Voices in the Channel

MSP Channel Insights
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Voices in the Channel is a new podcast from MSP Channel Insights hosted by Sophie Milburn, created to spotlight the people and stories shaping today’s channel ecosystem. Each episode takes a human-first look at key topics across the industry, from leadership, recruitment and workplace culture to innovation, inclusion, and the impact of emerging technologies. Featuring candid conversations with professionals across the sector, the series aims to share practical insights, lived experiences and inspiration for anyone working in or connected to the channel.

Episodes

  1. Women in Tech

    3D AGO

    Women in Tech

    In this episode of Voices in the Channel, we’re joined by Steph Hackney, Senior Channel Marketing Manager, UKI & Nordics at OpenText, and Larisa Lucaciu, Business Transformation Leader – UKI Vector at Lenovo, for a candid conversation on women in the channel and why this is not an “overdone” topic, but one that still demands visibility, celebration, and action. We explore their experiences across the tech industry, from breaking into the channel to progressing into leadership roles, and the importance of continuing to spotlight women shaping the sector. The discussion highlights practical advice, career insights, and the power of community in driving meaningful, lasting change. If you’re interested in building a more inclusive tech industry and hearing honest perspectives from women shaping it, join the conversation.

    23 min
  2. AI in Marketing

    APR 30

    AI in Marketing

    Welcome to the very first episode of Voices of the Channel - and we’re starting with a big one. I’m joined by Erin McLean, Chief Marketing Officer at Cynomi, to tackle a question that’s everywhere right now: is AI the end of human creativity in marketing? We get into the rise of “AI slop” and how MSPs and vendors can actually stand out in a market that’s louder, and more automated, than ever before. We also talk about the uncomfortable side of AI (yes, the slightly creepy bits), the misconceptions around it being either a magic fix or a total replacement for humans, and where the human touch still makes the real difference. If you’re trying to figure out how to use AI without losing authenticity, then this one’s for you. This is just the beginning.

    19 min
  • 2 Episodes

About

Voices in the Channel is a new podcast from MSP Channel Insights hosted by Sophie Milburn, created to spotlight the people and stories shaping today’s channel ecosystem. Each episode takes a human-first look at key topics across the industry, from leadership, recruitment and workplace culture to innovation, inclusion, and the impact of emerging technologies. Featuring candid conversations with professionals across the sector, the series aims to share practical insights, lived experiences and inspiration for anyone working in or connected to the channel.

Information

  • Creator
    MSP Channel Insights
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © MSP Channel Insights
  • Show Website
    Voices in the Channel