Landscape Disruptors is a fun, light hearted, and entertaining platform that showcases top performers in the landscape and snow industry and discusses all things related to business and beyond. This is a platform for sharing advice related to helping landscapers build successful and well-planned out businesses of their own. Viewers can expect a variety of guest experts to talk about all functions related to business, including sales, marketing, making better equipment decisions, and various other topics that will help you build a more efficient and more profitable landscape company.
Live from GIE + Expo 2021 - The Green Executive and LMN CEO Mark Bradley
Trade shows are finally back and bigger and better than ever. GIE + Expo has over 40,000 people in attendance over three days during the 2021 trade show in Lousiville, Kentucky. Reportedly up by 8% compared to 2019, it's a sign of the times in the green industry and the continued growth in landscaping.
During this week's podcast, LMN CEO Mark Bradley jumps back in as host of the Landscape Disruptors podcast and catches up with The Green Executive husband and wife team from Columbia, Illinois. Industry consultants and passionate landscape business owners Mark Bradley, Adam, and Sahra, chat about business, profit, landscaping trends, and what they see in person and on the ground at GIE + Expo 2021.
Branching Out Your Landscape Business With Digital Marketing
Landscapers often believe that the work should speak for itself. Work hard and future work will find you. Oftentimes, that rings true, but building the foundation for your business to self-sustain leads will do more for your business rather than focusing on just the soil beneath you.
In this episode of Landscape Disruptors, host, Stan "The Dirt Monkey" Genadek, walks through some essential digital marketing strategies and executions with guest, Jack Jostes. Digital marketing can help build your landscape business through identifying your brand, leveraging your business' unique selling propositions for more sales, and recruiting Google on your side for the "Best X" searches in your area. Let the internet passively do the work for you, so you can focus all of your attention on your customers.
Winter Blues - Changing Business Processes With the Seasons
Depending on where you're located, the seasonal changes are inevitable as the leaves shift color, and the temperatures slowly drop. If your business isn't prepared for the weather or upcoming project timelines change, you might get left out in the cold. It happens to the best of business owners as Landscape Disruptors host, Stan "The Dirt Monkey" Genadek, and guest, Brittany Auman, talk about their current struggles heading into the winter blues.
In this episode of Landscape Disruptors, Stan and Brittany tackle planned contracts falling through, difficult customers, the labor shortage, keeping employees paid, and the steps they take in their businesses to keep sales flowing and stress levels down.
Uniting, Collaborating, and Giving Back With The Green Industry
The joy of landscaping is taking the space around you and beautifying it for others to enjoy. While all the energy and focus is physically given to the space, sometimes that creates hurdles to personally impact the community around you.
Throughout this episode of Landscape Disruptors, Jaime Waldron from Industry COLLECTIVE talks with Stanley "Dirt Monkey" Genadek about how she's engaging local landscaping companies and green industry leaders with impacting their communities through mobile social initiatives. Grassroots initiatives like Industry COLLECTIVE show that even a little time devoted to giving back goes a long way to uplifting those around you.
Marketing 101 for Local Service Companies
Ever wonder why some companies not only capture more work but the work and customer that they want? In today's digital world, it's no secret that marketing can make or break company revenue goals. Whether you're a global entity doing business in multiple continents or a smaller local service company getting the work done in your local community, marketing can play a significant role in all of the work you capture.
Throughout this episode of Landscape Disruptors, Dave Racine from Punch PR talks with Stanley Geandek the Dirt Monkey about basic marketing tactics and strategies for local service companies. Everything from using social media to growing your digital footprint and where your marketing dollars are best spent if you have a small budget and just starting. Win more work using some of these recommended landscape marketing strategies from the Punch PR Team.
A Solution to A Problem - What Entrepreneur Dreams are Made Of
Dave Barlow is an entrepreneur at heart, and like most, he went through some highs and lows before landing on a passion and a business that worked out. And like most entrepreneurs that succeeded, his product is a solution to a problem that he and his team designed.
Ultra Base Systems is a panel technology for everything and anything and, in most cases, much more efficient than the traditional fill and pack method. He's outfitted everyone from the hardscape industry, football fields, schools, and the list goes on.
Throughout this episode, Dave and Stanley Genadek, The Dirt Monkey, get into the journey of what it's like to have a dream and pursue that dream until you finally achieve it. The grit, the grind, and what it takes to claw your way to build a company and a product.
Love listening to this show and the different topics that they cover on it! Great work!