Lyfe by the Horns

Dustin Lunde

Lyfe By The Horns is about having honest conversations with entrepreneurs, leaders, and people committed to doing meaningful work—while also trying to be present at home, take care of their health, and grow in their faith. Every week, I sit down with folks who are navigating the highs and lows of business and life. We talk about what’s working, what’s not, and what it really looks like to build something that lasts—without sacrificing the things that matter most. This podcast isn’t about hacks, hype, or pretending to have it all figured out. It’s about showing up, learning from each other, and doing the work it takes to lead well—in business, at home, and everywhere in between. If you're someone who wants to grow without losing yourself in the process, I think you’ll get a lot out of these conversations.

  1. 061: THE SERIAL ENTREPENEUR TRAP - Why Doing More Is Killing Your Growth

    4D AGO

    061: THE SERIAL ENTREPENEUR TRAP - Why Doing More Is Killing Your Growth

    Most people think doing more creates success. That’s not the full story. Because more doesn’t always mean progress and the more you add, the more you divide your attention, your energy… and your results. In this episode of Lyfe by the Horns, Dustin Lunde sits down with Nick Morrill to break down the serial entrepreneur trap; and why so many driven people stay stuck, not because they’re failing… but because they’re constantly starting over. This conversation challenges one of the most common beliefs in business: that more ideas, more opportunities, and more movement equal growth. Instead, Dustin and Nick unpack the uncomfortable truth, that distraction often disguises itself as ambition, and that starting is easy… but staying is where everything gets exposed. From split focus and burnout to leverage, discipline, and identity, this episode reveals what it actually takes to build something that lasts — and why most people never get there. If you’ve ever felt like you’re doing more… but getting nowhere. This is the conversation you need. ⏱️ WHAT YOU’LL LEARN Why doing more can actually slow your progress The difference between leverage and distraction Why most people don’t fail — they leave too early How split focus kills momentum and results The hidden cost of saying yes to everything Why discipline matters more than opportunity How to shift from starting to actually building 🎙️ ABOUT THE SHOW Lyfe by the Horns is where experienced entrepreneurs, operators, and leaders unpack the real decisions that shape organizations — the ones most business podcasts avoid. 🔥 FOLLOW LYFE BY THE HORNS Instagram: @officiallyfebythehorns TikTok: @lyfebythehorns 🤝 Connect with Nick Morrill Instagram: @nickmorrill Facebook: Nick Morrill LinkedIn: Nick Morrill 🚀 JOIN LIMITLESS LEADERS The leadership system for men who refuse to rely on control, proximity, or micromanagement. Weekly live trainings. Real systems. Real leadership. Apply now: ⁠⁠https://limitless.lyfebythehorns.com/⁠⁠ 📈 WORK WITH BESTLYFE GROUP Scale smarter. Lead better. Learn more: ⁠⁠https://bestlyfegroup.com/contact-us⁠⁠ 👍 Like, subscribe, and share this episode with someone who needs to hear this. leadership, entrepreneurship, focus, discipline, business growth, high performance, leverage, productivity, self mastery, mindset

    1h 23m
  2. 060: HOW TO BEAT FEAR & Train Your System

    APR 7

    060: HOW TO BEAT FEAR & Train Your System

    Most people think fear is the problem. That’s not the full story. Because fear isn’t something you eliminate — it’s something you learn to operate with. And the more you try to avoid it, the more it controls your decisions, your behavior, and ultimately… your life. In this episode of Lyfe by the Horns, Dustin Lunde sits down with Neal Phalora to break down why high performers still feel stuck, anxious, and unfulfilled — even when they’re doing everything “right.” This conversation goes beyond mindset and into the nervous system — the hidden driver behind your reactions to fear, pressure, success, and uncertainty. From self-sabotage and burnout to identity, emotional regulation, and capacity, this episode uncovers what’s really happening beneath the surface — and why awareness alone isn’t enough to change it. If you’ve ever felt like you know what to do… but still don’t do it — this is the conversation you’ve been missing. ⏱️ WHAT YOU’LL LEARN Why you don’t overcome fear — you train for it Why self-awareness doesn’t change behavior How your nervous system drives your decisions Why high performers burn out and self-sabotage The difference between thinking differently and actually changing How to build the capacity to handle pressure, fear, and growth 🎙️ ABOUT THE SHOW Lyfe by the Horns is where experienced entrepreneurs, operators, and leaders unpack the real decisions that shape organizations — the ones most business podcasts avoid. 🔗 CONNECT WITH NEAL PHALORA Instagram: @nealphalora 🔥 FOLLOW LYFE BY THE HORNS Instagram: @officiallyfebythehorns TikTok: @lyfebythehorns 🚀 JOIN LIMITLESS LEADERS The leadership system for men who refuse to rely on control, proximity, or micromanagement. Weekly live trainings. Real systems. Real leadership. Apply now: ⁠https://limitless.lyfebythehorns.com/⁠ 📈 WORK WITH BESTLYFE GROUP Scale smarter. Lead better. Learn more: ⁠https://bestlyfegroup.com/contact-us⁠ 👍 Like, subscribe, and share this episode with someone who needs to hear this. leadership, nervous system, fear, high performance, emotional regulation, self mastery, entrepreneurship, mindset, business leadership, personal development

