7 episodes

Kill the Ad Man is a podcast for those wanting their brands to suck less. It's a show about the great, and not so great, B2B Brands and their storytellers. Because Brands are everywhere today, their successes and failures tend to get attention, and there are lessons to be learned in the process. Every week, hosts Robert Schmidt and Kevin Murray explore examples of great B2B brands and their communications in order to help others tell their stories better. Kill the Ad Man is produced by Rebox - a B2B Brand Distillery. Rebox works with clients tired of the excuses as to why they can't get ahead of their competition. You can learn more about Rebox and their work distilling the finest B2B brands at http://WeAreRebox.com.

Kill the Ad Man Rebox - a B2B Brand Distillery

    • Business
    • 5.0 • 2 Ratings

Kill the Ad Man is a podcast for those wanting their brands to suck less. It's a show about the great, and not so great, B2B Brands and their storytellers. Because Brands are everywhere today, their successes and failures tend to get attention, and there are lessons to be learned in the process. Every week, hosts Robert Schmidt and Kevin Murray explore examples of great B2B brands and their communications in order to help others tell their stories better. Kill the Ad Man is produced by Rebox - a B2B Brand Distillery. Rebox works with clients tired of the excuses as to why they can't get ahead of their competition. You can learn more about Rebox and their work distilling the finest B2B brands at http://WeAreRebox.com.

    Brand Value & Valuations: Leveraging Your Most Valuable Asset

    Brand Value & Valuations: Leveraging Your Most Valuable Asset

    Hi, and thanks for checking out episode six of Kill the Ad Man. We welcome our first special guest Mr. Clayton Achen, as we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner and an investor into what builds brand value and what role brand plays in the valuation of a company. As the founder of a modern, tech-based CPA firm, Clayton brings a unique perspective to our conversation. He discusses what lead him to invest in a local craft brewery and how ...

    • 44 min
    Branding and the Branding Firm: Practicing What We Preach

    Branding and the Branding Firm: Practicing What We Preach

    Hi, and thanks for checking out episode five of Kill the Ad Man. You know, it’d be pretty easy for us to sit in an ivory tower and opine on all things B2B branding. But in 2018 we rolled up our sleeves and saw the world through our client’s eyes. We used the same process to rebrand our own firm like we would any other. The result was a change to a refocused—and much more clear—brand that spoke to our market. In this episode, we discuss how reBox Creative came to be, why we chose to rebrand th...

    • 45 min
    Keeping it Clean and Clear: Maintaining Consistency Across the Brand

    Keeping it Clean and Clear: Maintaining Consistency Across the Brand

    Hi, and thanks for checking out episode four of Kill the Ad Man. When we hear the words ‘brand consistency,’ it’s pretty easy to think of proper use of logos and fonts, colours and images. But brand consistency extends to every touchpoint a company has. And we mean EVERY touchpoint. From answering the phone to your business card to your website to your thank you cards, your brand and everyone who has ownership of it (ie. everyone in your company) must speak the same language, the same voice.T...

    • 31 min
    The Most Important Consideration in Building a Well-Distilled Brand

    The Most Important Consideration in Building a Well-Distilled Brand

    Hi, and thanks for checking out episode three of Kill the Ad Man. Quick question for you: What is the most important consideration in building a well-distilled brand? Is it a logo? A vision statement? Maybe the brand story?All of these are important considerations in the big picture that makes up a brand. But the most important component of building a well-distilled brand is… People! Seems really obvious, right? Brands are a function of communication, and communication is always about people....

    • 41 min
    It's the End of the World As We Know It Again… Again.

    It's the End of the World As We Know It Again… Again.

    Hi. Welcome to episode 2 of Kill the Ad Man. It’s kind of a 2nd part to our first episode “It’s the End of the World as We Know It… Again”. We’re going to look into the recent past to see how other brands have handled the kinds of crisis that are thrust upon them… and ones of their own making. This isn’t an episode about crisis management or public relations. But it is instructive for marketers and brand owners to pick up a couple examples of what to do, and what not to do. Rob starts by...

    • 31 min
    It's the End of the World As We Know It… Again

    It's the End of the World As We Know It… Again

    Our first episode! COVID-19 is taking a round out of the world economy, and how brands are responding to it holds a number of lessons for marketers and brand owners of companies big and small. We look at what some brands are doing and who's making the most of it.We introduce the podcast and how we came to name it Kill the Ad Man: it goes back to the start of the company nearly 10 years ago. Kevin Murray and Robert Schmidt introduce each other to the audience and give a little background on Re...

    • 35 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

mmmarndog ,

Great podcast!

Really timely and fascinating subject! Love this and can’t wait for the next one. And pour me a scotch!

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