One More Time Podcast

OneMoreTime.FM
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📈 The Indie Artist Advantage👉 Interviews • Community • Resources🚫 Not For Hobbyists

  1. How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270

    22 hrs ago

    How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270

    Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working. Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Advantage Plus audiences, targeting, placements, ad creative, cost per conversion, Spotify listener data, save rates, and how to decide when to keep spending, make new creatives, or kill the campaign. VISIT OUR SITE: https://onemoretime.fm JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW Andrew: https://www.instagram.com/andrew.southworth FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 0:00 Intro 1:47 Andrew Southworth Returns 3:14 Why Artists Need More Ad Creatives 6:14 Why Some Songs Flop in Ads 8:31 Why Good Songs Can Still Fail 13:05 What Artists Need Before Running Ads 15:50 Landing Pages, Budgets & First Campaign Expectations 19:02 Building a Meta Ads Campaign 20:43 Boosted Posts vs Ads Manager 22:12 What a Conversion Campaign Actually Tracks 25:17 Landing Pages, Pixels & ViewContent Events 34:34 Choosing the Right Campaign Objective 35:24 Manual Setup vs Meta Automation 41:30 Advantage Plus Audience Trap 44:55 Targeting Countries, Ages, Genres & Interests 53:12 Using Meta Ad Library 54:50 $100 Ad Campaign Giveaway 57:02 DistroKid Sponsor Break 57:58 Instagram vs Facebook Placements 59:31 Building the Actual Ads 1:04:20 What to Test Across Your Ad Creatives 1:08:21 How Much Does Ad Text Matter? 1:10:12 Real Campaign Breakdowns 1:15:45 Cost Per Conversion vs Spotify Metrics 1:21:14 Finding Winners and Spending Smarter 1:28:30 Why Artists Should Understand Ads 1:29:36 Ads Don’t Exist in a Vacuum 1:31:09 Rapid Fire Rampage

    1h 38m
  2. The AI Playbook for Indie Artists With No Team #269

    Jun 17

    The AI Playbook for Indie Artists With No Team #269

    In this episode, we break down how indie artists can use AI to stop doing everything alone. Not to replace the music. Not to replace your taste. Not to make you lazy. But to help with the boring, necessary, overwhelming parts of building a music career. We talk about using AI as your “manager,” A&R, label head, content director, publicist, tour manager, business manager, and more. We also walk through our free resource, 10 AI Super Prompts for Musicians, and show a real example of how one artist used the Content Director prompt to build a custom content strategy and 30-day calendar. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 0:00 Why Indie Artists Need AI 2:38 AI for the Business Side, Not the Music 5:19 Why Most Artists Get Bad AI Results 10:11 10 AI Super Prompts for Musicians 14:13 Real Artist Example: Content Director Prompt 17:45 Golden Rules for Using AI

    20 min
  3. Is AI the End of Indie Artists? ft. Top Music Attorney #268

    Jun 3

    Is AI the End of Indie Artists? ft. Top Music Attorney #268

    AI music is already changing the music industry, and independent artists are stuck trying to figure out what's real, what's hype, and what they need to worry about. In this episode, Miss Krystle (better known as Top Music Attorney) breaks down what indie artists need to know about AI-generated music, Suno, Udio, copyright ownership, AI fingerprinting, cloned voices, streaming royalty dilution, disclosure, and why she is personally leading class action lawsuits on behalf of independent artists. This conversation is for any artist, producer, songwriter, or creator wondering whether AI is going to help them, hurt them, expose them, or completely change the rules around their music. JOIN THE LAWSUIT: https://www.topmusicattorney.com/indieailawsuit FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW : https://www.instagram.com/topmusicattorney FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 00:00 Intro 02:10 Are Indie Artists F*cked by AI? 04:17 AI Music Fingerprinting Explained 07:22 Do You Actually Own AI-Generated Music? 09:30 How to Disclose AI in Copyright Registration 12:17 Do Fans Care If Artists Use AI? 15:19 How DSPs Are Handling AI Music 16:58 Is AI Diluting Streaming Royalties? 18:14 What Should Indie Artists Do About AI? 21:31 Why Top Music Attorney Sued Suno and Udio 25:00 AI Voice Cloning and Artist Likeness 32:26 AI Laws Artists Should Know About 37:00 Rapid Fire Rampage ft. Top Music Attorney

