Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * Trademark practice is his core focus. Jim transitioned from family law to IP/trademark law over several years, and today ~95% of his practice is trademark-related such as prosecution, office actions, TTAB work, etc. * YouTube has been a major business driver. He started his channel in 2016 with no strategy, and it grew to ~170,000 subscribers, which was largely fueled by COVID-era viewers. His key advice: be personable, not just informational. Show your personality and life, not just a wall of law books. * He built a membership/subscription model on top of his legal work. Starting from COVID-era courses, he created a monthly membership (~$95/month) offering coaching calls, courses, discounted trademark fees, and value-adds like privacy policy setup. He emphasizes over-delivering to retain members. * Automation and the right tech stack are central to running a lean firm. He uses Clio (case management), Wrike (project management), Dialpad (AI-powered phone/transcription), Paxton AI (legal research), and Zapier to tie it all together. His philosophy: reduce manual tasks so the firm runs itself. * Lawyers should register their own trademarks and build a brand. As states loosen naming restrictions, lawyers can create real brands. Jim holds three registered trademarks for his own business and strongly advocates protecting your brand name before someone else does. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out Hawthorn Law. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty, a business and employment legal document automation tool. Sign up for Gavel, an automation platform for law firms. Visit Law Subscribed to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out Mathew Kerbis’ law firm Subscription Attorney LLC. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe