Learning Machine Content and Coffee

Ruben Ugarte, the founder of Practico Analytics, came on the podcast to talk to us about how companies should be using data. We go over how to increase revenue per user, reduce churn, and gain key insights into customer behavior to build a better SaaS business.

You can find Ruben on Twitter at @ugarteruben on his website at practicoanalytics.com. He also publishes awesome in-depth insightful content on the Practico Analytics blog: practicoanalytics.com/blog/

Building A Multi-Million Dollar Business By Helping Agencies Grow with Alex Berman of Experiment 27

In this episode of Content and Coffee Kimia sits down with Alex Berman of Experiment 27. Experiment 27 helps digital agencies grow by handling all their demand generation and inbound marketing helping them book more meetings and close more deals.

We talk about a wide range of topics from how Alex got started to mistakes he has made along the way, and how he has built his team to run Experiment 27.

If you would like to learn more about Alex and what he is doing you can find him here: http://experiment27.com/ or check out his youtube videos here: https://www.youtube.com/user/alxberman

If you would like to learn more about the host of this episode you can find Kimia here: www.ghostit.co/ or send me an email at kimia@ghostit.co

In this episode of Content and Coffee, Kimia and Sean talk all about SEO. This is SEO 101. How you get started, what you need to know about ranking in Google, and where is the low hanging fruit to maximize your organic traffic.


If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia

Or if you want to email us at kimia@ghostit.co and Sean@north.digital

In this episode of Content and Coffee, Kimia and Sean talk about free trials. Should you offer one? Should you charge right out of the gate? We go in-depth into service and product businesses talking about the merits of trials and what the alternatives are.

If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia

Or if you want to email us at kimia@ghostit.co and Sean@north.digital

In this episode of Content and Coffee, Sean interviews Kimia from Ghostit on how he is doubling down on outbound sales, customer success, and marketing.

You will learn how Ghostit is building out their outbound funnel, creating more trials, and get an inside look into the marketing efforts.

If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ or http://khamidi.com/ for Kimia

Or if you want to email us at kimia@ghostit.co and Sean@north.digital

In this episode of Content and Coffee Kimia interviews Sean from North Digital on how he is growing his agency by saying no to low value customers to focus on higher leverage tasks.

In this episode, you will learn how he prioritizes which customers to go after, what their value is, and how to decide where to focus your time to grow the quickest.


If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia

Or if you want to email us at kimia@ghostit.co and Sean@north.digital