    40 min
  4. We Found The Best Music Content Advice on The Internet #267

    May 21

    We Found The Best Music Content Advice on The Internet #267

    Content creation for musicians is loud, confusing, and honestly exhausting. One person says post more. Another says post less. One says follow trends. Another says never follow trends. So in this episode, we pulled 9 of our favorite videos about content for artists and broke down the real lesson behind each one. We talk about reposting old songs, batching content, getting over the fear of posting, using Trial Reels, creating emotional connection instead of “out now” posts, and doubling down when something finally works. After each lesson, we also give artists a simple homework assignment they can actually use this week. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ EPISODE HOMEWORK 9 principles. 3 steps each. Start this week. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ #01 — PUSH THE OLD SONG. 1. Pick your favorite catalog song. 2. Make ONE piece of content for it. 3. Post it this week. #02 — BUST DOWN AN INTERVIEW. 1. Pull up an interview you've done (or book one). 2. Clip every moment that hit. 3. Cut and post them this week. #03 — EAT THE FROG. 1. Name what you've been putting off. 2. Do it this week. No exceptions. 3. Comment what you did. #04 — ONE LOCATION. MAX ANGLES. 1. Pick one location, 3 to 5 setups. 2. Shoot 3 angles per setup. Full song. 3. Post your best clip this week. #05 — TEST EVERY TYPE OF CONTENT. 1. Try one post in each of the 7 styles. 2. Make and post one of each. 3. Double down on what hit. #06 — SETUP, THEN PAYOFF. 1. Pick your song's biggest moment. 2. Set it up with something absurd. 3. Cut so the payoff hits the climax. #07 — REPOST YOUR WINNERS. 1. Sort your reels by most viewed. 2. Grab your top 7. 3. Post one a day to Trial Reels. #08 — LEAD WITH THE FEELING. 1. Pick the feeling for the post. 2. Edit it to deliver that feeling. 3. Check the comments. Did it land? #09 — DOUBLE DOWN ON WHAT WORKS. 1. Find your top performing video. 2. Make 3 more versions of it. 3. Post them this week. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime LISTEN on Spotify: https://open.spotify.com/show/6kmbMFRPbT4i6OzrS1f8aq LISTEN on Apple Podcasts: https://podcasts.apple.com/us/podcast/one-more-time-podcast/id1568203289 FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 00:00 Intro 01:00 Old Songs Are New to Someone Else 05:21 Content Is Part of the Job 08:21 Stop Overthinking and Post 13:07 Batch More Content in Less Time 18:02 Test Different Content Styles 22:29 Build a Setup and Payoff 27:36 Repost What Already Worked 33:57 Make People Feel Something 37:17 Double Down When It Works

    41 min
  5. How to Tour as an Indie Artist Before Anyone Knows Your Name ft. KELS #266

    May 12

    How to Tour as an Indie Artist Before Anyone Knows Your Name ft. KELS #266

    KELS didn’t wait until she was “big enough” to tour. She used touring to BECOME big enough. In this episode, we break down how she went from cleaning houses to selling out secret shows, building her own DIY touring model, playing unconventional venues like diners, barbershops, libraries, and churches, and turning real-life fan connection into serious momentum. She shares how she picks cities, sells tickets, keeps costs low, uses fan data, promotes her music relentlessly, and built a world around her “dirty blues” sound that people actually want to be part of. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW KELS: https://www.instagram.com/findingkels FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 00:00 Intro 02:23 KELS Is Blowing Up in Real Time 03:58 From Cleaning Houses to DIY Touring 05:41 How KELS Built Her Own Touring Model 10:27 Secret Shows and Weird Venues 13:13 Owning Fan Data and Selling Tickets Directly 16:08 Why Most Artists Wait Too Long to Tour 17:45 How KELS Picks Cities and Builds Demand 20:26 The Real Grind Behind Her Music Career 22:49 How Much DIY Touring Really Costs 25:16 How to Sell Tickets as an Indie Artist 30:21 Live Performance as Music Marketing 34:27 The Viral Sam Buck Video That Changed Everything 36:40 DistroKid 37:35 Building the Dirty Blues Brand 42:13 Sonic Identity vs Visual Identity 45:35 Why Great Music Alone Is Not Enough 48:56 How KELS Made “Gone” Work 55:26 Why Indie Artists Shouldn’t Give Up on Songs 57:28 Turning Followers Into Ticket Buyers 01:01:08 Why Relatability Matters for Artists 01:03:02 Rapid Fire Rampage ft. KELS

