Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Jay Myers
  • 5.0 (19)
  • ENTREPRENEURSHIP
  • UPDATED DAILY

The Best Shopify podcast for Growth 📈. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business!  The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify. Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever.  Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast.  Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

  1. MicroCopy Magic. Those Little Words Under Your Shopify Buttons That Make All The Difference

    46 MINS AGO

    MicroCopy Magic. Those Little Words Under Your Shopify Buttons That Make All The Difference

    Most Shopify stores are not losing sales because their ads are bad. They’re losing sales because of the smallest little words on their store!. In this episode, I roast the innocent-looking “Shipping calculated at checkout” and explain why it quietly trains buyers to expect a surprise. Baymard’s research puts numbers on the pain: around 70% of carts are abandoned, and 39% of shoppers bail when extra costs feel too high, with another 14% leaving when they can’t see the total upfront. This is Shopify conversion fuel, hiding in plain sight. Key Take-aways Are six tiny words underneath your Shopify buttons quietly nuking conversion? What does “microcopy” actually do in the buyer’s brain: friction removal, uncertainty reduction, momentum protection? Why does vague copy create fear even when you think it’s “neutral”? How do you replace hype-y “premium quality” wallpaper with what I call operational truth? Where is the point of commitment on your Shopify PDP, cart drawer, and checkout, and what should it say right there? Which microcopy lines have the highest ROI to fix first (and why it’s usually under Add to Cart)? How do you turn microcopy into a content system using Shopify metafields and metaobjects so you’re not begging a developer forever? What should you test for 7 days, and which 3 metrics tell you if the change printed money? 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Baymard cart abandonment stats and reasons: https://baymard.com/lists/cart-abandonment-rate Shop Pay conversion lift (Shopify): https://www.shopify.com/ca/blog/shop-pay-checkout Shopify Checkout overview (enterprise): https://www.shopify.com/ca/enterprise/blog/shopify-checkout Shopify Flow (app): https://apps.shopify.com/flow Shopify Flow (help docs): https://help.shopify.com/en/manual/shopify-flow Shopify customer segments (help docs): https://help.shopify.com/en/manual/customers/customer-segmentation Creating customer segments: https://help.shopify.com/en/manual/customers/customer-segmentation/create-customer-segments Shopify metafields (help docs): https://help.shopify.com/en/manual/custom-data/metafields Shopify metaobjects (help docs): https://help.shopify.com/en/manual/custom-data/metaobjects Checkout Blocks app (Shopify App Store): https://apps.shopify.com/checkout-blocks Checkout Blocks app (Shopify help docs): https://help.shopify.com/en/manual/checkout-settings/checkout-blocks Shogun A/B Testing (Shopify App Store): https://apps.shopify.com/shogun-ab-testing Intelligems A/B Testing (Shopify App Store): https://apps.shopify.com/intelligems Steve Madden (example): https://www.stevemadden.com ColourPop (example): https://colourpop.com BÉIS (example): https://beistravel.com Domino’s Tracker (story reference): https://www.dominos.com/en/tracker

    25 min
  2. Robots With Pens: How Handwritten Notes Are Turning Shopify Customers Into Raving Fans

    4D AGO

    Robots With Pens: How Handwritten Notes Are Turning Shopify Customers Into Raving Fans

    Handwritten notes are all the craze! The reason? We are getting worse at the easiest part of ecommerce, making people feel like humans. David Wachs, CEO of Handwrytten, explains why a real handwritten note (yes, real pen) can beat the 135+ emails a day noise, lift repeat purchases, reviews, and referrals, and turn your Shopify store into the brand people actually Key Take-aways Why are open rates for handwritten envelopes three times higher than standard printed mail? Can a robot actually use a real pen to mimic human nuance without looking like a total fraud? Is it possible to trigger a physical, handwritten note automatically when a customer hits a specific lifetime spend threshold on Shopify? Why did one company find that intentionally "screwing up" followed by a handwritten win-back note led to a higher LTV than a perfect customer experience? How can you use uniquely trackable QR codes on physical cards to see exactly which customers are coming back to your store? What are the two biggest mistakes brands make that immediately ruin the "sincerity" of a physical note? Bottom line: it’s a simple, emotional way to stand out. In a world of 100+ daily emails, a real handwritten card is memorable, it says “you matter” in a way a promo email never will. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold   Resources & Links Mentioned in the Show Handwrytten Shopify integration page: https://www.handwrytten.com/integrations/shopify/ Handwrytten Shopify App Store listing: https://shopify.pxf.io/19EdgR  Creating Superfans (Brittany Hodak): https://brittanyhodak.com/book Klaviyo: https://www.klaviyo.com Zapier: https://zapier.com Special offer mentioned: Request a free sample kit from Handwrytten (link above).

