Keywords Leadership, Joy, Mattering, Workplace Culture, Hiring for Character, Storytelling, Optimism, Resilience, Service, Organizational Health, Chief Joy Officer What if joy isn’t the byproduct of great leadership… but the job itself? In this episode of Lassoing Leadership, Jason Rogers and Garth Nichols sit down with Rich Sheridan, CEO of Menlo Innovations and author of The Chief Joy Officer, to explore a deceptively simple question: Why don’t more leaders take joy seriously? Rich makes the case that joy isn’t fluffy. It’s foundational. It drives engagement. It shapes culture. It improves outcomes. And perhaps most importantly—it reminds people that their work matters. We talk about what it really means to hire for joy (hint: it’s not about personality tests), how onboarding sets the emotional tone for an organization, and why optimism is often the braver choice. Rich shares stories from Menlo that demonstrate how intentional culture building can change not just performance—but people. This conversation weaves together storytelling, resilience, and service. It asks leaders to look in the mirror and consider: Take Aways Joy is not a perk — it is a leadership responsibility. Culture doesn’t happen by accident. It is designed, reinforced, and protected. Hiring for collaboration and character beats hiring for résumé shine. Onboarding is storytelling — it teaches people what really matters. Optimism is a discipline, not a personality trait. Service to others is the heartbeat of sustainable joy. Leaders must model presence — joy requires engagement, not distance. Resilient cultures are built on trust, safety, and shared purpose. Storytelling is how leaders transfer belief. Ted Lasso isn’t naïve — he’s intentional.Soundbites “We need joy now more than ever.”“Joy is in the service to others.” “Optimism is the harder path — but it’s the better one.” “Culture is built in the moments no one thinks matter.” “Keep lassoing on.”Chapters 00:00 – Why Joy Belongs in the Leadership Conversation 05:35 – The Business Case for Joy 09:25 – What Joy Actually Means (and What It Doesn’t) 11:09 – Hiring for Collaboration, Not Ego 14:26 – Onboarding as Cultural Storytelling 16:04 – Optimism: Naïve or Necessary? 20:26 – The Hard Work of Protecting Culture 23:57 – If the Leader Isn’t Feeling Joy… Then What? 26:05 – Why Storytelling Changes Everything 28:57 – Service, Purpose, and the Long Game of Leadership