    1h 12m
  6. How to Get Millions of Views on Music Content ft. Citizen the Artist #265

    Apr 30

    How to Get Millions of Views on Music Content ft. Citizen the Artist #265

    Citizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process built on hooks, pacing, psychology, quality control, and a deep understanding of what makes people keep watching. In this episode, we break down Citizen’s entire approach to viral music content, from his “mill-liker” checklist and first 3-second rule to his high-level editing process, VFX, ideation, and commitment to making every post feel impossible to ignore. We also get into the bigger question every artist should care about: once you have the attention, how do you turn views into listeners, fans, money, and a real career? FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW Citizen: https://www.instagram.com/citizen_theartist/ FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 0:00 Intro 1:13 Ranking What Makes Content Go Viral 5:03 Going Viral Without Selling Out 7:24 High Production vs Posting Every Day 9:38 Citizen’s Viral Content Team 11:43 Quality Thresholds and Intentionality 13:32 Finding What Makes You Unique 17:23 How Many Ideas Actually Get Made? 20:27 Writing Songs With Visuals in Mind 24:10 Breaking Down Citizen’s Biggest Videos 29:01 The Plane Video Breakdown 33:00 The Vertigo Video Breakdown 39:41 DistroKid 41:19 Turning Views Into Streams 42:16 The Million-Like Checklist 48:47 The Psychology of Attention 51:21 What’s On the Mil-Liker Checklist? 58:14 The Business of Viral Music Content 1:03:08 Do Viral Views Create Real Fans? 1:08:37 Rapid Fire Rampage ft. Citizen the Artist

    1h 18m
  7. How To Build A Global Indie Music Career Without a Label ft. Matt Hansen #264

    Apr 23

    How To Build A Global Indie Music Career Without a Label ft. Matt Hansen #264

    Matt Hansen has quietly built one of the most impressive independent music careers out there. In this episode, we talk about how he went from posting covers online to building a truly global career with millions of monthly listeners, massive tours, and diehard fans all without a label. We get into covers vs originals, what actually works on social media, why live shows matter so much, the realities of staying independent, and how Matt has scaled all of this while keeping ownership. If you’re an indie artist trying to level up, this episode is full of real game. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW Matt: https://www.instagram.com/matthansenmusic/ FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm

    1h 28m
  8. 71 Minutes of Tough Love For Indie Artists ft. Jane Lee #263

    Apr 16

    71 Minutes of Tough Love For Indie Artists ft. Jane Lee #263

    Jane Lee does not do fake motivation. On this episode of the One More Time Podcast, we sit down with artist coach and content creator Jane Lee, also known as Indie Mama, for one of the most honest conversations we’ve had in a minute. This is a real reality check for independent artists who feel stuck and need the truth more than another “keep going” speech. We get into why so many artists stay stuck, the excuses that keep people from posting and growing, why perfectionism is often just procrastination in disguise, why artists are scared to be seen, and what it really takes to build momentum in today’s music industry. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW Jane Lee: https://www.instagram.com/janelee.music/ FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 0:00 Intro 2:02 Tough Love For Indie Artists 4:08 Hard Truths Indie Artists Need To Hear 11:51 Why Some Indie Artists Actually Grow 15:39 Music Marketing And The Algorithm 16:14 Perfectionism Is Holding Artists Back 18:35 How Artists Build Momentum 21:40 Scared To Post Your Music Online? 27:02 How To Stop Caring What People Think 31:29 Jane Lee Leaves Us Speechless 37:46 Why Artists Need Motion Before A Team 39:11 Posting Is Free For Artists 42:38 Why Artists Need To Post More Content 45:00 Fear Of Being Seen As An Artist 1:01:45 Rapid Fire Rampage

    1h 11m
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About

📈 The Indie Artist Advantage👉 Interviews • Community • Resources🚫 Not For Hobbyists

Information

  • Creator
    OneMoreTime.FM
  • Years Active
    2021 - 2026
  • Episodes
    270
  • Rating
    Explicit
  • Copyright
    © 2026 OMT Studios
  • Show Website
    One More Time Podcast

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