Revenue RX, Optical Retail Wins

Before I retired from the eye care business, I enjoyed meeting Joeseph, and enjoyed the business we conducted together. What always impressed me about Joeseph, was the fact that he had no idea what he was venturing into as he bought an existing optical business, downtown Vancouver, and shortly after buying the first business, bought another eyecare practice,in an extremely high rent district, again in downtown Vancouver. I remember at first thinking, here’s a guy, never before in the eyecare field, who must brave, rich, and possibly not playing with a full deck of cards! Was I ever wrong! This gentleman proved to me over the years, that marketing the “product” was the goal, and his responsibility. The product was the eyecare business! “The Store” “The Practice” “The team” He hired a professional eyecare team to provide client support, and went about producing strategies to bring more clients through the front door! It was a very successful venture, and impressive to witness. Joseph turned slumping eyecare practices into thriving, revitalized businesses! Truly an accomplishment! I look forward to listening to new episodes, and I highly recommend following Joeseph and the Revenue Rx Podcasts, as I’m confident there will be points and ideas for young eyecare Professionals, and also for the well established Professionals.