47 episodes

Let’s Talk Marketing is a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, this podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more. And it offers engaging and informative discussions to help you stay up-to-date on the latest marketing trends and take your marketing skills to the next level.

Let's Talk Marketing Katya Allison

    • Business

Let’s Talk Marketing is a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, this podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more. And it offers engaging and informative discussions to help you stay up-to-date on the latest marketing trends and take your marketing skills to the next level.

    Strategies for Creating a Strong Brand with Archita Fritz

    Strategies for Creating a Strong Brand with Archita Fritz

    This episode of "Let's Talk Marketing" explores the world of marketing with Archita Fritz, a fractional CMO specializing in product marketing for startups and scale-ups. Discover Archita's journey from engineering to marketing, her passion for growth, and the essential elements needed for building a strong brand. This episode is packed with actionable insights on brand building, customer engagement, and navigating marketing challenges.
    Listeners will walk away with insights on:
    - Importance of understanding your audience for effective marketing.
    - Build emotional connections even with non-glamorous products.
    - Clear messaging trumps cleverness in brand communication.
    - Founder-led marketing can be effective for startups with limited budgets.
    - The role of culture in driving sustainable business growth.
    - Global market entry requires understanding local customer needs.
    - Responsible marketing involves aligning profit with purpose for long-term success.
    Follow Archita on LinkedIn - https://www.linkedin.com/in/architafritz
    Follow Archita on Instagram - @embracingonly
    www.readysetbold.com
    www.embracingonly.com

    • 51 min
    Authentic Customer Connections in Marketing with Maria Sipka

    Authentic Customer Connections in Marketing with Maria Sipka

    This episode of "Let's Talk Marketing" explores customer connections in marketing. Host Katya Allison interviews Maria Sipka from Linqia about meaningful customer connections through authenticity. Maria shares how she uses social listening and hashtags to gain insights into people's lives. She challenges brands to connect through vulnerability instead of just selling. For those struggling to personalize, Maria provides advice on voice of customer research. The discussion also explores challenges women entrepreneurs face and how to turn weaknesses into strengths. Insights around balancing career and motherhood through quick decision-making are shared. The value of communities for support and unlocking potential rounds out the episode. Listeners will walk away with impactful learnings around customer relationships and personal growth.

    Listeners will walk away with insights on:
    Developing deep customer insights through social listening and hashtags Connecting through vulnerability and intimacy rather than just sellingInvolving customers through authentic research like real conversationsOvercoming self-doubt and challenges as a woman entrepreneur Balancing career and motherhood through quick decision-makingEmbracing weaknesses and turning them into strengthsBuilding internal and external communities for support and growth
    Sign up for the Linqia Newsletter
    Follow Maria on LinkedIn
    Follow Maria on Twitter
    Follow Maria on Instagram

    • 55 min
    Mastering Brand Consistency: Balance, Recognition and Creativity

    Mastering Brand Consistency: Balance, Recognition and Creativity

    This episode of "Let's Talk Marketing" explores brand strategy and influencer marketing in today's digital landscape. Host Katya Allison interviews Denise Vitola about her career journey starting in sports marketing and transitioning to leading influencer programs.
    Denise emphasizes the importance of truly listening to consumers and developing brand strategies based on their feedback rather than rigid guidelines. She advocates for staying consistent with your brand identity while acknowledging changing trends. And also discusses the value influencers provide when authentically sharing relatable stories that align with a brand's tone.
    When it comes to measuring influencer marketing success, she recommends aligning metrics with specific marketing funnel goals like awareness or purchase intent. Leverage Nielsen ratings and MTA tags to holistically measure ROI against other tactics and don’t forget to involve multiple touchpoints and infrastructure for comprehensive measurement.
    Katya and Denise discuss absorbing new ideas from diverse content on various platforms for inspiration and perspectives. How taking calculated risks and reframing failures as learning opportunities can help you stay nimble in a changing landscape.
    Listeners will walk away with insights on:
    - Developing consumer-led brand strategies through feedback
    - Ensuring influencer content is authentic and consistent with your brand
    - Measuring influencer marketing across awareness, engagement, sales metrics
    - Gaining inspiration and perspectives from thought leaders on different platforms
    - Embracing risks and failures as opportunities for growth and innovation

    Follow Linqia
    Follow Denise on LinkedIn or Instagram

    • 47 min
    Unlocking the Power of Video and Personal Branding in Marketing with Loreta Tarozaite

    Unlocking the Power of Video and Personal Branding in Marketing with Loreta Tarozaite

    This episode explores the pivotal role of personal branding for both executives and their companies. Guest Loreta Tarozaite shares her insights on how leaders can leverage their personal brand to build authority, enhance visibility and boost their organization's reputation. 
    What You'll Learn:

    How personal branding builds thought leadership and credibility for executivesThe value of video content for enhancing personal and corporate brands Tips for overcoming fears of public speaking and being "on camera"Strategies for engaging authentically on social media as an executiveThe importance of continuous innovation in marketing strategiesBest practices for elevating your presence on LinkedInAdvice for hiring the right talent for your growing brandsExamples of executives with strong personal brands like Gary Vee and Richard Branson Insights on humanizing corporate brands and storytelling
    Follow Loreta Today - https://www.loreta.today/executive-company-presence-checklist-complimentary

    • 46 min
    Influencer & Content Marketing Insights with Keith Bendes from Linqia

    Influencer & Content Marketing Insights with Keith Bendes from Linqia

    Influencer and Content Marketing Insights with Keith Bendes
    Welcome to another exciting episode of the Let's Talk Marketing podcast! This week, our host delves into the career journey and expertise of Keith Bendes, a seasoned marketing professional specializing in influencer marketing. Keith shares invaluable insights on content marketing, event marketing, and the critical importance of understanding sales in the marketing field.
    What you'll learn in this episode:
    The importance of content in marketingBalancing marketing strategies and moving down the funnelLeveraging social media for education and entertainmentThe importance of events in marketingThe role of influencers in B2B marketing
    Follow Keith Bendes on LinkedIn.
    Follow Linqia on LinkedIn.
    Listen to the Creator Economy Live podcast.

    • 47 min
    The Art of Perfecting Imperfect Marketing with Daniel Schotland of Linqia

    The Art of Perfecting Imperfect Marketing with Daniel Schotland of Linqia

    On this episode, Katya Allison delves into the world of marketing with Daniel Schotland, Chief Operating Officer of Linqia. Daniel shares his insights on the pivotal role of email marketing and influencer strategies in today’s digital landscape.

    Key Takeaways:

    (03:19) The underestimated value and impact of email marketing.
    (04:03) Generational shifts in email marketing usage.
    (04:32) Daniel Schotland talks about his current role as COO of an influencer marketing technology company.
    (06:48) The integration of influencer content across digital platforms.
    (09:42) Creating great experiences in marketing.
    (12:58) The necessity of human interaction in marketing.
    (19:16) Translating technical aspects into compelling marketing narratives.
    (26:34) The interaction between upstream and downstream marketing.
    (34:30) The importance of adopting a test-and-learn approach in marketing initiatives.



    Resources Mentioned:

    Daniel Schotland - https://www.linkedin.com/in/dschotland/
    Linqia - https://www.linqia.com/




    Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.



    #Marketing #Branding #Advertising #SocialMedia

    • 42 min

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