This New Way

Fellow.ai

This New Way (formerly Supermanagers) is a show hosted by Aydin Mirzaee (CEO of Fellow–#1 AI Meeting Assistant) about how real companies are using AI at work. No theory, no fluff — just straight talk with leaders who are testing, implementing, and learning as they go. What you’ll get: How leaders are integrating AI into their teams and processes Honest takes on what’s working, what’s not, and what’s changing Live AI tool demos 👉 Want episode summaries, AI workflow templates, and quick tips from guests? Subscribe to the newsletter: https://thisnewway.com/

  1. -1 J

    How a 4-Person Team Runs a 7-Figure Business with AI | Emil & Cassy Aite

    In this episode, Aydin chats with brothers Emil and Cassy—founders behind Hoppier (snack stipends for teams) and Postbeam (an AI-native LinkedIn content engine). They show how transcripts, voice interfaces, and AI browsers can 10× content output and product velocity for small teams. Demos include: turning transcripts into LinkedIn posts, Postbeam’s “Marv” voice interview, Vercel v0 mockups, and Perplexity’s Comet browser agent. The theme: tiny teams, mighty outcomes—when AI is baked into every workflow. Timeline & Timestamps 01:08 – Hoppier origin: ~1,200 customers, profitable, still founder-run. 03:57 – Why transcripts are gold for creating unlimited content. 05:06 – Demo: pulling a podcast transcript into Claude → strong LinkedIn post hooks. 08:55 – Volume matters: consistency wins; learning from creators like Pablo. 11:15 – Remix vs. original insights: two formulas for content that works. 14:38 – From process to product: Postbeam lands early paying customers. 16:26 – Inside Postbeam: sources, remixing, images, and multi-team member voices. 18:33 – Demo: Marv voice feature interviews you to capture authentic tone. 24:21 – Building with AI: using Vercel v0 for rapid UI mockups and team feedback. 29:16 – Aydin’s day job plug: Fellow.ai meeting assistant. 31:36 – Replit vs. V0 vs. Lovable: pros, cons, and caution for prod-grade apps. 35:58 – Comet browser demo: finding Toyota RAV4s on Marketplace with AI. 42:42 – Tiny but mighty: Postbeam (2 founders + Gen Z cousin) and Hoppier (7-figure biz with 4 ppl). Tools & Technologies Mentioned Claude (Anthropic) — Generates LinkedIn posts from transcripts. ElevenLabs / YouTube Transcript Tools — For pulling transcripts. Postbeam — AI LinkedIn content engine. Marv (inside Postbeam) — Voice interview AI to capture tone. Vercel v0 — Natural language → React UI mockups. Replit / Lovable / Cursor — AI coding platforms, with tradeoffs. Perplexity’s Comet Browser — Agentic browser for automated browsing. Whisper Flow — Voice-first workflow automation. Fellow.ai — AI meeting assistant. Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

    45 min
  2. 2 SEPT.

    AI Teammates that Write Briefs, Draft Blogs & Keep Projects on Track with Marquis Murray

