Knowledge Company Now™

Predictum Inc.
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Knowledge Company Now™ explores how businesses can turn analytics, AI/ML, and experimentation into competitive advantage. Through conversations with industry experts, the show provides practical insights and actionable strategies to help organizations take the next step— creating knowledge that grows, deepens, and empowers every decision and employee. Some companies are already leading the way, while others are still finding their footing. Transformation isn’t instant, but the path is clear. The time to start is now.

Episodes

  1. 2025-06-05

    Amir Bahman Radnejad: Vision and Innovation | Knowledge Company Now -- EP. 4

    Bahman Radnejad is the Chair of Entrepreneurship, Marketing, and Social Innovation at the Bisset School of Business at Mount Royal University and President of 1388 Consulting Group. Thank you for listening 🌟 Check out our sponsor: https://predictum.com See below for episode links, timestamps, and contact info:EPISODE LINKS: • Bahman's LinkedIn:   / amirbahmanradnejad   • 1388 Consulting Group: https://1388consulting.com/ • Disruptive technological process innovation in a process-oriented industry: A case study: https://www.sciencedirect.com/science... • Navigating imposed innovation: A decision-making framework: https://www.researchgate.net/publicat... • Redline innovations: Strategic responses to stakeholder opposition in innovation management: https://www.researchgate.net/publicat... CONTACT NATHANIEL: Feedback - https://forms.office.com/r/mAHmTU1eeP OUTLINE: 00:00 - Episode trailer 01:13 - Introduction 03:09 - Origins in engineering 05:15 - Engineering v. innovation: learning to break rules 07:38 - Open innovation in energy and other industries 11:46 - Leaving industry for academia 14:13 - Brand building in industry and academy 18:20 - Outcompeting thought leader charlatans 20:27 - The importance of innovating on processes over products 23:11 - Disruptive process innovation in oil and gas 26:23 - How leadership tanked a billion-dollar fracking disruptor 28:19 - "Culprit" causes are often wrong. Learning to adopt systems thinking 29:23 - Energy transition 29:55 - Irrational responses to being disrupted. What legacy organizations need to know 32:44 - How to handle "Imposed" Innovation" 39:04 - When desirable innovations are blocked - the case of "Redline" Innovation 42:23 - Adopting university education to the new world 43:58 - AI's effect on research 48:53 - Bahman's model leader 51:00 - Life after the classroom. Stories of enduring bonds.PODCAST LINKS: Apple Podcasts: https://podcasts.apple.com/us/podcast/knowledge-company-now/id1793779377 Spotify: https://open.spotify.com/show/5K5jj9nW3YTicH2y4ufI3s?si=a7ec99b8dcd84af7 YouTube: https://www.youtube.com/@KnowledgeCompanyNow Podcast Site: https://predictum.com/knowledgecompan...SOCIAL LINKS:LinkedIn (Nathaniel Leies):   / nathanielleies  LinkedIn (Predictum Inc.):   / predictum  LinkedIn (CoBaseKRM):   / cobasekrm

    54 min

  2. 2025-06-05

    Rob Reul and Cy Wegman: Delivering Products Consumers Actually Want | Knowledge Company Now -- EP. 3

    Rob Reul and Cy Wegman are consultants at Predictum Inc. specializing in optimizing products and manufacturing with industrial statistics and analytics.Thank you for listening 🌟 Check out our sponsor: https://predictum.comSee below for episode links, timestamps, and contact info:TRANSCRIPT:https://predictum.com/2025/05/delivering-products-consumers-actually-want-with-marketing-analytics/EPISODE LINKS: Predictum's Unilever DataLab Win: https://youtu.be/wnOCqKvrwMUUnilever DataLab Ecosystem: https://www.unilever.com/news/news-search/2023/introducing-unilevers-datalab-ecosystem-pioneering-collaborative-rd-for-superior-innovation/Rob and Cy's Work Profiles: https://predictum.com/company/#leadershipRob's LinkedIn: https://www.linkedin.com/in/rob-reul-69809a2/Cy's LinkedIn: https://www.linkedin.com/in/cywegman/Rob's LinkedIn: https://www.linkedin.com/in/rob-reul-69809a2/ CONTACT NATHANIEL: Feedback - https://forms.office.com/r/mAHmTU1eePOUTLINE: 00:00 - Episode trailer 01:13 - Introduction 02:52 - Marketing analytics and its role in business 05:08 - Why businesses should care about marketing analytics 07:12 - Choice experimentation 10:03 - How to run choice experiments with surveys 11:57 - Conducting pricing research 14:09 - Appliance repair case study 16:15 - The cost of not using marketing analytics 17:09 - Why Toaster Strudle missed an early go-to-market 19:10 - "Data engineering is not data analytics" 21:28 - Winning the Unilever DataLab 5-S Challenge 24:30 - Unpacking Unilever's challenge 26:55 - Why Predictum stood apart 29:44 - Building Analytical Culture 31:37 - Hopes for new generations of analysts*PODCAST LINKS:* Apple Podcasts: https://podcasts.apple.com/us/podcast/knowledge-company-now/id1793779377 Spotify: https://open.spotify.com/show/5K5jj9nW3YTicH2y4ufI3s?si=e1debd59c9f84978 YouTube: https://www.youtube.com/@knowledgecompanynow Podcast Site: https://predictum.com/knowledgecompanynowSOCIAL LINKS: LinkedIn (Nathaniel Leies): https://www.linkedin.com/in/nathanielleies LinkedIn (Predictum Inc.): https://www.linkedin.com/company/predictum LinkedIn (CoBaseKRM): https://www.linkedin.com/company/cobasekrm

