Leverage Your Podcast Show

Lyndsay Phillips
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.

  1. 2D AGO

    Discover Your Authentic Speaker Style With April Pertuis

    Guesting on podcasts is more than showing up, answering questions, and giving good tips. You want to captivate the audience and connect with them by delivering your message in a way that truly connects with the audience, without being someone you are not.  My guest today, April Adams Pertwee, breaks down the four core speaker archetypes to help you find your own authentic style. Understanding whether you're a visionary, authentic, strategic, or empathetic communicator is the key to unlocking your natural charisma on any podcast. Tune in to discover how to lean into your communication superpower, making every guest appearance more impactful and a lot less stressful. What You'll Learn:  Your speaker archetypes and what it reveals about you. The number one rule if you want to connect with listeners on podcasts.  How to weave in compelling stories, even if you think you have none to tell. Why understanding your style helps you connect with every type of person in an audience. Understand your communication strengths to perform better on podcasts  Hear the story of speakers who can ditch their plan and still captivate an audience.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    42 min

  2. APR 20

    Applying Narration Secrets to Create an Audiobook and a Better Podcast with Jeremy Schreifels

    Podcasting isn't the only audio medium. Audiobooks are another, which, if you are an author or looking to be one, is a key asset to get more book sales and readers. The idea of spending hours in a studio reading your own words, trying not to sound stiff or monotone, is enough to make anyone put it off indefinitely.  Executive producer Jeremy Shrifels joins the show to completely reframe how we approach narrating our work. He shares how he coaches authors to speak the book in a way that holds listeners' attention, connects with the audience, and brings stories to life. These same techniques can be taken straight from the recording studio to your podcast, helping you connect with your listeners on a much deeper level.   What You'll Learn: 🎧Why narrating your own book creates a more authentic connection with your audience. 🎧The simple format change that helped one author finally reach her core audience. 🎧The one thing to know about vocal dynamics that makes your delivery more powerful. 🎧How to calculate the time commitment required for recording your audiobook. 🎧How to leverage the audiobook for more print sales  🎧Tips for podcasters to use the same principles to make their episodes more compelling    Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    38 min

  3. APR 7

    The Strategy Behind Podcast Guesting Goals (Most Get This Wrong)

    Appearing as a guest on podcasts is a powerful tool, but many guests don't always see the results they were hoping for. One common reason is not having a clear objective going into the interview. When you haven't decided what you want from the conversation, it's easy to default to simply sharing valuable insights and hoping something comes from it. It's also natural to want multiple outcomes from guesting, like generating leads, building authority, creating content, and forming collaborations. But when everything is the focus, your efforts can become a bit scattered. Your preparation may not fully align with your message, and your follow-up can be inconsistent. To create more intentional results, you need a podcast guesting game plan. This is a clear approach where everything you do—before, during, and after the interview—is aligned with a specific goal. Let's explore the most common goals and how your strategy can support each one.   What You'll Learn  How to choose the right goal for your podcast guesting (and why trying to get everything backfires) The difference between guesting for leads, content, visibility, and collaborations and the strategies you need for each How to structure your interviews so they bridge the gap between audience pain and your offer What to change in your talking points to create authority-boosting micro content How to guide the interview using a "conversation compass" instead of hoping it flows Why your current guesting approach isn't converting and the small shifts that change everything How to build a before, during, and after game plan so every interview actually moves your business forward Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    23 min

  4. MAR 23

    How Podcast Guests Use Story Soundbites to Attract Clients

    It's incredibly frustrating to be a podcast guest, share a ton of value, and get great feedback from the host, only to hear crickets from the audience afterward. You know your expertise can help people, but for some reason, it's not translating into actual leads or clients. The problem isn't what you know; it's how you're communicating it.  Facts and tips alone don't move listeners to action, but strategic stories do. In this episode, I'll show you how to craft compelling story soundbites that demonstrate your value, build instant authority, and make ideal clients feel like they absolutely have to work with you. What You'll Learn:  The 3 critical things that stories do as a positioning tool.  How to structure a concise story that hooks the listener and showcases your brilliance. The one part of your story that most people skip actually builds your credibility. What the guest with 30 interviews and no leads was missing in his stories. How to demonstrate your expertise without sounding like you are sharing a testimonial.  The 3-piece framework of every story soundbite  How to avoid unintentionally undervaluing your work    Head to https://LeverageYourPodcastShow.com to read the blog >>Book a 2 Hour 1:1 Story Soundbite Session and craft 3-4 strategic stories for podcast interviews, emails and social content. Email info@smoothbusinessgrowth.com for details  >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    18 min