    Host Aydin Mirzaee welcomes Marquis Murray, productivity consultant and YouTuber, to share how AI agents are transforming day-to-day work. Marquis walks through live demos connecting Claude to Asana via MCP to auto-build projects from transcripts, generate executive-ready status PDFs, and create “AI teammates” in Asana that triage requests, draft briefs, write emails/blogs, and route approvals—keeping humans in the loop. Once you see it, you won’t go back to manual setup. Timestamps 0:06 – Why manual project planning is over; AI compresses weeks into minutes. 0:17 – Introducing Marquis Murray. 0:43 – Starting the YouTube channel during lockdowns; documenting Asana learnings. 2:06 – From corporate to consulting; helping teams adopt Asana, HubSpot, Zoom, Slack. 4:05 – Making companies more productive with AI and integrations. 4:53 – Today’s plan: Claude + Asana + agents. 6:06 – Using Claude as a “central AI” via MCP. 8:17 – Building a Customer Appreciation Event project in Asana directly from Claude. 12:20 – Custom fields/sections: what connectors can and can’t create. 13:06 – Finished example: phases, tasks, owners, dates. 14:05 – Feeding transcripts and docs to generate realistic demo projects. 19:05 – “If you’re not doing this yet, start today.” 19:42 – Pulling Asana status into Claude and exporting a polished PDF. 23:34 – Exec-friendly reports: progress bars, metrics, priorities. 24:50 – Asana AI Studio: agents as virtual teammates. 27:23 – Auto-correcting human errors: naming, missing info, duplicates. 29:02 – Agents rename tasks, create briefs, draft assets. 35:42 – Agents gatekeep incomplete requests; ask for specifics. 37:13 – AI-generated campaign brief, email, and blog drafts. 39:08 – Human-in-the-loop approvals before going live. 43:01 – Triage demo: vague video request → structured follow-ups. 45:25 – Auto-created subtasks to collect missing details. 46:33 – “Easy mode” for building agents with natural language. 47:03 – Marquis’s wish: a true AI chief of staff that restructures your day. 48:56 – Where to find Marquis’s tutorials; wrap-up. Tools & Technologies Mentioned Asana — Project management platform; AI Studio builds rule/LLM agents (“teammates”). Claude (Anthropic) — AI assistant used for brainstorming, MCP connections, summaries. Perplexity — AI search and research assistant. HubSpot / Salesforce / Jira — CRM/dev tools commonly integrated with Asana workflows. Zoom & Slack — Core collaboration stack surfaced during remote shift. MCP (Model Context Protocol) — Lets LLMs securely interact with external tools like Asana. Fellow.ai — AI meeting assistant for accurate summaries, action items, and insights. Google Drive, Gmail, Calendar, Canva — Connected apps Claude can use to orchestrate work. Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

    49 min
  3. 26 AOÛT

    How a Chief Engineering Officer Automates Customer Prep, Scheduling & Reports with AI | Ali Pourshahid of Solace

    In this episode of This New Way, Aydin sits down with Ali Pourshahid, Chief Engineering Officer at Solace, to explore how he’s woven AI into his daily routines as a technology executive. Ali shares real demos of how he uses Solace’s Agent Mesh and other AI tools to: Generate security-focused slide decks from Confluence in minutes Schedule a 12-person leadership offsite without lifting a finger Transform messy Word reports into polished heat maps for government updates Automate customer support workflows across Jira, CRM, and internal systems Ali also breaks down how Solace is productizing their internal AI system, why agent-to-agent communication (A2A) is critical, and how to build a culture of experimentation with “AI champions” inside your company. This is a masterclass in how executives can stop just “keeping up” with AI—and instead lead the charge. Timestamps 0:58 – What is Solace and Ali’s role as Head of Engineering 2:09 – Ali’s daily “AI deep hour” and why he treats it like a workout 3:19 – Prepping for a customer security call with AI + Confluence 5:14 – Auto-generated sequence diagrams and value slides in minutes 9:48 – Using Microsoft Copilot to instantly format professional slides 13:35 – AI as an executive assistant: scheduling a 12-person workshop 17:01 – Turning unstructured Word reports into project heat maps 20:07 – Building an AI champions group and lightning talks at Solace 25:05 – Solace Agent Mesh: event-driven architecture for agents 29:01 – Live demo: Automating Jira support tickets with agent workflows 33:33 – Scaling digital employees with orchestrator agents 37:08 – Why evals are critical for testing and deploying AI agents 39:05 – Ali’s habit: always ask “How can I do this better with AI?” 40:08 – What excites Ali most about AI in the next year Tools & Technologies Mentioned: Solace Agent Mesh – Multi-agent orchestration platform built by Solace Confluence – Wiki where AI pulls technical details for slide prep Claude & ChatGPT – LLMs used for connecting to internal tools MCP (Model Context Protocol) – Framework for securely connecting AI to enterprise data Microsoft Copilot – AI inside PowerPoint, Excel, and other Office tools Mermaid – Visualization tool for generating diagrams and heat maps A2A Protocol (Agent-to-Agent) – Open standard for agent communication donated by Google Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

