - Introduction and audio setup discussion 01:46 - Hampton community background and revenue criteria 03:09 - Co-founder relationship challenges overview 05:51 - Matt's podcast evolution and format 07:14 - Ryan's multi-faceted co-founder experience 08:22 - Defining relational "cruft" and communication debt 10:02 - Marriage comparison and inevitable relationship buildup 12:00 - Three-step clearing conversation framework introduction 13:18 - Step 1: Observing what's true 15:36 - Speaking inarguably technique explained 16:10 - Emotional literacy for leaders discussion 17:33 - Step 2A: Taking 100% responsibility 20:19 - The adjunct professor thought experiment 21:08 - Ego resistance to taking responsibility 23:38 - Step 2B: Acknowledging impact on others 25:23 - Step 3: Making commitments for change 25:53 - Why no apology is required 28:33 - Framework frequency and maintenance 30:07 - Implementation success rates and outcomes 31:34 - Inside Out Leadership introduction and contact Follow Ryan Vaughn: Website: leadinsideout.io LinkedIn: linkedin.com/in/ryanhvaughn About Ryan's Company Inside Out Leadership is a boutique executive coaching firm staffed entirely by post-exit founders who have transitioned into coaching. Founded by Ryan Vaughn after scaling and exiting VNN (a media company), the firm specializes in helping founders transform their companies into their masterpieces while stepping fully into their lives. Ryan's unique background includes founding and serving as CEO of three companies over 15 years, with experience raising venture capital, scaling operations, and navigating complex co-founder dynamics. The firm focuses on the personal growth process of startup leadership, working with founders at all scales on both individual development and organizational transformation. About How Do I? The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately. Host: Matt Putra, Founder & CEO of Eightx Our Sponsors Eightx helps eCommerce, CPG, and SaaS companies scale profitably with expert CFO services and financial architecture. Founded by Matt Putra, Eightx specializes in cash flow optimization, financial planning, and strategic growth guidance for businesses between $5-80MM in annual revenue or venture-backed companies....

    24 min
  8. 2025-07-16

    How do I know what insurance I need? w/ Jeff Brewer

    Episode Overview Jeff Brewer, CEO of Cornerstone Insurance and a US Coast Guard veteran, breaks down everything you need to know about business insurance for eCommerce companies. With over 25 years of experience and licensed in all 50 states, Jeff explains how to select the right coverage, choose reliable agents, and avoid costly mistakes that could bankrupt your business. This comprehensive guide covers everything from basic liability to cyber insurance, helping entrepreneurs protect their companies without overpaying for unnecessary coverage. Jeff Explains Why business insurance is like a compass - how it pools risk and protects against unintended consequences that could destroy your company The 5 essential types of commercial insurance - errors & omissions, cyber liability, employment practices, general liability, and property coverage How to choose between captive vs. independent agents - and why shopping with 3-5 different agents can save you thousands The critical factors that affect insurance pricing - including industry type, revenue size, claims history, and coverage limits When to make a claim vs. paying out of pocket - strategic decisions that impact your future premiums and risk profile Red flags to avoid when selecting insurance partners - how to verify agent credentials and spot inadequate coverage Timestamps 00:00 - Introduction and Jeff's Coast Guard background 02:20 - What is insurance and how it works 04:44 - Common insurance terms business owners need to know 07:00 - The bad stuff: events, losses, and claims 09:17 - Types of insurance explained 11:41 - Errors and omissions insurance deep dive 16:12 - Data and cyber liability coverage 21:19 - Employment practices liability insurance (EPLI) 23:39 - Directors and officers insurance (D&O) 25:29 - General liability and property insurance 28:21 - Workers compensation requirements 30:08 - What affects insurance pricing 32:29 - Compliance triggers and requirements 34:52 - How to choose the right insurance partner 42:29 - Captive vs. independent agents explained 46:59 - Tips for avoiding under-insurance 51:38 - Annual policy reviews and relationship building 53:32 - Cornerstone Insurance services overview 56:12 - Contact information and next steps Follow Jeff Follow Jeff Brewer Website: coveredbycornerstone.com LinkedIn: linkedin.com/in/jeffreyabrewer About Jeff's Company Cornerstone Insurance (operating as Integrity First Insurance) is a premier provider of commercial insurance solutions specializing in financial services, fintech, and regulated industries. Founded over 25 years ago, the company serves thousands of clients nationwide with expertise in complex compliance requirements and risk management. Jeff's team offers full market access across 14 different carriers, providing transparent pricing and coverage comparisons to help businesses make informed decisions. For podcast listeners, they offer dedicated agent support through Donna Talbot at D.Talbot@coveredbycornerstone.com or 888-846-4192. Services include: Errors & omissions insurance for professional services Cyber liability coverage for data protection Employment practices liability insurance Directors and officers insurance General liability and property coverage Workers compensation insurance Transparent pricing across multiple carriers About How Do I? The How Do I? Podcast gives you

    1h 11m

About

🎙️ How Do I? — The Podcast for Ambitious Founders Ready to Scale Smarter Welcome to How Do I?, the podcast that tackles the real, raw, and sometimes messy questions founders face on the path to sustainable growth. Hosted by Matt Putra, seasoned Fractional CFO and strategic advisor to 8- and 9-figure brands, this show delivers hard-earned wisdom without the fluff. Each episode dives into a big question like: How do I scale without breaking my systems? How do I fix cash flow and still invest in growth? How do I align my leadership team to actually hit our goals? Whether you're building a CPG empire, scaling a service firm, or just trying to make payroll and progress, this podcast brings frameworks, real talk, and occasional guests who've been in the trenches. 👊 Straight answers. 📈 Strategic insight. 💥 No generic BS. Subscribe and join us every week as we break down the questions that keep high-growth entrepreneurs up at night—and give you tools to break through.