  5. MAR 9

    Finding Your Next Client In Someone Else's Audience with Bryan Harris

    If you've ever tried to grow your business through content alone, you know how much work it can be. Writing posts, recording videos, learning SEO, keeping up with social media… it can start to feel like a full-time job on top of running your business. And even when you're consistent, the growth can feel frustratingly slow.  In this episode, Bryan Harris of Growth Tools shares a completely different way to get in front of the right people, without spending all your time creating content.   What You'll Learn:  Why borrowing audiences is a faster path to attracting new clients. The one thing Dr. Phil did to leverage Oprah's audience and build an empire. How a marketer with 100 subscribers got his next 1,000 subscribers overnight. Three surprising criteria for finding the perfect promotional partner for your business. The REAL job of your lead magnet. The simple math for how 1,000 downloads can lead to a six figure income. What you need to know about affiliate links before you partner with other creators. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    36 min

  6. FEB 23

    Turning Your Podcast into Your #1 Sales Conversion Tool with Dave Dubeau

    Many podcasters pour their heart and soul into their show, constantly chasing more downloads with the hope that some listeners might eventually become clients. It can be an exhausting and slow path to seeing a real return on all that hard work.  My guest, Dave Dubeau, flips that entire model on its head, using a system that transforms a podcast into a direct sales conversion tool. He explains how to stop chasing leads and instead have your dream clients come directly to you for a conversation. This episode will show you how to finally make your podcast a predictable client generation machine instead of just another content platform.   What You'll Learn Why focusing on your guest, not your listeners, is the faster path to monetizing your show. How to turn your podcast into a consistent and reliable client conversion tool. The one question to ask during an interview that sets up the post-show conversation. How to smoothly transition from an interview to a sales call without feeling salesy. Learn the simple steps to take after your interview to secure a follow-up call. Why the name of your show is critical for attracting your ideal guests to interview. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    39 min

  7. FEB 9

    Mastering Podcast Pitching: From Finding Your Angle to Getting Booked with Alice Draper

    It is incredibly frustrating to send out dozens of podcast pitches and hear nothing but crickets in return. You might even start to wonder if your approach is all wrong and you sound just like everyone else in a crowded inbox.  My guest, Alice Draper, explains why the secret to getting booked has less to do with your resume and more to do with your story. We dive into the critical steps you need to take before you even think about pitching, from identifying your unique position to finding your emotional hook. This conversation will give you the tools to stop blending in and start getting booked on the shows you have always wanted to be on. What You'll Learn:  Why you must find your unique market position before you start pitching podcasts. The one thing you have that will make your pitch completely irresistible to hosts. How a rejection from a famous author can become your most powerful booking tool. How to find the right podcasts for your message beyond the obvious choices. How to craft talking points that make a host instantly see the value you offer. The right way to personalize your pitch that shows you've actually done your research. Why pitching a generic topic is the fastest way to get your email deleted. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    33 min

  8. JAN 26

    How to Turn Your Podcast into a Thriving Business Ecosystem

    Many podcasters launch their show with big dreams, but have a hard time using it to grow their business effectively. It's easy to get caught up in the pressure for massive downloads and major sponsors, feeling like you are falling behind if you are not monetizing from day one.  My guest, Jenn Trepeck, navigated this exact path, transforming her health coaching side gig into a thriving brand centered around her podcast, Salad with a Side of Fries. She shares her exact playbook on building a cohesive business ecosystem, creating multiple revenue streams like memberships and brand partnerships without needing a million downloads. Tune in to learn how she built a strategic, profitable show that became the core of her entire business. What You'll Learn:  How to build a simple membership that bridges the gap for your audience. Why having a cohesive brand across your business and podcast is essential for growth. Why getting her first "hater" was actually a key indicator that she was on the right track. Discover a simple language shift to create a deeper connection with your one listener. How to shorten your learning curve when launching your podcast to get results faster. Ways of integrating your podcast into your business ecosystem so it helps you make money.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

    45 min
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This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.

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