The Neuro Experience

5.0 (30)
Medicine
Updated Weekly

This podcast interviews the best experts in the world to bring emerging themes in athletic performance, neurology, sleep physiology and medicine. Louisa regularly consults for technology development companies, professional athletic organizations and consults with the biggest names in NBA, MLB and NFL. Louisa is on the scientific advisory board of Tonal, Hone Health, Klora and Momentous. Find Louisa on Instagram @louisanicola_

2d ago

Don't Take Omega-3s Until You Know This | Dr Nick Norwitz

He carried two copies of ApoE4, the highest genetic risk factor for Alzheimer's disease, went through medical school knowing exactly what his LDL of 700 meant, decided the experts were wrong, and then published the case report to prove it. In this episode, Louisa sits down with Dr. Nick Norwitz, PhD researcher and metabolic scientist, for one of the most scientifically dense conversations on brain health, cholesterol biology, and Alzheimer's prevention ever recorded on this show. They cover why the phospholipid form of DHA reaches the brain more effectively than standard fish oil, how ApoE4 carriers burn through omega-3s differently and what to do about it, the lithium orotate data that sold out supplement shelves worldwide, and why GSK-3 beta, the enzyme that phosphorylates tau, may be the most under appreciated target in Alzheimer's research today. Then Nick lays out the case that challenges the "LDL is always the enemy" consensus: why metabolically healthy individuals may not benefit from aggressive lipid-lowering therapy, what his viral coronary CT angiogram showed after seven years of 700+ cholesterol, why the EZPAVE trial headlines don't hold up under scrutiny, and what GLP-1s are doing inside the brain completely independent of weight loss. You'll also hear about the sardine diet experiment, the omega-3 thermogenesis connection, ketones as misfolded protein clearance agents, creatine for depression, retatrutide and PCSK9, BPC-157 risks, and what Nick believes is coming in Alzheimer's gene therapy within the next decade. Reduce your risk of Alzheimer's with my science-backed protocol for women 30+:https://go.neuroathletics.com.au/youtube-sales-page Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance. _____ TOPICS DISCUSSED 00:00 Intro: The ApoE4 Paradox and the Case Report That Broke the Internet 00:57 Why Standard Omega-3 Supplements Fail and What to Take Instead 05:13 DHA and the Phospholipid Carrier: How It Crosses the Blood-Brain Barrier 10:19 ApoE4 Explained: Risk, Genetics, and Why Nick Is Optimistic 17:38 Why ApoE4 Carriers Burn Through DHA Faster and Need More 20:31 Women, Omega-3s, Menopause, and Brain Insulin Resistance 21:41 Statins, Sex Differences, and the DHA-Blood Sugar Connection 26:01 Statins and Dementia: What the Data Actually Say 32:24 Tau, GSK-3 Beta, Lithium Orotate, and Targeting Alzheimer's Pathology 42:19 The Glymphatic System, 40Hz Devices, and Sleep as Brain Clearance 45:21 Gene Editing, Prime Editing, and the Future of ApoE4 Therapy 49:33 Nick's Case Report: 700 LDL, Zero Plaque, and Seven Years of Data 55:10 The EZPAVE Trial: Why the Headlines Don't Hold Up 01:00:33 KetoneIQ: Ketones for Brain Energy and Focus 01:01:29 Cheers Health: Supporting Liver Function and Cognitive Recovery 01:03:54 If Not LDL, What Causes Heart Disease in Metabolically Healthy People? 01:12:05 The Oreo Experiment and the Sardine Diet: Self-Experiments in Metabolism 01:19:10 Ketones, Women's Brains, and Clearing Misfolded Proteins 01:21:08 The Full Brain Health Protocol: Omega-3s, Creatine, NAD, Lithium, and More 01:24:01 GLP-1s for the Brain: Independent of Weight, Targeting Amyloid and Tau 01:25:28 Peptides: BPC-157 Risks, Retatrutide, MOTS-c, and What's Worth Watching 01:29:02 Why Nick Is Controversial And Why He Doesn't Mind _______ Thank you to our sponsors Fenix Health Science: fenixhealthscience.com Use code NEUROEXP Pulsetto: https://pulsetto.tech/pages/NEURO or use Code NEURO for some off your order Function Health: https://www.functionhealth.com/louisanicola BASED Bodyworks: https://basedbodyworks.com/ and use code NEURO for 20% off KetoneIQ: https://ketone.com/NEURO for 30% OFF Cheers Health: https://CheersHealth.com/NEURO or use code NEURO for 20% off _______ I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention. If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0 Instagram: https://www.instagram.com/louisanicola_/ Twitter : https://twitter.com/louisanicola_ Learn more about your ad choices. Visit megaphone.fm/adchoices

