Coaching Culture with Ben Herring

Ben Herring
  • 5.0 (3)
  • RUGBY
  • UPDATED WEEKLY

Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.

  1. David Nucifora: INSIDE IRELAND’S RISE

    15 HRS AGO

    David Nucifora: INSIDE IRELAND’S RISE

    Most teams say they want a great culture. Far fewer leaders can explain what culture looks like on a random Tuesday, or how to build it when pressure is high and everyone is watching the scoreboard. We sit down with David Nucifora, a longtime performance director and high performance leader across international rugby, to get concrete about what actually moves performance: daily behaviors, clear standards, and leaders who stay close enough to the work to feel what’s really going on. We dig into a deceptively simple idea: don’t consume yourself with bureaucracy. David explains why he chose visibility over a closed door, how “being available” becomes a leadership advantage, and what he learns from informal hallway conversations that no report can capture. From there we get into human architecture, the craft of building systems by selecting the right people, creating diversity of thought, and designing an environment where staff challenge each other without becoming fractured. We also talk about healthy tension, why it creates edge, and how to keep disagreement from turning personal. David breaks down how he evaluates progress beyond wins and losses, when to back a coach whose results haven’t landed yet, and how a clear North Star prevents reactive decision-making. You’ll hear lessons from Ireland’s rise in belief and performance, plus a sharp reminder that high performance cannot thrive if the community game and participation are neglected. If you care about coaching culture, leadership, and sustainable high performance systems in rugby and sport, this conversation is packed with practical takeaways. Subscribe, share this with a coach or leader you respect, and leave a review with the biggest idea you’re taking into your week. Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Support those that support the show For the very best rugby gear shop here: silverfernsports.com

    1h 2m
  2. The Greatest Poem For Coaches to have in their Pocket

    4D AGO

    The Greatest Poem For Coaches to have in their Pocket

    The most dangerous trap for a coach is thinking leadership is a clean job. It isn’t. Rugby coaching lives in the arena: the training ground when energy is flat, the change room when emotions run high, and game day when every decision gets judged in real time. That’s why we come back to Theodore Roosevelt’s “The Man in the Arena,” a short piece of language that hits hardest when you need it most. We listen to the poem and then pull out three takeaways built for coaches, captains, and anyone responsible for standards. First, team culture is built by action, not commentary. Posters and speeches don’t set the tone, what you walk past does. Second, mistakes are part of leadership. You will pick the wrong team sometimes. You will miss a moment. The question is whether you can own it, adjust, and keep showing up, because that response builds trust faster than perfection ever will. Third, critics don’t carry consequences. Sideline noise, parent opinions, and social media “experts” can be loud, but they don’t hold the group together after a loss. We talk about staying anchored to the performance environment you can control: behaviors, clarity, relationships, and process. If you lead people under pressure, this one is for you. Subscribe, share it with a coach who needs the reminder, leave a review, and tell us: what does “being in the arena” look like in your world? Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Support those that support the show For the very best rugby gear shop here: silverfernsports.com

    8 min
  3. Scott Johnson: Why most team values are meaningless… and what actually builds culture.

    MAY 3

    Scott Johnson: Why most team values are meaningless… and what actually builds culture.

    Forget the posters. Scott Johnson, one of rugby’s most widely traveled coaches, breaks down culture as the simple, repeatable ways we do things—and the accountability that keeps them real. We explore why “team as family” sets people up to fail, how buzzwords like honesty can backfire, and why deeds and shared language matter more than slogans. Scott’s stories move from national team pressure to rebuilding environments, revealing how small margins can skew narratives while the real work happens in habits, standards, and clarity. We dive into the art of creating one language across diverse staff and players, using humor and storytelling to carry tradition forward, and ditching war metaphors in favor of joy and perspective. Scott opens up about early missteps in Wales, where importing a model clashed with local identity, and the turning point came from meeting families, embracing national DNA, and asking a better question: what can these athletes do, and how do we win with that? He also shares a powerful leadership moment—preparing a senior player to “take one for the team”—that shows how selective confrontation, consent, and respect can reset standards without cheap shots. If you coach or lead, you’ll recognize the modern delta: elite tactical IQ but thin experience in teaching, people management, and running a mid-sized operation. Scott offers concrete fixes: individualized development, targeted mentors, and attention to human signals. Look for the red flag word “new,” watch the car park, spend time in the physio room, and observe where people sit and who they talk to. Culture is human work—align words and deeds, set the banks of the river, and build a language that everyone understands. Subscribe, share with a coaching friend, and leave a review with the one buzzword you’d happily retire. Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Support those that support the show For the very best rugby gear shop here: silverfernsports.com