    41 min
  4. 19 AOÛT

    How Motive Uses 1,000+ AI Agents to Boost Productivity by 50% with Maddie Engelmeier

    In this episode of This New Way, Aydin sits down with Maddie Engelmeier, AI leader at Motive, to dive deep into how her team is transforming employee productivity with AI. Motive has set an ambitious company-wide goal: boost productivity by 50%. Maddie shares the three-tier strategy behind this initiative, showcases real AI agents in action—from self-assessment tools to executive account summaries—and explains how Motive fosters an AI-native culture across 100,000 customers and 1.3 million drivers. From using Glean to power performance reviews, to leveraging Notebook LM for instant enablement videos, Maddie gives a behind-the-scenes look at how AI is not just saving time but elevating effectiveness across the company. Timestamps 0:00 – Setting the stage: Motive’s ambitious 50% productivity goal 1:04 – Maddie introduces Motive and her role leading AI initiatives 3:12 – The three-tier AI adoption framework (democratization, automation, transformation) 6:51 – Why Motive adopted Glean and how it evolved from search to an agentic platform 8:08 – Demo: Self-assessment agent for performance reviews 13:06 – How Glean pulls from Slack, Drive, Gmail & more to save recall time 15:19 – Probing reflection questions vs. copy-paste AI output 19:02 – Over 1,000 unique runs: thousands of hours saved in one cycle 19:27 – Stakeholder feedback agent explained 21:21 – Shifting from recall to reflection and effectiveness 23:50 – Demo: Executive account summary agent for customer insights 27:55 – Scaling AI internally: AI labs, Genius Bars & Slack communities 31:00 – Why AI is enhancing—not killing—creativity 32:07 – Notebook LM demo: from docs to enablement videos in seconds 35:27 – How weekly “snippets” create accountability and unblock teams 36:00 – Agents growing faster than employees—future of work projections 38:05 – Scaling adoption with big, relevant use cases 39:09 – Maddie’s outlook: building comfort with experimentation and collaboration Tools & Technologies Mentioned Glean – AI-powered enterprise search and agentic workflow builder, securely connected to company data sources. Notebook LM – Google’s AI notebook that now generates enablement videos instantly from documents. Salesforce, Slack, Google Drive, Gmail, Confluence – Data sources integrated into Motive’s AI agents for recall and analysis. Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

    41 min
  5. 12 AOÛT

    Scaling a Two-Person Agency to 200 Million Views Using AI with Ethan Hochberg

    Ethan Hochberg and his partner have built three AI-powered X personas that rack up 200 million views annually—all while running a lean creative agency for AI and tech brands. These aren’t just vanity accounts; they’re distribution engines that feed into their core business. In this episode, Ethan walks us through: - How they blend AI content generation with a human touch to keep posts authentic and engaging. - The Grok Deep Search workflow they use to find and validate influencers in minutes (a task that used to take days). - A multi-step outreach strategy that personalizes every message for higher response rates. - How to brainstorm and produce short-form video content with V GPT for TikTok, Reels, and Shorts—without a production studio. - This is a masterclass in using AI tools not just to save time, but to elevate the quality of your marketing while running a “tiny team.” Timestamps 02:45 – From AI Marketing Directory to running a creative agency 04:48 – Tiny teams, big results with AI workflows 06:25 – Demo 1: Grok Deep Search for influencer discovery 08:15 – Why influencer marketing is more relevant than ever 12:29 – Grok’s validation process: avoiding fake engagement 15:25 – Applying the workflow beyond influencers (newsletters, blogs, PR) 17:51 – Using AI to think strategically, not just automate 22:09 – The output: influencer tables in minutes 24:01 – Demo 2: Personalized outreach angle generator 28:01 – Applying this to PR and content partnerships 32:00 – Demo 3: V GPT for short-form AI video creation 37:40 – How much of your feed is already AI-generated? 40:00 – Matching viral templates to your niche for higher watch time 41:50 – Using AI video tools mainly for brainstorming content ideas 42:56 – How to connect with Ethan Tools & Technologies Mentioned Grok – AI chatbot from X with live access to the Twitter feed; ideal for influencer discovery and current-event research. Grok Deep Search – Paid Grok feature ($8/mo with X Premium) that crawls hundreds of live sources for validated results. ChatGPT + GPT Store – OpenAI’s platform for custom GPTs, used here to integrate with video creation tools. V GPT – AI video generator with realistic avatars, captions, and voiceover. CapCut (mentioned) – Popular editing tool; V GPT is positioned as a more advanced alternative for avatar-driven content. Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows. Ethan's website: https://marketingguys.co/