1h 32m
Jun 16

The True Origin of AI: A 45 Year Old Scientist Took In a Homeless Teen, Then they Changed the World

Every AI breakthrough you've heard of, ChatGPT, Claude, Gemini, traces back to a single 1943 paper, and its co-author was a homeless teenage runaway who never finished high school. Walter Pitts taught himself Greek, Latin, and the foundations of modern logic in a Detroit public library, corrected Bertrand Russell's math by letter at age 12, and was taken in by a 45 year old scientist who treated him like a son. He helped found the architecture behind every neural network in existence at 19, and then a single lie destroyed every relationship he had, sending him into a 17 year drinking spiral that ended in a Cambridge boarding house in 1969. In this solo episode, I tell the full story of how Pitts' partnership with neurophysiologist Warren McCulloch produced the unbroken ancestor of the perceptron, backpropagation, and the transformer architecture behind today's large language models, and what happened when a fabricated accusation cut him off from every mentor he had. I lay out the specific conditions, free public libraries, mentors willing to take prodigies seriously, intellectual communities small enough to recognize raw talent, that made a mind like his possible, why those conditions have been dismantled, and what I call the cognitive class war: the widening gap between the small number of people capable of directing artificial intelligence and everyone else whose future it will shape. Reduce your risk of Alzheimer's with my science-backed protocol for women 30+: https://go.neuroathletics.com.au/youtube-sales-page Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance. _____ TOPICS DISCUSSED 00:00 Intro: The 1943 Paper Behind Every AI Model Today 02:53 Walter Pitts Childhood in Depression-Era Detroit 03:17 Hiding From Bullies, He Finds Principia Mathematica 03:40 A 12-Year-Old Writes to Correct Bertrand Russell 06:35 Walter Pitts Meets Warren McCulloch in 1942 08:32 Inside the 1943 Paper That Founded Neural Networks 11:17 From the Perceptron to ChatGPT and Claude 13:43 Norbert Wiener, MIT, and the Macy Conferences 15:05 The 1952 Lie That Destroyed Walter Pitts 19:11 Pitts Dies Alone in a Boarding House, 1969 21:46 Five Conditions That Made a Genius Possible 24:16 Why Those Conditions No Longer Exist Today 33:53 The Cognitive Class War and Who Will Govern AI _______ Thank you to our sponsors Cure Hydration: https://www.curehydration.com/ Use code NEURO for 20% off Jones Road Beauty: https://www.jonesroadbeauty.com Use code NEURO for a free gift with your order Momentum: https://momentumshake.com/neuro Get a free Welcome Kit + Travel Collection ($70 value) IQ Bar: https://www.eatiqbar.com/ Text NEURO to 64000 for 20% off plus free shipping _______ I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention. If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0 Instagram: https://www.instagram.com/louisanicola_/ Twitter : https://twitter.com/louisanicola_ Learn more about your ad choices. Visit megaphone.fm/adchoices

40 min
Jun 9

If You Want To Stay Healthy, You NEED to Understand This!