    1h 3m
  4. How Physical Micro-Rituals Stop Overthinking In Sport

    APR 28

    How Physical Micro-Rituals Stop Overthinking In Sport

    A single mistake can hijack an entire training session. We’ve both seen it: a young player drops a ball, throws a pass behind, misses a read and then spends the next 20 minutes replaying it in their head. Confidence dips, choices get slower, and the game stops feeling fun. That’s why we’re digging into mental resilience and mental strength through a surprisingly simple lens: the body can help the mind reset.  We pull a key idea from modern sports psychology and coaching culture: physical practices underpin mental practices. If you try to outthink overthinking, you usually just add more noise. Instead, we share a concrete “micro-ritual” you can use immediately at training. The example is almost laughably small: two quick push-ups after a mistake, done at the back of the line or on the whistle. It’s not punishment. It’s a signal. You acknowledge the error, you close the loop, and you get back in the game.  We also talk about how elite rugby players use their own reset routines, why these cues work under pressure, and how a team-wide habit can build self-accountability without creating fear of failure. If you coach, lead, or play, you’ll leave with a practical way to reduce rumination, improve decision making, and create a healthier performance mindset. Subscribe, share this with a coach or teammate, and leave a review if it helps. What physical reset would you try after your next mistake? Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Support those that support the show For the very best rugby gear shop here: silverfernsports.com

    9 min
  5. Culture Is a Delusion: Jed Thian’s Brutal Truth About Rugby

    APR 26

    Culture Is a Delusion: Jed Thian’s Brutal Truth About Rugby

    The opening punch lands fast: learn how to control yourself or someone will control you. From there, we pull a thread that runs from Roman drill fields to packed terraces—how rugby evolved as organized collision, how the ball operates as a symbol of authority, and why our modern pursuit of power and pace may be steering the sport into dangerous territory. Jedi brings a provocative thesis: culture is what you do whether you win or lose, not the mask you wear for the cameras. If that feels uncomfortable, good—it should. We dig into boozing as decompression, the military rhythm of effort and release, and how today’s optimized athletes have turned the kinetic dial up without giving force anywhere to go. That leads to his most controversial stance: reintroduce rucking as a functional safety valve and scale back substitutions so aerobic limits reshape bodies, tactics, and angles of attack. When breakdowns were faster and messier, teams attacked wider and dissipated impact; by slowing the game and straightening lines, we’ve amplified head-on collisions. It’s not nostalgia—it’s physics meeting design. The journey shifts to Asia, where women’s rugby is fierce, technical, and fearless. Smaller frames deliver huge hits through timing and conviction, shattering lazy myths about softness. For coaches crossing borders, Jedi’s advice is simple and hard: learn the language, even badly. Vulnerability builds trust; trust unlocks effort. Along the way we confront a painful truth: the bond we celebrate often proves seasonal. If culture is real, support must outlast the whistle, and safety begins with the player who chooses to prepare, speak up, and step back when needed. Come for the history and stay for the challenge: play because you love to play, not to be watched. If this conversation pushed your thinking, tap follow, share it with a coach or teammate, and leave a review with your take—should rugby bring rucking back? Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Support those that support the show For the very best rugby gear shop here: silverfernsports.com

    59 min
  6. Kieran Read: What I recommend you do, if you were All Blacks captain.

    APR 21

    Kieran Read: What I recommend you do, if you were All Blacks captain.

