Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Jay Myers
  • 5.0 (19)
  • Entrepreneurship
  • Updated Daily

The Best Shopify podcast for Growth 📈. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business!  The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify. Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever.  Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast.  Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

  1. The Repeat Commerce Playbook: w/ Ron Shah (Obvi CEO) & Paul Chambers (SubSummit CEO)

    3d ago

    The Repeat Commerce Playbook: w/ Ron Shah (Obvi CEO) & Paul Chambers (SubSummit CEO)

    ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY The best programs convert around 20% of customers, which means the other 80% of repeat buyers are slipping in and out on their own, with nothing managing them. In this episode, three people who've watched this shift from very different seats talk it through: Ronak Shah, who scaled Obvi past $100M; Paul Chambers, who runs the world's largest DTC subscription conference; and Jay Myers, whose company has powered Shopify subscriptions since 2014. What makes it interesting is that none of them are anti-subscription (Paul literally runs SubSummit), and yet all three see the same thing coming: the move from scheduled commerce to predicted commerce, and a whole category of repeat revenue that subscriptions were never built to capture. EXCLUSIVE OFFER mentioned in the webinar is available here: https://repete.me/obvi  WE DISCUSSED:  The 80/20 of repeat revenue. Why about 20% of your repeat customers subscribe and the rest reorder on their own with nothing managing them, plus the exact Shopify Sidekick query to find your number in two minutes. "Subscription fatigue" is misunderstood. Fewer than 20% of cancellations happen because someone stopped wanting the product. They cancel the commitment, not the demand. (And the stat that lands hard: consumers underestimate their subscription spend by about $133 a month, roughly 2.5x.) The Netflix effect. Paul on how a single $1 price hike pushes customers to audit and cancel everything, and why he left Chewy despite loving autoship. Jobs to be done, applied to retention. The job (replenishment) never changed. The tool has to evolve. The map versus GPS reframe that makes predicted commerce click. Why "optional" beats "committed." The counterintuitive relationship analogy: when there's no breakup, customers actually stay longer. What an AI reorder agent actually does. How rePete learns each customer's pace and nudges them at the right time, message, and channel for a one-click reorder. The intelligence layer behind every channel, not just another email or SMS tool. ABOUT THE GUESTS Ronak Shah is the Co-Founder and CEO of Obvi, the collagen focused health and wellness brand he scaled past $100M in sales with a global customer base. A former accountant and agency founder (and an EY Entrepreneur of the Year), Ronak is also an active advisor and investor across 30+ DTC brands, known for unusually candid operator playbooks. LinkedIn: https://www.linkedin.com/in/ronak06/ Paul Chambers is the Co-Founder and CEO of SUBTA and SubSummit, the world's largest conference for DTC subscription brands. A serial entrepreneur with 20+ years in subscription commerce and digital marketing, Paul has built, scaled, and sold multiple businesses on Shopify (including the subscription box Gentleman's Box) and is one of the most connected voices in the subscription industry. LinkedIn: https://www.linkedin.com/in/paulcchambers/ Hosted by Jay Myers, Co-Founder of Bold Commerce and creator of rePete.   ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off

    59 min
  2. Where Your Shopify Store Is Leaking Money (and how to fix it)

    Jun 9

    Where Your Shopify Store Is Leaking Money (and how to fix it)

    Why is my Shopify store getting traffic but no sales? If that one keeps you up at night, welcome to the club. The average Shopify store converts just 1.4% of its traffic, and the glory days of a steady 3% are long gone. Translation: 99 of every 100 visitors you fought for leave without buying a thing. Picture that in a real store and you'd lose it. Online, we just shrug and go buy more ads. This episode is your wake up call. Adam Pearce, one of the most awarded CRO experts alive, shows you exactly where your Shopify store is leaking money and how to plug it. So if you're asking yourself "How do I increase my Shopify conversion rate?" or "Why is my Shopify store getting visitors but not converting them into customers?", this episode is for you! ⭐️ Please support our amazing sponsors that make this possible ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off 💡 KEY TAKE-AWAYS: What if everything you've been told about "reducing friction" on your Shopify store is flat out wrong? The free search bar tweak that lifted conversions 25 to 35% every single time Adam tested it Why your average order value, not your conversion rate, is the metric quietly draining your profit The "Metric on Fire" method for knowing exactly what to fix first instead of guessing and praying Why "subscribe and save" stopped working, and what actually keeps Shopify customers coming back in 2026 The tiny bit of copy you can add below your buy button that earned one brand a 13% lift (and a 30% bump in AOV) The ice bath habit that doubles as the single highest-value CRO move most merchants are too scared to do 🛠️ RESOURCES & LINKS MENTIONED IN THE SHOW: Blend Commerce (Adam's Shopify CRO agency): https://blendcommerce.com CRO Benchmarks Tool (free, see how your Shopify store stacks up): https://benchmarks.blendcommerce.com Adam Pearce on LinkedIn: https://www.linkedin.com/in/shopifyexpertadampearce/ eCom Collab Club (monthly Shopify and eCommerce meetup in London) Microsoft Clarity (free heatmaps and session recordings): https://clarity.microsoft.com Google Analytics 4 (GA4): https://analytics.google.com Hotjar (heatmapping tool): https://www.hotjar.com Shopify1Percent is the podcast for Shopify merchants who want real, tactical CRO and growth advice they can actually use to make their store 1% better every episode. Hit subscribe.