    46 min
  3. Where Did All Your Shopify Traffic Go??

    JAN 14

    Where Did All Your Shopify Traffic Go??

    Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search. If you aren't optimizing for "Answer Engines," you are basically invisible to the modern shopper. I sat down with Nihar Kulkarni from Roswell NYC to discuss why the old agency model is dead and how to make sure the robots actually recommend your products.   Key Take-aways Why silos are killing your growth and how integrated creative and media teams generate a 20% lift in conversion rates. Are you optimizing for AEO and GEO? If you don't know what those acronyms mean, you are already behind. The "LLMs.txt" file is the new sitemap. Learn why you need to add this simple text file to your Shopify store immediately to feed the AI bots. Why agencies have to stop billing for hands and start billing for brains before AI replaces the execution work entirely. The massive retention mistake most brands make on Black Friday (hint: stop emailing people who just bought from you). How to reverse engineer your retention strategy to ensure 30% of your revenue comes from email and SMS. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold   Resources & Links Mentioned in the Show Roswell NYC: https://roswell.nyc Nihar Kulkarni on LinkedIn: https://www.linkedin.com/in/niharkulkarni/ Diane von Furstenberg (DVF): https://www.dvf.com Gorgias Helpdesk: https://www.gorgias.com Sienna AI: https://www.sienna.ai  Attentive: https://www.attentive.com Yotpo: https://www.yotpo.com Judge.me: https://judge.me Reviews.io: https://www.reviews.io Perplexity AI: https://www.perplexity.ai Shop App: https://shop.app Bold Commerce: https://www.boldcommerce.com Bold Match: https://boldmatch.com/

    43 min
  4. His AI Tool Formulates, Designs, Builds AND Ships Your Custom Supplements in Minutes!

    JAN 6

    His AI Tool Formulates, Designs, Builds AND Ships Your Custom Supplements in Minutes!

    In this episode I witnessed our guest LIVE ideate, formulate, and design a completely brand new supplement product in minutes! Even better, we were able to ship it, and make 70% margins, with all our own branding. It was absolutely wild!  In this episode we discuss how you can launch a fully compliant, private label supplement brand on Shopify with zero inventory and absolutely no minimums.  Basically every Supplement brand I know on Shopify is crushing it. If you aren't testing high margin consumables on your Shopify store, you are missing out on one of the biggest opportunities in ecommerce right now. * Make sure to scroll to the bottom for his special offer to listeners *  We discussed: Why speed and SKU iteration are the only metrics actually deciding the winners on Shopify right now. Is it actually possible to launch a legit supplement brand with zero inventory and absolutely no minimums? (Spoiler: Yes) . Can AI really replace a 12 month R&D process? We test it live and build a custom sleep formula in seconds. The "Validation Trap" - why starting with a custom formula is the fastest way to burn cash, and what you should do instead to prove your concept first. What is the "spillover effect" and how are savvy merchants using it to capture sales on both Shopify and Amazon without double the work?. Which obscure supplement niches are printing money right now? We dig into the data on everything from pickleball gut health to GLP-1 support. Why the biggest threat to your Shopify business isn't a bad product, but founder burnout - and the specific routine Martins uses to stop it. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links: Supliful: https://supliful.com/ LaunchMagic AI: https://www.launchmagic.ai/ Martins Lasmanis on LinkedIn: https://www.linkedin.com/in/martinslasmanis/ Martins Lasmanis on X: https://x.com/MartinsLasmanis Exploding Topics: https://explodingtopics.com/ Shopify Guide. Supplement Dropshipping: https://www.shopify.com/ca/blog/supplement-dropshipping CRN Survey. 75% of Americans use supplements: https://www.crnusa.org/newsroom/crn-survey-shows-consistent-supplement-usage-increase-specialty-product-use-over-time Global Supplements Market. Size and CAGR: https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market-report Business Insider. Essay by Martins Lasmanis: https://www.businessinsider.com/father-work-16-hour-days-guilt-torturous-2024-12 Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify  Special offer from Guest  For listeners of our Show, Martin has reduced the price of access to the FULL enterprise version of LauchMagic.ai and Supliful from $349/month to JUST $49! An absolutely insane offer for our listeners that you'd be crazy not to take advantage of. To get this offer, schedule a setup call at the following link, and mention you heard about it on the Shopify1Percent podcast: Get the exclusive offer here: https://go.supliful.com/Shopify1Percent

    49 min
  5. SHOPIFY EDITIONS: What's Good, What's Not, and What Got Missed?