    34 min

  3. 2025-04-22

    Israel Beck: Culture as a Lever of Organizational Transformation | Knowledge Company Now -- EP. 2

    Israel Beck is Founder and CEO of Cratic AI and an advocate for the power of culture to transform the success, productivity and profit of the business. Thank you for listening 🌟 Check out our sponsor: https://predictum.comSee below for episode links, timestamps, and contact info:EPISODE LINKS: CraticAI Website: https:https://cratic.ai Israel's LinkedIn:   / ipeck   CONTACT NATHANIEL:Feedback - https://forms.office.com/r/mAHmTU1eeP SPONSORS:To support this podcast, check out our sponsors:Predictum: Go-to vendor for JMP-based statistical modeling and data analytics empowerment for improving products, manufacturing processes, and business intelligence. Visit: https://predictum.com CoBaseKRM: An easier, central way to manage analytical projects and statistical modeling. Visit: https://cobasekrm.com OUTLINE: 0:00 - Show Teaser1:09 - Introduction2:25 - A conversation that changed Israel's life11:58 - What companies get wrong about culture16:49 - Culture eats strategy for breakfast19:32 - Cratic's origins26:35 - Was AI in the original Cratic product?32:18 - Evangelizing an AI product in 201633:33 - "AI is a Lie"41:53 - Understanding users v. solving problems43:14 - Asking personal questions45:26 - Surprising replies47:46 - "How does your family feel about your job?"55:48 - Being honest in work and in life57:04 - Being present as a leader59:44 - Managing up1:01:32 - Leading on bad days 1:04:03 - Researching organizational psychology and behavior1:09:34 - Understanding eNPS1:13:00 - Arguing for culture's importance as a transformation lever1:13:54 - Thoughts on legacy1:14:58 - "Have you ever not liked someone?"PODCAST LINKS:Apple Podcasts: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/5K5jj9n... Podcast Site: https://predictum.com/knowledgecompan...SOCIAL LINKS:LinkedIn (Nathaniel Leies):   / nathanielleies  LinkedIn (Predictum Inc.):   / predictum  LinkedIn (CoBaseKRM):   / cobasekrm

    1h 18m

  4. 2025-03-03

    Achille Ettorre: The Future of Enterprise AI and Analytics -- EP. 1

    Achille Ettorre is an Analytics and AI Advisor, Harvard Business Review board member, and author of "The Digital Advantage: Success Strategies for Harnessing People, Culture, and Technology." Thank you for listening 🌟 Check out our sponsor: https://predictum.com See below for episode links, timestamps, and contact info: EPISODE LINKS: Achille's Website: https://achilleettorre.com Achille's Books: https://achilleettorre.com/book-launch/ CONTACT NATHANIEL: Feedback - https://forms.office.com/r/mAHmTU1eeP SPONSORS: To support this podcast, check out our sponsors: Predictum: Go-to vendor for statistical modeling and data analytics for improving products, manufacturing processes, and business intelligence. Visit: https://predictum.com CoBaseKRM: An easier, central way to manage analytical projects and statistical modelingVisit: https://cobasekrm.com SOCIAL LINKS: LinkedIn (Nathaniel Leies):   / nathanielleies   LinkedIn (Predictum Inc.):   / predictum   LinkedIn (CoBaseKRM):   / cobasekrm

    37 min
  • 4 Episodes

About

Knowledge Company Now™ explores how businesses can turn analytics, AI/ML, and experimentation into competitive advantage. Through conversations with industry experts, the show provides practical insights and actionable strategies to help organizations take the next step— creating knowledge that grows, deepens, and empowers every decision and employee. Some companies are already leading the way, while others are still finding their footing. Transformation isn’t instant, but the path is clear. The time to start is now.

Information

  • Creator
    Predictum Inc.
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Predictum Inc.
  • Show Website
    Knowledge Company Now™