Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH
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  • MARKETING

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.

  1. 2D AGO

    Best of LinkedIn: AI in B2B Marketing CW 17/ 18

    We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition offers a strategic outlook for 2026 go-to-market strategies, emphasizing a fundamental shift from manual sales tasks to agentic AI integration. Experts suggest replacing traditional inbound forms with AI agents to meet buyer expectations for immediate, intelligent interaction. While AI SDRs can exponentially increase outreach volume, the collection of insights warns that pure automation often leads to brand damage and "slop" without human judgment and unique lived experience. Successful organizations are moving beyond "keywordese" to focus on Generative Engine Optimization (GEO), ensuring their brands are cited and recommended by LLM discovery layers. The consensus highlights that clean data foundations and structured proof are more vital than the specific tools used. Ultimately, the future of revenue growth lies in hybrid models where AI handles repetitive execution, allowing human professionals to focus on high-stakes strategy and relationship-building. This podcast was created via Google NotebookLM.

    19 min

  2. 3D AGO

    Best of LinkedIn: Forrester B2B Summit North America 2026

    We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of the Forrester B2B Summit North America 2026, highlighting a transition toward what experts call GTM Singularity. This phenomenon describes a collapse of traditional sales funnels caused by autonomous, AI-driven buyer behaviour that increasingly occurs in "dark" channels invisible to vendors. Consequently, industry leaders are urging a shift from fragmented lead generation toward preference marketing, which unites brand and demand strategies to establish early trust. While artificial intelligence is now seen as a fundamental teammate for enhancing operational efficiency, the sources stress that it cannot replace the essential human connection required for high-level strategy and relationship building. Furthermore, the consensus suggests that traditional metrics like MQLs are losing relevance, forcing organizations to focus on account-based intelligence and verifiable proof to maintain visibility in AI search results. Ultimately, the summit underscored that future success depends on organisational alignment and the ability to humanise exceptional customer moments while automating predictable tasks. This podcast was created via Google Notebook LM.

    14 min

  3. 4D AGO

    Best of LinkedIn: OMR 2026

    We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition comprises a collection of professional recaps and social media updates from OMR 2026, Europe's largest digital marketing and technology festival. Highlighting the event’s shift from hype to practical application, the texts explore how Artificial Intelligence is being integrated into logistics, e-commerce, and customer relationship management. Industry leaders focus on the tension between digital automation and the preservation of human connection, with significant warnings regarding surveillance and data privacy. Notable contributors, including Meredith Whittaker and Scott Galloway, offer critical predictions on the bursting of data centre bubbles and the rise of synthetic relationships. Beyond the technology, attendees emphasize the importance of authentic branding, direct networking, and the evolving role of social media in establishing credibility. The collective narrative portrays a sector in flux, where strategic clarity and trust are becoming more valuable than sheer technological scale. This podcast was created via Google Notebook LM.

    20 min

  4. 4D AGO

    Best of LinkedIn: Social Selling CW 17/ 18

    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive outlook on LinkedIn social selling and algorithm dynamics for 2026, emphasising that meaningful engagement now outweighs traditional posting. Success on the platform requires treating personal profiles as digital landing pages while prioritising thoughtful commenting over aggressive direct messaging. Experts highlight that the algorithm increasingly rewards niche authority, long-form education, and human-centric storytelling while penalising generic AI-generated content. Strategic advice includes building sustainable outreach stacks, leveraging video and podcasting, and shifting from product-focused pitches to problem-centric solutions. Ultimately, the collective insights suggest that building trust through consistent, high-quality interactions is the only way to convert visibility into measurable revenue. This podcast was created via Google NotebookLM.

    21 min

  5. 5D AGO

    Best of LinkedIn: Channel Marketing CW 17/ 18

    We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition explores the fundamental shift toward ecosystem-led growth and the rising importance of active co-selling. Experts argue that successful partnerships must move beyond passive marketplace listings to focus on operational discipline, trust-based relationships, and joint accountability. A significant portion of the text highlights how artificial intelligence and cloud hyperscalers are reshaping go-to-market strategies, requiring partners to demonstrate repeatable success rather than simple brand association. Common pitfalls identified include unclear ownership, poor attribution, and infrastructure gaps that prevent strategic alliances from scaling into predictable revenue engines. Ultimately, the sources advocate for a transition where partner managers act as revenue architects, utilizing structured playbooks and incentive alignment to drive meaningful business outcomes. This podcast was created via Google NotebookLM.

    13 min

  6. 6D AGO

    Best of LinkedIn: MarTech Insights CW 16/ 17

    We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition provides a comprehensive 2026 outlook on the MarTech landscape, highlighting a definitive shift from acquiring new tools to optimising existing architectures. Experts argue that business growth is currently hindered by integration gaps and poor data foundations rather than a lack of software features. The rise of agentic AI is transforming the industry, moving human roles from manual execution to system governance and strategic decision-making. Emerging professional categories, such as the Marketing Engineer, are becoming essential for building the custom automations and composable stacks required for modern agility. Ultimately, the reports emphasise that clean data, documented processes, and logical system design are the primary drivers of future marketing success. Organizations are encouraged to prioritise operational excellence and transparency over the mere expansion of their technology suites. This podcast was created via Google NotebookLM.

    23 min

  7. APR 30

    Best of LinkedIn: Go-to-Market CW 16/ 17

    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks The provided sources explore the evolving landscape of Go-To-Market (GTM) Engineering, a discipline that prioritises systematic automation and technical architecture over traditional volume-based sales. Experts argue that while AI tools like Claude and Clay provide significant leverage, they function as multipliers that amplify both effective strategies and existing operational chaos. Successful teams are shifting from broad outreach to signal-based motions, using real-time data to identify buyer intent and market urgency. The role of the GTM Engineer is emerging as a critical bridge between technical execution and revenue growth, often out-earning traditional peers by building durable, automated flywheels. Ultimately, the sources emphasise that clear messaging, ICP discipline, and cross-functional alignment remain essential human elements that technology cannot replace. High-performing organisations are moving away from bloated tech stacks toward lean, integrated systems that focus on clarity and long-term customer value. This podcast was created via Google Notebook LM.

    25 min

  8. APR 29

    Best of LinkedIn: Field Marketing CW 16/ 17

    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in field marketing and event strategy, moving away from logistics-heavy planning toward measurable sales acceleration. Modern event leaders are prioritising integrated technology stacks and real-time CRM synchronisation to eliminate post-event bottlenecks and capture pipeline value instantly. The text highlights a growing preference for smaller, curated executive experiences over broad registration drives, as audience quality and human trust become the primary drivers of commercial success. Artificial Intelligence is being repositioned as a practical partner for workflow automation and data enrichment, though human judgment remains essential for emotional connection and crisis management. Strategic success now depends on strict sales alignment, where pre-event outreach and disciplined follow-up cadences turn casual booth engagement into tangible revenue. Ultimately, the sources frame events not as isolated activations, but as strategic business functions that must prove their impact on deal velocity and brand recall. This podcast was created via Google Notebook LM.

    21 min
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About

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.

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