    2025-12-18

    SHOPIFY EDITIONS: What's Good, What's Not, and What Got Missed?

    Shopify just dropped Winter Editions '26, which means you probably should spend time reading the 150+ release notes and try to figure out what "Renaissance" actually means for your margins. Fear not. I read them so you didn't have to. On this special roundtable episode of Shopify1Percent, I brought in the heavy hitters—Gavin McKew (Shero Commerce) and Max Rolon (Domaine) to do surgery on the update. We strip away the marketing fluff to find the features that will actually make you money (and the ones you can safely ignore until 2027). We are cutting through the noise on: Agentic Storefronts: Are consumers really ready to let ChatGPT buy their pants, or is this just another shiny object? Shopify SimGym: Is unleashng an army of AI bots to stress-test your store brilliant, or just a really expensive way to find out your checkout button is broken? (Spoiler: The panel is divided). The 2,048 Variant Limit: The meme is dead. You can finally sell a t-shirt in more than 3 colors without hacking the mainframe. Native A/B Testing (Rollouts): Why this is the "sleeper hit" of the entire update and why you should cancel your expensive testing app immediately. B2B Getting Sexy: ACH payments, Store Credit, and features that finally treat B2B buyers like adults. Plus, the Elephant in the Room: We discuss the one glaring omission that Shopify still hasn't launched (Hint: It rhymes with "Customer Data Platform"). Stop guessing which features matter. Listen to this episode, implement the 1% wins, and go back to enjoying your life. About the Guests: Gavin McKew: Managing Director at Shero Commerce Max Rolon: CTO at Domaine 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    1h 1m
  6. 🧠 CHAPTER 9: The Modern Buyer Brain: LOYALTY AS IDENTITY - 2030 & BEYOND

    2025-12-16

    🧠 CHAPTER 9: The Modern Buyer Brain: LOYALTY AS IDENTITY - 2030 & BEYOND

    Modern Buyer Brain: Chapter 9 The future of your Shopify brand has nothing to do with better ads or bigger discounts. It has everything to do with who your customers believe they are. By 2030 loyalty will not mean points. It will mean identity. In this episode, we explore why the next generation of Shopify winners will build ecosystems, status layers, and belonging, not coupon ladders. You will learn how to design membership experiences people are proud to join and how to create emotional loyalty that no competitor can touch. If you want your Shopify brand to matter in the future, start here.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    21 min
  7. 🧠 CHAPTER 8: The Modern Buyer Brain: HOW MEMBERSHIP ENGINEERS HABIT

    2025-12-15

    🧠 CHAPTER 8: The Modern Buyer Brain: HOW MEMBERSHIP ENGINEERS HABIT

    Modern Buyer Brain: Chapter 8 What if the real power of your Shopify subscription and membership program has nothing to do with your product and everything to do with human psychology? Membership doesn't just automate revenue. It automates behavior. In this episode, we unpack why paid members spend 4 times more, why sunk cost fallacy creates irrational loyalty, and how habit loops drive long-term retention. If you want your Shopify customers to stay because they want to, not because they forgot to cancel, this episode will change how you think about membership.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    20 min
  8. 🧠 CHAPTER 7: The Modern Buyer Brain: THE BUYER BRAIN IN 2025

    2025-12-14

    🧠 CHAPTER 7: The Modern Buyer Brain: THE BUYER BRAIN IN 2025

    Modern Buyer Brain: Chapter 7 The modern Shopify buyer is not ignoring you. They are drowning in noise. With 10,000 ads on average hitting them every day and endless product options, customers default to whatever is easiest, fastest, and most familiar. In this episode, we unpack how the buyer brain has evolved, why friction kills conversions instantly, and how status, identity, and alignment with values shape purchase behavior in 2025. If you want your Shopify brand to cut through the noise instead of becoming part of it, this conversation shows you exactly how.   🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    23 min
See All (62)

5
out of 5
19 Ratings

About

The Best Shopify podcast for Growth 📈. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business!  The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify. Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever.  Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast.  Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

Information

You Might Also Like