70% of what American children eat today is ultra processed food and the regulatory system that's supposed to protect them has been asleep for decades. In this episode, I sit down with Nick Green, co-founder and CEO of Thrive Market, the membership-based online grocery platform that built a $700 million business by treating healthy food access as an infrastructure problem, not a willpower problem. Nick grew up watching his mother drive across Minnesota to find organic options before the internet existed and 20 years later, built the company meant to make that struggle obsolete. We get into the GRAS self-certification loophole that lets food companies rubber stamp their own ingredients as safe, why synthetic dyes and preservatives banned across Europe remain standard in the US, and how Thrive goes beyond EU standards to vet every single product on its platform. We also cover what the GLP-1 trend is actually revealing about the deeper food system failure, why the American healthcare model was built for infectious disease and is fundamentally unprepared for chronic disease prevention, and the shared metabolic roots of cancer, heart disease, and Alzheimer's. Nick breaks down how AI is now personalizing the grocery experience for 1.7 million members, why becoming a public benefit corporation was a legal commitment to the mission not just a branding decision and what it actually takes to keep a company anchored to its Northstar when investors, scale, and short-term incentives are all pulling in the opposite direction. Reduce your risk of Alzheimer's with my science-backed protocol for women 30+: https://go.neuroathletics.com.au/youtube-sales-page Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance. _____ TOPICS DISCUSSED 00:00 Intro: The Ultra Processed Food Crisis Nobody Is Talking About Honestly 01:06 Nick Green and the Mission Behind Thrive Market 01:27 Growing Up in Minnesota: How a Mom's Grocery Struggle Built a Billion-Dollar Insight 07:24 70% of Kids' Diets Are Ultra Processed — and It's Not a Willpower Problem 08:38 The Membership Model: How Thrive Makes Organic Cheaper Than Conventional 09:31 AI-Personalized Grocery Shopping: Building Your Cart Around Your Health Goals 13:47 The Food System Is Rigged: MAHA, the FDA, and the GRAS Loophole 16:13 Synthetic Dyes, Preservatives, and Why the EU Bans What America Allows 20:43 The Most Unregulated Food Category: Supplements and Ultra Processed Crossover 22:04 How Thrive Vets Every Product: Auditing Manufacturers Up the Supply Chain 23:13 Thrive's Own Brand: 25% of Sales and a Mission-Driven Private Label Model 25:09 Gives Memberships, Free Access, and Building a Community Around the Mission 27:25 The Regulatory Gap and Its Cost: Metabolic Syndrome, Diabetes, and Chronic Disease 29:44 GLP-1s Are Not Enough: Why Pharmacology Alone Can't Fix the Food System 32:41 Thrive vs. Whole Foods: The Key Structural Differences 35:43 Alzheimer's Risk, Ultra Processed Food, and the Framingham Heart Study 36:48 Why the Healthcare System Was Built for Infectious Disease — Not Chronic Prevention 38:05 Metabolism Is Upstream of Everything: Cancer, Heart Disease, Alzheimer's 40:03 MAHA, Government Regulation, and Why Consumer Empowerment Is the Real Solution 45:58 1.7 Million Members and Less Than 1.5% Market Penetration: The Scale of What's Left 47:23 The Un-Everything Store: Curation as a Competitive Advantage 49:16 What Keeps Nick Going: Mission as Decision Filter 51:31 Why Authenticity Always Wins — and What Thrive Wants to Prove to Every Founder _______ Thank you to our sponsors Timeline: https://www.timeline.com/partners/neuro-athletics Honey Love: https://www.honeylove.com/NEURO — Save 20% Off Honeylove #honeylovepod BASED Bodyworks: https://basedbodyworks.com/ — Use code NEURO for 20% off BiOptimizers: https://bioptimizers.com/neuro — 15% off with code NEURO Qualia Life: https://qualialife.com/NEURO — 50% off + extra 15% with code NEURO _______ I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention. If you're committed to optimizing your brain- reducing Alzheimer’s risk and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0 Instagram: https://www.instagram.com/louisanicola_/ Twitter : https://twitter.com/louisanicola_ Learn more about your ad choices. Visit megaphone.fm/adchoices