    54 min
  3. "The AI Mirror Test". Become the Store AI Recommends (Before Your Competitor Does)

    Jun 3

    "The AI Mirror Test". Become the Store AI Recommends (Before Your Competitor Does)

    A shopper is asking ChatGPT for the best product in your exact category right now — and it's about to recommend three stores. Whether you're one of them has almost nothing to do with how good your product actually is. It has to do with whether AI can read your store. In this episode I break down the AI Mirror Test: a 10-minute audit anyone can run today, the one Shopify setting most merchants don't know exists (and that some have accidentally turned off), and the exact product-data fixes that decide whether AI recommends you or your competitor. The best part? Unlike traditional SEO, this is a level playing field — the deck just got reshuffled, and the most readable store wins, not the biggest one. Key takeaways When you ask ChatGPT for the best product in your category, does your store even show up — or does a competitor you don't respect? Is your Agentic Storefronts setting actually switched on, or did someone on your team quietly turn it off? Can a robot tell what your best-seller is — or did you name it "The Hugger"? Are your reviews telling AI why customers love you, or just collecting "5 stars, love it"? Does every key product have at least 10 real FAQs, written the way a customer would ask an AI? Are your category pages working as hard as your product pages? (AI and Google often rank them ahead.)

    30 min
  4. What's Working For Influencer Marketing in 2026, and How Shopify Brands Are Using "The Influencer Pyramid".

    May 28

    What's Working For Influencer Marketing in 2026, and How Shopify Brands Are Using "The Influencer Pyramid".

    Most Shopify brands have no idea their affiliate program is quietly bleeding cash. We're talking 15% fraud on average, 70% of real influencer-driven revenue going completely uncaptured, and dashboards that are basically telling you what you want to hear instead of the truth. Globally, ad fraud cost brands an estimated $84 billion last year, and a brutal chunk of that is hiding inside Shopify affiliate programs right now. In this episode, Yash Chavan, founder of SARAL and the brand new SATHI, pulls back the curtain on what's actually happening, why your affiliate platform is incentivized to lie to you, and exactly how to fix it. So if you're asking yourself "how do I detect affiliate fraud on my Shopify store" or "what's the best affiliate marketing platform for Shopify brands in 2026", this episode is for you! 💡 KEY TAKE-AWAYS: Why your Shopify affiliate platform is literally incentivized to lie to you (and what to look at instead) The "Influencer Illuminati" pyramid framework Yash uses to help brands build affiliate programs that actually compound The 5 main types of affiliate fraud bleeding your Shopify margin right now (coupon hijacking, self-referrals, paid ad cannibalization, click farms, refund fraud) Why last-click attribution is killing your best affiliates, and what cookieless multi-touch attribution looks like in practice The single fastest tell that your Shopify affiliate program is broken before you even open a spreadsheet How ChatGPT is now scraping coupon codes from Instagram and quietly destroying your discount strategy The real reason your "Google Ads are crushing it" might just be your influencer program doing all the work A wild story about a Shopify affiliate running ads from a beach in another country and making six figures a month off one brand What 80/20 actually looks like inside a healthy affiliate program, and what to do with your top 20% Where AI is genuinely moving the needle in influencer and affiliate marketing right now (and where it's just hype) 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: SATHI (the new affiliate platform for Shopify brands): https://mysathi.io SARAL (Yash's influencer marketing platform): https://www.getsaral.com Yash Chavan on LinkedIn: https://www.linkedin.com/in/yctheman/ Yash on X / Twitter: https://x.com/yctheman Brick (the phone-locking brand mentioned in the episode): https://www.getbrick.app Honey browser extension lawsuit (referenced in the fraud discussion) Grüns, Spacegoods, and Slumberkins (brands running on SARAL) ⭐️⭐️⭐️⭐️ SPECIAL OFFER ⭐️⭐️⭐️⭐️⭐️ SATHI is private access only right now, but our listeners can use code JAY when signing up and it will bump you to the front of the line and give you 20% off plus get full white glove onboarding service with an affiliate expert. Sign up here: https://www.mysathi.io/

    1h 9m
  5. Why Are Shopify Brands Quietly Spending Millions on... Postcards?