    1h 26m
  3. 059: THE DARK SIDE OF LEADERSHIP - How to Confront the Parts of Yourself That Hold You Back

    MAR 31

    059: THE DARK SIDE OF LEADERSHIP - How to Confront the Parts of Yourself That Hold You Back

    Most people think leadership is about strength. That’s not the full story. Because leadership doesn’t just elevate you — it exposes you. The pressure, the decisions, the responsibility… all of it has a way of bringing out parts of you you didn’t even know were there. In this episode of Lyfe by the Horns, Dustin Lunde sits down with Miles Welch to break down the dark side of leadership — the internal battles most leaders face but rarely talk about. From insecurity and ego to failure, self-preservation, and pressure, this conversation uncovers what really happens when you step into leadership — and how those unseen forces shape the way you lead. If you lead people, this is the side of leadership you can’t afford to ignore. ⏱️ WHAT YOU’LL LEARN Why leadership feels lonely — and why that’s necessary How insecurity quietly drives decision-making The difference between serving the mission vs protecting yourself Why leaders start playing not to lose How pressure reveals what’s really inside you The framework to confront and manage your “dark side” 🎙️ ABOUT THE SHOW Lyfe by the Horns is where experienced entrepreneurs, operators, and leaders unpack the real decisions that shape organizations — the ones most business podcasts avoid. 🔗 CONNECT WITH MILES WELCH Instagram: @themileswelch LinkedIn: Miles Welch Web: www.northstartraining.com 🔥 FOLLOW LYFE BY THE HORNS Instagram: @lyfebythehorns TikTok: @lyfebythehorns 🚀 JOIN LIMITLESS LEADERS The leadership system for men who refuse to rely on control, proximity, or micromanagement. Weekly live trainings. Real systems. Real leadership. Apply now: ⁠https://limitless.lyfebythehorns.com/⁠ 📈 WORK WITH BESTLYFE GROUP Scale smarter. Lead better. Learn more: ⁠https://bestlyfegroup.com/contact-us⁠ 👍 Like, subscribe, and share this episode with a man who needs this conversation. leadership, leadership development, business leadership, team culture, entrepreneurship, management, self awareness, leadership mindset, ceo mindset, leadership skills