53 min
Jun 2

If You Want To Build Muscle FAST You Need To Start Doing THIS! | Brad Schoenfeld

If you think you need to train to failure to build muscle, you've been operating on outdated science. Dr. Brad Schoenfeld has nearly 400 peer-reviewed papers on hypertrophy and he's done a complete 180 on some of his most firmly held beliefs. In this episode, I sit down with Dr. Brad Schoenfeld, PhD, professor of exercise science and one of the world's most cited researchers in muscle hypertrophy. We break down the training myths that are still circulating online including why training to failure isn't necessary, why light weights can build as much muscle as heavy ones, and why two 30-minute sessions a week is genuinely enough for most people. Brad also explains the science of type one versus type two fiber loss with age, how GLP-1s are complicating muscle retention, and what the research actually says about rest intervals, cold plunges, and post-exercise heat. We also go deep into the cutting edge of hypertrophy science: lengthened partials, electro-stimulation, the overlooked connection between muscle and metabolic health, and the key additions in the third edition of his landmark textbook. This episode is for anyone who trains, wants to train, or wants to understand what science actually says about building a body that performs and lasts. *Reduce your risk of Alzheimer's with my science-backed protocol for women 30+:*https://go.neuroathletics.com.au/youtube-sales-page Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance. _____ *TOPICS DISCUSSED*(00:00:00) Intro: The Belief Brad Held in the 90s That Science Has Since Overturned (00:01:08) Meet Dr. Brad Schoenfeld: 400 Papers and What We Still Don't Know About Muscle Growth (00:06:13) Light Weights vs. Heavy Weights: The Study That Changed Everything (00:09:10) Type I vs. Type II Muscle Fibers and Why Type II Atrophies With Age (00:11:43) Muscle, Brain Health, and the Two-Days-a-Week Resistance Training Protocol (00:17:26) Strength vs. Power: Why Explosive Training Matters More Than You Think (00:21:32) The Biggest Lie in Fitness: There Is No Single Best Way to Build Muscle (00:23:15) Two 30-Minute Sessions a Week Is Enough (00:27:01) Protein Requirements for Muscle Growth: Where the Research Actually Lands (00:31:18) GLP-1s and Muscle Loss: What the Evidence Says (00:38:36) Aerobic Training, Step Count, and Where Cardio Fits In (00:40:47) How Muscle Improves Every Organ System in Your Body (00:44:35) Research Gaps in Advanced Training Techniques (00:49:00) Mechanical Tension as the Primary Driver of Hypertrophy (00:53:37) Rest Intervals: How Long You Actually Need Between Sets (00:58:20) Lengthened Partials: The Training Insight That Surprised the Field (01:02:10) Electrostimulation and At-Home Resistance Technology: Does It Work? (01:05:41) Cold Plunges After Lifting: Why Brad Says Avoid Them (01:07:52) Sleep and Muscle Building: What the Evidence Does and Doesn't Show (01:11:30) The Third Edition: Evidence-Based Practice and How to Use Research _______ *Thank you to our sponsors* KetoneIQ: https://ketone.com/NEURO for 30% OFFFunction Health: https://www.functionhealth.com/louisanicolaIQBARS: https://www.eatiqbar.com/Biologica: https://biologica.com/NEURO Up to 32% off first subscription order _______ I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0Instagram: https://www.instagram.com/louisanicola_/Twitter : https://twitter.com/louisanicola_ Learn more about your ad choices. Visit megaphone.fm/adchoices