    43 min
  6. 5 AOÛT

    AI Writes, Designs & Sends Your Newsletter in 30 Minutes with Alex Lee of Cadre AI

    Alex Lee joins the show to walk us through an end-to-end automated newsletter generator built using N8N, Airtable, and generative AI. From aggregating news and generating summaries to crafting branded HTML and distributing it via email, Alex shows how businesses can reduce newsletter production from 6 hours to 30 minutes. He also shares how Model Context Protocol (MCP) is enabling real-time access to company data, explains his decision-making process between using workflow automation tools vs. vibe coding, and previews what's next in AI-powered business automation. Timestamps: 00:23 – Welcome Alex Lee: Career journey from SAP to Google to AI consulting 01:31 – How ChatGPT changed his mind about NLP 02:38 – Why Alex is focused on AI enablement for businesses 03:36 – Use case #1: AI-powered newsletter generator 04:49 – The manual pain of newsletter creation 06:12 – Why email is the best owned marketing channel 07:25 – Step-by-step demo: Aggregating articles, adding context, and generating drafts 09:09 – Human-in-the-loop editing and brand tone tuning 10:01 – HTML generation and branded email output 11:03 – Use cases beyond marketing: Internal custom newsletters 15:26 – Why Airtable powers the backend of the workflow 17:27 – Behind the scenes: N8N automation workflow overview 20:26 – Tool selection: When to use N8N vs. Zapier vs. Make 21:49 – Hosting your own N8N instance for cost efficiency 24:04 – How clients send the generated newsletter (Mailchimp, HubSpot, EasyMail) 27:12 – Vibe coding vs. workflow automation: which path to choose? 28:41 – Why Lovable stands out among V0, Replit, Cursor 30:19 – Benefits of prototyping and vibe coding for non-technical folks 31:24 – What is MCP and why it matters 33:05 – Example: Using Claude + MCP to search Google Drive and draft an executive summary 38:59 – AI-powered time tracking via calendar and file analysis 40:58 – What’s next: legacy system integration, coding agents, MCP standardization 42:39 – How to contact Alex Tools and Technologies Mentioned: N8N – Open-source workflow automation platform used to orchestrate the newsletter process Airtable – Serves as the data layer and user interface for non-technical users Claude (Anthropic) – Used for summarization, HTML generation, and MCP interaction MCP (Model Context Protocol) – Enables AI models to access external systems like Drive and calendars in real time Zapier, Make – Workflow automation tools considered depending on client preference Lovable – No-code/low-code app builder that successfully integrates with Supabase and OpenAI HubSpot, Mailchimp, EasyMail – Email service providers used to distribute the newsletters Supabase – Backend database often used in vibe-coded apps Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

    43 min
  7. 30 JUILL.

