IABC Edmonton Podcast

IABC Edmonton
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The IABC Edmonton podcast is a great way to sharpen your professional skills in the world of corporate communications. Join IABC Edmonton Past President, Marvin Polis as he interviews experts in their field. Search for IABC Edmonton in Apple Podcasts, Spotify or your other podcast app.

  1. 023 The state of digital journalism - Mack Male, Taproot Publishing

    2018-12-10

    023 The state of digital journalism - Mack Male, Taproot Publishing

    The economics of journalism remain in flux, and that is having repercussions on both paid and earned media. As the tech giants have gobbled up advertising dollars, we're seeing a shift in journalism toward direct reader support. This has implications that you need to consider. It means utilizing the digital means of production and distribution at your disposal to tell your own stories is more necessary than ever, but that's not enough. How can you ensure others will pay attention to you in the future? IABC Edmonton Past President, Marvin Polis, interviewed keynote speaker Mack Male from Taproot Publishing at the Digital Tipping Point conference in Edmonton. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

    14 min
  2. 022 Journalism and the shifting communications landscape - Barbara Reyelts

    2018-12-10

    022 Journalism and the shifting communications landscape - Barbara Reyelts

    IABC Edmonton partnered with MacEwan University Bachelor of Communication Studies to bring our members the opportunity to learn from internationally acclaimed journalist Barbara Reyelts on October 12, 2018. Reyelts hosted a professional development session titled "The Shifting Communications Landscape" at MacEwan University specially for IABC Edmonton members. This session focused on how the changes in communication and technology directly impact our profession – something each of us is facing in every industry. IABC Edmonton Past President, Marvin Polis, caught up with Barbara after the event to bring you this summary of her talk. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

    20 min
  3. 021 Risk Communication - Regina Lundgren and Andrea McMakin

    2018-11-14

    021 Risk Communication - Regina Lundgren and Andrea McMakin

    In this episode of the IABC Edmonton podcast, Past President, Marvin Polis, interviews authors Regina Lundgren and Andrea McMakin about their book, Risk Communication - a handbook for communicating environment, safety and health risks. Be sure to listen to the end to learn how you can enter to win a free copy of the book. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts, Soundcloud or your podcast app.

    17 min
  4. 020 Nailing your media pitch - Shawna Randolph, CTV

    2018-09-13

    020 Nailing your media pitch - Shawna Randolph, CTV

    As you plan your fundraiser, festival, or company announcement, are you confident you know how to get the right media out to your event? At the June 2018 professional development session, Shawna Randolph, co-host of Alberta Primetime and founder of Shawna Randolph Communications, co-presented with other IABC Edmonton members about planning, delivering and reporting on media events. IABC Edmonton Past President, Marvin Polis, interviewed Shawna before the event. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

    10 min
  5. 019 Changing culture through meaningful conversations - Shauna Lowry, Suncor

    2018-05-05

    019 Changing culture through meaningful conversations - Shauna Lowry, Suncor

    Safety is a top priority and a large part of corporate culture. This is no exception for Suncor Energy, who as a result of several serious safety incidents, implemented a cultural change at its oil sands operations. Leadership and communications played an important role in making that shift. In this IABC Edmonton podcast episode, Past President Marvin Polis talks to Shauna Lowry, Manager, Employee & Sustainability Communications at Suncor Energy. Shauna pulls from Suncor’s own experiences to help us all understand how we can leverage the power of meaningful, two-way conversations to shift corporate culture. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

    10 min
  6. 018 Creating an award-winning integrated marketing strategy

    2017-11-08

    018 Creating an award-winning integrated marketing strategy

    As communicators, our goal is to tell our story in such a way that our target audience hears it, understands it and is motivated by it to take action. But in a world with more marketing channels than ever before: - How do you know which channels to utilize for your audience? - What’s the right blend of traditional and digital media? - How do you tie together your channels, messaging and timing into one cohesive strategy? In this professional development session, Catrin Owen, CEO of Calder Bateman, was joined by Linda Hoang, Digital Strategist at Calder Bateman, and their client Brittany Lewchuk, to share the integrated marketing communications strategy for the “Just Call #211” campaign that won the IABC Social Media Programs Award in 2017. Together, Catrin and the team walked IABC members through their process for identifying their target audience, selecting their communications channels and successfully executing their integrated strategy. Past President, Marvin Polis chatted with Catrin after the session and recorded this podcast episode for IABC Edmonton members. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

    10 min
  7. 017 Employee engagement through digital media - Johanna Dietrich and panel

    2017-10-06

    017 Employee engagement through digital media - Johanna Dietrich and panel

    It’s no secret that an engaged workforce is the heart of a successful organization. The employee communications function plays a strong role in supporting engagement through information sharing and communicating the culture. Sounds simple, but how does it all come to life? Learn from a panel of employee communication professionals how they leverage digital communication channels and tools to help drive engagement and culture. Past President, Marvin Polis chatted with panel moderator Johanna Dietrich after the October 2017 professional development session and recorded this podcast episode for IABC Edmonton members. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

    13 min
  8. 016 Employee Advocacy: Mobilizing employees to tell the brand story - Michael Brito

    2017-10-04

    016 Employee Advocacy: Mobilizing employees to tell the brand story - Michael Brito

    In IABC Edmonton's last professional development session of the 2016-17 season, Michael Brito explained the "why" of employee advocacy, as well as provided our members with a roadmap to mobilize their employees as brand storytellers, no matter how large or small the company. Past President, Marvin Polis chatted with Michael after the event and recorded this interview with the acclaimed digital strategist, author, TEDx speaker and adjunct professor. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

    13 min
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About

The IABC Edmonton podcast is a great way to sharpen your professional skills in the world of corporate communications. Join IABC Edmonton Past President, Marvin Polis as he interviews experts in their field. Search for IABC Edmonton in Apple Podcasts, Spotify or your other podcast app.

Information

  • Creator
    IABC Edmonton
  • Years Active
    2016 - 2018
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © IABC Edmonton
  • Show Website
    IABC Edmonton Podcast