    Apr 27

    Why Are Shopify Brands Quietly Spending Millions on... Postcards?

    Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. I mean, paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point. So when I started hearing Shopify brands quietly crushing it with direct mail (yes, the thing your grandma still gets), I had to dig in. I sat down with Neal Goyal, SVP at PostPilot, to break down how direct mail became the sleeper performance channel for Shopify brands in 2026. We're talking 100% open rates, 9 to 12 touchpoints per piece, and brands pouring millions into postcards because they actually print 4 to 5x ROAS. If you run a Shopify store and you're tired of watching CAC eat your margins alive, this one's for you. 💡 KEY TAKE-AWAYS: Why Neal calls direct mail "the Meta of 2016" (and why getting in now matters) How 82% of the top 1,000 Shopify brands are already mailing... are you? The sleeper acquisition play most Shopify merchants don't know exists yet How do you actually retarget anonymous Shopify website visitors with a postcard? What's the one type of mail that converts WITHOUT a single offer or discount? Why your "suppressed" Klaviyo list is leaving real Shopify revenue on the table The supplement brand trick that turns one product into 4 personalized campaigns How much does this actually cost? (Spoiler: less than your daily Starbucks) The exact mistake brands make on their first direct mail campaign Why Neal moved from SaaS to ad spend (and what it says about the future of Shopify apps) 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: PostPilot: https://www.postpilot.com Neal Goyal on LinkedIn: https://www.linkedin.com/in/nealgoyal/ Klaviyo: https://www.klaviyo.com AG1 / Kat Cole story (referenced): https://drinkag1.com Shopify: https://www.shopify.com 🎁 SPECIAL OFFER FOR SHOPIFY 1% LISTENERS: Neal is hooking up Shopify 1% listeners with a 25% match on your PostPilot pilot spend. Start with $5K, get $1,250 in free spend. Start with $25K, get $5,000. Sky's the limit. DM Neal directly on LinkedIn and tell him you came from the Shopify 1% Podcast.

    47 min
  6. Have Shopify Brands A/B Tested Themselves Into Invisibility? Philip Jackson calls it "The Sea of Sameness"

    Apr 9

    Have Shopify Brands A/B Tested Themselves Into Invisibility? Philip Jackson calls it "The Sea of Sameness"

    Every Shopify store on the internet looks the same. Same theme. Same apps. Same AI generated copy. Same "premium" product photos. Future Commerce ran a study where they stripped the logos off major retailer websites and shoppers literally couldn't tell them apart. With over 5 million Shopify stores worldwide and ecommerce conversion rates averaging a brutal 1.4%, sameness is the silent killer of your brand. In this episode, I sit down with Phillip Jackson, CEO of Future Commerce, to talk about why every Shopify store has become invisible, and exactly what to do about it. 💡 Key Take-aways Why have we A/B tested ourselves into a "Sea of Sameness" and what does it actually cost your Shopify store? If your customer can't tell the difference between you and your competitor, why on earth would they pick you? The shocking reason a $1,000 lottery win in your neighborhood raises your odds of bankruptcy (and what it has to do with your tech stack) What's the difference between a brand and a logo with a nice Instagram grid? Why the CEO of McDonald's awkwardly biting a burger on camera is actually a masterclass in brand building The "format" trick that turns viral moments into long term brand assets (the Grimace Shake explained) How Phillip's Future Commerce site grew organic traffic by 170% in one year thanks to ChatGPT and Claude Is AEO (Answer Engine Optimization) the new SEO, and is this the biggest arbitrage opportunity since 2016 Facebook ads? The single thing every Shopify merchant will regret ignoring in 2026 Why "beating one drum" beats posting 10 different things a week (and how to escape the content hamster wheel) The lesser known Shopify brand Phillip says you should be watching right now 🛠️ Resources & Links Mentioned in the Show Future Commerce: https://www.futurecommerce.com Phillip Jackson on LinkedIn: https://www.linkedin.com/in/philwinkle Phillip Jackson on X: https://x.com/philwinkle LORE (Phillip's newest book from Future Commerce): https://store.futurecommerce.com/products/lore-journal-2025 VISIONS Summit (Future Commerce's annual event): https://visions.futurecommerce.com Future Commerce Podcast: https://www.futurecommerce.com/episodes Higher Dose (the Shopify brand Phillip says to watch): https://higherdose.com Alex Krefeld's Know Best Practices: https://www.knowbestpractices.com Ahrefs Brand Radar (for AEO/SEO tracking): https://ahrefs.com/brand-radar Shopify Sidekick: https://www.shopify.com/magic AG1 (referenced for great brand consistency): https://drinkag1.com Want to be a guest on the Shopify 1% Podcast? Head to https://www.shopify1percent.com and submit your name. We're always looking for great Shopify experts, Shopify merchants, and Shopify partners to share their wins, hacks, and growth strategies with our audience of Shopify store owners.