1h 13m
May 26

Exercise Expert: The FASTEST Way to Lose Fat | Liz Plosser

Most people think tracking their protein is enough. The science says what your body actually craves is something far more specific and the person making that argument spent 23 years inside legacy media watching the wellness industry sell women everything from "bikini body in two weeks" to canned protein soda. In this episode, I sit down with Liz Plosser, former Editor in Chief of Women's Health, where she oversaw brands reaching 44 million women. We break down why the nine essential amino acids are what your body is really after when you chase protein, why BCAAs are only a fraction of the picture, and why a study found four of the top six creatine gummies on Amazon contained zero creatine. Liz also opens up about her own supplement stack, her shift from endurance running to heavy lifting, and makes the case that testing instead of guessing is one of the most empowering moves you can make for your health. Then we go deep on the science most people get wrong: why aging women struggle to pull amino acids from food, how essential aminos protect lean muscle even on rest days and for those on GLP-1s, the new research on high-dose creatine for sleep deprivation and Alzheimer's, and why collagen may not deserve the hype. We also cover the menopause misinformation epidemic, the 2002 hormone study that terrified the world, and what Liz puts in her own morning protocol. This conversation will completely change how you think about protein, what you supplement, and how you fuel your brain and body. Reduce your risk of Alzheimer's with my science-backed protocol for women 30+: https://go.neuroathletics.com.au/youtube-sales-page Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance. _____ TOPICS DISCUSSED 00:00 Intro: The Protein Myth and Why Amino Acids Are What Your Body Really Wants 00:56 Protein, Amino Acids, and How Much You Actually Need 03:23 The Nine Essential Amino Acids: The Real Building Blocks 06:03 BCAAs vs EAAs: Why a Subset Isn't Enough 11:50 23 Years in Wellness Media: What Liz Saw Change 14:18 The Menopause Conversation and Why It Exploded 23:17 Kion Aminos, Timing, and Whether It Counts Toward Your 100g 26:46 Liz's Daily Routine: Aminos, Creatine, and the Morning Glass of Water 27:42 Can You Take Aminos While Fasting? 29:50 Do Aminos Preserve Lean Mass on Rest Days and on GLP-1s? 36:19 Leaving Legacy Media and Finding a New Mission 39:14 The New Creatine Research: Sleep, Dosing, and Alzheimer's 43:24 How Creatine Reaches the Brain and the Case for 10 Grams 44:48 Creatine for Mood and Depression 46:12 Collagen: Does It Actually Deserve the Hype? 49:40 The Creatine Gummy Scandal: Four of Six With Zero Creatine 51:27 Coffee, Cans, and Why Bioavailability Matters 54:50 Creatine, Electrolytes, and the 1990s Bodybuilding Hack 57:54 Liz's Morning Protocol and Owning Your AM _______ Thank you to our sponsors Kion: visit http://getkion.com/neuro for 20% off Function Health: https://www.functionhealth.com/louisanicola Timeline: https://www.timeline.com/partners/neuro-athletics AirDoctor: https://www.AirDoctorPro.com use promo code NEURO for up to $300 off Qualia Life: https://www.qualialife.com/Neuro for an additional 15% off on top of the 50% BASED Bodyworks: https://basedbodyworks.com/ and use code NEURO for 20% off _______ I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention. If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0 Instagram: https://www.instagram.com/louisanicola_/ Twitter : https://twitter.com/louisanicola_ Learn more about your ad choices. Visit megaphone.fm/adchoices

1h 3m
May 19

Why Breast Cancer Survivors Are Aging 20 Years Faster (And Doctors Don't Care)

Most people think breast cancer treatment ends when the tumor is gone. Science says that's where the real damage often begins, and the woman making that argument was diagnosed at 28, lost her mother to ovarian cancer the same year, and turned her own dismissal by the medical system into a specialization that now treats women nobody else will touch. In this episode, I sit down with Dr. Corinne Menn Board Certified OBGYN, breast cancer survivor, and one of the few specialists in the world treating menopause in cancer survivors. We break down why 80% of women diagnosed with breast cancer have no strong family history, why tamoxifen and aromatase inhibitors quietly devastate brain, bone, and sexual health, and why telling a woman with severe vaginal atrophy to use coconut oil is not evidence-based medicine. Dr. Corinne also opens up about her own diagnosis, her premature menopause at 28, the truth about hormone replacement therapy after breast cancer, and the BRCA, ApoE4, and surgical menopause snowball nobody is putting together for patients. This conversation will completely change how you think about breast cancer, menopause, and the women's health crisis hiding in plain sight. Reduce your risk of Alzheimer's with my science-backed protocol for women 30+: https://go.neuroathletics.com.au/youtube-sales-page Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance. _____ TOPICS DISCUSSED 00:00 Intro: Why Nobody Is Coming to Save Breast Cancer Survivors 01:05 Karin's Origin Story: Diagnosed at 28, Losing Her Mom, and Premature Menopause 03:06 The 85% Cure Rate Lie: Why Survival Comes at a Brutal Cost 06:13 Breast Cancer Is Not One Disease: Why 80% Have No Family History 08:14 BRCA1, BRCA2, and the Genetic Mutations Most Women Never Get Tested For 13:14 Karin's Own Genetic Test Story and Why 23andMe Is Not Enough 15:07 BRCA1 vs BRCA2: Age of Onset and When to Remove Ovaries 17:30 The Biology of Estrogen: Why Estrogen Does Not Cause Breast Cancer 23:40 Birth Control, Breastfeeding, and the Real Risk Factors 26:17 Alcohol, Inflammation, and the Toxins Driving Cancer Rates 27:46 Tamoxifen Explained: What It Does to Your Brain, Bones, and Body 34:23 Aromatase Inhibitors: Putting Your Estrogen in the Basement 37:15 Where Women Go When No Doctor Will Help Them 41:17 Oophorectomy, Early Menopause, and the 6 to 12% of Women Affected 44:26 Why Black Women Face the Highest Risk and the Least Care 46:20 The ApoE4, BRCA, and Surgical Menopause Snowball 48:02 Coconut Oil Is Not Medicine: The Vaginal Estrogen Truth 50:35 HRT Denial and the Myths Keeping Women From Treatment 51:13 Who Owns the Breast Cancer Survivor After Treatment Ends 54:18 Why the System Fails: Reimbursement, Resources, and Survivorship Gaps 01:00:07 Can You Be on Tamoxifen and Hormone Replacement Therapy? 01:03:26 Three Neurologists, One Tau Test, and the Dementia Dismissal 01:06:26 Positive Stories: Women Who Took Back Their Health and Won 01:09:16 The One Wish: Valuing Ovarian Function Beyond Reproduction _______ Thank you to our sponsors KetoneIQ: https://ketone.com/NEURO for 30% OFF DailyBasis: https://www.dailybasislife.com/NEURO for 50% off first month IQBARS: https://www.eatiqbar.com/ Biologica: https://biologica.com/NEURO Up to 32% off first subscription order Cure Hydration: https://www.curehydration.com/ Use code NEURO gets 20% off Honey Love: https://www.honeylove.com/NEURO Save 20% Off Honeylove #honeylovepod _______ I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention. If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0 Instagram: https://www.instagram.com/louisanicola_/ Twitter : https://twitter.com/louisanicola_ Learn more about your ad choices. Visit megaphone.fm/adchoices