    1h 13m
  4. 058: LEADER DYSMORPHIA - You’re Not the Leader You Think You Are

    MAR 24

    058: LEADER DYSMORPHIA - You’re Not the Leader You Think You Are

    Most leaders believe they’re doing a good job. That’s the problem. Because leadership has a strange way of distorting reality. The higher you climb, the less honest feedback you receive. Over time, the leader you think you are can drift far from the leader your team actually experiences. In this episode of *Lyfe by the Horns*, Dustin Lunde sits down with JC Hite, Founder of Hite International, to break down leadership dysmorphia — the gap between perception and reality inside organizations. From hiring and culture to AI, accountability, and feedback, this conversation exposes the blind spots that hold leaders back — and what it actually takes to build a team that believes in what you’re building. If you lead people, this is a conversation you can’t afford to ignore. ⏱️ WHAT YOU’LL LEARN - Why leaders lose honest feedback as they grow - The real reason employees leave (it’s not money) - How AI is amplifying top performers — not replacing them - Why culture is built horizontally, not just top-down - The difference between being liked and being respected - How to actually measure your effectiveness as a leader 🎙️ ABOUT THE SHOW *Lyfe by the Horns* is where experienced entrepreneurs, operators, and leaders unpack the real decisions that shape organizations — the ones most business podcasts avoid. 🔗 CONNECT WITH JC HITE Instagram: @jc.hite + @hiteinternational LinkedIn: JC Hite 🔥 FOLLOW LYFE BY THE HORNS Instagram: @lyfebythehorns TikTok: @lyfebythehorns 🚀 JOIN LIMITLESS LEADERS The leadership system for men who refuse to rely on control, proximity, or micromanagement. Weekly live trainings. Real systems. Real leadership. Apply now: https://limitless.lyfebythehorns.com/ 📈 WORK WITH BESTLYFE GROUP Scale smarter. Lead better. Learn more: https://bestlyfegroup.com/contact-us 👍 Like, subscribe, and share this episode with a man who needs this conversation. leadership, leadership development, business leadership, team culture, entrepreneurship, management, self awareness, leadership mindset, ceo mindset, hiring, company culture, leadership skills

    59 min
  5. 057: FROM FAILURE TO FREEDOM: How Faith Elevated Our Marriage, Business, and Life

    MAR 17

    057: FROM FAILURE TO FREEDOM: How Faith Elevated Our Marriage, Business, and Life

    Most people see the version of a man that exists today — the success, the discipline, the strong marriage. What they don’t see… is the road that led there. In this episode of Lyfe by the Horns, Dustin and Nick open up about the battles men fight in silence: Growing up with distant fathers Performance-driven identity Addiction and destructive habits Nearly losing everything that mattered This isn’t a highlight reel. It’s the truth. From rock bottom to redemption, this conversation breaks down what it actually takes to rebuild your life — as a man, a husband, and a leader. What You’ll Learn Why addiction often starts as “coping” The moment everything has to change How to rebuild trust in marriage after damage Why most men get their priorities backwards How faith reshapes identity, leadership, and purpose This episode is for the man who looks strong on the outside… but feels like he’s carrying everything alone. Because the truth is — you’re not meant to. 🎧 Listen & Watch Available on YouTube, Spotify, and Apple Podcasts 👉 Link in Bio 🤝 Connect with Nick Morrill Instagram: @nickmorrill Facebook: Nick Morrill LinkedIn: Nick Morrill 🔥 Follow Lyfe by the Horns Instagram: @lyfebythehorns TikTok: @lyfebythehorns 🚀 Join LIMITLESS LEADERS The leadership system for men who refuse to rely on control, proximity, or micromanagement. Weekly live trainings. Real systems. Real leadership. Apply now: https://limitless.lyfebythehorns.com/ 📈 Work With BestLyfe Group Scale smarter. Lead better. Learn more: https://bestlyfegroup.com/contact-us 👍 Like, subscribe, and share this episode with a man who needs this conversation.

    1h 15m
  6. 056: HIRING MISTAKES LEADERS MAKE - How your values determine who you hire and keep in 40mins

    MAR 10

    056: HIRING MISTAKES LEADERS MAKE - How your values determine who you hire and keep in 40mins

    Every leader says they want great people. But long before someone proves they can do the job, you’ve already shown them what gets rewarded, what gets ignored, and what gets tolerated. In this episode of Lyfe by the Horns, Jarvis Gatlin sits down with Dustin Lunde to unpack the uncomfortable truth about leadership and hiring: you are already hiring your values. They break down why culture is never built from a handbook, why resumes can be misleading, how weak accountability creates broken teams, and why the standards you live by matter more than the standards you write down. This is a conversation about leadership, ownership, hiring, coachability, company culture, and the very real cost of tolerating the wrong behavior. In this episode: Why leaders often hire talent and ignore character The difference between aspirational values and real values How culture is shaped by what leaders tolerate Why coachability is non-negotiable The danger of leaders asking for standards they don’t live by Why broken culture pushes out your best people How accountability creates stronger teams and stronger businesses If you’re a founder, manager, coach, or business owner trying to build a stronger team, this episode is for you. Join LIMITLESS LEADERS The leadership system for men who refuse to rely on control, proximity, or micromanagement. Weekly live trainings. Real systems. Real leadership. Apply now: https://limitless.lyfebythehorns.com/ Work With BestLyfe Group Scale smarter. Lead better. Learn more: https://bestlyfegroup.com/contact-us 👍 Like, subscribe, and share this episode with an entrepreneur, leader, or high performer who feels plateaued — and needs to confront what’s really holding them back.