    One careless comment can shrink a player for months. One intentional conversation can change a career. That’s the tension at the heart of leadership and it’s exactly where Kieran Read goes with us. From describing himself as a shy kid who didn’t speak up, Kieran walks through how he grew into captaining the All Blacks, and what that journey teaches anyone trying to build a stronger team culture at work or in sport.  We get specific about what “culture” actually is: the behaviors you tolerate, the standards you model, and the small interactions that new people copy to fit in. Kieran breaks down why leadership is action first, how elite captains empower others instead of dominating the room, and why connection and vulnerability are not “soft” extras but the foundation that makes accountability and high performance possible. If you lead with pressure and skipping the human side, trust erodes fast and it’s brutal to rebuild.  Kieran also shares a practical approach to leadership development: priming confidence through real opportunities. The message for coaches, managers, and founders is clear. Your belief has to show up in what you delegate, what you back, and how you tell the truth in tough moments like selection and performance chats. We wrap with a reminder to “remember influence” because every conversation is bigger for the other person than you think.  Subscribe for more leadership coaching and team culture lessons, share this with a coach or manager who needs it, and leave a review if it helps. What’s one sentence from a leader that still sticks with you today? Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Support those that support the show For the very best rugby gear shop here: silverfernsports.com

    58 min
  7. Joe Launchbury on Leadership, Culture & Accountability in Rugby

    APR 19

    Joe Launchbury on Leadership, Culture & Accountability in Rugby

    What really builds culture when results, bodies, and time are under pressure? We sit down with Joe Launchbury—70-cap England lock, longtime Wasps leader, and current Harlequin—to unpack how simple behaviors, sharp communication, and quiet ownership become competitive edges. Joe’s definition of culture is disarmingly clear: do what you said you would do, through good and bad. From coffee cups and punctuality to learning your role, he shows how small standards compound into trust—and how trust becomes performance in a sport of tiny margins. Joe opens up about evolving from workhorse lock to senior statesman, and why the best veterans act as bridges, not informants, between coaches and the locker room. He explains how knowing the person behind the player unlocks better conversations, how leaders can surface frustrations early, and why the healthiest environments flatten hierarchy so young players can speak up. We also dig into the modern coaching challenge: less time on grass, more reliance on meetings, and the risk of drowning athletes in clips. Joe argues for clarity over volume, sharing the five-word vote of confidence from Sean Edwards that fueled his debut and still shapes how he coaches today. From a late path that ran through a supermarket bakery to captaining Wasps at 24, Joe traces the growth of authentic leadership. He describes himself as a Monday-to-Friday captain—driving standards, aligning roles, and modeling behaviors—while letting others own the big Saturday speeches until that skill grew. Along the way, we highlight the coaches who empowered him, the peer learning that raised game IQ, and the study of sport directorship that prepares him for life after playing. If you care about leadership, team culture, or high performance in rugby, this conversation delivers practical ideas you can use: simplify messages, empower experts, and make the smallest standards nonnegotiable. Enjoy the stories, steal the frameworks, and tell us—what small standard moves the needle most for your team? Subscribe, share with a teammate, and leave a review to help others find the show. Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Support those that support the show For the very best rugby gear shop here: silverfernsports.com

    1h 2m
  8. What If Losing Is Where Culture Begins

    APR 14

    What If Losing Is Where Culture Begins

    A team loses a final. The microphone shows up. Most leaders reach for explanations, soft excuses, or someone to blame. We don’t. We play a short, stunning post-game interview from Gav Hickey, who coaches the Naval Academy in the United States, and we slow it down to hear what it reveals about real leadership, coaching culture, and what your players learn from your voice. Gav’s message is all pride and perspective: he talks about the character of his players, the joy of spending time together, and the idea that the “ultimate prize” isn’t only a scoreboard. That single minute shows what values-based leadership looks like in the moment that tempts you most to abandon your values. If you coach rugby, lead a staff, or manage any high-performance team, you’ll recognize how quickly your words become the culture people live inside. We also connect the interview to psychological safety, including Amy Edmondson’s research that the best teams report more mistakes because they feel safe enough to speak up. When leaders don’t blame refs, conditions, or luck, they remove the easy escape hatch and keep the focus on learning, ownership, and growth. We even talk about the “car ride home” and how parents and supporters can either reinforce excuse-making or help young athletes build accountability. If you want your team to be braver, calmer, and more honest after a loss, start here. Subscribe, share this with a coach or parent who needs it, and leave a review with the line you want your team to hear after the next tough result. Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Support those that support the show For the very best rugby gear shop here: silverfernsports.com

    12 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.

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