1h 11m
May 12

5 ONE MINUTE HABITS That REVERSE Brain Aging (Science Explained)

*Reduce your risk of Alzheimer's with my science-backed protocol for women 30+:*https://tinyurl.com/55c24w66 Most people think tracking your brain is science fiction. The truth is, the technology to measure your brainwaves, train your focus, and deepen your deep sleep already fits inside a sleek little headband and the woman who built it has been studying neuroplasticity since long before consumer neurotech existed. In this episode, I sit down with Ariel Garten, neuroscientist, psychotherapist, and co-founder of Muse, the brain-sensing wearable backed by the world's largest consumer EEG data set. We break down what brainwaves actually are, why your individual alpha peak frequency is one of the most underrated markers of cognitive aging, and how just five minutes of focused attention meditation per day can make your brain look 7.5 years younger. Ariel walks me through sleep spindles as the single greatest predictor of brain age, how the glymphatic system clears amyloid beta during deep sleep, and why hemispheric specialization shows up so differently in male and female anxiety. We also get into Muse's foundation brain model, novel biomarkers for Parkinson's and Alzheimer's, the digital sleeping pill, and her mission to make sure no one is jailed by the prison of their own mind. This conversation will change how you think about your brain, your sleep, and what cognitive longevity actually requires. Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance. _____ *TOPICS DISCUSSED*(00:00:00) Intro: Inside the Brain Sensing Headband Changing Neuroscience (00:05:17) What an EEG Actually Measures and Your Brainwaves Explained (00:13:20) Alpha Waves, Flow State, and Why It's Easier to Reach Than You Think (00:23:11) Peak Alpha Frequency: The Refresh Rate of Your Brain (00:29:25) The Meditation Study That Made Brains Look 7.5 Years Younger (00:38:30) Sleep Spindles: The Single Greatest Predictor of Brain Age (00:43:30) Deep Sleep, Delta Waves, and the Glymphatic Power Wash (00:48:11) Muse's Digital Sleeping Pill and Deep Sleep Boost (01:01:21) fNIRS, Blood Flow Training, and the Athena Owl Experience (01:04:23) The Foundation Brain Model and Novel Biomarkers for Alzheimer's _______ *Thank you to our sponsors*Function Health: https://www.functionhealth.com/louisanicolaTimeline: https://www.timeline.com/partners/neuro-athleticsJones Road Beauty: https://www.jonesroadbeauty.com and use code NEUROLifeboost Coffee: https://lifeboostcoffee.com/ and use code NEURO for 10% offMomentum: https://momentumshake.com/neuro Get Free Welcome Kit + Travel Collection — $70 valueIQBARS: https://www.eatiqbar.com/ _______ I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0Instagram: https://www.instagram.com/louisanicola_/Twitter : https://twitter.com/louisanicola_ Learn more about your ad choices. Visit megaphone.fm/adchoices