    41 min
  7. 055: THE COMFORT TRAP - You're not stuck, you're defending a safe version of yourself

    MAR 3

    055: THE COMFORT TRAP - You're not stuck, you're defending a safe version of yourself

    Why aren’t we changing… even when we know better? In this episode of Lyfe By The Horns, Dustin sits down with Jakae Kauffman — speaker, coach, and founder of Awake With Jake — to unpack the psychological patterns that keep high performers plateaued. This isn’t about motivation. It’s about identity. Jake is known for his work helping leaders, entrepreneurs, and couples confront the subconscious beliefs shaping their behavior. His work focuses on identity shifts, masculine development, personal responsibility, and breaking performance ceilings without relying on surface-level tactics. In this conversation, we break down: • Why information alone doesn’t create transformation • How the subconscious protects comfort • Why entrepreneurs repeat success ceilings • The difference between awareness and embodiment • Why logic often disguises fear • How identity determines performance outcomes • The hidden patterns keeping high achievers stuck Because growth isn’t about learning more. It’s about becoming someone different. 🎙 Connect with Jake Kauffman Instagram: https://www.instagram.com/iamjakekauffman Men of Influence – HHPv2 Our followers receive exclusive pricing: $295 (normally $495) Learn more: https://jacobkauffman.kartra.com/page/0l970jacobkauffman.kartra.com Join LIMITLESS LEADERS The leadership system for men who refuse to rely on control, proximity, or micromanagement. Weekly live trainings. Real systems. Real leadership. Apply now: https://limitless.lyfebythehorns.com/ Work With BestLyfe Group Scale smarter. Lead better. Learn more: https://bestlyfegroup.com/contact-us 👍 Like, subscribe, and share this episode with an entrepreneur, leader, or high performer who feels plateaued — and needs to confront what’s really holding them back.

    54 min
  8. 054: PED's: THE REAL COST PART 2

    FEB 24

    054: PED's: THE REAL COST PART 2

    In Part 2, Dustin sits down again with David DeMesquita; human performance specialist, functional medicine advocate, and one of the earliest voices publicly discussing the science behind PEDs and hormone optimization online. But this conversation goes deeper. Not about getting bigger. Not about pushing performance. About what most people completely miss. • Why “normal” lab ranges don’t equal optimal • Why standard blood panels barely scratch the surface • Silent inflammation and metabolic dysfunction • The difference between symptom management and root-cause medicine • Thyroid markers doctors don’t run • APOB, GGT, homocysteine, Factor V — and why they matter • The real risk of false confidence from “clean” labs • GLP-1 misuse, over-scripting, and the long-term implications • How clinics profit from ignorance • What responsible biohacking actually looks like We break down how the medical system is structured, why insurance limits testing, and how athletes and high performers can protect themselves without falling into fear or hype. This isn’t anti-medicine. It’s pro-awareness. If you’re optimizing, enhancing, or even just trying to “feel better”; this episode may change how you approach your health entirely. 🎙 Connect with David IG: @Dynamite_D YouTube: David DeMesquita TikTok: David DeMesquita Join LIMITLESS LEADERS The leadership system for those who refuse to rely on control, proximity, or micromanagement. Weekly live trainings. Real systems. Real leadership. Apply now: https://limitless.lyfebythehorns.com/ Work With BestLyfe Group Scale smarter. Lead better. Learn more: https://bestlyfegroup.com/contact-us

    1h 6m

About

Lyfe By The Horns is about having honest conversations with entrepreneurs, leaders, and people committed to doing meaningful work—while also trying to be present at home, take care of their health, and grow in their faith. Every week, I sit down with folks who are navigating the highs and lows of business and life. We talk about what’s working, what’s not, and what it really looks like to build something that lasts—without sacrificing the things that matter most. This podcast isn’t about hacks, hype, or pretending to have it all figured out. It’s about showing up, learning from each other, and doing the work it takes to lead well—in business, at home, and everywhere in between. If you're someone who wants to grow without losing yourself in the process, I think you’ll get a lot out of these conversations.