    56 min
  7. Run a Shopify Referral Program That Actually Crushes! (And Why Loyal Points Almost Never Work)

    Mar 26

    Run a Shopify Referral Program That Actually Crushes! (And Why Loyal Points Almost Never Work)

    Paid ads are not a growth strategy. They’re a coping mechanism. In this episode, I sat down with Raúl Galera, Growth Lead at ReferralCandy, to talk about building a real Shopify growth engine. A referral flywheel that turns happy customers into your most valuable acquisition channel. 88% of people trust recommendations from people they know, and acquiring a new customer can cost 5 to 25 times more than keeping one. If you want Shopify growth without living in the ads dashboard, this one’s for you. 💡 Key Take-aways When is the right time to launch a referral program on Shopify, and when is it just wishful thinking? What referral incentives actually work without torching your margins? Where should you ask for referrals so it feels natural, not desperate? How do you build referral plus affiliate programs that do not turn into coupon chaos? Why do loyalty points programs often create discount addiction. What should “real loyalty” look like instead? What is “Moments” by ReferralCandy, and how does surprise and delight become a system, not a random act? What are the top mistakes that quietly kill referral and affiliate programs over time? How do Tremendous payouts remove reward ops as the bottleneck when you finally scale? 🔗 Links & Resources:  ReferralCandy: https://www.referralcandy.com/ Moments by ReferralCandy: https://www.referralcandy.com/moments Press release. Tremendous payouts: https://www.referralcandy.com/blog/new-tremendous-payouts-are-now-available-in-referralcandy ReferralCandy on the Shopify App Store: https://apps.shopify.com/referralcandy Raúl Galera on LinkedIn: https://www.linkedin.com/in/raulgalera/ ReferralCandy (Anafore) on LinkedIn: https://www.linkedin.com/company/anafore/ 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    48 min
  8. What We've Been Quietly Building The Last Year!

    Mar 10

    What We've Been Quietly Building The Last Year!

    (* Golden Tickets mentioned in the show are linked below) Over the past 6 months, we've quietly been testing something with 50 Shopify brands. I believe there is a massive shift happening in the way people shop. I've been noticing it for a few years now. It's happening right before us, and yet Shopify brands don't have the tools to adapt. Which is why today's episode is special. I'm finally pulling back the curtain on something that's been consuming my life for the past year: the first brand-new app Bold has launched in 9 years. It's our attempt to help Shopify brands navigate this shift in buyer behavior. The timing couldn't be more critical. Customer acquisition costs have doubled in the past 4-5 years. Search traffic is down 35% to over 50% for most brands , and agentic commerce (people buying through AI) is officially here. This means customers will visit your site less and less. The bottom line? When you actually get a customer, keeping them is more important—and harder—than ever. At the same time, the tool that used to keep customers coming back is actually causing brands to lose them. Subscription fatigue is at an all-time high. You aren't losing customers because they don't like your product; you're losing them because they don't want the friction of a subscription! So, over the past year, we've been building a solution for this. We tested it with 50 merchants for 6 months, and the results have been absolutely amazing. On average, every single store increased their reorder rate by 6.6% , with some of the top stores hitting nearly 20%! What we built is rePete! rePete is the world's first AI reorder agent. He's smart, friendly, and built for this exact moment. rePete gets to know each of your customers' individual shopping habits and patterns. Then, he predicts when they need a refill and sends a friendly nudge at exactly the right time. No subscription. No friction. Just a click. rePete is still invite-only, but I'm giving every listener a personal Golden Ticket. Click the link below, answer three questions, and I'll personally email you the ticket today!  Golden Ticket Access: https://bit.ly/rpt-tix

    33 min
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5
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19 Ratings

About

The Best Shopify podcast for Growth 📈. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business!  The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify. Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever.  Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast.  Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

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