1h 8m
May 5

How THIS Founder Built a $150M Brand Without Any Funding

Most people think building a billion-dollar consumer brand requires a Stanford MBA, a celebrity co-sign, and a war chest of venture capital. The reality is messier. The person making that case mixed nootropics in his college dorm room, helped his paralyzed best friend find his edge again with the same compounds, and turned a piece of gum into one of the fastest-growing functional brands in America. In this episode, I sit down with Kent Yoshimura, neuroscientist, martial artist, muralist, and co-founder of Neuro Gum. We break down why the founder's identity matters more than the ingredient list, why cold compression makes most creatine gummies a scam, and why nano-influencers will quietly outperform every Kardashian-tier post by 2027. Kent also opens up about the trademark lawsuit that nearly killed the company, the Daniel Lubetzky DM that ended a war of attrition in a single message, the 25,000-creator Discord running Neuro's TikTok flywheel, the $10 million raise that built the team, and what he would do with $10,000 if he had to start a brand over today. This conversation will completely change how you think about cognitive performance, founder credibility, and what it takes to build a brand people trust over an algorithm. Reduce your risk of Alzheimer's with my science-backed protocol for women 30+: https://go.neuroathletics.com.au/youtube-sales-page Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance. _____ TOPICS DISCUSSED 00:00 Intro: Mixing Supplements in a Dorm Room and the Birth of Neuro Gum 04:27 Martial Arts, Triathlon, and What Elite Sport Teaches You About Business 14:08 Ryan's Snowboarding Accident and the Accessibility Mission 24:03 Cold Compression, Why Creatine Gummies Are a Scam, and the Melatonin Myth 30:23 The 2020 Inflection Point: CVS, Shark Tank, and Joe Rogan 31:23 The TikTok Playbook: Posting Every Day for a Year With No Agency 42:19 The 25,000-Creator Community and Paying Out a Quarter Million a Month 46:27 The $300 Million Lawsuit and the Daniel Lubetzky DM That Saved Neuro Gum 53:11 Why Red Bull's Dietrich Mateschitz Is Kent's Hero 1:00:17 AI, One-Person Billionaires, and Why Humanity Is the New Commodity 1:03:44 First Principles for Anyone Starting a Brand Today 1:08:40 The End of Mega-Influencers and the Rise of Nano Trust 1:09:49 What He Would Do With 10,000 Dollars to Start a Brand Today _______ Thank you to our sponsors Pulsetto: https://pulsetto.tech/pages/NEURO or use Code NEURO for some off your order Huel: https://www.huel.com/neuro use promo code NEURO for 15% OFF (New Customers, Min. $75 purchase) KetoneIQ: https://ketone.com/NEURO for 30% OFF DailyBasis: https://www.dailybasislife.com/NEURO for 50% off first month _______ I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention. If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0 Instagram: https://www.instagram.com/louisanicola_/ Twitter : https://twitter.com/louisanicola_ Learn more about your ad choices. Visit megaphone.fm/adchoices

1h 12m

See All (490)

Louisa Nicola

Host
Ariel Garten

Guest
Kent Yoshimura

Guest
Jordan Nathan

Guest
Kavin Mistry

Guest
Tania Elliott

Guest
Naomi Nama Bracha

Guest
Mike Israetel

Guest
Alan Aragon

Guest
Ben Bruno

Guest

out of 5

30 Ratings

Brain science

2023-06-20

TKCANIN

Easy to understand, to the point and so educational
Awesome

2021-05-01

Glask15

Awesome!
Absolutely mind blowing

2021-05-01

EvelyneM514

Love it! Learned so much already
Amazing Content! Highly Recommend!

2020-05-22

leannexchoo

Amazing podcast! I don’t listen to many, but this is definitely one I tune into. Louisa has real conversations about real issues with guests who are pioneers in their respected fields. She shares great content that is scientific, current and credible. I recommend this podcast to any neuro-geeks and anyone looking to be educated and improve their overall health and performance!!