    AI SDR Books $200K/Month in Sales Calls with Tom Crawshaw

    In this episode of This New Way, Aydin sits down with Tom Crawshaw, founder of an AI automation agency, to explore how he built an AI SDR (Sales Development Rep) system that books over $200,000 in sales calls per month—completely automated and with no humans in the loop. Tom breaks down the tech stack, the flow of conversations, and why these two-way AI-powered chats sound so natural that they’re almost undetectable as bots. He also shares how this system scales personalized customer conversations at a fraction of the cost, and how similar workflows can be applied to everything from e-commerce abandoned carts to B2B demo follow-ups. Timestamps: 1:15 – Tom’s background and pivot from email/SMS marketing to AI automation 2:57 – Why AI enables true two-way conversations at scale 4:06 – Building custom AI SDR agents vs. off-the-shelf chatbots 6:09 – Live demo: Booking a sales call through the AI SDR workflow 10:13 – How the system qualifies leads and handles objections 12:04 – Tech stack breakdown: Go High Level, N8N, Twilio, and A2P verification 17:02 – Under the hood: prompts, custom fields, and conversation logic 23:00 – Automating what 1,000 SDRs would do manually 27:04 – Costs: Running conversations at $0.25 each 29:25 – Other use cases: abandoned carts, B2B no-show follow-ups, e-commerce 34:00 – Context files: training AI on viral posts and high-performing copy 38:14 – Prompt Cowboy: turning lazy prompts into viral-ready content 40:29 – Where to follow Tom and learn more about AI SDR systems Tools & Technologies Mentioned: Go High Level – CRM platform used for SMS automation and pipeline management N8N – Workflow automation tool connecting AI agents and custom scripts Twilio – SMS and WhatsApp messaging infrastructure A2P Verification – Compliance process required for sending business SMS in the US and Canada OpenAI / Claude – LLMs powering natural language conversations Prompt Cowboy – Tool for turning simple prompts into fully structured, optimized ones for better AI output Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

    42 min
  8. 22 JUILL.

    AI Becomes Your Personal Mentor and Builds Custom Dashboards with Rob Williams

    In this episode, Aydin sits down with Rob Williams, a former Chief Product Officer turned AI consultant, to explore the future of work, apps, and personal development—powered by generative AI. Rob demos Limitless, an AI pendant that helps him become a better human, and Claude Code, an agentic AI development environment that builds apps like a team of tireless developers. Plus, he shares his game-changing discovery-to-deliverable workflow that cuts a week’s worth of consulting into a single day. Timestamps: 01:00 – Rob’s tech background and founding an AI consultancy 05:01 – Demo 1: Limitless AI pendant – the wearable mentor 08:19 – Rob’s daily AI automations for personal growth 10:28 – The privacy dilemma and how Rob handles it 13:35 – Society’s shifting comfort with constant recording 18:20 – Rewind: screen-tracking AI and quantified work 21:16 – Dystopia or augmentation? Competing views on AI ubiquity 27:02 – Demo 2: Claude Code – a real agentic AI dev experience 33:10 – Claude Code spins up dashboards from Excel in minutes 37:39 – Debugging and security auditing with Claude 40:20 – Rob’s gamified AI-powered habit tracker 41:47 – Claude Code for prototyping with dev teams 44:47 – Implications: Will dynamic apps kill the App Store? 47:00 – AI as the new operating system 50:26 – Future: UIs disappear, apps build themselves 52:00 – Demo 3 (Explained): Deep research AI for consulting workflows 54:00 – Talking for the AI: How Rob narrates calls for context 58:30 – Why you must rethink—not just speed up—your workflows 59:36 – Two more tips (in newsletter only!) Tools & Technologies Mentioned: Limitless (limitless.ai) – Wearable AI pendant that records, transcribes, and summarizes your day with daily automations and feedback loops. Claude Code – Anthropic’s CLI tool for building full applications using agentic AI workflows, including dependency management and debugging. Rewind – Screen-capturing app that logs your activity with searchable recall capabilities. Fellow – AI meeting tool that transcribes and summarizes meetings. Used by Rob for work-related action tracking. Typora – Markdown editor Rob uses to annotate and refine AI outputs. Deep Research – Rob’s name for his long-context LLM-based analysis prompt stack, used for summarizing 20+ hour discovery projects. RescueTime – Productivity analytics tool used to track app usage and categorize time spent. 👉 Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

    1 h 1 min
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À propos

This New Way (formerly Supermanagers) is a show hosted by Aydin Mirzaee (CEO of Fellow–#1 AI Meeting Assistant) about how real companies are using AI at work. No theory, no fluff — just straight talk with leaders who are testing, implementing, and learning as they go. What you’ll get: How leaders are integrating AI into their teams and processes Honest takes on what’s working, what’s not, and what’s changing Live AI tool demos 👉 Want episode summaries, AI workflow templates, and quick tips from guests? Subscribe to the newsletter: https://thisnewway.com/

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