KO Your Brand

Knockout Marketing Directive
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY
KO Your Brand

Step into the ring with Personal Branding & Public Relations Expert, Katrina Owens, on KO Your Brand. Each week, she’s serving up the best strategies to help you feel FAMOUS for your work. Fun, engaging, and packed with actionable tips, Katrina’s here to help you throw your best punches and pitches. Tune in every Wednesday for new episodes. Ready to step up your game?

Episodes

  1. 1D AGO

    How to Build a Blue Ocean Personal Brand that Makes You INSTANTLY Recognizable

    In this episode of KO Your Brand, Katrina Owens shares the exact Blue Ocean strategy she uses to help clients build personal brands that stand out, sell out, and stop competing in oversaturated markets. You’ll learn: The 3-part formula behind a Blue Ocean personal brand How to move from being one of many to the only one people want to hireReal examples from Katrina’s clients — including photographers, SEO strategists, and corporate pros — and how they uncovered their most magnetic brand anglesHow a single, well-positioned post turned into a press interview within 24 hoursWhy visibility means nothing without a clear message — and how to fix that fastWant to get started today? Sign up for the Free Fame-Ready Challenge — Day 1 kicks off with Katrina’s Blue Ocean branding exercise so you can start uncovering your unique market position immediately. 🔗 Mentioned in this episode: Book a Discovery Call with Katrina: https://calendly.com/knockoutdirective/30minJoin the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challengeFollow Katrina on IG: https://www.instagram.com/katrinaowenspr/Follow KO Your Brand on IG: https://www.instagram.com/koyourbrand/Visit the site: www.knockoutdirective.com🎧 Don’t forget to subscribe, rate, and leave a review on Apple or Spotify if you loved the episode!

    46 min

  2. 6D AGO

    Pulling Punches: 3 Ways to Leverage Public Relations Opportunities on your Website

    You secured the podcast interview. You landed the media feature. Maybe you even spoke on stage. Now what? In this bite-sized Pulling Punches episode, Katrina Owens breaks down exactly what to do next — and how to leverage your hard-earned PR wins to grow your personal brand authority directly on your website. Whether you're just starting to build your visibility or you’ve already landed a few features, this episode will help you put your press to work. Katrina shares the 3 key ways to showcase public relations opportunities on your website, including: The “As Seen In” banner: When to add one (hint: sooner than you think)Why you need a blog-style media hub (and what to put in it)What a high-converting speaker page actually looks like — and what to avoid at all costsThis quick-hit episode is packed with practical advice and strategy that you can implement today — no publicist required. Register the free Fame Ready Challenge — includes the speaker page checklist: https://knockoutdirective.myflodesk.com/fame-ready-challengeLearn more about Katrina’s PR coaching & services: knockoutdirective.com Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/ Follow KO Your Brand on Instagram: https://www.instagram.com/koyourbrand/Listen to Katrina on The Visionary Rising Podcast: https://www.knockoutdirective.com/editorial/the-visionary-rising-the-best-pr-strategies-for-coaches-and-online-educators-in-2025

    12 min

  3. APR 16

    Fame-Hungry to Fame-Ready: The Origin Story of Katrina Owens

    In this deeply personal episode of KO Your Brand, Katrina Owens pulls back the curtain and shares the raw, unfiltered story behind her transformation—from a behind-the-scenes marketer with low self-worth to a confident PR and personal branding expert helping entrepreneurs feel famous for what they do. If you’ve ever felt like the hidden gem, the best-kept secret, or the supporting character in your own career… this episode is for you. You’ll hear about: Katrina’s early love for the spotlight (and her first “famous” moment at 2 years old)How years of underpayment and being underestimated dimmed her self-beliefThe real moment that sparked her leap from corporate to entrepreneurshipHow Knockout Directive and KO Your Brand were born—literally on the highwayWhy feeling famous is the key to building an unforgettable personal brandThe mindset shift that changed everything (and how it can change yours too)Whether you're at a career crossroads or just tired of feeling unseen, this origin story will remind you: you're allowed to be the main character. Resources Mentioned: Follow KO Your Brand on Instagram: https://www.instagram.com/koyourbrand/Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/Join the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challengeBook a Discovery Call to learn more about 1:1 Personal Branding & PR Coaching with Katrina: https://calendly.com/knockoutdirective/30minLiving in Balance Mentorship: https://libseminars.com/

    54 min

  4. APR 11

    Pulling Punches: How to Get Started using THREADS for your Personal Brand

    In this Pulling Punches micro-episode of KO Your Brand, Katrina Owens, Personal Branding and Publicity Expert, gets real about why every entrepreneur should be using Threads to grow their personal brand and visibility. Forget everything you thought you knew about social platforms—Threads is Instagram’s answer to Twitter/X, and it's becoming a powerful discovery engine for business owners ready to expand their reach, land media opportunities, and connect directly with ideal audiences. Katrina shares why she recommends Threads to all her clients (yes, even the ones not on Instagram), and breaks down why profile optimization is non-negotiable if you want to attract PR opportunities, partnerships, and press. She even shares a real-life story about a missed opportunity from someone whose profile wasn't PR-ready.  If you’re trying to build brand authority, attract media attention, or get booked and seen, this episode will convince you that Threads might just be your new secret weapon. Links & Mentions: Learn more about Katrina's Publicity Coaching program, 5 Weeks 'til FamousFollow Katrina on Instagram & LinkedInFollow KO Your Brand Podcast on InstagramFollow Katrina on THREADS

    12 min

  5. APR 9

    The Strategy, Mindset and ROI Behind my Personal Brand's Launch Event

    In this episode of KO Your Brand, Top Personal Branding & Publicity Expert, Katrina Owens, takes you behind the scenes of her sold-out podcast launch event, Launch & Learn. She breaks down the strategy, mindset, and logistics behind planning a personal brand launch party as a high-ROI business move. Whether you're thinking about launching a podcast, a new offer, a rebrand, or any major business milestone, Katrina walks you through exactly why you should be throwing a launch party, and what you need to evaluate before doing it. She shares how she curated an event that wasn’t just about her, but deeply valuable for attendees. From the decision to charge for tickets to the surprise emotional journey of selling just one ticket in the first 48 hours, this episode pulls back the curtain on what it really takes to plan and profit from a personal brand event. Links & Mentions: Learn more about Katrina's 1:1 Personal Branding & Publicity Coaching programs by booking a Discovery Call: https://calendly.com/knockoutdirective/30minFollow Katrina on Instagram: https://www.instagram.com/knockoutdirective/Follow Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/Follow KO Your Brand Podcast on Instagram: https://www.instagram.com/koyourbrand/

    55 min

  6. APR 4

    Pulling Punches: Why Cold Pitching in the Comment Section is Hurting your Brand

    In this episode of KO Your Brand, Katrina Owens discusses the critical importance of building authentic relationships when pitching on platforms like LinkedIn. She shares a personal experience of receiving a poorly executed pitch, emphasizing the need for genuine engagement and understanding of the content before reaching out. Katrina provides actionable tips to avoid common mistakes in pitching, urging listeners to treat others as individuals rather than mere opportunities. Follow Katrina on Instagram & LinkedIn: https://www.instagram.com/knockoutdirective/ | https://www.linkedin.com/in/owenskatrina/

    9 min

  7. APR 2

    WTF is Public Relations & Why your Personal Brand Needs It

    In this episode of KO Your Brand, host and Personal Branding + Publicity Expert Katrina Owens dives into the real purpose of public relations (and spoiler alert: it’s not just about landing media features). She breaks down the five essential pillars of public relations—media relations, community relations, influencer relations, client relations, and industry relations—and explains how each one plays a critical role in building brand awareness and brand authority. Katrina also shares her personal journey of overcoming perfectionism and learning to prioritize connection over perfection. If you're an entrepreneur, coach, or creative who’s trying to grow your visibility, attract aligned opportunities, and get in front of the right people, this episode is a must-listen. Whether you’re trying to beat the social media algorithm or charge more for your services, public relations gives your brand the credibility and connections it needs to grow. Links & Mentions: Learn more about Katrina's Publicity Coaching program, 5 Weeks 'til FamousFollow Katrina on Instagram & LinkedInFollow KO Your Brand Podcast on InstagramListen to my conversation with Hannah Chapman, Certified Financial Planner, on the Expansive CEO Podcast.

    42 min

  8. MAR 28

    Welcome to KO Your Brand: Overcoming Perfectionism in Entrepreneurship

    In the inaugural episode of KO Your Brand, Katrina Owens shares her journey as a personal branding and publicity expert, detailing the challenges and triumphs of launching her podcast. She discusses her struggles with perfectionism, the importance of overcoming obstacles in business, and the significance of reconnecting with her vision. Katrina emphasizes the power of public relations and personal branding for entrepreneurs, aiming to inspire listeners to embrace their own journeys and feel 'fame ready.' The episode concludes with an announcement about her coaching program, 'Five Weeks Till Famous.' Links & Mentions: Learn more about Living in Balance Business MentorshipLearn more about Katrina's Publicity Coaching program, 5 Weeks 'til FamousFollow Katrina on Instagram & LinkedIn

    31 min

  9. MAR 5

    TRAILER: Introducing KO Your Brand, the podcast for fame-ready entrepreneurs.

    INTRODUCING KO YOUR BRAND: THE PODCAST FOR FAME-READY ENTREPRENEURS.  Every week, we'll deep dive into the personal branding and public relations topics that you've been dying to know more about.  Top Personal Branding Expert, Katrina Owens, serves up your weekly dose of Big Brand Energy, with episodes that will motivate you to take your brand to the next level.  First episode drops March 28, 2025.

    1 min

    Trailer

    Ratings & Reviews

    5
    out of 5
    4 Ratings

    About

    Step into the ring with Personal Branding & Public Relations Expert, Katrina Owens, on KO Your Brand. Each week, she’s serving up the best strategies to help you feel FAMOUS for your work. Fun, engaging, and packed with actionable tips, Katrina’s here to help you throw your best punches and pitches. Tune in every Wednesday for new episodes. Ready to step up your game?

    Information

    • Creator
      Knockout Marketing Directive
    • Years Active
      2K
    • Episodes
      9
    • Rating
      Clean
    • Copyright
      © 2025 Knockout Marketing Directive Inc.
    • Show Website
      KO Your Brand

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